Job Description Job title: Purpose of the post: Website and Digital Coordinator The Bristol SU Marketing & Communications department is responsible for high quality communications of Bristol SU s activities and campaigns to University of Bristol students, and other stakeholders. The post holder will develop Bristol SU s web presence to increase levels of audience engagement and commercial income online. The post holder will implement the Bristol SU online brand online and maintain in-house quality standards. The post holder will also drive the organisation s wider digital engagement via other online channels including e-communications and social media. Key to this role is being able to identify new opportunities for engagement whilst managing the day-to-day smooth running of the organisation s online operation. Main duties and responsibilities: 1 Online management and development Manage, improve and update Bristol SU s website and online shop via its Content Management Systems Develop the website as necessary to deliver a greater range of student services online and to increase its market reach. Use knowledge of SEO and web development to support the Bristol SU web and digital strategy. Eplore PPC marketing platforms for relevant areas of Bristol SU s online strategy. Optimise site conversions to maimise commercial effectiveness of Bristol SU websites Work closely with the University website team to ensure a high Bristol SU presence on digital platforms across the University as well as maintaining and developing integrated systems. Identify and implement new opportunities for development and increased engagement/traffic, including using deep content such as video. Troubleshoot problems with online channels as they arise. Support and train Bristol SU staff and students to update content and manage sections of the website independently. Develop systems, templates, information and training to enable Bristol SU clubs and societies to manage their own sections of the website. Ensure that Bristol SU s web presence is open to technological and market advances. Work with the Marketing Manager to develop effective tracking and reporting analytics across all websites and social network channels. 2 Email Drive Bristol SU s email strategy, using WYSIWYG design editors to deliver regular, engaging content. Identify opportunities for data segmentation to drive engagement and commercial income through email marketing Deliver all communications in accordance with the Data Protection Act. 3 Social networking, online community and eternal websites Support the Marketing Eecutive to create regular and engaging communications on our core social media platforms Facebook and Twitter and providing cover where required Lead on delivering strategy and content for new social media platforms such as Instagram, Snapchat, YouTube and LinkedIn, where there is rationale for doing so. Ensuring links between the website and social media are as strong as they can be. Support development of Bristol SU s digital platforms as a dynamic online community. Increase the presence of Bristol SU on eternal websites.
4 Wider input into Marketing and Communications Team Support the team in creating various online collateral including articles, web portals, adverts, web banners and other online design required for Bristol SU departments, campaigns and events. Contribute to ideas for marketing campaigns and lead the thinking for online elements of these. Maintain in-house quality standards and brand identity on all online channels. Set up, monitor and report email, social media and web analytics on a monthly basis. 5 Intranet and internal communications Develop and improve Bristol SU s internal communications online system. 6 Health and Safety Management To comply with all Bristol SU Health and Safety guidelines To take personal responsibility for Health and Safety of yourself and those around you To undertake Health & Safety training and attend meetings as required by Bristol SU. 7 Other Attend weekly organisation team briefings, departmental team meetings, monthly organisational development sessions and other such meetings to promote inter department communications, development of new ideas and success sharing. To adhere to, and to comply with Bristol SU s policies and procedures as detailed in the Staff Handbook. Undertake such other tasks as may be necessary in order to achieve the vision, mission and values of Bristol SU, as directed. Promote the vision, mission and values of Bristol SU through your interactions with internal and eternal stakeholders throughout your daily working routine. Contribute to relevant focus groups and Bristol SU and University of Bristol committees as required. Attend conferences and seminars that are of benefit to the Bristol SU as required. Training and Professional Development Bristol SU has achieved the Investors in People standard and considers professional development as key to the success of the individual within the organisation and for future career development. All staff are offered regular professional development through team briefings, organisation development sessions and in-house training. Each staff member takes part in the annual performance assessment review (PAR) and develops a personal development plan. It is epected that the post-holder will be offered the opportunity to participate in additional opportunities and training that is relevant to their duties. Bristol SU have achieved the Investors in Diversity (IiD) accreditation. The aim of IiD is 'to support and enable organisations to adopt, develop and benchmark practices which promote inclusion, equality, diversity and achievement'. It requires and encourages staff at all levels to actively participate in promoting equality, diversity and inclusion (EDI) within the organisation. Notes The nature of the post will, at times, require additional commitment over and above normal office hours. Payment for these hours is incorporated in the salary offered. This job description does not form part of a contract of employment.
Person Specification Job title: Website and Digital Coordinator Bristol SU has a behavioural Competency Framework (appendi 1) which all employees use throughout their employment at Bristol SU. The person specification is created around elements of this framework alongside job specific requirements. Essential Desirable Tested at interview Tested at application Eperience Website build eperience across a range of digital marketing activity, including online, email and social media. Eperience of marketing planning and campaign delivery. Eperience of implementing SEO strategy to maimise a brand s online presence Eperience working for a similar demographic audience. Eperience of using Content Management Systems. Eperience of creating PPC ad campaigns Eperience of working with a medium sized website ensuring code is maintained and improved. Eperience of working with elected representatives. Eperience of producing written reports and presentations to a high standard. Knowledge Development skills of HTML & CSS Delivering e-campaigns with mailing list systems (e.g. Mailchimp, Campaign Monitor) Ability to manage content without support and to support others Ability to analyse statistics (Google analytics, social media etc) and apply learning Knowledge of goal-tracking and CRO to maimise online revenue generation Ecellent working knowledge of IT software including Microsoft Office, Adobe Photoshop and email systems. Eperience with a popular code editor such as coda or sublime tet 2. Eperience of using social media campaigns to drive visits to web channel. Knowledge of how to maimise SEO for an online brand Understanding of the student movement and of student X priorities. Understanding of the democratic structures with a Students Union. Champion for equality, diversity and inclusion and X understanding of how this is relevant in a Students Union setting. Skills and Abilities A forward thinking and dynamic approach to web development continuously knowledgeable of new technologies, techniques and platforms. Eperience of working with graphic designers to deliver strong digital platforms with high impact. A good communicator via the written and spoken word.
