82% Technical Setup. 100% Configure Website Analytics Software

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1 Full Site Report

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3 82% Technical Setup 100% Configure Website Analytics Software Time to fix: 30 mins Difficulty: easy This test detects over 150 popular website analytics software solutions. With your permission we securely access your website analytics data to give you even greater insights and advice to help improve your search engine rankings. Task Status: Great, we've found Google Analytics on your website; and you appear to have integrated a data feed from Google Analytics into Project SEO. Your SEO campaign now has the fuel to propel you onwards and upwards!

4 82% Technical Setup 31% Page Load Time (Seconds) Time to fix: It depends upon your CMS Difficulty: medium We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites. Task Status: Your home page download speed is 154ms (average last 7 days). Look, it's not awful but it's not great. Your home page download speed is 1.9 times slower than your best competitor and 5 times faster than the average. Why not follow our handy hints to remedy this?

5 82% Technical Setup 100% Robots.txt Time to fix: 15 mins Difficulty: easy Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content. Task Status: Great, we've found a robots.txt file. Your site is officially open for business! 100% HTML Sitemap Time to fix: 2 hours Difficulty: easy A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users. Task Status: Cool, we've found your HTML sitemap. 100% XML Sitemap Time to fix: 2 hours Difficulty: medium XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed. Task Status: Well done, we've found a nicely formatted XML sitemap. This is a great way to ensure your content is indexed consistently and frequently by search engines.

6 82% Technical Setup 80% Friendly URLs Time to fix: It depends upon your CMS Difficulty: easy Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure. Task Status: Well done, 1,519 of 1,566 pages (97%) have search engine friendly URLs. Your competitors' average friendly URLs count is 60%. 100% Custom 404 Page Time to fix: 4 hours Difficulty: hard A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for. Task Status: This is good - you've got yourself a nice friendly 404 page message.

7 Crawlability 0% Setup Webmaster Tools Accounts Time to fix: 1 hour Difficulty: easy You should to add your site to Webmaster Tools (Google, Yahoo and Bing) if you haven't already. Whilst we cannot check this automatically yet, this task is simply here to remind you to set this up for your website and to check it regularly. Task Status: Have you configured Webmaster Tools yet? It's easy to do and it's always interesting to check how the search engines see your site. We recommend you check your Webmaster Tools accounts every week or so.

8 42% Indexation 100% Pages Crawled Time to fix: It depends Difficulty: medium Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines. Task Status: We have found and crawled 1,566 pages of your website. We have crawled more pages on your website than any of your competitors - well done!

9 42% Indexation 100% Pages Indexed in Google Time to fix: 15 mins Difficulty: medium The number of pages of your website indexed in Google. Task Status: You have 2,690 pages of your website indexed in Google. We have found more pages on your website indexed in Google than any of your competitors. As long as you do not have a duplicate content issue then this is great!

10 42% Indexation 100% Pages Indexed in Yahoo Time to fix: 15 mins Difficulty: easy The number of pages of your website indexed in Yahoo. Task Status: You have 3,990 pages of your website indexed in Yahoo. We have found more pages on your website indexed in Yahoo than any of your competitors. As long as you do not have a duplicate content issue then this is great!

11 42% Indexation 100% Pages Indexed in Bing Time to fix: 15 mins Difficulty: easy The number of pages of your website indexed in Bing. Task Status: You have 1,380 pages of your website indexed in Bing. We have found more pages on your website indexed in Bing than any of your competitors. As long as you do not have a duplicate content issue then this is great!

12 42% Indexation 0% Indexed in Google Local? Time to fix: 30 mins Difficulty: easy The number of pages of your website indexed in Google Local (Google Places). Task Status: We've checked and we cannot find your website in Google Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again). 0% Indexed in Yahoo Local? Time to fix: 30 mins Difficulty: easy The number of pages of your website indexed in Yahoo Local. Task Status: We've checked and we cannot find your website in Yahoo Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again). 0% Indexed in Bing Local? Time to fix: 30 mins Difficulty: easy The number of pages of your website indexed in Bing Local. Task Status: We've checked and we cannot find your website in Bing Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).

