Smart Building. Life is On. 5 maart 2015 Jack Hack - Solution Architect

Smart Building Life is On 5 maart 2015 Jack Hack - Solution Architect

Agenda > Trends & How the Internet of Things enables the convergence of IT & Energy > Role of a datacenter in a smart building > Create a future proof datacenter by managing it day by day > Fundamentals in design > Management & security > (secure) Power & cooling > Outside the smart building Confidential Property of Schneider Electric

IT and OT: How the Internet of Things enables the convergence of IT & Energy 3

The World is facing a dilemma: in the next 40 years Energy consumption will double CO2 emissions need to be halved We must become 4 times more efficient

21 st century megatrends are driving energy consumption and growth Urbanisation Industrialisation Digitisation

Rising consumption = impending problems Source: http://www.reuters.com/middle-class-infographic

and massive challenges Increasing energy prices Peak demand Pollution Climate disorder Underutilised generation Traffic congestion Water scarcity Changing public opinion

The solution is a combination of: cleaner generation, greater efficiency and a smarter grid World energy-related CO2 emissions abatement 44% 72% Source: World Energy Outlook 2011, OECD / IEA Efficiency measures account for almost 3/4 of abatement in 2020

and our efficiency entitlement is massive Energy efficiency potential used by sector in the New Policies Scenario Two-thirds of the economic potential to improve energy efficiency remains untapped in the period to 2035 Source: World Energy Outlook 2012, OECD / IEA

Welcome to the Efficiency Economy.

In this new economy, economic growth is decoupled from rising energy consumption. Success Growth Rising energy consumption

The Efficiency Economy is born from the convergence of the worlds of IT and energy to link and manage all elements of the smart grid, delivering the greenest energy at the cheapest price and the desired time.

Energy optimisation Efficiency Economy Process optimisation Security optimisation

The Efficiency Economy drives us towards decentralized generation and net positive buildings Canopea: winner of Solar Decathlon 2012

But there is some good news!

The world is getting smarter. Connecting machines to machines. Source: Cisco IBSG April 2011 / Internet World Statistics

Advances in technology are bringing us closer together. Connecting people to machines and to each other. In 2012, over 9.8 billion devices connected to the internet and more than 1.2 billion people engaged in social networking sights.

Nearly half of Smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day Source: Nielson Today s TV watcher

Today s concert goers

I know I shouldn t text and drive I ll just text With access to social networking sites such as Facebook and Twitter, text messaging and online gaming, I sometimes choose to spend time with friends online instead of driving to see

Today s equipment is becoming more intelligent Pacemaker F-35 Joint Strike Fighter Boeing 787 Chevy Volt 80 000 6 000 000 8 000 000 10 000 000 lines of code lines of code lines of code lines of code And its own IP address

This is where we contribute.

From steel to circuit breakers

...and from hardware to software

Schneider Electric believes in a new efficiency paradigm to drive long-term sustainability Save Connect Share

At Schneider Electric, we believe it s time to save. Integrate your facility and used decentralised generations to reduce the energy consumed, the cost per kwh and operating expenditure and drive a self-sufficient, net-positive mindset Control your facilities processes, optimise your operations and assets and conserve your enterprise resources by combining the worlds of energy & IT

We believe it s time to connect. By accessing smart, real time data and information, optimised & delivered across integrated systems though open platforms. We connect all people, points and devices, enabling insight and action for a sustainable future

We are your Resource Advisor. Providing secure access to data, reports and summaries to drive your energy and sustainability programs

Transforming Efficiency Together in buildings: Reducing operating costs, improve CO 2 footprint and deliver greater space optimisation and employee comfort. Hong Kong Science and Technology Park pioneering going green in Hong Kong with first ever Green Lease Initiative with StruxureWare energy management software

Transforming Efficiency Together in Water: Decreasing resource losses and operational costs, enhanced customer service and environmental stewardship, strengthened regulatory compliance Working with Anglian Water Services Ltd in the UK to implement a smart water network in a complex IT environment and further improve performances in water loss management

Transforming Efficiency Together in datacenters: Helping reduce lifecycle cost & increase uptime & availability Helping a global leading bank operate uninterrupted 24 hours per day, 365 days per year, to meet current and foreseeable future business needs for more than 20 countries and 60 locations

Role of a datacenter in a smart building 33

Role of a datacenter in a smart building > Support smart & connected systems > Collaborative work environment > Single converged network > Interaction with users > Energy efficient > Cloud vs On-premise solutions > Guarantee work productivity > Amplify connection of: > People > Process > Data > Real estate

