2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer

Size: px
Start display at page:

Download "2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer"

Transcription

1 2012 BENCHMARK REPORT Digital Performance Insights and Campaign Barometer 1

2 INTRODUCTION PointRoll has leveraged its database of billions of digital advertising impressions served to create ad performance benchmarks that provide an invaluable comparative barometer for campaign performance as well as interactive display industry insights. In this detailed report we ll answer the following questions: Which formats grew the most since 2011? How did standard units perform against interactive for In-Stream Video? Mobile? Which formats yielded the best performance metrics by By Feature? By Type of Publisher Site? By Vertical? What was the relationship between Click Through Rate and Viewability Rate in 2012? Why does this matter? The following report analyzes the performance of advertising campaigns across industries, interactive features, display formats, banner sizes, devices and more.

3 2012 BENCHMARK INDEX PERFORMANCE METRICS BY FORMAT IN-STREAM VIDEO BENCHMARKS RICH MEDIA BENCHMARKS MOBILE BENCHMARKS STANDARD DISPLAY BENCHMARKS VIEWABILITY METRICS CONCLUSION WHY DO THESE BENCHMARKS MATTER? GLOSSARY 3

4 PERFORMANCE METRICS BY FORMAT 4

5 2012 PERFORMANCE METRICS CLICK-THROUGH RATE BY FORMAT 0.70% 0.62% 0.60% 0.50% 0.40% 0.30% 0.20% 0.14% 0.10% 0.15% 0.10% 0.00% Rich Media Standard In-Stream Video Mobile

6 2012 PERFORMANCE METRICS INTERACTION RATE BY FORMAT 5.68% 6.00% 5.00% 4.02% 4.00% 3.00% 2.00% 0.96% 1.00% 0.00% Rich Media In-Stream Video Mobile

7 AVERAGE BRAND TIME BY FORMAT Rich Media Sec. Mobile Sec.

8 100% VIDEO COMPLETION RATE BY FORMAT 100% 80% 67.71% 60% 39.68% 40% 22.76% 20% 0% Rich Media In-Stream Video Mobile

9 IN-STREAM VIDEO BENCHMARKS

10 IN-STREAM VIDEO BENCHMARK OVERVIEW 37% year over year growth 13% lift in Click Through Rate for Interactive In-Stream video campaigns versus Standard In-Stream pre-roll. 337% lift in Click Through Rate performance of In-Stream video campaigns versus Rich Media campaigns. 7.3% lift in Completion Rates for Interactive In-Stream over Standard In-Stream video. Completion Rates for In-Stream video are 67% higher than In-Banner video. In-Stream video campaigns on Kids and Family sites received the highest Click Through Rates. Travel & Tourism In-Stream video campaigns posted the highest Click Through Rates over any other vertical. YOY PointRoll is up 37% from 2011 in In-Stream ad volume

11 STANDARD VS. INTERACTIVE IN-STREAM VIDEO BENCHMARKS TOTAL CLICK THROUGH RATE 0.60% 0.68% VIDEO COMPLETION RATES 84.2% 74.0% 66.9% 72.8% Standard In-Stream Interactive In-Stream Standard In-Stream Video 50% Completion Rate Interactive In-Stream Video 100% Completion Rate

12 2012 IN-STREAM VIDEO BENCHMARKS BY SITE TYPE TOTAL CLICK THROUGH RATE 2.00% 1.87% 1.50% 1.36% 1.00% 0.50% 0.40% 0.73% 0.58% 0.70% 0.53% 0.43% 0.69% 0.47% 0.78% 0.00% 12

13 2012 IN-STREAM VIDEO BENCHMARKS BY SITE TYPE VIDEO 100% COMPLETION RATE 13

14 2012 IN-STREAM VIDEO BENCHMARKS BY VERTICAL TOTAL CLICK THROUGH RATE 1.60% 1.47% 1.20% 0.80% 0.43% 0.90% 0.53% 1.06% 0.79% 0.73% 0.43% 0.78% 0.83% 0.72% 0.84% 0.70% 0.37% 0.40% 0.00% 14

15 2012 IN-STREAM VIDEO BENCHMARKS BY VERTICAL VIDEO 100% COMPLETION RATE 15

16 RICH MEDIA BENCHMARKS

17 RICH MEDIA BENCHMARK OVERVIEW Consumers who interact with rich media campaigns average 14 seconds of Brand Time spent. Consumers are 5x more likely to click a rich media ad once they ve interacted with it. Ads on business to business sites garnered the highest Interaction Rates. Ads on Music and Streaming Media sites received the highest Brand Interaction Time. 17