13 42% Indexation 0% Listed in DMOZ Time to fix: 30 mins Difficulty: easy The Open Directory is a human-edited directory of websites. Getting a link from here can be tricky but it's worth the effort. Task Status: We cannot find your website in the Open Directory (dmoz.org). Although it's very hard to get listed it's still worth a try. 0% Listed in Yahoo Directory Time to fix: 30 mins Difficulty: easy A paid listing in the Yahoo Directory can be helpful to your search engine rankings. Task Status: We cannot find your website in the Yahoo Directory. It's very easy to get listed as all you have to do is pay them for the privilege!

14 70% Current Position Monitored Keywords The number of keywords we are monitoring for this SEO campaign. Task Status: We are currently monitoring keyword ranks for 1,564 keywords (6,254 combinations in total) across 4 search engines.

15 70% Current Position Monitored Keywords Keyword Engine Campaign Keyword Current Rank Last Month Rank Best Ever Rank Campaign Start Rank Initial Rank Change (not set) Bing.co.uk (Web) No (not set) Yahoo.co.uk (Web) No ppi claims companies Google.co.uk (GB only) No N/A 1 0 belmount thorton Google.co.uk (GB only) No N/A Google.co.uk (GB only) No N/A 1 0 belmont thornton reclaim bank charges Google.co.uk (Web) No N/A 1 0 belmont-thorntons Google.co.uk (Web) No N/A 1 0 wwwbelmount thornton Google.co.uk (GB only) No N/A 1 0 belmontthorntonltd.co.uk Google.co.uk (GB only) No N/A 2 +1 ppi bellmont thornton Google.co.uk (GB only) No N/A

16 70% Current Position Keyword Visits This shows the number of keywords generating natural search engine visits in the period. Task Status: Your site is currently generating 2,407 organic visits from 1,563 keywords. Keyword Campaign Keyword Current Visits Last Month Visits Best Ever Visits Campaign Start Visits Change Deleted for confidentiality No 905 1,133 1, Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality No Deleted for confidentiality Yes Deleted for confidentiality No

17 70% Current Position 50% Competitive Site Audit We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction. Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you have plenty of work to do to catch-up. Metric claims.com ppiclaimsuk.co.u k keypointclaims.c om ppiclaimcompan y.co.uk portalclaims.co m ppiclaims.org.uk Change Page Rank Inbound Links 8,626 3,419 7,367 1, Pages indexed in Google 62 1,370 1,050 2, Pages indexed in Yahoo 103 1, , Pages indexed in Bing , Pages crawled by our spider 48 1, , Page load time (ms) 172 1, ,288 N/A HTML sitemap Yes Yes Yes Yes Yes No - XML sitemap Yes Yes Yes Yes Yes Yes - Robots.txt Yes Yes Yes Yes Yes Yes - Custom 404 page No Yes Yes Yes Yes Yes - Alexa rank 1,759, ,029 3,486, ,054 2,600,154 4,185,157 N/A Domain age (years) Deep link ratio 16.1% 58.6% 42.1% 20.3% 35.7% 12.9% +0.2% Overall Score Your Rank

18 70% Current Position 100% Keywords in Domain Having relevant keywords in your domain name can be a shortcut to getting ranked for these terms. Task Status: You appear to have your targeted campaign keywords in your domain name. As relevant keyword rich domains can give you a nice boost this is good news. 10% Domain Age (Years) This shows the age of your domain in years as reported by the Whois database. Task Status: Your domain age is 2 years. Your competitors' websites are very well established compared to yours giving them a slight advantage. There's probably not much you can do about this as your only real option would be to buy a well established (and possibly expensive) domain name.

19 Comparative Rankings Keyword Ranking Summaries Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates. Task Status: On your primary ranking engine Google.co.uk (GB only): you have 345 1st position rankings non-branded, 166 branded keywordsyou have 739 1st page rankings non-branded, 192 branded keywordsyou have 187 2nd page rankings non-branded, 1 branded keywords Search Engine Keyword Type Rank Current Last Month Campaign Start Initial Change Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total Bing.co.uk (Web) Total unranked Bing.co.uk (Web) Brand