Create a future proof datacenter by managing it day by day 35

The Data Center Energy Dilemma Energy costs are spiraling out of control! Energy is typically the fastest growing expense in a Data Center Energy often consumes up to 40% an operating budget The total cost of energy to run a Data Center can cost as much as the actual cost of the equipment itself The dilemma. The need to go fast, go dense and go green must be balanced with the need to maximize availability Go Fast Go Green Availability Go Dense

In an environment of constant change Documentation requirements Energy Efficiency Uncertain planning for capacity or density Regulatory requirements Increasing availability expectations Metrics and reporting Cloud computing Virtualization Infrastructure management Energy and service cost control Dynamic power variation Server consolidation Data center managers need accurate and timely information to make better decisions in real time

Our answer: Helping people make the most of their energy

DataCentre Trends Average existing Data Centres PUE above 2 will make them obsolete within 5 years, no captive IT loads anymore. Large Outsourcing DataCentres replacing smaller in-house Data Centres. Pressure to reduce OpEx while maintaining availability versus Instable grids and higher electricity price Virtualization & cloud computing, overall complexity increase In-row cooling gaining from room cooling for higher efficiency Uncertainty on 20 years life cycle and time of deployment pressure make Modularity & Scalability a MUST for DataCentres The mix of Trends leads to the need for Intelligently planned Solutions

Foundational BUSINESS OVERVIEW Rev 4a Our vision for the data center business is simple... Schneider Electric dramatically simplifies the process of designing, deploying and operating the world's most predictable, dense, and efficient data centers The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data center solutions

Fundamentals in design, Management & Security 41

Our approach Focus on the improvement and integration of the system not the components Standardization & modularity are the key to improving availability, agility, and efficiency of data center infrastructure while reducing total cost PLAN BUILD The data center project process is just as important as the equipment, and must be simplified and standardized wherever possible Energy assessment services are the start of the improvement of the installation Acquiring a data center will become more like buying a car and less like building a house Foundational BUSINESS OVERVIEW Rev 4a

Data Center Management Challenges Data Center Availability Business Efficiency

The Data Center Infrastructure Breakout Facility Responsible for critical power and cooling supplies IT Responsible for IT operations Applications/Virtualization/Cloud Compute Power/Storage Space/Network Access Servers/Storage Units/Networking Equipment Critical Power & Cooling Building/Security/Physical Space

Is it a SPRINT We re all running fast, but or a MARATHON? Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 45

When will I run out of capacity? and HOW do I know? Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 46

POWER COOLING SPACE Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 47

Data Center Power Fluctuation PAST PRESENT FUTURE DC Capacity DC Capacity Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 49

POWER COOLING Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 50

Understanding your cooling dynamics Temperature threshold violation!!! Humidity threshold violation!!! What does it all mean? Cause / Effect Rapid increase in hot aisle temperature Fan speed alert Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 51

What can we do to be proactive? Simulations! Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 52

Instant simulations on your actual DC Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 53

COOLING SPACE Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 57

Rack Space Floor Space Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 58

Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 60

1 Managing Power, Cooling and Space remains the primary challenge in DCs 2 DCIM is the way to eliminate risks in Data Center operation by proactive Capacity Planning 3 DCIM is little about software! It s more a deliberate choice of how you orchestrate your operation Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 61

Effective data center management Data Center Infrastructure Management (DCIM) systems collect and manage data about a data center s assets, resource use and operational status throughout the data center lifecycle. This information is then distributed, integrated, analyzed and applied in ways that help managers meet business and service-oriented goals and optimize the data center s performance Lifecycle Functional Analyze Design Implement Operate Evaluate Monitoring & alarming Automation & control Modeling & simulation Software services Integrations Physical Power system Cooling system IT space Security Integrations Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 62

IT Focus Physical Integrating physical assets Financial/Business Resource Advisor Facility IT Facilities Focus Full Facility Electric Utility Generators Switchgear Chillers Pumps Motors Power Monitoring Expert Cooling Monitoring Expert Data Center Expert CRAC In Row Cooling Rack PDU UPS PDU Air Handlers Data Center Operation Racks Servers Storage Networking Virtualization Full IT Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 63

Functional Intelligence to the right user Develops global strategies for the data center Manages business risk and high level global optimization Focused on financial issues and high level KPIs CxO Runs the data center as a whole (power, cooling, network, IT infrastructure, applications and assets) Reports on efficiency, availability, capacity and service levels Manages expansion, changes, virtualization efforts and alarms IT/DATA CENTER/OPERATION MANAGER Optimization of the building (power, cooling, security) Concerned with maintenance, alarms and reliability Align overall power and cooling needs to demand FACILITY MANAGER Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 64