18 2012 RICH MEDIA BENCHMARKS CLICK THROUGH RATE: RICH MEDIA VS. STANDARD 0.20% 0.14% 0.15% 0.10% 0.10% 0.05% 0.00% Rich Media Standard Ads 18

19 2012 RICH MEDIA BENCHMARKS BY FORMAT INTERACTION RATE AVERAGE BRAND INTERACTION TIME (SEC) 8.00% 6.8% % % 4.00% % 2.2% % Expandable Pre-Expandable Floating 0 Expandable Pre-Expandable Floating 19

20 2012 RICH MEDIA BENCHMARKS BY FORMAT BANNER VS PANEL CLICK THROUGH RATE 2.00% 1.87% 1.50% 1.00% 0.82% 0.60% 0.50% 0.14% 0.07% 0.09% 0.02% 0.00% Expandable Polite Pre-Expandable Floating Banner CTR Panel CTR 20

21 2012 RICH MEDIA BENCHMARKS BY FORMAT TOTAL CLICK THROUGH RATE 2.00% 1.66% 1.50% 1.00% 0.63% 0.50% 0.12% 0.13% 0.00% Expandable Polite Pre-Expandable Floating 21

22 2012 RICH MEDIA BENCHMARKS BY FORMAT VIDEO COMPLETION RATES 22

23 2012 RICH MEDIA BENCHMARKS BY VERTICAL INTERACTION RATE 8.00% 6.00% 4.00% 2.98% 5.10% 5.16% 2.75% 3.34% 3.95% 4.76% 6.45% 4.23% 6.01% 4.86% 5.09% 6.25% 2.65% 3.51% 5.61% 2.00% 1.19% 1.60% 0.92% 0.00% 23

24 2012 RICH MEDIA BENCHMARKS BY VERTICAL AVERAGE BRAND INTERACTION TIME (SEC)

25 2012 RICH MEDIA BENCHMARKS BY VERTICAL TOTAL CLICK THROUGH RATE 0.50% 0.40% 0.34% 0.33% 0.41% 0.41% 0.30% 0.20% 0.10% 0.09% 0.13% 0.21% 0.09% 0.23% 0.08% 0.19% 0.18% 0.17% 0.14% 0.15% 0.15% 0.26% 0.14% 0.05% 0.00% 25

26 2012 RICH MEDIA BENCHMARKS BY VERTICAL IN-BANNER VIDEO COMPLETION RATES 26

27 2012 RICH MEDIA BENCHMARKS BY FEATURE INTERACTION RATE 8.00% 7.5% 6.00% 4.00% 5.6% 5.2% 5.1% 4.2% 4.7% 3.2% 4.6% 4.4% 4.1% 4.0% 3.7% 3.6% 3.0% 2.7% 2.00% 1.5% 1.9% 1.4% 0.4% 0.00% 27

28 2012 RICH MEDIA BENCHMARKS BY FEATURE AVERAGE BRAND INTERACTION TIME (SEC)

29 2012 RICH MEDIA BENCHMARKS BY FEATURE TOTAL CLICK THROUGH RATE 0.50% 0.44% 0.40% 0.32% 0.30% 0.24% 0.20% 0.10% 0.11% 0.17% 0.20% 0.08% 0.13% 0.12% 0.18% 0.12% 0.11% 0.08% 0.11% 0.09% 0.10% 0.12% 0.11% 0.16% 0.00% 29

30 2012 RICH MEDIA BENCHMARKS BY FEATURE IN-BANNER VIDEO COMPLETION RATES 30

31 2012 RICH MEDIA BENCHMARKS BY SITE TYPE INTERACTION RATE 10.00% 8.8% 8.00% 6.00% 4.00% 3.6% 5.3% 4.5% 2.6% 3.8% 6.0% 4.3% 5.1% 5.8% 4.5% 4.6% 3.7% 4.5% 3.5% 5.2% 4.0% 3.2% 2.2% 2.5% 2.1% 2.2% 2.00% 1.0% 0.00% 31

32 2012 RICH MEDIA BENCHMARKS BY SITE TYPE AVERAGE BRAND TIME (SECONDS)

