Certificate In Strategy And Strategic Planning Practical Tools For Developing And Executing Strategic Plans And Business Cases 5 Main Learning Objectives 1. Hands on, interactive learning experience using case studies from leading healthcare systems and organisations 2. Write compelling business cases that get your healthcare service or project funded 3. Master the essential skills for developing and executing strategic plans 4. Discover easy-to-use frameworks for analysing your healthcare organisation s strengths, weaknesses, opportunities and threats 5. Learn how to choose the best strategy among competing options and possibilities www.iirme.com/healthcarestrategy
Meet Your Expert Course Leader Benedict Stanberry Director, IHLM, United Kingdom Benedict Stanberry is a British consultant and academic who researches, writes, teaches and consults across the world on the subjects of healthcare strategy, management and leadership. Ben has extensive experience of designing and delivering professional education and development programmes for healthcare managers and clinicians in the Middle East and has worked with many of the Gulf s leading healthcare organisations in both the public and private sectors, including King Fahad Medical City, Riyadh, KSA King Fahad Specialist Hospital, Damman, KSA Royal Commission Hospital, Jubail, KSA King Hussein Cancer Center, Amman, Jordan Mafraq Hospital, Abu Dhabi, UAE Dubai City, Dubai, UAE Hamad Medical Corporation, Doha, Qatar Supreme Council of Health, Doha, Qatar Sultan Qaboos University Hospital, Muscat, Oman New Mowasat Hospital, Kuwait City, Kuwait Ben began his career as a medical lawyer and became a healthcare management consultant in 2001. He has served as the interim chief executive of a Brussels-based healthcare NGO and as an elected politician in south west London, where his responsibilities included overview and scrutiny of the delivery of healthcare services in the capital. His most recent role has been as a director of one of the UK s leading private healthcare companies. Ben is a Fellow of the Royal Society of Medicine, a Member of the Institute of Management and Institute of Directors and an Associate Member of the Faculty of Medical Leadership and Management. He holds an MBA from the world-ranked Henley Business School, where is currently a doctoral research associate, and also chairs the school s alumni association in the Middle East. Hear what past delegates have said about Ben Stanberry Ben is very experienced locally and internationally (UK) and provided many real examples. Omar Abdalla Mohamed Naqbi, Associate, Mubadala, UAE Ben has an obvious advantage as the occupation of being a consultant has clearly exposed him to various experiences that he is using to share his expertise on the subject Ahmad Al Kasir, Quality Coordinator Al Mazroui Medical Center, UAE The trainer was more than amazing! Dalia Bahgat MN Hafez, Patient & Visitor Service Center Manager Hamad Medical Corporation T: +971 4 335 2437 F: +971 4 335 2438 IHM Certified Courses In Management In conjunction with the Institute of Management in the UK, IIRME are proud to offer a comprehensive programme of certified courses in healthcare management designed to lead to the award of a Professional Diploma in Management. The IHM is recognised as one of the largest representative organisations in the world for individual healthcare managers. Its membership reflects the diversity of healthcare management from both the public and private sectors. Since 1902, the IHM has played an important part in the lives of thousands of healthcare managers. It provides opportunities to enhance the careers of those involved in the health and care sectors through professional development opportunities, robust and effective networks and influencing relevant policy decisions. The IHM s Professional Diploma programme is aimed at people working in all healthcare sectors irrespective of their professional or functional background. This includes those who are working in a professional or clinical role as well as staff with a managerial focus or significant leadership responsibilities. It is also appropriate for experienced healthcare managers who wish to refresh or update their existing skills. Each course in the programme is a stand-alone, certified learning experience providing its own unique benefits. FOUNDATION CERTIFICATE: IHM CERTIFICATE IN HEALTHCARE LEADERSHIP AND MANAGEMENT 9 13 February 2014 Dubai 15 19 June 2014 Doha 19 23 October 2014 Dubai CORE CERTIFICATES: IHM CERTIFICATE IN HEALTHCARE QUALITY AND PERFORMANCE IMPROVEMENT 23 27 March 2014 Dubai IHM CERTIFICATE IN HEALTHCARE FINANCIAL MANAGEMENT 4 8 May 2014 Dubai 30 November 4 December 2014 Doha IHM CERTIFICATE IN HEALTHCARE STRATEGY AND STRATEGIC PLANNING 8 12 June 2014 Dubai IHM CERTIFICATE IN HEALTHCARE INFORMATION AND COMMUNICATION MANAGEMENT 23 27 