Enterprise Collaboration 2011 a market in transition 2011 Wainhouse Research, LLC. 1 Agenda Past Where have we been Present Current drivers and trends Future Where are we going? What should you do? 1
QUIZ: What important industry event took place on March 10, 1876 1. Wainhouse Research was founded d 2. Polycom introduced the ViewStation FX 3. Alexander Graham Bell demonstrated the first telephone call What did Alexander Graham Bell say? 1. Can you hear me now? 2. You are entering the meeting. 3. Who just joined the call? 2
The real answer.. Mr. Watson, come here, I want to see you. 2011 Wainhouse Research, LLC. 5 A Brief History of Time Alex G. Bell H323 LifeSize IP video intros HD New-normal economics & technology Earth cools ISDN intro UC & SIP Cisco TP Mobility & social 2011 Wainhouse Research, LLC. 6 3
The Videoconferencing Market Medical Education Retail Enterprise meetings Etc Applications Services Networking Video Infrastructure Endpoints B2B Calling Call Mgmt Device Mgmt Network Mgmt Directories Scheduling & Billing Server Hosting Bridging Gateway Network Network & B2B Managed Services Sched Other & Mgmt Video Scheduling Attendants / Mgmt NAT/Firewall Multipoint Bridge Gateway Gatekeeper/PBX Enterprise Group Enterprise Personal Consumer Multi-codec Single-codec Exec Videophones Tablets/Pads PC-software Skype, etc 7 Group VideoHistory $1,800 $1,600 $1,400 $1,200 $1,000 $800 $600 $400 $200 $0 Video Endpoint Revenues 4.0% 38.4% 2.7% Y97 Y98 Y99 Y00 Y01 Y02 Y03 Y04 Y05 Y06 Y07 Y08 Y09 Y10 300,000 250,000 200,000 150,000 100,000 50,000 Endpoint Units 19.1% 18.9% 6.7% 0 Y97 Y98 Y99 Y00 Y01 Y02 Y03 Y04 Y05 Y06 Y07 Y08 Y09 Y10 2011 Wainhouse Research, LLC. 8 4
Q1-2011 Data Executive 10% Revenues Multicodec 15% Rev = $431M Units = 63,000 Single codec 75% Units Multi codec 1% Executive 15% Single codec 84% 9 Multi Codec Systems $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 Q1 08 Q3 08 Q1 09 Q3 09 Q1 10 Q3 10 Q1 11 700 600 500 400 300 200 100 0 Multi $ Multi U 2011 Wainhouse Research, LLC. 10 5
Agenda Past Where have we been Present Current drivers and trends Future Where are we going? What should you do? 8 Collaboration Market Drivers Globalization Environmental concerns Mobility It s the economy, stupid Improved products & services Unified communications & the big guys Cloud Hosted Managed Personal Consumerisation of IT & cultural shifts Productivity & business transformation B2B Retail Legal 6
Unified Communications - 2011 An integrated set of voice, video, and data communications::: video becomes a feature, not an application Linked by a presence engine Delivered via a single user client Embedded into workflow Audio Conf Video Conf Instant Messaging Telephony Presence Unified Messaging Web Conf Streaming Mobility 13 Communications Today Future of Communications Instant Messaging (IM) Voice Mail Video Conferencing Telephony Web Conferencing E-mail and Calendaring Audio Conferencing Telephony and Voice Mail E-mail and Calendaring Unified Conferencing: Audio, Video, Web Instant Messaging Compliance On-Premises Hybrid In the Cloud 7
2011 Channel Partner Survey What impact do you believe each of the following will have on your business over the next 24 months? 2011 Wainhouse Research, LLC. 15 2011 Channel Partner Survey How would you rate your customers interest in. 2011 Wainhouse Research, LLC. 16 8
Agenda Past Where have we been Present Current drivers and trends Future Where are we going? What should you do? Benefit Focus Will Shift (educated consumer) Old Benefits Travel cost savings New Benefits Save time Increase efficiency Better communications Better teaming Faster decision making Shorter time to market Work with global partners 2011 Wainhouse Research, LLC. 18 9
Video Will Be Everywhere NOW THEN Std room High end room Personal 2011 Wainhouse Research, LLC. 19 Challenges to visual communications implementation Other IT support Exec support Same old same old Network readiness User Adoption Bandwidth Budget Cost Justification 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: 450 USA Respondents to Dimension Data How do you Meet Assessment, April/May 2010 10
2011 Channel Partner Survey Skype is a threat to my business? 100% Skype is a Threat 80% 60% Not sure 40% 20% 0% 22% 53% Disagree Agree Y2010 Y2011 2011 Wainhouse Research, LLC. 21 Have a visual communications plan? Not sure 11% Have Plan 38% No Plan 51% Source: 450 USA Respondents to Dimension Data How do you Meet Assessment, April/May 2010 11
Is this your roadmap? 2011 Wainhouse Research, LLC. 23 Is this your roadmap? Interop Cisco ROI Microsoft Skype Mobile Complexity Telepresence 2011 Wainhouse Research, LLC. 24 12
Looking Ahead Boundary between voice and video disappearing Video becomes seamless feature add-on Single directory and management regime Interoperability from desktop to TelePresence Consolidation of call processing; directories Stand-alone video vs. call control via PBX vs. UC presence engine B2B connections Use video to SELL, not just reduce costs Solidify partnerships Looking Ahead Change in attitudes Millenial knowledge workers growing up with video Savvy management looking beyond ROI New services with focus on value Outsourcing Managed services Business Transformation Not just new ways for old tasks Enable new processes, new businesses 13
About Wainhouse Research Market research & consulting firm Founded 1999 Focus Videoconferencing, collaboration, & unified communications Clients End Users Suppliers Channel Partners Financial Community FREE Newsletter Wainhouse.com/bulletin 2011 Wainhouse Research, LLC. 27 Thank You andrewwd@wainhouse.com 28 14