DELAWARE INVESTMENTS DREXEL UNIVERSITY SPONSORSHIP OPPORTUNITIES
U.S. SQUASH S VISION IS FOR ALL PEOPLE TO HAVE THE OPPORTUNITY TO ENHANCE THEIR HEALTH AND WELL BEING THROUGH THE SPORT OF SQUASH. By promoting the sport of squash at the highest level - the U.S. Open - we celebrate the best in the world, while at the same time accomplishing the goals of increasing the availability and awareness of squash, and laying the foundation for providing resources needed to do it on a bigger and better scale each year. - Kevin Klipstein, CEO, U.S. SQUASH usopensquash.com
WHY SPONSOR SQUASH? Partnering with squash presents the opportunity to affiliate with a world-class elite professional sport and connect with the image of success, drive, youth, power, achievement, ambition, motivation and focus. Squash is a global sensation, attracting audiences from every corner of the world. As an elite sport it attracts the most robust, dedicated, and passionate athletes, and has been named the number one healthiest sport in the U.S. business and investment magazine Forbes. Attending a professional squash event provides the opportunity to watch a fast, gripping and entertaining physical and mental pursuit. Squash is a powerful and challenging contest of agility, strategy, talent, and mental and physical strength that grasps the attention of crowds and keeps them transfixed on the next move. Partnering with squash is a highly beneficial business venture that will provide countless valuable marketing and growth opportunities, tapping into the passion of a sport that is played year-round by 25,000,000 fans in 185 different countries globally. ambition youth success achievement power motivation focus influence drive
SQUASH IN THE US The United States has the fastest growing squash participation level of any country worldwide. The most recent data from the Sporting Goods Manufacturers Association shows a remarkable growth of 82% between 2007 and 2011 to an estimated 1.2 million players nationally. Junior squash is one of the fastest growing areas, with participation in junior events increasing more than 400% in the same period. Last season, U.S. Squash s online system recorded 82,396 matches double the amount from five years ago. As well as higher participation rates, U.S. Squash membership has increased by 105% since 2005. More than 17,000 U.S. Squash members enjoy the benefits of being able to view their club, district and national rankings online, link with our entire national membership community, from juniors to high school players, college and adult league participants.
A WORLD CLASS SHOWCASE The ability to assemble a glass court in just about any location has allowed squash to be showcased in some of the world s most iconic locations, including Grand Central Station in New York, beside the Temple of Luxor in Egypt, and at the harbor of Hong Kong. Main round matches are staged on a purpose-built all glass center court featuring extensive and prominent branding of event sponsors. The event is streamed live on SquashTV and broadcast internationally through a global network of 18 distributors, reaching a potential audience of 300 million people worldwide. WatchESPN.com also broadcasts the semi-finals and finals of the Championships live online, available in 60 million households. Global audiences regularly tune in to watch this awe-inspiring top-level squash, as the world s highest ranked elite professionals battle it out for the chance to win the prestigious title. Image: 2012 U.S. Open at Drexel University
THE U.S. OPEN The U.S. Open is the most prestigious squash tournament in the United States, and one of the most significant in the world. It is a major international display of supreme talent in the sport which showcases the top players from around the world, and brings fanatical visitors from across the globe to view elite competition. The event forms part of the 2013 World Series for both the Professional Squash Association (PSA) and Women s Squash Association (WSA), and offers $230,000 in prize money. It is especially unique as it is one of only a few World Series stops for both the Men s and Women s tour, and the only event of this level in the world to offer equal prize money in both the men s and women s draws. Starting in 1954, the U.S. Open has had a tradition of intense competition in a dynamic atmosphere. It has previously been held in iconic locations such as Michigan Avenue and Millennium Park in Chicago and Symphony Hall in Boston. Since 2011, the U.S. Open has been held in Philadelphia, at the heart of the squash community, where Drexel University is transformed into a worldclass showcase venue to host the prominent event.
