+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions
+You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2
+ 1994 Caylor-Solutions.com 317-985-7375 3
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+ Your Audience: Who 5 Caylor-Solutions.com 317-985-7375
+ Channel Options 6 Advertising Broadcasting Content Direct Email Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com 317-985-7375
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+ Channel Options 8 Advertising Broadcasting Content Direct Email Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com 317-985-7375
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+You have 10 seconds to leave an impression and tell them what they ll get out of your website and company. After this time (and oftentimes before), they ll leave. NN Group http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.vzbafgbhslo Caylor-Solutions.com 317-985-7375 10
+Once your page loads, users form an opinion in.05 seconds. Kinesis Inc. http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.vzbafgbhslo Caylor-Solutions.com 317-985-7375 11
+ Mobile vs. Desktop Caylor-Solutions.com 317-985-7375 12
+ Responsive 13 Caylor-Solutions.com 317-985-7375
+ Best Practice: Websites 14 Mobile and Mobile First Logical Organization Call to Action Emotion and Photography Rich Content Management Separate from Design Caylor-Solutions.com 317-985-7375
+ Next Practice: Websites 15 Immediacy Rich Media and Video Immersive Inbound Marketing Caylor-Solutions.com 317-985-7375
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+Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Hubspot, January 2015 Hubspot, The Ultimate List of Marketing Statistics, http://www.hubspot.com/marketing-statistics Caylor-Solutions.com 317-985-7375 17
+ 86% Percentage of B2B marketers using content marketing http://www.imaginepub.com/53-b2b-content-marketing-stats-you-should-know-in-2015#sthash.x7hzrkhg.dpuf Caylor-Solutions.com 317-985-7375 18
+ Know the Questions 19 Provide the Answers Caylor-Solutions.com 317-985-7375
+ Best Practice: Content 20 Content Strategy Blog Tool for Frequent Updates Lateral Marketing SEO Every Page is the Home Page Ethical Bribe Writing for the Web Caylor-Solutions.com 317-985-7375
+ Next Practice: Content 21 Native Advertising Syndication Shadow Prospects Rich Media Content Creation on Shoestring Budget Caylor-Solutions.com 317-985-7375
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+ 2 X B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View) Caylor-Solutions.com 317-985-7375 23
HubSpot's 2012 survey The State of Inbound Marketing, Caylor-Solutions.com 317-985-7375 24
+The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) http://www.socialmediaexaminer.com/socialmediamarketingindustryreport2012.pdf Caylor-Solutions.com 317-985-7375 25
+ Content 26 Caylor-Solutions.com 317-985-7375
+ Original Vs. Curated Content 27 Caylor-Solutions.com 317-985-7375
+ Best Practice: Social Media 28 All Networks! Courtesy! Conversation! Respond to Comments! Headlines! Images & Videos! Automation! Tweets with images result in a 55% increase in leads! Photos generate 53% more likes and 104% more comments than text posts on Facebook! More people access Facebook from a mobile device than a desktop 751 million monthly active users! 55% of Pinterest users have engaged with retailers and brands via Pinterest! Google+: Fastest growing demographic is 45-54 years old Caylor-Solutions.com 317-985-7375
+ Social Posting Times 29
+ Social Network Ideas 30
+ Social Network Frequency 31
+ Automate the Mundane 32 Cultivate Relationships Caylor-Solutions.com 317-985-7375
+ Next Practice: Social Media 33 Anonymous Networks YikYak SnapChat Vine Automation Pay Per Click Caylor-Solutions.com 317-985-7375
+ Channel Options 34 Advertising Broadcasting Content Direct Email Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com 317-985-7375
+ Channel Options 35 Advertising Broadcasting Content Direct Email Event Location Mobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media Telephone Web Caylor-Solutions.com 317-985-7375
+ Dealing with Constant Change 36 Caylor-Solutions.com 317-985-7375
+Resources Blogs: Seth Godin Caylor Solutions Duct Tape Marketing Caylor-Solutions.com 317-985-7375 37
+Resources Online: Jay Baer Guy Kawasawki Caylor-Solutions.com 317-985-7375 38
+ Bart Caylor caylor@caylor-solutions.com 317-985-7375 caylor-solutions.com @bartcaylor Caylor-Solutions.com 317-985-7375 39