SEO Extras
Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional services available from HotLizard, but if what you are looking for isn t detailed here please contact one of our SEO Consultants to discuss your specific requirements. Search Engine Optimisation Audit: An SEO Audit is the first step to defining your SEO strategy. It gives you a complete overview of how your website is functioning in terms of search engine friendliness and provides you with the necessary information to begin improving your site. The SEO audit will cover the following areas: Usability & Accessibility. Ensure pages are indexed and that your site is ranking for your brand and key terms. Check keyword targeted terms against the content. Duplicate content checks Keyword density and relevance within your content. URL checks, review the length and description. Check title tags for duplicates and ensure they are of relevant length. Check Meta tags for duplicate Meta descriptions; review the use of NoIndex and NoFollow tags. Review XML sitemap and robots.txt files for potential issues. Check the status codes of redirecting pages. Review the use of internal links on the site and the anchor text being used. Analysis of sites linking to yours and the anchor text they are using. Ongoing Reviews: Due to search engines regularly updating their algorithms, changes in individuals searching habits and evolving technical requirements for search engines, it s important to review the success of your SEO strategy ongoing basis. These review meetings are designed to give your site the necessary maintenance to sustain and improve its ranking. They will provide you and your HotLizard SEO consultant the opportunity to have an in-depth look at what is currently happening with regards to the performance of your site. The review includes: Audit of your site Competitor analysis Recommendations report Meeting to discuss the targets and goals for the next quarter. Page: 1
Link Building: Having a well optimised site with a good architecture and great content are big factors in determining how end users and search engines will perceive your site. However, one factor that can have an overwhelming impact in how your site is listed within the search result is the number of links pointing to your site, i.e. backlinks. The HotLizard link building service aims to build up the number of relevant backlinks to your site. The SEO team will research relevant link partners, identify the best pages and the most relevant anchor text using: Research directories/publications/information sites Research other relevant sites to link to Look back at competitor analysis results and competitors inbound links Identify possible link partners Analyse link partners We can also advise on linking back out to other third party sites. Additional Pages for SEO Managed Service: If you have signed up to one of our managed service contracts but would like us to optimise more pages for you, then you can expand the managed service we deliver. This is typically increased in blocks of 5. Pay per Click: Whilst we believe that organic search engine positioning should always be the objective in driving visitors to your website, you may decide that setting up a Pay per Click marketing campaign will help enhance your natural listing further. Pay for Click campaigns enables you to target customers to your website because they are proactively looking for your products and services. This also means that you are only paying for leads coming to your site that are highly relevant, therefore motivated to apply for your vacancies, purchase your goods or register for your services. The HotLizard Pay per Click service ensures your business is prominent in search results across all of the leading search engines. It's the smartest and most cost effective way to sell your product or service online when compared to email, banners and other forms of online advertising. You only pay when it works, leading to the highest return on your advertising investment. HotLizard s Pay per Click service includes an initial set up cost to activate your new accounts and research and development costs which will give with you a suitable list of keywords and phrases. HotLizard will investigate the current bid price, set maximum amounts that you are prepared to bid on each and agree with you the monthly budget for the Pay per Click service. Page: 2
We will then set up your Pay per Click search engine account, manage the bids on your behalf, monitor listings and provide monthly reports which will show the effectiveness of each keyword. By driving targeted visitors to your site we will help ensure that you maximise your ROI. Yahoo Search: With Yahoo Search you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site. When you advertise with Yahoo Search, you'll receive the highest ROI because you can: Set your own cost-per-lead Pay only when potential customers click through to your site Google: By providing powerful tools and accurate targeting, Google AdWords helps you get the most out of your advertising budget, as you only pay when someone clicks on your ad, ultimately increasing your sales. You set your own daily budget and cost per click (CPC). If other advertisers are running on the same keyword(s) but at a lower CPC, the AdWords discounter will automatically reduce your CPC to the minimum amount required for your advert to maintain its position on the page. Pay per Click Management & Reporting: Your campaigns will be closely monitored on a regular basis. Campaigns will be checked to how the budget is being maintained as well as how each of the keywords is performing. By monitoring the performance of your keywords it enables us to effectively analyse the results, adjust bids and revise keywords, titles and descriptions to maximise your campaigns success. A report will be sent to you every month detailing your accounts activity and will include our own recommendations for future campaigns. If you have Google Analytics set-up we will be able to track the performance of your keywords in more detail using conversion metrics. This form of analysis is essential to ensure your budget is spent effectively and you are getting the most out of your advertising investment. As we learn which keywords and categories drive the most conversions, we can make informed decisions about your campaign, including how to allocate your budget and how to improve under-performing listings. Decisions like these can help us optimise the overall performance of your campaign and ultimately drive more visitors to your website. Page: 3
Search Engine Optimisation Masterclass: The Search Engine Masterclass helps you understand how SEO works and gives you the necessary guidance to manage your online marketing and optimisation of your website yourself. We run through each aspect of the SEO Audit (as outlined above), explaining why each is important and the impact it can have on your site. We will talk you through why having a consistent brand is essential, how best to use social media to drive traffic to your website and train you on how to use both Google Webmaster tools and Google Analytics. After this class you will have gained an in-depth knowledge of various SEO techniques and how they can help your site grow. Page: 4