ATTRACTIVE DEMOGRAPHICS Across the world, the squash community has traditionally attracted an audience of powerful, wealthy, educated and influential people. It is very commonly known as a pastime one of the most upscale and prominent communities of any sport. Currently in the United Kingdom, 11% of England Squash members are among the wealthiest people in Britain, with considerable income and net worth. In the US, the demographics include a mean household income of $300,000, and an average net worth of $1,407,000. 36% of U.S. Squash players belong to upper management in corporate America, and include senior executives in financial and consulting firms, business owners in technology and manufacturing, research physicians at prominent hospitals, and partners at architectural and legal firms. 98% of squash participants in the US have college degrees, and 57% have graduate degrees. Thanks to its exceptional physical benefits and strong social community, the sport of squash is rapidly expanding and developing into all facets of society. Once involved, it s hard not to become passionate and captivated by this remarkable sport.
A GLOBAL REACH The Professional Squash Association (PSA) launched SquashTV in 2010, which each year broadcasts over 300 live matches from the PSA Tour s showcase events, including the U.S. Open, and has revolutionized squash coverage worldwide. The award winning Squash TV is the official live and video on-demand website of the PSA. In 2012, dedicated TV coverage reached 1.2 billion households on a combination of major terrestrial and cable/satellite channels including Sky Sports, Ten Sports, One World Sports, Bloomberg TV, Fox Sports and SNTV. Squash receives prominent global media coverage which will continue to intensify as the sport seeks Olympic inclusion for 2020. 25,000,000 passionate players 185 countries ESPN network to 60 million households delivering Squash TV reaching over 300 million fans 18 global network distributors your brand to a global audience
BENEFITS OF SPONSORSHIP Teaming up with the U.S. Open will give your organization an excellent opportunity to tailor your branding priorities within a world class customer entertainment environment. Whatever your priorities, U.S. Squash is committed to providing you with customized programs that fulfill your corporate requirements and objectives. Sports transcend all international boundaries and cultures. Sponsorship of the U.S. Open will allow you to market at an international, national and local level, as millions of fans across the world tune in to witness a spectacular performance by elite professionals. extensive branding, marketing and signage opportunities tailored strategies to fit your brand build positive communication with your consumers through sports widespread media coverage passionate and influential fans high profile consumers player appearances build brand power generate goodwill and loyalty high-end hospitality unique, customized programs differentiated advertising away from market clutter VIP networking benefits global national and local audience strengthen client relationships enhanced corporate image world-class sporting event corporate entertainment opportunities positive brand attributes
OLYMPIC ASPIRATIONS With well-developed men s and women s professional tours, and the Olympic Games serving as the potential pinnacle of a squash career, extensive efforts have been made right across the world to support the Squash 2020 bid. The opportunity to see these powerful athletes duly recognized on the world stage and allowed to compete against the best in the world in every other sport is one which every squash player and fan will cherish. Since squash successfully made the shortlist of sports to be considered for inclusion in the 2020 Olympics, squash enthusiasts from the United States and across the globe have united to Back the Bid and prove the Olympic worthiness of the sport to the International Olympic Committee. The experience has brought a unity within the international squash community, which has banded together to support the Olympic pursuit, and been more deeply bonded by a passion for this sport and a global quest to have it recognized on the world stage.
SQUASH & SOCIAL RESPONSIBILITY U.S. Squash s mission is to enhance the health and wellbeing of the United States community by increasing participation of squash, building awareness of the sport, and enriching the experience for players. A portion of all U.S. Squash event proceeds benefit U.S. Squash s official charity, the National Urban Squash & Education Association (NUSEA). Urban Squash organizations run after-school enrichment programs across the US to help motivated and talented young people from economically disadvantaged households fulfill their academic, athletic and personal potential. Programs are an intensive, year-round commitment that includes squash, tutoring, mentoring, community service, travel, culture, high school placement, employment training and college prep. NUSEA s ultimate aim is to oversee the creation and longevity of Urban Squash programs so that thousands of young people across America benefit every day from our athletic, educational and community enrichment activities. The results are already impressive. 1,000 students from Boston, Harlem, Philadelphia, Bronx, Chicago, New Haven, San Diego, Baltimore, and Denver. 100 percent of urban squash students graduate from high school. 93 percent of urban squash graduates go on to earn a college degree. 10 U.S. cities currently impact the lives of kids every day through urban squash and education programs $10 million in private high school and college scholarships awarded to 150 urban squash graduates.
OUR 2012 SPONSORS MAJOR SPONSORS PRESIDENT S LEVEL SPONSORS CHAMPION S LEVEL SPONSORS The Philadelphia Trust Company EVENT PARTNERS National Urban Squash and Education Association OUR MEDIA PARTNERS
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