20 80% Potential 80% Marketplace Potential Time to fix: Weeks Difficulty: medium This league table tracks all the keywords your site is ranking for today and estimates the number of visitors your competitors are receiving relative to you for each keyword based on your respective ranks. The league table is updated each week to give you a view of how you are performing in your marketplace. Task Status: You rank 3rd in the Marketplace Potential Table. The top competitor is getting an estimated 3.4 times (1,911 potential visits) more traffic than you for the keywords you are ranking for today. Rank Domain Traffic Index Recent Change Campaign Change New New New New New New New New New New New New

21 80% Potential Keyword Potential Our system automatically notifies you of keywords where an improvement in rankings could lead to big gains in site visitors. Task Status: There are 1 high potential keywords that could bring you significant extra site traffic. Keyword Campaign Keyword Rank Visits Increase Rank 10 Increase Rank 5 Increase Rank 1 money saving expert No ,346 21, ,331 ppi Yes ,620 ppi claims Yes ,481 payment protection insurance Yes ,172 claim back bank charges No ,791

22 80% Potential PPC Keywords for Organic Campaigns This shows the number of keywords bringing PPC visits, but no organic visits. Users are finding your adverts relevant for these keywords so you might want to try and rank for these keywords too. Task Status: There are 238 PPC keywords that you should be targeting for natural search. Campaign Keyword Keyword PPC Visits in Last 30 Days No (remarketing/content targeting) 297 No 60 claim 5 Yes alchemy ppi 1 No bank charges reclaimed 2 No bank charges refund 2

23 80% Potential Organic Keywords for PPC Campaigns Time to fix: This shows the number of keywords bringing organic visits, but no PPC visits. Search engines and users are finding your website relevant for these keywords. If these visitors convert to customers then you may want to consider testing these keywords in your PPC campaigns. Task Status: There are 197 organic keywords that you should consider using for your PPC campaigns. Campaign Keyword Keyword Organic Visits in Last 30 Days No No No adminicle ltd 6 No advantage ppi 1 No alliance and leicester ppi claims 1

24 Structure Strongest Site Pages This table shows you the best performing and highest ranking pages on your site. We produce this data by querying your primary search engine in a manner that brings back the strongest pages on your site first. Task Status: This is a table of the strongest pages on your website as reported by your primary search engine. Keyword (overall site) belmont and thornton belmont claims belmont thornton belmont thornton financial claims Page

25 Structure Most Popular Landing Pages This table ranks the pages on your site by the number of visitors they receive. You should hope to see the most critical pages, such as your home page and key product pages at the top of the table. If not, it may indicate problems with navigation or structure on your site. We produce this report by retrieving data from your website analytics software. Task Status: This is a table of all the most popular landing pages reported by your website analytics software. Page Visits xxx xxx xxx xxx xxx

26 Structure Top Campaign Keyword Pages This table shows you which pages are getting the most organic traffic from your campaign keywords. Use it to check your campaign keywords are linking through to the most relevant page on your website for that keyword. Task Status: This table uses data from your website analytics software to show you which pages are getting the most organic traffic from your campaign keywords. Use it to check your campaign keywords are linking through to the most relevant page on your website for that keyword. Page Visits Keywords / xx ppi, ppi claims /claim_estimator.aspx xx ppi reclaim calculator /frequently_asked_questions.aspx xx payment protection insurance

27 Structure Outbound Links This table lists the links to external websites from your website. Sometimes you may find that you have unintentionally linked once or even hundreds of times to an external site without realising it (e.g. website designers often add a footer link on every page). This might be great for them, but perhaps not so great for you. Task Status: This is a table of outbound links from your website. Link Source Anchor Text Nofollow Target Page claim/news/ /credit-card-claim-debt-attitudes claim/news/ /bank-charges-banks-are- Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f Bookmark and Share No &pub=xa-4ae1e03f

28 Structure Review Unindexed Pages Time to fix: It depends Difficulty: medium There is no point in producing lots of pages of content if it is not getting indexed and ranked by the search engines. The unindexed pages table below shows you the pages we crawled on your site and whether they are indexed in Google, Yahoo or Bing. Task Status: Of the 1,566 pages we found when we crawled your site, 429 are not indexed in Google, 740 are not in Yahoo and 851 are not in Bing.

