Media Kit
Transforming content connections Vibrant connects consumers in real time with engaging content and brand experiences delivered cross platform.
Who we are Vibrant Media connects consumers in real time with engaging content and brand experiences. Delivered directly off of words, images and video within a premium native environment, Vibrant s solutions are designed to be viewable, relevant and engaging across all devices. With over 6,600 premium publishers, reaching more than 250 million unique users per month (comscore 2014), Vibrant delivers native advertising at scale. Vibrant works with top advertisers such as Hewlett Packard, Microsoft, P&G, Jaguar and Unilever. Vibrant was founded in 2000 and has offices in New York, San Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London, Hamburg, Munich and Düsseldorf. For more information, visit us at www.vibrantmedia.co.uk or check out www.facebook.com/vibrantmedia or twitter.com/vibrantmediauk. For the most up-to-date industry news and views, visit our blog at www.relevancematters.com.
What we do WWW.PUBLISHERWEBSITE.CO.UK Our solutions are launched from words and images that are contextually relevant to the campaign content. NATIVE AD PLACEMENT Vibrant is the original native player and has always believed that ads must be placed in the heart of premium editorial content. YOUR AD HERE RELEVANT & REAL-TIME DELIVERY Our technology analyzes content in real time to ensure maximum ad relevancy. This means consumers are discovering your brand messages in the moment when they re most likely to respond. DESIGNED TO BE VIEWABLE User initiation and user control ensure that only qualified consumers see your ad. WWW.PUBLISHERWEBSITE.COM DESIGNED TO ENGAGE Vibrant uses your branded content to tell your story through custom, high-impact and interactive brand experiences. We can report back on all interaction and dwell metrics to show how consumers are connecting with your brand. DELIVERED CROSS PLATFORM For a brand to truly reach their target audience and engage with their consumers, campaigns need to run across all devices. Our solutions ensure greater scale than ever before and offer a seamless way for brands to have a mobile presence. Branded keywords give transparency to consumers on who is advertising. YOUR AD HERE VIBRANT
How we connect brands with consumers
VIBRANT ENGAGE Engage with your audience through impactful cross-platform branding experiences. VIBRANT REACH Reach new and existing audiences at scale. VIBRANT DRIVE Drive qualified traffic cross platform.
VIBRANT ENGAGE Lightbox Immerse and engage your audience through video Vibrant Lightbox is a branded full-screen takeover unit engineered to promote your video content. Highly versatile and cross-platform, Lightbox can also include secondary functionality that supports the video experience.
VIBRANT ENGAGE Mosaic Syndicate your branded content and social feeds Vibrant Mosaic is a cross-platform, full-screen brand experience that revolves around syndicating your brand image and video content alongside your social feeds. Arranged as interactive tiles in a dynamic and fluid montage, Mosaic activates in-depth consumer engagement in real time.
VIBRANT ENGAGE Storyboard Lead your audience through your brand story Vibrant Storyboard is a cross-platform, full-screen immersive experience that is ideally suited to lead your audience through a linear brand story. Fully customisable, Storyboard allows the consumer to shift between each interactive panel, engaging with your brand as the story unfolds.
VIBRANT ENGAGE Brand Canvas Push your creative boundaries Vibrant Brand Canvas is our completely customisable full-screen takeover unit. With the freedom and flexibility to create engaging and imaginative brand experiences, Brand Canvas opens up possibilities while maintaining a unified experience cross platform.
VIBRANT REACH In-Image Leverage editorial images for your brand Vibrant In-Image takes content connections beyond the written word by leveraging the power of editorial imagery. Optimised to fit any sized image, In-Image ensures your brand message connects with consumers no matter what device.
VIBRANT REACH Display Keyword-level contextual display Vibrant Display uses IAB standard display formats combined with Vibrant s contextual expertise to maximise campaign relevancy and results.
VIBRANT DRIVE In-Text Drive qualified traffic from within editorial content Vibrant In-Text drives qualified traffic by connecting your brand to the relevant content your audience is consuming. With a wide selection of customisable units to suit your creative and campaign requirements, In-Text is the original cross-platform, native advertising solution.
Industry-leading technology and a brand safe environment Vibrant is an active member of JICWEBS (The Joint Industry Committee for Web Standards) in the UK and Ireland and fully compliant with the Digital Trading Standards Group (DTSG) Good Practice Principles aimed at setting out best practice for reducing the risk of unsafe advertising online. TECHNOLOGY Our proprietary algorithm is able to contextualise page content in real time to deliver relevant and targeted brand experiences to the right consumers via premium editorial words and images. BRAND SAFETY Our proven and trusted brand safety technology, SafeServe, protects brands from irrelevant and negative content in real time by running contextualised pages through a series of global, vertical, and campaign-specific blacklists.
Our network We work with over 6,600 premium publishers globally to ensure your ads run in brand safe, viewable environments.
