SOCIAL MEDIA McBru Makes the Social Media Connection with Your Marketplace and Your Marketing
Since 2007, McBru has been connecting tech B2B companies with their audiences via social media. From blogs and LinkedIn; to Twitter and Facebook; and across YouTube and Slideshare, McBru has innovated techniques that find and build trusted relationships that generate awareness, preference, and engagement. Through social media, McBru built important relationships with an industry influencer, who shared her Xilinx experiences with 16,000 fans on YouTube. McBru introduced the Social Media 360 into the tech B2B industry, a program that fast-tracks clients to appropriate, sustainable levels of social media activity. For companies new to social media, the Social Media 360 builds a solid foundation and long-term goals for social media involvement, tailored to the needs and resources of each client. Companies that are already active in social media find that the service helps bring more focus, efficiency, and new opportunities to leverage their content and audience connections. 2
McBru also delivers ongoing community management. McBru can create and manage optimal social media channels, develop a pipeline of content activity, and engage with stakeholders and influencers. For some clients, we constantly monitor the web and all social channels for relevant mentions, and then provide the clients a real-time opportunity to engage in the conversations, offering guidance and message support. Other clients choose to have us engage on their behalf; either way, we do the heavy lifting associated with monitoring and responding, providing a more consistent and robust social media presence than most clients have capacity to manage on their own. We also provide detailed monthly reporting and analysis of social media activity, both for accountability and also as a source of refinement and continuous improvement. In sum: McBru can help tech B2B companies grow communities, build relationships, and respond to opportunities. As a full-service agency, moreover, we are suited to leveraging social media initiatives to amplify the rest of your marketing programs better than any boutique social media firm can. McBru s social media monitoring uncovered an impromptu contest on Twitter, so our client Xilinx donated the prize, and the winner posted a great testimonial video. 3
Why McBru McBru began working in tech B2B social media in 2007, and has been steadily helping companies build their audiences and reach ever since. At McBru, social media expertise is not bolted on: it s been methodically baked in. Our tech B2B experience and Social Media 360 process ensures that your social media programs fit your audiences, business objectives, corporate culture and resources. Social media expertise resides in all our staff and programs, not some isolated resource. We can amplify any and all of your marketing initiatives. In-house creative, writing and design expertise can help you prime your social media programs and maintain a steady flow of valuable content. In tech B2B, social media is not a numbers game; it s about the quality of your network, not quantity of followers. Our experienced community management helps you identify and nurture relationships that have an impact on your marketing and sales efforts. Like everything we do, our social media programs are planned with metrics in mind; we provide reporting and analysis for greater insight about your social media activities. For Altium, McBru has nurtured a bench of brand proponents that are happy to engage in discussions on social media on our client s behalf. 4
Social Media 360 Discovery. We identify key audiences and create audience profiles, confirm your business objectives, and then identify the marketing and communications infrastructure for your business. Analysis. We determine the optimal social media channels for your key audiences, review your current program vis-à-vis the industry and your competition, and analyze your business needs. Recommendations. We provide a written overview and presentation of key findings, detailing necessary infrastructure and resource investments, and recommend an optimal strategy and action plan for your social media efforts. After a six-week, intensive Social Media 360, McBru helped Xilinx extend a coherent social media strategy across multiple channels. Community Management Optional management and reporting programs integrate social media into your existing marketing, communications, and PR efforts. 5
CONTACT US 5331 SW Macadam Ave Suite #220 Portland, OR 97239 503.546.1000 www.mcbru.com Kerry McClenahan CEO direct: 503.546.1002 mobile: 503.789.8525 kerry@mcbru.com 5331 SW Macadam Ave, Suite 220 Portland, OR 97239 503.546.1000 www.mcbru.com www.mcbrublog.com @mcbru McClenahan-Bruer