29 14% Content 1% Missing Image Alt Tags Time to fix: It depends Difficulty: easy Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image. Task Status: Oh dear, 1,564 of 1,566 pages (99.87%) are missing image Alt tags. This is not great for users and you're missing out on a good place to put relevant keywords for search engines. 25% Dead Links Time to fix: It depends Difficulty: easy This gives you all the links to pages that did not exist the last time we crawled your site. Task Status: This is not great! 17 pages (1.09% of your website's pages) are unreachable. Google won't like this and nor will your users. 16% Duplicate Meta Data Time to fix: It depends Difficulty: easy The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page. Task Status: We're afraid this is not too good at all. 636 pages (40.61% of your website's pages) contain duplicate meta data (page titles and descriptions). This is easy to remedy and does affect rankings so it's well worth correcting.

30 14% Content 19% Missing or Short Meta Data Time to fix: It depends Difficulty: easy If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines. Task Status: This is poor. 786 pages (50.19% of your website's pages) have missing or short meta data. That is: 4 pages (0.26%) have missing or short titles.786 pages (50.19%) have missing or short meta descriptions.5 pages (0.32%) have missing or short meta keywords.7 pages (0.45%) have missing or short H1 headings. Don't miss out on the opportunity to tell Google what your site does using relevant keywords. 12% Long Meta Data Time to fix: It depends Difficulty: easy Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results. Task Status: This is not ideal. 1,075 pages (68.65% of your website's pages) have meta data that is too long. That is: 1,075 pages (68.65%) have too long titles.743 pages (47.45%) have too long meta descriptions. This dilutes your SEO efforts as your website could be viewed as being spammy and the page titles will also get truncated in the search engine results pages.

31 14% Content 1% Ratio of Inbound:Outbound Domains Time to fix: It depends Difficulty: easy You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well. Task Status: Your ratio of inbound to outbound domains is 40.3 : 1 (161 : 4 domains). Your ratio of inbound validated links to outbound links is 1 : 2.6 (1,175 : 3,059 links); this compares unfavourably with the average for your competition 1.4 : 1 (1,449 : 1,063 links) and the best competitor 93.5 : 1 (1,402 : 15 links). Your website certainly could do with some new high quality inbound links (couldn't everyone's!).

32 90% General Indicators 80% PageRank Time to fix: Difficulty: hard PageRank is Google s measure of the quality, authority and trustworthiness of an individual web page on a scale from 0-10 (10 being the best). Having a higher PageRank than the competition does not mean you will out rank your competitors for all your targeted keywords. It is often out of date and useful only as a quick guide. Task Status: Google rates your site 4th out of you and your 5 competitors! You enjoy a reasonable gap between your site (PageRank 2) and the average PageRank of 3. Your best competitor has a PageRank of 5. Keep up the good work - after all PageRank is just a rough indicator of how Google trusts your website. 100% Alexa Rank Time to fix: Difficulty: hard Alexa Rank is a ranking system based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. It is only useful as a very rough guide to how a website fares against its competition and should not be used in isolation to assess your competitive position. Task Status: Alexa rates your site 2nd out of you and your 5 competitors! You enjoy a reasonable gap between your rank (Alexa Rank 965,054) and the average Alexa Rank of 2,511,651. Your best competitor has a Alexa Rank of 527,029.

33 34% Link Data 14% Number of Inbound Links Time to fix: The number of inbound links to pages on your site from other websites is one signal of the importance of your site relative to your competitors. But remember 'quality links' from sites with a good reputation and lots of visitors are more important than lots of poor quality links from untrusted, new or irrelevant sites. Task Status: You have 1,175 validated inbound links to your site from other websites (the total number of reported backlinks to your site is 1,175) which is not very good. Unfortunately your competitors have far more inbound links to their sites than you have. The average number of inbound links across your competitors is 4,569, with the best competitor having over 10,297 links. Do you have a link building strategy in place?

34 34% Link Data 14% Number of Inbound Links Time to fix: Link Source Anchor Text Nofollow Target Page / Belmont Thornton Yes claim back loan No Visit Our Site No claim back loan No uid= Belmont Thornton No No No (image - no alt tag) Yes &title=Financial+Companies+Prepare+For+Mis- Sold+PPI+Claims &title=Financial+Companies+Prepare+For+Mis- Sold+PPI+Claims No claim back loan No

35 34% Link Data 34% Number of Inbound Domains Time to fix: The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites. Task Status: You have 1,175 validated inbound links to your site from other websites (the total number of reported backlinks to your site is 1,175) from 161 unique domains and are falling behind the competition. The average number of unique inbound domains across your competitors is 206, with the best competitor having over 545 unique domains. Your link building and online PR plan needs a push.