33 2012 RICH MEDIA BENCHMARKS BY PUBLISHER SITE TYPE TOTAL CLICK THROUGH RATE 0.50% 0.40% 0.40% 0.41% 0.30% 0.20% 0.10% 0.08% 0.16% 0.09% 0.16% 0.16% 0.28% 0.15% 0.07% 0.17% 0.12% 0.13% 0.29% 0.16% 0.14% 0.10% 0.31% 0.23% 0.18% 0.18% 0.07% 0.04% 0.00% 33

34 2012 RICH MEDIA BENCHMARKS BY SITE TYPE VIDEO COMPLETION RATES 34

35 MOBILE BENCHMARKS

36 MOBILE BENCHMARK OVERVIEW 88% year over year growth 2012 Mobile Click Through & Mobile In-Banner video completion rates are in line with Rich Media benchmarks. While Retail boasts the highest Interaction Rate, consumers spend the most time with Consumer Goods and Books/Periodicals clients YOY PointRoll is up 88% from 2011 in Mobile ad volume 36

37 2012 MOBILE BENCHMARKS BY FORMAT INTERACTION RATE AVERAGE BRAND INTERACTION TIME (SEC) 0.96% % 0.90% 0.80% 0.70% 0.60% 0.50% 0.40% 0.30% 0.20% 0.10% 0.00%

38 2012 MOBILE BENCHMARKS BY FORMAT TOTAL CLICK THROUGH RATE 0.27% 0.30% 0.25% 0.20% 0.12% 0.15% 0.10% 0.05% 0.00% Standard Interactive Data shows that interactive mobile ads posted strong brand time and video completion rates of seconds and 40%, indicating that consumers were often able to gather needed brand information without clicking. Further, mobile consumer behavior indicates that users are less likely to click through to a site than view a video within the interactive mobile ad. 38

39 2012 MOBILE BENCHMARKS BY PUBLISHER SITE TYPE AVERAGE BRAND INTERACTION TIME (SECONDS)

40 2012 MOBILE BENCHMARKS BY SITE TYPE TOTAL CLICK THROUGH RATE 0.35% 0.31% 0.30% 0.25% 0.22% 0.20% 0.15% 0.10% 0.05% 0.03% 0.01% 0.05% 0.04% 0.07% 0.06% 0.07% 0.06% 0.08% 0.00% 40

41 2012 MOBILE BENCHMARKS BY VERTICAL TOTAL CLICK THROUGH RATE 0.20% 0.19% 0.19% 0.17% 0.15% 0.10% 0.08% 0.09% 0.05% 0.05% 0.03% 0.01% 0.00% 41

42 STANDARD DISPLAY BENCHMARKS

43 STANDARD BENCHMARK OVERVIEW Standard Click Throughs are 27% below those of Rich Media campaign Click Throughs. Toys & Games & Apparel clients fare the best with the highest standard ad campaign Click Throughs. Kid & Family and Games publishers perform the highest for Standard ads. 43

44 2012 STANDARD DISPLAY BENCHMARKS BY FORMAT TOTAL CLICK THROUGH RATE 0.11% 0.12% 0.11% 0.11% 0.09% 0.10% 0.10% 0.09% 0.09% 0.08% Flash Gif/JPG 44

45 2012 STANDARD DISPLAY BENCHMARKS BY VERTICAL TOTAL CLICK THROUGH RATE 0.60% 0.50% 0.40% 0.30% 0.20% 0.10% 0.00% 45

46 2012 STANDARD DISPLAY BENCHMARKS BY SITE TYPE TOTAL CLICK THROUGH RATE 0.40% 0.35% 0.30% 0.25% 0.20% 0.15% 0.10% 0.05% 0.00% 46

47 VIEWABILITY BENCHMARKS

48 2012 VIEWABILITY BENCHMARKS TOTAL CLICK THROUGH BY CAMPAIGN VIEWABILITY PERCENTAGE 0.18% 0.16% 0.14% 0.12% 0.10% 0.08% 0.06% 0.04% 0.02% 0.00% 0.16% 0.13% 0.14% 0.09% 0.08% 0% - 20% 20% - 40% 40% - 60% 60% - 80% 80% - 100% Campaigns with low viewability (where ads are served but not in-view) had a strong correlation with a reduced click through rate, validating the idea that targeting higher-viewable placements can increase campaign engagement. The above chart represents that campaigns where the impressions were 0-20% viewable the click through rate was 0.08% versus campaigns where % of impressions were viewable which doubled the click through rate. 48

