Gray s Digital Consulting Site Audit Report Overview
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1 Gray s Digital Consulting Site Audit Report Overview Presented By: Charlie Gray Charlie.gray@graysdigitalconsulting.com
2 GRAY S DIGITAL CONSULTING, LLC Helping Businesses Achieve Great Results Through the Web Services: Lead Generation Website Design In Site/Off Site, Online/Offline Campaigns In Site/Off Site SEO, SEM, PPC Campaigns Local Business Listing Optimization, Local Search Online Reputation Management Social Media Management Text Messaging & Marketing for Business Website: LinkedIn: charlie.gray@graysdigitalconsulting.com phone:
3 Key Components of a Site Audit Market Research and Analysis Keyword Research, Ranking and Competitive Analysis Web Design Analysis Bounce Rate, SEO Friendly, Pages Load Quickly, Browser Compatibility Web Structure Analysis Web Analytics Tools Assessment, Site Maps, URL Structure Troubleshooting Report Broken Links, 404 errors, Robot TXT and Meta Tags, # of Pages Indexed vs. Actual Pages Back Links Report Counting Links on Other Sites that link back to YOUR site Content Analysis and Optimization Guidelines Unique Content, Keyword Mapping to Target URL s, URL Architecture, Content Instructions Report Summary and Conclusions Website Audit Report Summary and Customization Guidelines
4 Why Audit These Components? Market Research and Analysis Do you know how your web site compares against your competitors? Web Design Analysis Do visitors click on 1 page and leave, is the cause content or how the site is designed and built? Web Structure Analysis Can you analyze your site; better yet, can the key search engines? Troubleshooting Report Do you have broken links, what pages of your site are indexed, what pages are not? Back Links Report Do you know how many web sites link back to your site? Are you controlling back links and what is being said about you? Content Analysis and Optimization Guidelines Is your page specific content optimized for your target audience? Report Summary and Conclusions Do you know what to fix, how to fix it, and the effort it will take?
5 Back Button W ebsite Audit Report Details Package Name Website Audit Report - 3 Keywords Website Audit Report - 6 Keywords Website Audit Report - 12 Keywords Total Number of Keywords (applies to # keywords on SEO Package) Number Primary Keywords Number Secondary Keywords Maximum No. of Pages Market Research and Analysis Manual and Software Driven Keyword Research Yes Yes Yes Keyword Structuring Yes Yes Yes Ranking Analysis Yes Yes Yes Competition Analysis Yes Yes Yes Web Design Analysis Platform Yes Yes Yes Malware Check Yes Yes Yes Website Design General Recommendations Yes Yes Yes Browser Compatibility Yes Yes Yes Site Performance Yes Yes Yes Navigation Crawlability Yes Yes Yes Content Crawlability Yes Yes Yes Hosting Check Yes Yes Yes Website Structure Analysis Search Engine Metrics Yes Yes Yes Sitemaps Yes Yes Yes URL Structure Yes Yes Yes Troubleshooting Report Broken Links Yes Yes Yes 404 Error Pages Yes Yes Yes Robots.TXT Yes Yes Yes Robots Meta Tags Yes Yes Yes Number of Indexed Pages vs. Actual Page Count Yes Yes Yes Missing / Duplicate / Long-tail Page Titles and Meta Descriptions Yes Yes Yes Backlinks Report Backlink Analysis Up to 500 Up to 1000 Up to 2000 Content Analysis and Optimization Guidelines Duplicate Website Content Checking 100 Pages 250 Pages 350 Pages Keyword Grouping Yes Yes Yes URL Mapping Yes Yes Yes Target URLs 3 Pages 6 Pages 12 Pages URL Architecture Instructions Yes Yes Yes Content Instructions 3 Pages 6 Pages 12 Pages Report Summary and Consultation Website Audit Report Summary and Customized Guidelines Yes Yes Yes Keyword Consultation Yes Yes Yes
6 Questions? Contact: Charlie Gray
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