Ability to work under pressure, meet tight deadlines and manage several comple projects at the same time. Ability to work well as part of a small team Able to work in and adapt to a fast-paced, changing environment. Able to identify opportunities for innovation. Able to problem solve and develop solutions. Able to work collaboratively with others. Able to build strong relationships and networks with stakeholders. Personal Attributes Evidence of commitment to Bristol SU values: Student Focus Democracy Equality and Diversity Quality services Collaboration Community Sustainability Fun Demonstrates a positive attitude, professionalism, passion and energy. Demonstrates integrity, fairness and consistency in all working practices. Motivated and commitment to continuous improvement.
Other details Responsible to: Responsible for: Strategic relationships: Hours of work: Marketing Manager Hourly paid staff or volunteers, as appointed from time to time. Other members of the Marketing Communications Team, staff in other Bristol SU teams, University of Bristol staff, students. 35 hours per week, plus additional hours as necessary. Fleibility is required and there will be an epectation of longer hours during term time (especially October). We will consider requests for fleible working including job share. Holiday: Probationary period: 25 days per year plus bank holidays and university closure days. The majority of holiday is taken out of term time. This will be pro-rated for part-time workers. All posts are subject to at least a 6 month probationary period. Reviews are held regularly during this period. Salary: 20,600 Closing date: Informal Enquiries to: Applications via email only: Interview date: 13 th June 2015 at 12noon ubu-recruitment@bristol.ac.uk ubu-recruitment@bristol.ac.uk tbc
Appendi 1 - Competency Framework Introduction Bristol SU recognises that its employees are its most valuable resource and that the high performance of employees is critical to the continued success of the organisation. Bristol SU needs to ensure all employees can demonstrate sufficient epertise to encourage consistently high performance. The competency framework is a tool designed to help employees recognise their strengths and identify any skills gaps. Individual s responses to the competency framework will feed into an overall learning and development plan for employees, ensuring people are given the opportunity for continuous improvement. The Bristol SU competencies are: Student Focus: Personal Effectiveness: Planning and Decision Making: Equality, Diversity and Inclusivity: Continuous Improvement: Communication: Organisation and Sector Awareness: Strategic Planning and Perspective: People and Team Management: understands that Bristol SU eists for our members. consistently roles models high standards and good practice and ensures our values underpin all work. demonstrates good organisational skills and the ability to incorporate the vision of Bristol SU into all decisions. recognises and celebrates the importance of equality, diversity and inclusivity. commitment to continuously develop and improve professionally and personally, always striving for ecellence. communicates clear, consistent and appropriate messages to a range of people. appreciates and understands the sector in which Bristol SU operates. understanding of the long-term objectives of Bristol SU. actively leads, promoting Bristol SU s values and creating a positive working environment for all.
Staff should rate where they see themselves against each competency, include comments to support your choice in rating and suggestions for how this could be developed in the table below. Ratings should be completed using the following scale: Key: 1 Regularly eceeds epectations 3 Satisfactory performance 2 Consistently meets epectations 4 Needs improvement and development Competency Area of strength 1 2 3 4 Comments/evidence How can you develop this? Student Focus Seeks to actively improve and problem solve issues to enhance the Bristol SU student eperience. e.g. X Understands a student led democracy and supports this infrastructure. e.g. I work with students on a daily basis to support their queries around club and society finances. Most of this is reactive rather than proactive. e.g. gain a better understanding of what students feel about the process in order to aid improvements. Collaborative working with Student Services. Personal Effectiveness Responds positively and effectively to a constantly changing environment, including the implementation of new ways of working, in a professional and positive manner. Works positively and collaboratively with others. Actively engages in team work and looks for ways to cross-pollinate learning and best practice across Bristol SU and further afield. Planning and Decision Making Timely delivery of both personal objectives and problem-solving action plans ensuring consideration is given to organisational risk and impact.
Actively listens, values and incorporates others ideas and opinions into strategic and operational planning. Equality, Diversity and Inclusivity Recognises the diversity of our student body and encourages the involvement of underrepresented groups. Takes positive action to remove barriers, promote diversity and inclusivity. Challenges and reports incidents of discrimination where necessary. Continuous Improvement Sets and commits to challenging objectives, motivating self and supporting others to achieve innovative, creative and high quality results. Takes responsibility for own personal development and actively seek opportunities for self-improvement. Communication Communicates clearly, confidently and comprehensively using a range of media and channels. Networks with people within the sector to build communities and strong working relationships. Organisation and Sector Awareness Champions Bristol SU and acts as a positive ambassador representing students and our values.
Recognises the role of the elected student officers and supports this where possible. Strategic Planning and Perspective People and Team Management Takes responsibility and ownership for turning ideas into actions with workable and tangible operational planning. Using the performance framework, ensure all work is in line with the short, medium and long term goals of Bristol SU. Manages performance and achievement, coaching and leading others to develop their full potential. Understands and adapts leadership style to meet the needs of individuals and the situation, ensuring fair treatment. Builds relationships between team members in a cooperative and effective manner. Gives appropriate levels of autonomy to allow individuals to eercise their own judgement inspiring enthusiasm, energy, creativity and innovation and creating a culture in which others can shine.