49 2012 VIEWABILITY BENCHMARKS VIEWABILITY RATE 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 49

50 CONCLUSION In-stream video saw the highest year over year lift, with interactive in-stream video garnering higher click through rates over standard in-stream ads. Not only did in-stream video take reigns of interactive online advertising, PointRoll saw 337% lift in in-stream video click through rates versus rich media. On the display front, we found that consumers interacted with rich media ads on an average of 14 seconds in 2012 and proved to be five times more likely to click through a rich media ad once they ve interacted with it. Rich features like user-initiated video averaged 2.5 times the completion rate of forced video. Rich media also continued to outperform standard campaign click through rates by 37% was also a big year for mobile campaigns. Mobile click through rates and mobile in-banner video completion rates performed in line with rich media benchmarks for both metrics, but there was a marked increase in the number of mobile impressions delivered. Also, while mobile retail ads boasted the highest interaction rate, consumers spent most of their time engaging with consumer goods and. book/periodical brands.

51 WHY DO THESE BENCHMARKS MATTER? This report provides indicators for the state of display advertising as well as valuable campaign comparison guidelines for measuring individual campaign success. As the report clearly outlines, multi-screen consumer engagement matters. With more than 88% year of year growth in mobile ads delivered and 37% in in-stream video, it is clear that advertisers are delivering more multi-screen campaigns while consumers are adopting more interactive behaviors across the non-pc channels. Overall these benchmarks illustrate where the industry is headed as well as point out where marketers should focus their efforts. Most importantly this data should be used for strategic creative decision making that will engage users and result in maximizing ROI. 51

52 GLOSSARY Formats Expandable: Ad unit is able to expand in any direction upon user interaction. These ads may contain many panels that can exhibit any combination of messaging, imagery, or features. Floating: Anchored: This displays additional elements outside the frames of the ad unit upon the page load without user interaction. After the floating elements dissolve away the banner is left behind. Over The Page: This format acts in the same way as the Anchored Float except there is no remaining banner after the floating elements disappear. In-Stream Video: This video allows advertisers to place messages within a users video player. Interactive Video: Interactive Video allows the user to choose or initiate what happens in a video, which causes the user to interact more with the brand. Polite: All features and functionality are contained within the borders of the ad unit. Pre-Expandable: These ad units are similar to regular expandables except these units do not require user interaction to expand. After expansion they automatically return to the banner.

53 GLOSSARY Metrics: Click Through Rate: Percentage of clicked-on impressions. Average Brand Interaction Time: The average amount of time (in seconds) users interacted with an ad. Impressions: Number of times PointRoll ads were delivered. Interaction Rate: Percentage of interacted ad Impressions. Video Completion Rate: Number of times at least 25%, 50%, 75% or 100% of the video was watched. Viewability Rate: This metric indicates the percentage of validated impressions that where visible. This metric is available at the Campaign, Publisher, Placement, or Placement/Creative level.

2014 Benchmarks CLICK TO CONTINUE

2014 Benchmarks CLICK TO CONTINUE 2014 Benchmarks CLICK TO CONTINUE Create Fearlessly, Execute Flawlessly. Cofactor s 2014 Benchmarks report highlights top performing ad formats, analyzing units that ran across desktop and mobile devices,

More information

In-Stream Video - It's What Consumers Want

In-Stream Video - It's What Consumers Want 1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

Online Video. Boosting branding and conversion

Online Video. Boosting branding and conversion Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

MOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this

MOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

Proof that online ad engagement drives better brand results

Proof that online ad engagement drives better brand results Proof that online ad engagement drives better brand results Dwell on Branding: proof that online ad engagement drives better brand results Microsoft Advertising has proven the importance of online advertising

More information

"SEO vs. PPC The Final Round"

SEO vs. PPC The Final Round "SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology

More information

MAXIMIZING THE MOBILE OPPORTUNITY

MAXIMIZING THE MOBILE OPPORTUNITY MAXIMIZING THE MOBILE OPPORTUNITY IAB Mobile Rising Star Ads Inspire Interaction An industry thought leadership research collaboration from: MOBILE PLANNING CONSIDERATIONS Mobile advertising revenue soared

More information

Sizmek benchmarks report 2014. Breaking boundaries: Engagement gone global

Sizmek benchmarks report 2014. Breaking boundaries: Engagement gone global Sizmek benchmarks report 2014 Breaking boundaries: Engagement gone global Contents Introduction 3 Digital display benchmarks 4 Standard banners 4 Rich media 5 HTML5 7 Video 8 Conclusion and looking ahead

