Ad products specification

Ad products specification Last modified: December 30, 2015

2 P a g e General rules... 6 1. Naming files... 7 2. Deadline for files delivery... 7 3. Backfill... 7 4. Users data privacy... 7 5. Audio... 8 6. Expand/collapse button... 9 7. Close button... 9 8. System efficiency and errors... 10 3 rd party adservers requirements... 10 Flash advertisements... 12 1. General rules... 12 2. Click action... 12 3. Expand/collapse action... 14 4. Close action... 14 5. Personalized ads... 15 6. CPU load... 16 7. CPU load optimisation... 16 HTML5 advertisements... 17 1. General rules... 17 2. Code source... 18 3. Recommended tools... 19 4. CPU load... 19 HTML advertisements... 19 DHTML/JavaScript advertisements... 19 Image advertisements... 20 Rich Media advertisements... 20 Formats of standard ad products... 21 Over-the-page ads... 24 Toplayer... 24

3 P a g e Fullpage Toplayer... 24 Brandmark... 25 XHTML... 27 Video Back Layer... 27 Floor Ad... 28 Expand corner... 29 Scroller... 30 Double Billboard FX... 30 Home page special advertising formats... 31 Day Sponsorship... 31 Gigapanel 1... 34 Gigapanel 2... 35 Ad Magazine... 36 Panel... 37 Right column Panel... 37 Left column Panel... 40 Homepage Halfpage... 44 Weather Widget branding... 45 Advertising link... 45 Text entry in the search box... 45 Sponsored link... 46 Rich Media advertisements... 47 Portrait... 47 Slider... 49 Minisite... 51 Video Advertisements... 52 Pre Roll/Mid Roll (In-stream video ads)... 52 Interactive Pre Roll / Mid Roll (Interactive in-stream video ads)... 54 VideoAd... 55 Video Player branding - portal... 56 Video Player branding - VOD, Bajki... 58 Companion Ad - portal... 59

4 P a g e Companion Ad - VOD... 59 Flat Fee Advertisements... 60 Sponsorship... 60 Base unit... 60 Expanded unit... 61 Sponsorship with video... 61 Sponsorship in properties with fixed-size top bar... 64 The base unit (sponsorship may be expandable):... 65 Expanded unit:... 65 VOD sponsorship... 69 Expandable sponsorship... 69 PLEJADA sponsorship... 72 Mailbox sponsorship... 75 Login-pagesponsorship... 75 Additional login-page sponsorship options... 75 Logout-page sponsorship... 76 Additional logout-page sponsorship options... 76 UI Sponsorhip... 76 Sponsorship box... 76 Advertorial... 77 Other types of advertisements... 77 Screening on the Homepage... 77 Screening on other webpages of The Publisher... 79 Wallpaper... 84 Responsive Wideboard... 85 Gigaboard... 85 Mailing... 86 Intext... 88 Local advertising... 89 Regional box... 89 Regional Visit Card... 89 Home page panel... 90

5 P a g e Advertisement link... 90 Weathermodule branding... 90 Service partner... 90 Terms and conditions Extract... 91 5. Ergonomic principles applicable to advertisements... 91 6. Advertising policy... 91

6 P a g e General rules All advertisements assigned by the client or the customer (further called the Advertiser) to be placed on Grupa Onet-RASP (further called the Publisher) websites, must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl. The Publisher may check the advertisements for technical compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules. Display of the advertisement by the Publisher does not automatically mean that the Publisher accepts that such advertisement is provided in accordance with the specifications. The Publisher decides about the functionality of its websites, and while designing takes into account user experience. Thus, the Publisher reserves the right to reject or stop broadcasting any advertisement, if it is considered annoying or harmful to the portal users. The following rules apply for all ad formats in the Publisher websites. Additionally, detailed specifications listed hereinafter are applicable for each individual ad format.