Lifecycle Optimizing the data center lifecycle using DCIM Plan Identify challenge or opportunity Quantify need Design Model & validate Iterate, iterate, iterate Install Configure Build Assess Efficiency assessment Improvement plans Process improvements Monitor, Operate, Optimize Capacity management Server procurement Physical security Asset tracking Commission Plan deployment Change mgmt. Impact analysis Risk mitigation Schneider Electric - Data Center Management Challenges Belgium KEM Kolding Apr 2013 65

StruxureWare for Data Centers Building Management Monitor and control facility energy, fire and HVAC Energy and Sustainability Track and manage enterprise energy and carbon costs Data Center Management Manage data center assets, operational and capital costs An integrated suite of DCIM applications, enable businesses to prosper by managing their data centers across multiple domains, providing actionable intelligence for an ideal Power Monitoring Advanced power monitoring, control and analysis IT Infrastructure and Device Monitoring Advanced monitoring and control balance of high availability and peak efficiency throughout the entire data center life cycle Confidential Property of Schneider Electric 66

Connectivity 69

Network closet

In the office environment. NetShelter CX No separate server room available Server equipment creates noise No time/budget to build server room Cable management Vertical 0U accessory channels in front, middle and rear. 38U has front loops for high density cabling Integrated fan module Outfitted with one, two or three fan modules providing up to 3.6kW thermal capacity APC - Zero U Rack PDU Each unit includes an APC Zero U Rack PDU for power distribution needs inside the cabinet Cable egress Rear cable egress has discrete, quiet exit of cables / cords Composite structure with acoustic foam lining keeps hardware quiet and secure Casters Sits on 4 casters: 2 swivel and 2 fixed for ease of deployment and mobility

The Netshelter CX The positioning is working. Main IT Hub For SMEs, medical, AV and the smaller selfcontained operations Remote IT Hub For multi-site operations such as banking, retail, national & multi-nationals

The Netshelter CX Build solutions. Switches Servers Patch Panel Routers Other 3 rd party kit Smart UPS Netbotz Devices Switched PDU Network Management Card Netshelter Accessories AV Power Filter Combine to create a full office IT solution. Make it remotely managed for the Branch.

(secure) Power & cooling 74

3-Phase UPS Product Family Performance Ranges Symmetra PX48 Symmetra PX96/160 Symmetra PX250/500 Symmetra MW 16-500 kva 400-1600 kva Smart-UPS VT Adaptable Ranges 10-40 kva Galaxy 3500 Galaxy 5500 Galaxy 7000 Galaxy 9000 20-120 kva 160-500 kva 800-900kVA 10-40 kva 10kVA 40kVA 200kVA 800+kVA IT Datacenters Non-IT IT & Non-IT

Symmetra PX96/160kW with Modular Distribution High-performance, redundant power protection with hot-scalable power and runtime for data centers 160kW 144kW 128kW 112kW 96kW 80kW 64kW 48kW 32kW 16kW 16kW Power Modules (16 -> 32... -> 160kW) Hot-Swap Batteries x 72 (4, 8, 12.-> 72 modules) x 12 Moduler Power Distribution (36pol // 16A, 32A, 63A) Scaleable Power Battery Frame Power Module Frame M-PDU & MBP & Battery The right-sized UPS for demanding business critical applications

Modular Power Distribution Safe, Efficient, Scalable 3-Phase Power Distribution Capacity planning Modular & Scalable Distribution modules Serviceability Self-diagnosing, field-replaceable modules Manageability Output metering and branch current/circuit monitoring included StruxureWare Central compatible

Symmetra PX96/160kW Standardized Architecture Power to the Modular PDU Racks Modular PDU Racks Symmetra PX96/160kW Racks Modular Breaker module 3 Pole 5 Wire 16A Modular Breaker module 3 Pole 5 Wire 16A Basic / Metered / Switched Rack PDU

Cooling

The =S= Cooling Solutions

Comprehensive Schneider Electric Cooling Offer Uniflair Room Coolling EcoBreeze EcoAisle HACS/CACS/AFC Optimized Management InRow Aquflair Chillers Optimized Management

Outside the smart building 83

Outside the smart building > Secure the network & power for home users

Take Away The data center is the critical fundament in a smart building It supports smart & connected systems Work with standardization to become agile DCIM is the way to eliminate risks in Data Center operation by proactive Capacity Planning OPEX / CAPEX strategy needed on power & cooling solutions Don t forget branches, network closets, wireless networks and protection for IP telephony Confidential Property of Schneider Electric 85