More information

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY VIEWABILITY THE MEASUREMENT OF WHETHER AN AD IS VIEWABLE TO THE CONSUMER HAS BECOME ONE OF THE MOST TALKED ABOUT TOPICS THIS YEAR AND WITH GOOD

More information

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video

More information

The Brand Value of Rich Media and Video Ads

The Brand Value of Rich Media and Video Ads research research report June 2009 The Brand Value of and Video Ads By DoubleClick, a division of Google and Dynamic Logic Authors Sally G. Cole Marketing Manager DoubleClick Google Leah Spalding Research

More information

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords

More information

WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014

WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014 WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014 Research conducted using GTS: Guaranteed Time Slot. GTS is an (MRC) Media Rating Council Accredited metric. Copyright WS RESEARCH LABS

More information

The Online Education Network. adnet

The Online Education Network. adnet The Online Education Network About Us Overview IQAdNet is the largest education ad network reaching people seeking educational services through online through display and in-stream advertising. We are

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Table Of Contents Executive Summary...3 Spending...5 CPM...10 Click-Through Rate (CTR)...15 CPC...20 Engagements...23

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

Q1 MEDIA QUALITY REPORT /IntegralAds

Q1 MEDIA QUALITY REPORT /IntegralAds MEDIA QUALITY REPORT Q1 Integral Ad Science s Q1 2015 Media Quality Report highlights the state of media quality in global online advertising across display, video, and mobile inventory. Integral processes

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO MAY 2014 State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO LOCATION TARGETING TARGETING AND DRIVING IN-MARKET CONSUMERS TO THE LOT The auto category is projected to increase

More information

How Mobile Rising Star Ad Units are Propelling Brand Advertising in Mobile

How Mobile Rising Star Ad Units are Propelling Brand Advertising in Mobile comscore Advertising Analytics Brand Effectiveness through Mobile: An Oreo Case Study How Mobile Rising Star Ad Units are Propelling Brand Advertising in Mobile An IAB study conducted in partnership with

More information

Introduction to Monetizing Online Videos

Introduction to Monetizing Online Videos Table of Contents Pay-per-View Pay-per-Download Pay-per-Stream Subscriptions Advertising In-Stream Ads Overlay Ads Tips for Ad Supported Content Conclusion As more websites adopt video as a medium to interact

More information

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search

More information

Elevate the User Experience Plug Into Your Payday

Elevate the User Experience Plug Into Your Payday Elevate the User Experience Plug Into Your Payday Plug into a Better Mobile Experience. Deliver High-Quality Video Ads. Maximize Your Payday. THE BENEFITS OF INTEGRATING YUME S SDK FOR DEVELOPERS YuMe.com

More information

DATA BROUGHT TO YOU BY

DATA BROUGHT TO YOU BY DATA BROUGHT TO YOU BY WHY BEING CUSTOMER-CENTRIC MEANS BEING DATA-DRIVEN A CROSS-CHANNEL ANALYSIS OF HOW MULTI-TOUCH ATTRIBUTION CHALLENGES CATEGORY MARKETING NORMS. Changing habits and the rapid rise

More information

Key Findings From the. BrightRoll 2015 Advertising Agency Survey

Key Findings From the. BrightRoll 2015 Advertising Agency Survey Key Findings From the BrightRoll 2015 Advertising Agency Survey Survey Goals: The BrightRoll research team is committed to understanding what matters most to the world s premier advertising agencies. Year-over-year,

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

Variations in Video Advertising Impact

Variations in Video Advertising Impact Variations in Video Advertising Impact Beth Uyenco Global Research Director Microsoft Corporation David Kaplan SVP, Research & Product Development Nielsen IAG The Rise of Online Video In an overall down

More information

The Future of Display Advertising

The Future of Display Advertising The Future of Display Advertising Renee Cook Media Analyst marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th st s floor 6 fargo, nd 58103 www.sundog.net Love them or hate them,

More information

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE

More information

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Measuring Mobile Advertising Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Metrics, Metrics, Metrics Pick a Metric, Any Metric Clickthrough Time Spent on Site Average Pages Post

More information

Remarketing Case Study. Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift

Remarketing Case Study. Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift Remarketing Case Study Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift An Advantage Business Media White Paper April 2013 Table of Contents 1 Introduction...................................