November 2014 Dubai ELECTIVE CERTIFICATES: IHM CERTIFICATE IN PATIENT SAFETY AND RISK MANAGEMENT 17 20 August 2014 Dubai IHM CERTIFICATE IN HR MANAGEMENT FOR HEALTHCARE 31 August 3 September 2014 Dubai IHM CERTIFICATE IN PATIENT FLOW MANAGEMENT AND REDESIGNING CARE 2 5 November 2014 Dubai IHM CERTIFICATE IN HEALTHCARE MARKETING, PR AND COMMUNICATION 14 17 December 2014 Dubai Managers wishing to take multiple certificates can work towards the award of the internationally recognised and highly respected IHM Professional Diploma in Management. Recipients of the Professional Diploma are entitled to use the designatory letters DipHM after their name. They are also entitled to become members of the Institute of Management and use the designatory letters MIHM after their name. The full Professional Diploma requires candidates to take the foundation certificate, the four core certificates plus one elective certificate of their choice. The Professional Diploma also requires assessment of the candidate s learning across each certified course they have taken. W: www.iirme.com/healthcarestrategy
Certificate In Strategy And Strategic Planning Course Overview managers play a critical role in both making and delivering strategic plans and this role is no longer limited to just the top managers and leaders. Middle and junior managers are also expected to understand the strategic position of their organisation or department, write business cases for new services or projects, make sense of a complex and changing healthcare environment, interpret and adjust their organisation s strategy and champion new ideas. This course from IIR the only one of its kind in the region will enable healthcare managers and professionals from all types of healthcare organisations to develop, evaluate and execute strategic plans. Using case studies from hospitals, clinics and healthcare systems this interactive course will show you how to deliver plans that will improve your organisation s performance, determine its future direction, provide high quality healthcare services, optimise resource allocation, meet accreditation and regulatory requirements and deliver the organisation s vision and mission statement. The course is divided into five modules and includes detailed instruction in: 1. An Introduction To Strategy And Strategic Planning 2. Understanding The Environment 3. Understanding Your Organisation 4. Making Strategic Choices In Organisations 5. Making Strategy Happen In Organisations Course Content Module One Module Two Module Three Module Four Module Five An Introduction To Strategy And Strategic Planning In Understanding The Environment Understanding Your Organisation Making Strategic Choices In Organisations Making Strategy Happen In Organisations What Are Strategy And Strategic Planning? What Is Driving Change In? Understanding Your Organisation s Culture Generating Strategic Choices Organising For Success Can You Say What Your Strategy Is? Analysing Competitive Forces In Analysing Your Resources And Capabilities Evaluating And Selecting Strategic Options Leadership And Strategic Change Understanding And Engaging Stakeholders Implementing Strategic Plans Using Balanced Scorecards And KPIs Who Should Attend This course has been designed specifically for: Physicians and other clinical professionals who have or are about to take on responsibilities for strategic planning High-potential managers who want to develop a strategic perspective and prepare for future leadership roles Managers and clinicians that need to write business cases for new services or projects Any healthcare professional looking to develop, broaden or refresh their general management skills T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/healthcarestrategy
Certificate In Strategy And Strategic Planning Course Outline Course Timings: Registration and coffee will be at 07:30 on Day One. The course will commence at 08:00 and conclude at 14:30 with lunch. There will be refreshment breaks at approximately 10:30 and 12:30. Module One An Introduction To Strategy And Strategic Planning In Examine the fundamentals of strategy and strategic planning in healthcare organisations: what strategy and strategic planning are, why they matter and who they involve. What Are Strategy And Strategic Planning? Discover what strategy and strategic planning are and understand the important strategic role of the healthcare manager Can You Say What Your Strategy Is? Identify the distinctive purpose and focus of your organisation or department and learn how to develop a mission statement that defines both your aspirations for the future and those of your patients and clients Understanding And Engaging Stakeholders Understand how to identify and manage the (sometimes conflicting) expectations of the many stakeholders who affect, and are affected by, strategic planning in healthcare