7 P a g e 1. Naming files a. Copies should be named in following schema: advertiser/campaignname_banner-type_size.extension e.g.: nokia3310_sky_160x600.swf or banner-type_size.extension e.g.: Billboard_750x100.GIF. b. File names cannot contain spaces or national specific characters. c. ZIP is the one and only compressed file format which is acceptable. 2. Deadline for files delivery a. All materials must be delivered at least 3 business days before the start of campaign. b. Rich Media, HTML5 and 3 rd party adservers ads must be delivered at least 5 business days before the start of campaign. 3. Backfill FLASH, HTML and Rich Media formats must be delivered also with substitute creative in one of the following graphic formats: JPG, GIF, animated GIF, in order to display them in browsers which do not support advanced file formats mentioned above. In case of lack of the required backfill, there is no grounds for complaint and compensation due to lower number of emissions. 4. Users data privacy a. Interaction tracing scripts are forbidden. b. Ad cannot change or read cookie files. c. Ad cannot read or save Local/Session Storage.

8 P a g e d. During campaign the Advertiser can collect data concerning users, but at any time there must be the Publisher acceptation. The Advertiser must also inform the Publisher about: What kind of data will be collected, What is the purpose of collecting data, How long data will be stored, If and what kind of other companies will have access to data and in which range will they entitled to use data. e. On grounds of foregoing information, the Publisher consents to collecting and usage of users data. The Advertiser ensures that any of data collected during campaign on the Publisher websites will not serve for any other purpose, that declared. f. Without the Publisher agreement data collected by the Advertiser cannot be used to retargeting campaign or identification users in any other way in other Advertiser s campaigns. 5. Audio a. Audio can be initiated only by user click. In exception of Pre Roll / Mid Roll ads. b. In some cases sound can be initiated by mouseover. Every creative with audio initialized after mousover should contain visible information of audio being played e.g. "NAJEDŹ, ABY WŁĄCZYĆ DŹWIĘK" (mouseover to turn on sound): Audio in VideoAd can by initiated by click or mouseover, In case of expandable advertisements audio can be initiated at the same moment as the advertisement expands (on click or mouseover). Audio should turn off when the advertisement returns to its initial size. c. Every advertisement with audio should contain well-defined buttons to turn on and turn off the sound. The Publisher provides to the Advertiser templates of creative with sound that contain legible startup and shutdown buttons.

9 P a g e d. Audio files should be stored on the Publisher servers. The Advertiser is entirely responsible for technical preparation of the creative, audio file and their proper functioning. 6. Expand/collapse button a. All advertisements should contain information considering expand e.g.: KLIKNIJ, ABY ROZWINĄĆ" (click to expand), POKAŻ REKLAMĘ" (show ad), ROZWIŃ" (expand) etc. b. Advertisements can be expanded to standard expand sizes only on click or mouseover. c. Advertisements can be expanded to non-standard sizes only on click. d. Advertisements can return to initial size on click or mouse-off. Ads should contain ZAMKNIJ X (close) button in the top right corner, minimal button size is 14x14px, minimal font size is 12 px. 7. Close button a. Scroll and over-the-page advertisements or any other ads which are considered intrusive should have the ZAMKNIJ X" (close) button and the in top right corner of the creative. b. Close button minimal size is 14x14 px, minimal font size is 12 px. Whole button surface should be clickable and should have non-transparent background. c. In case of non-regular composition - the close button should be situated in the maximum 20 px distance (right or up) from the top and right edge of main element of composition. d. Button should be static and have similar contrast as the main element of the creative and keep the same size and colours during whole impression time. e. Clicking on the close button causes closing the ad (over-the-page ads) or sending the ad back to the original slot (scroll ads).

10 P a g e 8. System efficiency and errors a. Advertisement cannot cause any errors or warnings. b. During display, the advertisements cannot disrupt the operation of the webpage. c. Advertisement cannot slow the system efficiency to the serious extent, impeding the functioning of other applications. 3 rd party adservers requirements Advertisement can be published on the Publisher websites directly from the Publisher adservsing systems or from 3 rd party adserver systems via the Publisher system. Tags delivered from 3rd party vendors have to meet following requirements: 1. The campaign can be delivered from 3 rd party adservers, after providing 3 rd party delivery tags in accordance with the requirements of the Publisher advertising specification, no later than 5 business days prior to the scheduled start date of the campaign. 2. 3 rd party tags should be prepared for asynchronous ads delivery: a. 3 rd party tags for regular in-page creative should be delivered as IFrame. b. 3 rd party tags for regular in-page creative can be delivered as well as JavaScript code. Nevertheless, they will be placed inside IFrame by the Publisher s developers. This applies especially to JS creative which uses document.write command, while document.write is incompatible with asynchronous ads delivery. c. In case of Rich Media 3 rd party advertisement (expandable, scrollable, overthe-page etc.), the creative code should be prepared with consideration of IAB Best Practices recommendations: http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf, which may also, applies for regular in-page creative.