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

How to Use YouTube Ads to Grow Your Business

How to Use YouTube Ads to Grow Your Business How to Use YouTube Ads to Grow Your Business The different kinds of YouTube ads In broad terms there are two kinds of YouTube Ads: skippable ads and non-skippable ads. Non-skippable ads are ads that force

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

Are Your Video Ads Making an Impression?

Are Your Video Ads Making an Impression? May 2015 Are Your Video Ads Making an Impression? Video Ad Viewability Insights for Digital Marketers and Publishers WHAT WE WANTED TO KNOW We conducted research using our Active View technology to learn

More information

Measuring success on Facebook

Measuring success on Facebook Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement

More information

Unit Dimension 234 x 60 Flash Version Flash 10/AS 3.0. 30KB maximum file size. Flash Version Flash 10/AS 3.0

Unit Dimension 234 x 60 Flash Version Flash 10/AS 3.0. 30KB maximum file size. Flash Version Flash 10/AS 3.0 MSN Windows Live Messenger Interactive Panel ad Kit Ad Format Description Expandable banner Interactive panel is a Rich media ad unit with a 3D FLIP feature. On user interaction the panel expands and rotates

More information

Digital Playbook. November 2010. 2 Big Ideas

Digital Playbook. November 2010. 2 Big Ideas Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

The Importance of a Multi-Channel Mobile Marketing Strategy

The Importance of a Multi-Channel Mobile Marketing Strategy The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption

More information

Rich Media 1 HY 2014. Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1

Rich Media 1 HY 2014. Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Rich Media 1 HY 2014 Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Introduction INTRODUCTION TO BENCHMARKS As a global partner of the largest agencies, advertisers and publishers in

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

For General Advertising Information, call 612-673-4000 TABLE OF CONTENTS

For General Advertising Information, call 612-673-4000 TABLE OF CONTENTS digital ad specifications TABLE OF CONTENTS General Requirements... 2 Standard Display Sizes... 2 Unique Ad Formats...3-5 Billboard... 3 Interstitial... 3 Expanding Medium Rectangle... 3 Expanding Leaderboard...

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

EMAIL MARKETING BENCHMARKS REPORT 2014

EMAIL MARKETING BENCHMARKS REPORT 2014 EMAIL MARKETING BENCHMARKS REPORT 2014 CONTENTS: WHAT YOU CAN FIND INSIDE INTRODUCTION... 2 OPEN RATES... 3 Observations... 3 CLICK-THROUGH RATES... 4 Observations... 4 CLICK-TO-OPEN RATES... 5 Observations...

More information

SBS ONLINE ADVERTISING SPECS SBS JANUARY 2015

SBS ONLINE ADVERTISING SPECS SBS JANUARY 2015 SBS ONLINE ADVERTISING SPECS SBS JANUARY 2015 SBS ONLINE ADVERTISING GUIDLINES To ensure a seamless delivery of online advertising for our clients, this document contains all the information required to

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

Building Brands Online M A R K H E N N I N G D I R E C T O R M E D I A & D I G I T A L S O L U T I O N S

Building Brands Online M A R K H E N N I N G D I R E C T O R M E D I A & D I G I T A L S O L U T I O N S Building Brands Online M A R K H E N N I N G D I R E C T O R M E D I A & D I G I T A L S O L U T I O N S Millward Brown are pioneers of evaluating brand impact of digital advertising Research Quality Brand

More information

Luxury Benchmarks H1 2014

Luxury Benchmarks H1 2014 Luxury Benchmarks H1 2014 Luxury Benchmarks H1 2014 Contents Introduction The luxury landscape The stakes are high Sizmek benchmarks Value through sophistication best practices from Sizmek experts Conclusion

More information

DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE/HOME PAGE TARGETING/ CONTEXTUALLY TARGETED IMPRESSIONS

DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE/HOME PAGE TARGETING/ CONTEXTUALLY TARGETED IMPRESSIONS DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE/HOME PAGE TARGETING/ CONTEXTUALLY TARGETED IMPRESSIONS 6 HTML E-MAIL NEWSLETTERS AND CHANNEL SPONSORSHIP 7-8 ONLINE SPONSORSHIPS 9 ADDITIONAL

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

PUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness

PUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness PUTTING SCIENCE BEHIND THE STANDARDS A scientific study of viewability and ad effectiveness EXECUTIVE SUMMARY The concept of when an ad should be counted as viewable, what effects various levels of viewability