36 34% Link Data 53% Inbound Link Quality Time to fix: This is our assessment of the quality of links from other sites to your website. This takes into account many factors including the reputation of the linking site and the anchor text used to link to your site. Task Status: Your competitors have better quality backlinks than you (2 times more). You really need to set to work on a creative link building strategy to acquire links from high quality sites.

37 34% Link Data 40% Deep Link Ratio Time to fix: This is the percentage of inbound links to pages other than the home page. The most popular sites have links to pages deep within their site, not just a handful of important pages. Task Status: We found 247 deep links from a total of 1,175 validated backlinks to your site (the total number of reported backlinks to your site is 1,175). You have a worse deep link ratio than 3 of your competitors. Poor Anchor Text Time to fix: The anchor text used to link to your site from an external website is another indicator used by search engines to determine what your website is about and its relative importance. Task Status: 348 (29.62%) of the 1,175 validated inbound links to your site from other websites (the total number of reported backlinks to your site is 1,175) are using poor anchor text. This could be a good opportunity to contact those site owners and ask them to use more related keywords in their links. 0% Lost Links Time to fix: This shows the rate at which you are losing inbound links to your site. Watching this can often reveal link buying strategies of rivals. Task Status: You are losing links faster than you are gaining them and faster than the competition. You have lost 53 backlinks since last crawl. Pull your finger out.

38 34% Link Data 0% Non-linking References Time to fix: This is the number of citations (domain mentions) we have found on the web without links to your site. It's useful to compare this to your competitors, especially in local search ranking battles. Task Status: There are 286 references to your site on the web that are not linking to you.

39 Link Building Link Building Progress Time to fix: We have a handy set of tools and processes to help you keep track of your link building progress. Task Status: You have targetted 2,485 domains to get links from. Of those domains, 126 have accepted your link request, 395 have rejected it, 764 abandoned links, and 1,200 are still in progress. We have found live links to your site from 79 of those domains.

40 Link Building Link Building Progress Time to fix: Source Domain Targetted Acquired Rejected Abandoned Found seomaxplus.com 09/07/ /07/ cache.spyfu.com 09/07/ /07/ /07/ /01/ /07/ /01/ /07/ /12/ /07/ /12/2010 gglt.com 09/07/ /07/

41 Link Building Determine Link Strategy Time to fix: The fastest way to get to the top of search engines (after you have built a great site with great content) is to devise mechanisms to help your users spread the word for you by word of mouth. Read our advice or ask for help. Task Status: You really should come up with an angle - a strategy to get links - and lots of them! Check New Inbound Links Time to fix: This task allows you to regularly check new inbound links to your website. Task Status: We have found 122 new links to your site in the last 30 days. Click on 'Optimise' to see a table of all the new inbound links we have found recently. Import Manual Link Prospects This task allows you to import lists of websites to target for link building. You can also import lists of websites that you have already targeted for links so that your success can be monitored by our system. Task Status: You can also import your own source of link partners. Simply use our form to import new link prospects to target, or to upload and track links you have already worked elsewhere.

42 Link Building Blogs Links from quality blog sites on related topics are great for search engine rankings as they are deemed to be an independent vote for your site. Task Status: We have found 2,383 blogs for you to target. Forums Links from forums are often useful because they can send real visitors who are interested in your subject area to your website. Task Status: We have found 4,537 forums for you to target. Generic Directories Links from free human edited directories are easy to get and worth the effort for small sites in non-competitive niches. Avoid schemes that tell you they can get you thousands of directory links in days; they are unlikely to aid your efforts to rank well. Task Status: We have found 18 generic directories for you to target.

