Visual Marketing Services

Visual Marketing Services

As your full service provider of Visual Marketing Services, VHT offers a wide variety of services and tools designed to attract more buyers, sell more listings, and save you time and money. From providing the fi nest real estate photography to sizing and distributing photographs to various print and media partners; at VHT, it is our commitment 2-4 5 6 7 8 9 Contents Photography Services Premium Photography Signature Photography Premium/Signature Photography Comparison Video Services 360 Scenes The comparison: A side by side look at video and 360s Visual Marketing Tools Floor Plans Presentation Albums DVDs CDs 5x7 Prints YourTOUR Media/Internet Distribution to take care of all the details for you.

Photography VHT s Premium Series Multiple Exposures Resulting Photograph The #1 choice of top agents when marketing luxury listings. VHT s Premium Series Photography helps ensure your million dollar listing attracts million dollar buyers. Included with every Premium Series Photography order: A consultative, interactive appointment with a VHT Professional Photographer specializing in luxury-architectural photography techniques Advanced editing techniques applied to every Premium image Optimization to ensure each image meets VHT s 12 Point Quality Standards Checklist (includes image hue, contrast, balance, and more) Enhancement of images to minimize shadows and bright spots; create bold, bright colors; and correct for perspective High-definition, digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi) Personal assistance from VHT s highly-rated Client Services team Image hosting and distribution on VHT s ImageWorks platform Personalized Viewer Inspire potential buyers with VHT s award-winning professional photography. With every VHT Premium Photography order you receive the benefits and advantages of the CLEARSHOT System. The VHT CLEARSHOT System fuses art with cuttingedge technology to create the most sophisticated luxury-architectural photography available. VHT s award-winning professional photographers begin by capturing multiple exposures with every scene to allow a layering and blending technique crafted to sharpen images to their fullest potential. The CLEARSHOT Advantage: Bold, bright colors Sharp, crisp detail Minimized shadows Reduced bright spots See-thru windows clarity Expedited processing by VHT Studios 2 3

Photography VHT s Signature Series Photography Comparison Photography VHT s Signature Series Photography delivers optimal client service and stunning photographs that inspire the emotion needed to move people to take action. Which of these homes catches your eye? Do-It-Yourself Photo An actual Agent photo taken with a standard digital camera as appeared on an MLS. Making an impact with your very fi rst impression and reaching the right buyers are imperative to differentiating your listing and to selling it quickly. Signature Series Included with every Signature Series Photography order: VHT professionally photographed the same property using Signature editing and optimization techniques. 4 On-site appointment with a VHT Professional Photographer Editing and optimization by Image Specialists at VHT Studios to ensure each image meets VHT s 12 Point Quality Standards Checklist (includes image hue, contrast, balance, and more) Digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi) Personal assistance from VHT s highly-rated Client Services team Image hosting and distribution on VHT s ImageWorks platform Personalized Viewer Premium Series VHT professionally photographed the same property using the CLEARSHOT System and Premium advanced editing techniques. 5

Video Services The VHT TOUR 360 /Video Comparison 360 Scenes VHT s 360 Scenes give you a being there perspective with viewer directed pans and zooms. 360 The uses the high-impact first impression of VHT s Professional Photography to create the most alluring video property tours in the industry. VHT s Video Editing Specialists produce tours custom-tailored for television, Web sites, Internet, digital signage, DVDs and mobile devices. 360 Scenes & Video Tours Comparison Though 360 Scenes are a good tool for giving potential buyers a virtual tour of the property, they are being utilized less and video is growing in popularity. Why are so many making the switch? Below is a side-by-side comparison: The (Video) 360 Scenes Custom: Custom Video Editing Ability to give input and make approvals throughout the entire process Music & Narration: Professional video editing Specially selected background music Professionally written Music: Specially selected background music Professional Video Editing Flexibility- ROI Accentuates/Highlights Can be used all over the Internet, including video sharing sites like YouTube; on TV; on mobile devices; and more. The hi-resolution photographs can also be used in various print marketing. Accentuates the best selling features of a property. Used on limited Internet sites. Captures everything in a room. Professional custom scripting Professional voiceover Option to select background music property description Professional voiceover Quality/Clarity Features Hi-definition digital photography used. Can add narration and music to engage potential buyers with a better viewing experience. Lower-resolution photography used. No features can be added. View samples at www.vht.com/vhttour VHT offers complimentary YouTube Distribution for all VHT-produced video tours! Advertising Can be used in Spot Ads on TV, on Video On Demand channels, and as standalone ads on the Internet. Not for use in all advertising. 6 7

Visual Marketing Tools Floor Plans & YourTOUR VHT Distribution Services Media Distribution Also Available... Interactive Floor Plans (top) and Floor Plan Reconstruction (right). Customized DVDs Multiple Listing Services VHT Distribution Services Brokerage Firm Web sites Interactive Floor Plans Designed to present a clear and simple illustration of the layout of your property. Customized CDs Floor Plan Reconstruction Produces a clean new floor plan from architectural blueprints or drawings. For samples and more information, please visit www.vht.com/ifp YourTOUR A high-quality video property tour using your own pictures. Simply upload your pictures and the professionals at VHT Studios take care of the rest. No headaches. No software to learn. For samples and more information, please visit www.vht.com/yourtour 5x7 Glossy Prints. VHT Distribution Services At VHT, we do more than just provide high quality photography and video tour creation services. We help reduce time and administrative costs for agents and brokers by providing Tier 1 content delivery management, visual asset management, image hosting services, and Web site delivery of visual content. For maximum exposure, we distribute visual content throughout the Internet to sites like YouTube, Google, Trulia, Zillow, to Multiple Listing Services, Brokerage Web sites, and more. Additionally, we assist our clients in obtaining the ultimate return on their visual marketing investment by distributing their visual content for print and various advertising needs. We circulate this content to newspapers, print partners (flyers, postcards, etc), industry publications and magazines, and to Video On Demand networks. To learn more about VHT s Distribution Services, log on to www.vht.com/services. 8 9