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

PPC Campaigns Ad Text Ranking vs CTR

PPC Campaigns Ad Text Ranking vs CTR PPC Campaigns Ad Text Ranking vs CTR The analysis of ad texts efficiency in PPC campaigns executed by Sembox agency. Lodz, Poland; July 2010 r. Content Main Conclusions... 3 About Sembox... 6 The relation

More information

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Rhythm Q2 2010 Mobile Video Advertising Report

Rhythm Q2 2010 Mobile Video Advertising Report Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This

More information

Banner Ad Strategy. A Brief Overview. Prepared by Frank Johnson. Internet Strategist & Webmaster frankj@emu.com 831.430.1753

Banner Ad Strategy. A Brief Overview. Prepared by Frank Johnson. Internet Strategist & Webmaster frankj@emu.com 831.430.1753 Banner Ad Strategy A Brief Overview Prepared by Frank Johnson Internet Strategist & Webmaster frankj@emu.com 831.430.1753 Purpose of Document The purpose of this summary is to describe the current state

More information

DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE 6 HTML E-MAIL NEWSLETTERS 7-8 ONLINE SPONSORSHIPS 9-10 ADDITIONAL AD UNITS 11-12

DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE 6 HTML E-MAIL NEWSLETTERS 7-8 ONLINE SPONSORSHIPS 9-10 ADDITIONAL AD UNITS 11-12 2014 DIGITAL ADVERTISING SPECS OVERVIEW 1-3 TAKEOVERS 4-5 RUN OF SITE 6 HTML E-MAIL NEWSLETTERS 7-8 ONLINE SPONSORSHIPS 9-10 ADDITIONAL AD UNITS 11-12 OVERVIEW MATERIALS SUBMISSION Creative units must

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

SBS ONLINE ADVERTISING GUIDELINES

SBS ONLINE ADVERTISING GUIDELINES SBS ONLINE ADVERTISING GUIDELINES To ensure a seamless delivery of online advertising for our clients, this document contains all the information required to advertise SBS s digital platforms: Online Mobile

More information

Performance SEM Agency Generates Calls for Clients and Improves Campaign ROI

Performance SEM Agency Generates Calls for Clients and Improves Campaign ROI Performance SEM Agency Generates Calls for Clients and Improves Campaign ROI How imwave, Inc. Drove Additional Revenue and Increased Commissions with Call Performance Marketing Imwave, Inc. is not your

More information

MAXIMIZE SOCIAL MEDIA PRESENCE

MAXIMIZE SOCIAL MEDIA PRESENCE MAXIMIZE SOCIAL MEDIA RESENCE There is an overwhelming amount of information floating around on the internet about how to make the most of your business social media efforts. The problem is... there is

More information

Procter & Gamble Pilot - Sticky Campaign Tracking. Brands: Always, Pantene, Oral-B, Gillete Date: October 2013

Procter & Gamble Pilot - Sticky Campaign Tracking. Brands: Always, Pantene, Oral-B, Gillete Date: October 2013 Procter & Gamble Pilot - Sticky Campaign Tracking Brands: Always, Pantene, Oral-B, Gillete Date: October 2013 Content Sticky s Approach.3-4 Optimization opportunities with Sticky.5 Brief about P&G s partnership

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

How To Promote Your Hotel Business With Sabre Media

How To Promote Your Hotel Business With Sabre Media Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

How Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution

How Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution How Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution Challenge Center Parcs and Golley Slater have been working together since September 2006 across all

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

How to effectively track brand awareness on AdWords

How to effectively track brand awareness on AdWords March 214 CASE STUDY How to effectively track brand awareness on AdWords LAURA MAZGAJ 2 HOW TO EFFECTIVELY TRACK BRAND AWARENESS ON ADWORDS When advertising with AdWords, different goals can be pursued

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 jmangano@comscore.com

More information

HEALIO.COM ADVERTISING SPECIFICATIONS

HEALIO.COM ADVERTISING SPECIFICATIONS The following are technical specifications for all digital advertising opportes offered by Slack, Inc. including, but not limited to, Healio.com, all associated email news wires, and all mobile apps. Slack,

More information

Display ad clickers are not your customers

Display ad clickers are not your customers Quantcast Whitepaper January 2013 Display ad clickers are not your customers Konrad Feldman CEO, Quantcast 2013 Quantcast Corporation. All Rights Reserved. Quantcast Whitepaper Display Ad Clickers Are

More information