731 North 8 Mile Road Home: (989) 687-2459 Midland, MI 48640 Mobile: (574) 654-3028 scotsquires@gmail.com EDUCATION Doctorate of Business Administration, with a focus on marketing and consumer behavior, 2012-Present. Grenoble Ecole de Management, Grenoble, France, in partnership with California State University, Northridge. Grenoble Ecole de Management, with triple accreditation from AACSB, EQUIS and AMBA, is consistently ranked as one of the top business schools in the world. Doctoral supervisor: Deborah Cours, Ph.D., California State University, Northridge. Certificate of Research in Management Science, Grenoble Ecole de Management, February 2015. Master s of Business Administration: Human Resource Management, 2010 Baker College, Flint, Michigan Master s of Business Administration: Marketing, 2004 Baker College, Flint, Michigan Bachelor s of Arts in Communications/Media Studies, 1998 Minor in Political Science Judson University, Elgin, Illinois TEACHING EXPERIENCE Central Michigan University, Mt. Pleasant, Michigan, Fixed-Term Faculty, 2015-Present College of Business Administration is AACSB accredited and nationally ranked Courses I will be teaching: Marketing 305 Buyer Behavior Marketing 310 Marketing Communications Indiana Wesleyan University, Marion, Indiana, Marketing Instructor, 2008-Present Received a 4.98/5 on most recent student opinion survey Courses taught: Marketing Management (Graduate Level Course) Marketing Research Introduction to Human Communication Professional Communication Strategies in Marketing Management 1
Consumer Behavior Service Marketing Marketing Seminar MARKETING RESEARCH INTERESTS Emotional Branding Neuromarketing Consumer Behavior Entrepreneur Marketing Integrated Marketing Communications Generational Cohorts Green Marketing Marketing and Product Design for Consumers with Special Needs WORK EXPERIENCE Spinning Beacon Marketing, 2004-Present, president and founder Currently located in Midland, MI DUTIES: Owner of a very successful public relations, graphic design, and marketing firm. Serve as editor of a nonprofit foundation s 105,000 circulation quarterly newsletter. Provide expertise to several clients, including universities, businesses, and a $25 million national nonprofit foundation. Author and design national publications, write press releases, design advertising and contribution campaigns. Create integrated-marketing-communication programs that includes branding of public service ads, Web site, printed materials, fund-raising campaigns, and media outreaches. The LaPorte County Herald-Argus, 2007-2008 LaPorte, Indiana DUTIES: Night editor and reporter. Joined this newspaper after being sought after by the publisher. Wrote and edited stories and took photographs. Designed newspaper pages using Quark Xpress. Developed news packages that included articles, sidebars, pictures, graphics, and break-out boxes. The News-Dispatch, 1999-2007 Michigan City, Indiana DUTIES: Joined the award-winning newspaper as a copy editor and quickly advanced to news editor; developed a marketing and branding plan for the newspaper; and supervised copy editors, the staff of night reporters, and photographers. Oversaw all aspects of a broad range of local and regional news reporting, editing, and page design. Worked with staff to develop breaking news, features, and local stories. Wrote stories and edited articles from reporters, correspondents, and wire services. Trained staff members to enhance their journalism skills. Monitored industry trends to gain new ideas to increase readership. As news editor, successfully led a team of employees in an effort to redesign the paper, which led to a significant increase in single copy sales during a time when circulation was dropping at many newspapers. 2
Rockford Register Star, a Gannett Newspaper, 1998-1999 Rockford, Illinois DUTIES: Served as a copy assistant on the metro desk. My job at this large daily paper included answering and routing in-bound calls, working with editors and reporters on special projects, writing news items for the daily newspaper, maintaining the newspaper s event file, maintaining the database of sources, and other duties as assigned. REGIONAL, STATE, AND LOCAL PRESENTATIONS GRANTS Squires, S. (June, 2013). Comparing two generations reactions regarding purchasing behaviors of green products. Poster presentation at California State University-Northridge. Grant valued at $5,000 from Sawtooth Software Inc. to use their software to perform conjoint analysis and MaxDiff analysis, and Internet space to host a survey. LEADERSHIP EXPERIENCE As owner of a marketing firm, I seek estimates from vendors, oversee contracts, and work with clients to exceed their expectations. As News Editor, I managed a newsroom of a daily newspaper. This included assigning daily work and long-term, special projects, coaching employees, performing job evaluations, and handling employee situations on a daily basis. As a Board of Trustee member of the Olive Township-New Carlisle Public Library, I helped establish policies and set the annual budget of the library. As church treasurer, I was reponsible for developing the budget and overseeing the bookkeeping for the congregation. As a founding member and Vice President for Regional Outreach of the Utah Chapter of the American Marketing Association, I oversaw volunteers and delegated responsibilities while leading by example. CERTIFICATIONS Professional Certified Marketer, a prestigious distinction only top-level marketing professionals earn from the American Marketing Association, February 2011. SCIP Fundamental Certification from Strategic and Competitive Intelligence Professionals, June 2015. Customer Experience Intelligence Subject Matter Expert, certified by Strategic and Competitive Intelligence Professionals, June 2015. 3
Teaching Effectiveness Certificate indicating excellence as a scholar teacher, The Association to Advance Collegiate Schools of Business (AACSB), March 2012. Trained in Google AdWords and Google Analytics. Inbound Marketing Certification, Inbound Marketing University and HubSpot, Inc., March 2012. HONORS, AWARDS, AND RECOGNITIONS Hermes 2015 Gold Award for design, 2015 Officer of the Month, Utah Chapter of the American Marketing Association, November 2011 Hermes Gold Award for publication design, 2011, 2011 Summit Creative Award for the design and branding of sales materials, 2007 First Place for Headline Writing by the Indiana Associated Press Managing Editors, 2005 Third Place for Major News Coverage by the Indiana Associated Press Managing Editors, 2004 First Place in Headline Writing from the Hoosier State Press Association, 2004 Honored by the Hoosier State Press Association in the category of Best Newspaper Design, 2003 Awarded Third Place in Best Front Page Coverage of Sept. 11 by the Hoosier State Press Association, 2002 MEMBERSHIPS IN PROFESSIONAL ASSOCIATIONS Past and Present: Strategic and Competive Intelligence Professionals American Academy of Advertising Utah Chapter of the American Marketing Association, founding member and served as vice president American Marketing Association Association for Consumer Research Doctoral Student Special Interest Group (DocSIG) of the American Marketing Association The Chartered Institute of Marketing, United Kingdom Society of Human Resource Management 4
Michiana Chapter of the American Marketing Association, South Bend, Ind. Public Relations Society of America Society of Professional Journalists National Association of Photoshop Professionals The American Copy Editors Society MEMBERSHIPS IN COMMUNITY ORGANIZATIONS Served on the marketing team for Sacred Heart Academy, Mt. Pleasant, MI. Served as a member of the Board of Trustees for the New Carlisle-Olive Township Public Library, New Carlisle, Indiana. Appointed by the St. Joseph County Commissioners. During this time, the library was awarded Five-Star status by the Library Journal. Also served on the library s finance committee. Served as the head of marketing and public relations for the New Carlisle Hometown Days, which is a nonprofit organization dedicated to bringing activities and resources to the town of New Carlisle while providing funds for other community nonprofits. Actively involved in the New Carlisle Business Association, which works to improve the community and support local companies. 5