Our global scale Benelux 33M Page Hits Canada 10M Unique Users Netherlands 19M Page Hits Germany 27M Unique Users Russia 12M Page Hits United Kingdom 19M Unique Users Poland 22M Page Hits United States 113M Unique Users France 9M Unique Users Saudi Arabia 6M Page Hits India 40M Page Hits Mexico 18M Page Hits Spain 30M Page Hits Italy 7M Unique Users United Arab Emirates 6.5M Page Hits SE Asia 95.5M Page Hits Turkey 8M Page Hits Brazil 21M Page Hits Australia 54M Page Hits In addition to the above markets, Vibrant also operates in all other European, Nordic, Middle Eastern, African, Asian, and Oceanic markets. *Data taken from comscore and Vibrant Media Statistics March 2014
Case studies See how we help brands connect with consumers
CASE STUDY Brand awareness Client: Canadian Tourism Commission Vibrant Media s user control means that we are only engaging with those consumers who ve actively chosen to explore our ad content, users with a similarly curious nature as those our ad is trying to reach. Paul Hawes, Marketing Manager, Core Markets GOALS Increase brand awareness of the Canadian Tourism Commission, promote tourism to Canada and the various activities associated with the country. SOLUTION Featuring five Lightbox units, Canadian Tourism Board was able to showcase five different reasons why one should visit Canada. This campaign produced some incredibly strong results with an engagement rate of 18% and a solid video completion rate of 14%. With regards to social media, this campaign was also extremely successful with a high amount of social shares over the three months that it ran helping the campaign to reach an even broader audience.
CASE STUDY Brand engagement Client: Knorr GOALS Knorr s ambition was to drive engagement and awareness of its existing and new ranges, introduce new Knorr Chefs and establish itself as the culinary master brand. SOLUTION Knorr used Vibrant s Mosaic format to target relevant food and drink content for the Knorr stockpot range and boost awareness of the Knorr brand and its ambassadors. Vibrant created four iterations of the campaign, each one featuring a different product and creative. Vibrant s advertising units offered benefits to Knorr that other media owners and formats cannot match aggregration of video, social feeds, branded content and expandable recipe tiles.
CASE STUDY Driving traffic Client: Nissan GOALS Nissan wanted to raise awareness through its new car launch for the Nissan Note. The aim of the campaign was to increase brochure downloads by driving clicks. SOLUTION The focus of the campaign was to test their mobile campaigns with Vibrant s established network. The campaign ran several units; Display, In-Text, and In-Image with the focus on getting the user to click through to the brochure download which was embedded into the unit. This unit performed extremely well with In-Text reaching a CTR of 2.8%, Display registering a CTR of 0.6%, and In-Image achieving 0.35%. All units performed higher than the industry benchmarks.
CASE STUDY Product launch Client: Mazda This new innovative format is delivering great results for Auto brands. It is enabling them to communicate with their customers through an environment that they have sought, helping to increase brand awareness. Polly Chandler, Account Director Online Display & Mobile, Mindshare GOALS Mazda wanted to raise awareness through its new car launch promoting the Mazda model CX-5. SOLUTION Vibrant ran its In-Image product across its premium Automotive network to raise awareness of the new model. The effectiveness of In-Image has been demonstrated by research conducted by SKOPOS for Mazda. The In-Image unit drove a 12% uplift in purchase intent. The most difficult metric to shift.
Testimonials Hear from our agency partners The activity with Vibrant was key for helping to drive awareness of the Volt in key environments and delivered the strongest CTR of the launch campaign. Marie Peters, Digital Associate Director, Carat Very happy with the solution, provided better cut through and targeting than anyone on the media plan. Nick Moon, Digital Account Manager, Universal McCann What our publishers have to say Vibrant has been a consistent commercial partner of seven years and we re pleased to continue our relationship. They continue to lead the field in contextual advertising; this experience and innovation means we are offering advertisers and therefore consumers a rich experience that complements our premium editorial. Gary Rayneau, Trading Director, Dennis We re very excited about our recent partnership with Vibrant Media using their innovative In-Image advertising format. The ability to effectively monetise our image inventory without being intrusive to our readers is invaluable. The contextual targeting of their ad units and viewable placements makes them a valued partner of our commercial strategy. We re looking forward to our future working relationship. Christopher Hulme, UK Sales Director, Channel 4
Leadership team CRAIG GOODING Founder & Executive Chairman ARIFF QULI President, Americas TOM PEPPER Managing Director, UK JOE URBAN Managing Director, Germany JULIE FENSTER Sr. Vice President, Administration & General Counsel RAY BERRY Sr. Vice President, Finance HELEN MUSSARD Vice President, Global Marketing
Contact us NEW YORK (HQ) Vibrant Media Inc. 565 Fifth Avenue, 15th Floor New York, NY 10017 T: +1 646 312 6100 www.vibrantmedia.com SAN FRANCISCO Vibrant Media Inc. 220 Montgomery Street, Suite 820 San Francisco, CA 94104 T: +1 415 694 6106 LOS ANGELES Vibrant Media Inc. 808 Wilshire Boulevard, Suite 470 Santa Monica, CA 90401 T: +1 310 566 1026 CHICAGO Vibrant Media Inc. 1 E. Upper Wacker Drive, Suite 2922 Chicago, IL 60601 T: +1 312 291 9835 DETROIT Vibrant Media Inc. 350 N. Old Woodward Avenue, Suite 222 Birmingham, MI 48009 T: +1 248 593 5366 LONDON, UK Vibrant Media Ltd. 140 Aldersgate Street, 3rd Floor London EC1A 4HY T: +44 (0) 207 074 0000 www.vibrantmedia.co.uk HAMBURG Vibrant Media GmbH Neuer Wall 59 20354 Hamburg T: +49 40 380 819 0 www.vibrantmedia.de MÜNCHEN Vibrant Media GmbH Josephspitalstraße 15 80331 München T: +49 (0) 89 207 040 127 DÜSSELDORF Vibrant Media GmbH Neuer Zollhof 3 40221 Düsseldorf T: +49 (0) 211 424 759 93 Inquiries PR & MARKETING marketing@vibrantmedia.com SALES uksales@vibrantmedia.com PUBLISHER SOLUTIONS uk-bd@vibrantmedia.com