organisations Module Two Understanding The Environment Understand the world around you and how it affects both the demand for healthcare and the way that healthcare is delivered. Consider different ways of analysing the needs of the population your healthcare organisation or department serves and how an understanding of these needs can help you deliver better care and achieve greater success in the healthcare marketplace. What Is Driving Change In? Understand the key regional and global issues that affect the delivery of healthcare services and the success of healthcare organisations Analysing Competitive Forces In Evaluate your organisation or department s competitive position and the threats and opportunities it faces in the region s healthcare market Module Three Understanding Your Organisation Learn how to know ourselves better and in particular how to objectively analyse our strengths and weaknesses as an organisation or department a critical first step in developing strategic plans or setting priorities for strategic change. Understanding Your Organisation s Culture Identify the basic assumptions and beliefs that are shared by members of your organisation or department and how these affect both individual behaviour and organisational performance Analysing Your Resources And Capabilities Define and apply a framework for understanding your healthcare organisation s strengths and weaknesses and prioritising the strategic actions necessary to address them Module Four Making Strategic Choices In Review the many strategic options, or choices, that are potentially available to a healthcare organisation or department for meeting the needs of patients and clients or for positioning itself in relation to its competitors. Generating Strategic Options Understand the major strategic options and choices available to your organisation or department Evaluating And Selecting Strategic Options Use appropriate success criteria to evaluate and choose among competing strategic options using a range of techniques Module Five Making Strategy Happen In Organisations Change and the need to execute change are inherent in the success of any strategic plan. Explore why leadership is critical in delivering strategy and how good healthcare leaders help their organisations and departments to cope with change and make strategy happen. Organising For Success Identify key challenges in executing your chosen strategy: including ensuring control, managing knowledge, coping with change and responding to internationalisation Leadership And Strategic Change Identify the types of change required by a strategic plan and the ways in which that change can be delivered successfully Implementing Strategic Plans Using Balanced Scorecards And KPIs Identify the potential role of Balanced Scorecards and Key Performance Indicators (KPIs) in helping you execute your strategic plans Would you like to run this course in-house? The in-house training division of IIR Middle East Tel: +971 4 407 2624 Email: CTS@iirme.com www.iirme.com/cts T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/healthcarestrategy
Certificate In Strategy And Strategic Planning FIVE WAYS TO REGISTER +971 4 3352437 +971 4 3352438 IIR Holdings Ltd. P.O Box 9428, Dubai, UAE register@iirme.com www.iirme.com/healthcarestrategy DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL +971 4 3352483 E-MAIL a.watts@iirme.com BC5230 Event Date Course Fee Before 23 March 2014 Course Fee Before 13 April 2014 Final Fee Certificate In Strategy And Strategic Planning 8 12 June 2014 US$ 4,395 US$ 4,895 US$ 5,195 Would you like to run this course in-house? Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an IIRME Certificate of Completion. DELEGATE DETAILS Save training $$ and create learning experiences relevant to your business. To customise this course and increase value and impact, contact Leigh Kendall on +971 4 407 2624 or email the team at cts@iirme.com COMPANY DETAILS Company:... Address:... Email:... Postcode:... Country:... Tel:... Fax:... No. of employees on your site: YES, I would like to receive information about future events 1000+ 500-999 250-499 50-249 0-49 & services via e-mail... Nature of your company's business:... To assist us with future correspondence, please supply the following details: Name of the Department Head:... Name of the Training Manager:... All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. Card Payment Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time. Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-gcc nationals may take several weeks to process. All registration(s) are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers. Event Venue Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 4072693 Fax: +971 4 4072517 Email: hospitality@iirme.com Name of Booking Contact:... SN/EO MD030332 HealthCare Copyright I.I.R. HOLDINGS B.V. SM