43 Link Building Competitors' Links We constantly monitor sites linking to your competitors so that you can piggyback off their link building strategies. Task Status: We have found 976 competitors' links for you to target. Governmental Links from Government establishments are very hard to get but are highly sought after. You'll need a great strategy to get links in this area. Task Status: We have found 1,961 pages from government sites for you to target. Educational Links from Educational establishments are very hard to get but are highly sought after. You'll need a great strategy to get links in this area. Task Status: We have found 2,615 pages from educational sites for you to target.

44 Link Building Niche Directories There are almost always directories of websites for any industry or market niche. Try and get your site listed if you can. Task Status: We have found 2,191 links from niche directories for you to target. Online Submissions Many websites allow you to list or suggest a website to be listed. Based on your target keywords we have tried to find a list of possible websites for you to list your site on. Task Status: We have found 6,741 sites that accept online submissions for you to target. Edited Directories Links from free human edited directories are easy to get and worth the effort for small sites in non-competitive niches. Task Status: We have found 411 human-edited directories for you to target.

45 Link Building Related Websites Good quality links from topically related sites are important to help you rank well. Based on your target keywords we have identified some related sites that you may or may not be able to persuade to link to you with the right strategy. Task Status: We have identified 427 related websites that rank well for your target keywords. Whilst some of these may be competitors, some may prove to be useful potential links for you. Press Release Sites Submitting genuine press releases can be a good way to get your message out there and to get new inbound links to your site. We have a list of over 70 PR and newswire services that allow you to link back to your site for free or a small fee. Task Status: We have found 1 press release sites for you to submit your press releases to. Article Directories Submitting original expert articles can be a good way to get your message out there and to get new inbound links to your site. We have a list of article directories that allow you to link back to your site for free or for a small fee. Task Status: We have found 16 article directories for you to submit your unique and original articles to.

46 93% Progress to Target 100% Result Versus Starting Position and Target in the Time Frame Time to fix: If you have configured your website analytics software to track goals and you have configured our system to track specific targets, then this will show you how well you are doing against target in the time elapsed since the targets were set. Task Status: Looking good. Your SEO campaign is on track and it looks like you will achieve your goals in the time planned.

47 93% Progress to Target 86% Performance Monitoring Time to fix: At the start of any SEO campaign a set of initial benchmarks are taken; this shows the current performance against these benchmarks. Task Status: Your site is making headway in the search engine results pages. Analysing the changes in your KPIs from your website analytics software lead us to conclude that your site is moving in the right direction. Keep doing the rights things and hopefully it can move even higher and even faster. Metric (30 day average) Campaign Start Current Average Pageviews per Visit 3 xxx Average Time on Site (s) 204 xxx Bounce Rate (%) 43 xxx Brand Engagement (%) 50 xxx Conversions per Month 0 xxx New Visits (%) 74 xxx Page Views per Month 2,896 xxx Pages Bringing Traffic (%) 37 xxx Revenue per Month 0 xxx Visits per Month 969 xxx

48 Progress Charts All Search Visits This chart shows you all the non-paid organic and paid PPC visits you are receiving from search engines. Task Status: 14.69% of your visits from search engines are organic and 27.12% are paid PPC visits. The remaining 58.19% of your site visits come from other sources.

49 Progress Charts Organic Visits by Keyword Type This chart shows the split of organic visits from brand keywords and non-brand keywords. Task Status: 31.9% of your organic visits from search engines are from brand keywords and 68.1% are from non-brand keywords.

50 Progress Charts Organic Visits by Search Engine This chart shows the organic search engine visits to your website by search engine. Task Status: 74.21% of your organic visits come from Google, 4.74% from Yahoo and 18.12% from Bing.

51 Progress Charts All Site Sources This chart shows all sources of traffic to your website as reported by your website analytics software. Task Status: 14.69% of your site traffic comes from natural search engine traffic.

52 Progress Charts Organic Goal Conversions This graph is very useful in evaluating whether your SEO campaign is generating a ROI as it shows you the number of conversions from organic visits over time. Task Status: 3.97% of your organic visits from search engines convert into customers.

53 Progress Charts Organic Visits and Activity Time to fix: This displays all interesting events (new links, lost links, site changes, etc) overlaid against the natural search engine traffic visiting your website. Task Status: The good news is that your website seems to be gaining traction. Improvements over the life of your SEO campaign may not have transformed your search engine rankings (yet) but they are leading to an increase in your natural search engine visits. Keep up working at it, there's plenty more traffic out there!

