MEDSHOP COMPANY PROFILE

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Ronald Blankenship
10 years ago
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1 MEDSHOP COMPANY PROFILE MEDSHOP

2 MEDSHOP OVERVIEW Medshop is a marketing oriented company specialized in Orhthopaedics, Neurosurgery and Spine Surgery; even if it s a quite new company, the managing director has a long experience in the medical market: Cristina Ballotta, has been working in the Neurosurgical, Orthopaedic and Spine market for over 15 years with a significant experience in National Distribution of different companies such as Ps Medical, Radionics, Midas Rex_Medtronic and B Braun Aesculap. At the moment, Medshop is mainly working in the Orthopaedical field (distributing Arthrosurface all over italy) and Neuro and Spine surgery (Neuro & spine Instrument - Koros Inc; Platelet Rich Plasma - RegenLab). Medshop is Capillary represented on the italian territory through it sales network In the most important regions (Lombardia, Triveneto, Emilia Romagna, Toscana, Lazio, Umbria, Marche, Abruzzi e Puglia) has sales reps. In this area Medshop invoices the hospitals directly. in the other regions has sub-dealers SALES NETWORK over the italian territory GREY sales reps GREEN sub-dealers MedShop srl :: Via Frassinago 9 :: Bologna :: Tel :: Fax :: [email protected] ::

companies such as Ps Medical, Radionics, Midas Rex_Medtronic and B Braun Aesculap.

3 The COMPANY Medshop is located in Bologna, the position on the italian territory is quite strategic for reaching shortly the main cities The Staff includes a Marketing Manager, a Sales Specialist a Product Specialist the Customer service MEDSHOP EVENTS Meetings with surgeons: presentations and workshops Conferences A six-months sales meeting for the sales network Prof. A.Schepsis, Boston presenting HemiCAP in a meeting in Catania with 50 surgeons

Customer service MEDSHOP EVENTS Meetings with surgeons: presentations and workshops Conferences A six-months

4 MEDSHOP offers: Partnership way of working (sharing goals and strategies, information on the market etc.) Specific background in ortho-surgical marketing strategies Ability in the creation of new image for brands A specialized sales network in Ortho products A total control of the market through its direct sales to hospitals Updated Market analysis (competitors systems, prices, market shares) Significant relashionship with major opinion leader in Ortopaedics (achieve agreement for creation of Reference Centers, hospitality in OR, live surgeries, promotion surgeon to surgeon, etc.) Marketing and Scientific tools in italian (folders & brochures, Surgical Tecniques on DVD, newsletter, etc.) Scientific and promotional advertising through s and SMS (our mailing list include about surgeons -personal contacts) Sales and Technical meeting for the sales network Support to surgeons in OR Organization of cadaver labs Participation in the main national and regional congresses Web Site for surgeons and patients Scientific publications on Congresses, Journals and TV Colonia, 22 italian surgeons partecipated to a Cadaver Lab boot at SIGASCOT congress

direct sales to hospitals Updated Market analysis (competitors systems, prices, market shares) Significant relashionship with major opinion leader in Ortopaedics (achieve agreement for creation of

5 MEDSHOP LAUNCH STRATEGY Organize sales and technical meeting for the sales network Identify few opinion leaders and make agreements to create the main reference centers Organize hands-on workshops on saw bones Participate in the main congresses Organize surgeons meetings (20/40 people) and invite an international opinion leader to present NEW products Organize live surgeries courses and courses on cadavers (providing ECM) Scientific and promotional advertising through s and SMS to our mailing list of orthopedics surgeons Pubblication on Scientific Orthopedical and Sports Medicine Journals example of marketing and scientific tools in italian example of marketing and scientific tools in italian

Organize live surgeries courses and courses on cadavers (providing ECM) Scientific and promotional advertising through e-mails and SMS to our mailing list of 1.

6 Why MEDSHOP MEDSHOP is a small company that works with the management skills ant tools of a big company and for this reason has significant advantages: FLEXIBILITY IMMEDIATE DECISION-MAKING PROCESS CAPACITY TO CONCENTRATE EFFORTS AND RESOURCES TO ACHIEVE NEW GOALS ABILITY TO PROVIDE A PROMPT SERVICE PARTNERSHIP CONCEPT: OPPORTUNITY TO SHARE GOALS and STRATEGY FAST SCIENTIFIC COMPETENCE IMPROVEMENT PERSONAL AND SIGNIFICANT RELATIONSHIP WITH MOST ORTHOPEDICS OPINION LEADERS KNOWLEDGE OF THE MARKET and its CHANGES in few words MEDSHOP HAS the KNOW HOW and the TOOLS for being SUCCESSFULL

PROMPT SERVICE PARTNERSHIP CONCEPT: OPPORTUNITY TO SHARE GOALS and STRATEGY FAST SCIENTIFIC COMPETENCE IMPROVEMENT PERSONAL AND SIGNIFICANT

Enel Electric Mobility Emilia Romagna Lab

Enel Electric Mobility Emilia Romagna Lab Livio Gallo Head of Infrastructures and Networks Division Brussels - December 4, 2012 Electric Mobility Enel Projects in Italy e mobility Italy Rome, Milan, Pisa