WHO WE ARE In 1985, Welt Electronic was founded by three professionals, who decided to take their extensive experience in various sectors and make it available to a demanding clientele. Even the choice of the company name is no accident. Welt (meaning world in German) unites precision, reliability and organizational skills for a global market. Our motto is: EXCELLENT ORGANIZATIONS ARE CREATED THROUGH ONGOING IMPROVEMENTS AND THE ABILITY TO CONSTANTLY CHANGE
Head office: Via della Treccia, 33-50145 Florence - Italy Building: 1.600 mt 2 Capital + Reserve: Employees: 43 Clients: 1.200 2.000.000 Euro Partners: 47 sector leader companies
COMPANY ACTIVITY Since the beginning the strategy of Welt Electronic has been based on the marketing of passive electronics, electromechanical components and LED devices. Since then the company has expanded its product range and successfully met the challenge of the custom market, creating products based on client specifications. Custom devices
COMPANY GOALS The main Welt Electronic company goal is CUSTOMER SATISFACTION. This goal is reached by constantly improving services and is made possibile by a team of highly skilled professionals, partnerships with leading sector companies and automated services. SKILLED EMPLOYEES LEADING PARTNERS AUTOMATED SERVICES CUSTOMER CARE
OUR PRODUCTS Thermal components Active Connectors Electromechanical Relay LCD Passive Opto LED Opto display LED
WELT LIGHTING DIVISION Since 1985 Welt Electronic has been combining precision, reliability, and a dynamic ability to constantly change in order to closely follow its customers needs. Thanks to its ability to meet a wide variety of indoor and outdoor demands, today it is one of the most important LED distributors in the European market. Since October 2014, Welt has started a new Lighting Division.
PARTNERS 47 SECTOR LEADER COMPANIES
CUSTOMERS OVER 1.200 SECTOR COMPANIES DISPLAYS SOLAR ENERGY LIGHTING CONSUMER INDUSTRIAL AUTOMOTIVE HOME APPLIANCES
OUR ORGANIZATION BOARD OF DIRECTORS MARKETING HUMAN RESOURCES FINANCE ADMINISTRATION TECHNOLOGY AREA RECEPTION QUALITY AREA SALES MANAGER PRODUCT AREA SALES AREA CUSTOMER AREA PURCHASING DEPT. PRODUCT SPECIALISTS SALES NETWORK CUSTOMER SERVICE WAREHOUSE OPTO LED S 7 SEG. DISPLAY LED LIQUID CRYSTAL DISPLAY THERMAL COMPONENTS CONNECTORS AND PASSIVES LOMBARDIA PIEMONTE AND LIGURIA TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE 43 EMPLOYEES
THE SALES ORGANIZATION MARKETING MANAGER Mr. Riccardo Rabatti SALES DIRECTOR Mr. Michele Giusti OPTO LED S Manager Eng. Tiziano Fegatelli DISPLAY LED S Manager Ms. Barbara Ghelardoni THERMAL Manager Mr. Lorenzo Sala PASSIVE & CONNECTORS Manager Mr. Andrea Gorgeri LIGHTING DIVISION Key Account Mr. Alessandro Hofmann SALES NETWORK LOMBARDIA PIEMONTE AND LIGURIA TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE CUSTOMER SERVICE CUSTOMERS (more than 1500 customers visited daily by our sales engineers)
Business Flow Technical & Commercial TRAINING SALES AREA CRM CRM New Project CUSTOMERS CRM Reporting shared with our main partners CRM Action and Business plan NEW RFQ CUSTOMER Care PURCHASING Dept. PARTNERS SPR NEW ORDER LOGISTIC PAYMENT RECEIVED
OUR GROWTH Turnover 1986-2015 25.000.000 24.000.000 23.000.000 22.000.000 21.000.000 20.000.000 19.000.000 18.000.000 17.000.000 16.000.000 15.000.000 14.000.000 13.000.000 12.000.000 11.000.000 10.000.000 19.000.000 18.000.000 17.000.000 16.000.000 15.000.000 14.000.000 13.000.000 12.000.000 11.000.000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 FCST 24.500.000 2014 2015
OUR QUALITY In 1997, Welt Electronic was one of the first Italian sector companies to obtain ISO 9002/94. Welt Electronic has also been granted certification under UNI EN ISO9001/2008. Our Quality System includes a: Quality Manual with all our operating procedures. These procedures are continuously checked and updated to improve Company efficiency. Quality Manager who follows up on Regulations (Reach, Rohs, etc.) and Automotive documents (PPAP, etc.). Quality Manager who follows up on all claims, including periodic analyses and statistics on claims and related costs. Quality Manager who acts as an interface on all quality aspects between the Customer and Manufacturer.
Management of Credit Risk Welt Electronic pays special attention to Credit Risk. Customers that have a credit exposure of more than 150K are covered by an insurance policy. Factoring without recourse is automatically done for customers with a turnover of more than 700K /year. All Welt Customers are monitored on a daily basis by Cribis Crif. Over time, Welt has the possibility to monitor the financial health of its Customers. All information regarding potential Credit Risk customers is shared with the Sales Dept. Welt has a dedicated cash deposit account to cover eventual credit risks, which increases on a yearly basis, in accordance with the company s current turnover.
Where we are Head office Via della Treccia, 33 50145 Florence - Italy Customer care: Phone +39 055 302631 (6 lines) customercare@weltelectronic.it Branch office Via Cristoforo Colombo, 5/c 20094 Corsico (Milano) Local offices Piemonte and Liguria Triveneto Emilia Romagna Marche Lazio East Europe