54 Monthly Reports Month-on-month Organic Performance This monthly report shows you the number of non-bouncing organic visits from branded and non-branded keywords by search engine every month. Task Status: By analysing the movement in the non-branded organic keyword traffic from search engines and the corresponding bounce rate, you can evaluate whether the changes in your website and SEO campaign are delivering more customers or not. Month Keyword Type Total Visits Google Bing Yahoo Other Bounce Rate Non-Bounced Visits Feb-11 Brand xx xx xx xx xx 37.50% xx Feb-11 Non-brand xx xx xx xx xx 63.64% xx Jan-11 Brand xx xx xx xx xx 35.33% xx Jan-11 Non-brand xx xx xx xx xx 63.75% xx Dec-10 Brand xx xx xx xx xx 31.73% xx Dec-10 Non-brand xx xx xx xx xx 70.25% xx Nov-10 Brand xx xx xx xx xx 36.19% xx Nov-10 Non-brand xx xx xx xx xx 66.45% xx Oct-10 Brand xx xx xx xx xx 29.84% xx Oct-10 Non-brand xx xx xx xx xx 59.99% xx

55 Monthly Reports Month-on-month E-commerce Performance This monthly report shows you the number of organic visits from branded and non-branded keywords every month and the revenue generated if you have configured e-commerce goals in your website analytics software. This is a simple way to see whether you are getting a return on your investment in SEO. Task Status: Click on the 'Optimise' button and enter the monthly amounts you are paying for SEO. The table below will be updated to show you whether you are getting a return on your investment in SEO. Month Keyword Type Total Visits Total Revenue Conversion Rate Conversions SEO Fee Cost Per Conversion Cost Per Click Value Per Click Feb-11 Brand xx % xx Feb-11 Non-brand xx % xx Jan-11 Brand xx % xx Jan-11 Non-brand xx % xx Dec-10 Brand xx % xx Dec-10 Non-brand xx % xx Nov-10 Brand xx % xx 1, Nov-10 Non-brand xx % xx 1, Oct-10 Brand xx % xx 1, Oct-10 Non-brand xx % xx 1,

56 Monthly Reports Month-on-month PPC Versus Organic Performance This monthly report compares PPC vs organic visits so you can identify which one is generating a better ROI. Task Status: Click on the 'Optimise' button and enter the monthly amounts you are paying for SEO. The table below will be updated so you can compare the overall cost per click and cost per conversion between your PPC and SEO campaigns. Metric Apr-09 Nov-10 Dec-10 Jan-11 MTD (Feb-11) Pay-Per-Click Clicks xx xx xx xx xx Impressions xx xx xx xx xx Click-through rate (CTR) xx xx xx xx xx Total Google adwords spend xx xx xx xx xx Conversion rate xx xx xx xx xx Cost per conversion xx xx xx xx xx Total conversions xx xx xx xx xx Clicks - M/M % change xx xx xx xx xx Total spend - M/M % change xx xx xx xx xx Total conversions - M/M % change xx xx xx xx xx - SEO - organic search Total search visits xx xx xx xx xx Total non-brand search visits xx xx xx xx xx Non-brand keywords xx xx xx xx xx SEO spend xx xx xx xx xx SEO conversion rate xx xx xx xx xx SEO cost per conversion xx xx xx xx xx SEO conversions xx xx xx xx xx

57 Monthly Reports Month-on-month Keyword Performance This simple report shows the average ranks of your keywords and keyword groups on a monthly basis from campaign start to date. Task Status: This table shows the average keyword rankings in your primary search engine. Keyword Keyword Group Search Volume Jun-09 Avg. Rank Nov-10 Avg. Rank Dec-10 Avg. Rank Jan-11 Avg. Rank MTD (Feb- 11) (not set) analytics (remarketing/content targeting) analytics belmont thortons analytics analytics which country country code no analytics analytics second claim analytics analytics second claim analytics claim analytics sec claim analytics second claim analytics seconds loanprotection loan a good ppi reclaim company? analytics abbey wrongly sold ppi analytics abby miss sold insurance analytics accident claim companies manual accident claims competitor address of hfc bank analytics adminicle ltd analytics