11 P a g e In particular: The code should detect that it is running inside Friendly IFrame. In such case variable infif is set as true (infif=true;). Placing base code in parent container and hiding frame is a standard implementation. Here is an example of such operation: (function() { var ad_container; if(infif){ ad_container = window.parent.document.createelement("div"); ad_container.style.csstext = "position:relative;width:700px;height:200px;"; window.frameelement.style.display = "none"; window.frameelement.parentnode.insertbefore(ad_containe r, window.frameelement); }else{ } //The creative code should be placed in ad_container. 3. When it is not possible to prepare delivery tags in accordance with above requirements and in case of nonstandard advertisement i.e. analysing or interacting with the webpage elements, on with it is displaying (XHTML type ads) emission will be held entirely by the Publisher servers using its own scripts.

12 P a g e Flash advertisements 1. General rules a. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or earlier are acceptable. b. We also require providing GIF, JPG or PNG substitutes for flash files. c. If the background colour of a banner is not transparent, the background should be included in form of a single-colour Rectangle in the bottom layer. d. If the graphic does not fills whole available space of the ad (e.g. Billboard with round corners), it is recommended to place on the lowest layer the background, which same dimension as the original ad format (e.g. in case of Billboard with round corners it should be Rectangle 750x100px). e. If animation is not looped than stop()action should be added in the last frame. f. The maximum flash animation frequency is 25 fps (frames per second). Recommended frequency is 18 fps. g. It is recommended that the flash creations are provided with source files (FLA) and appropriate fonts. It helps in testing ads and fixing bugs, if necessary. h. The SWF file cannot be protected from debugging. 2. Click action a. Clickthrough URLs (destination site URL, where a user is redirected on clicking) are required together with SWF files. b. Destination URL (clickthrough URL) cannot be entered directly into SWF file. It should be provided separately. Otherwise, clicks will not be counted. c. Advertisement must contain a layer with the button with defined action: on (release) { geturl(_root.click, "_blank");

13 P a g e } d. In case of emission of an advertisement which consists of several independent clickable areas or which consists of several separate SWF creations, the creative should contain layers with buttons, on which separate actions are defined for respective clicks, i.e.: on (release) { geturl(_root.click, "_blank"); } on (release) { geturl(_root.click2, "_blank ); } on (release) { geturl(_root.click3, "_blank");" e. In case of ActionScript 3.0 the click variable should be written as following: import flash.events.mouseevent; import flash.net.urlrequest; import flash.net.navigatetourl; odpalbtn.addeventlistener(mouseevent.click, function() { if (root.loaderinfo.parameters.click) { navigatetourl(new URLRequest(root.loaderInfo.parameters.click),"_blank"); } });

14 P a g e 3. Expand/collapse action a. Expand of the ad (DHTML layer) is defined as following action: geturl(_root.adrozwin, ): on (rollover) { geturl(_root.adrozwin, ""); } b. Collapse of the ad must be defined as following action: geturl(_root.adzwin, ): on (rollout) { geturl(_root.adzwin, ""); } c. In case of expand ads the creative made in flash should be delivered in one file. 4. Close action a. Advertisement must contain a layer with the button with defined action: geturl(_root.adzamknij, ""). on (release ) { geturl(_root.adzamknij, ""); }

15 P a g e b. In case of ActionScript 3.0 over close button (e.g closebtn) must be defined following action: import flash.net.navigatetourl; import flash.net.urlrequest; import flash.net.urlvariables; var adzamknij:string=root.loaderinfo.parameters.adzamknij; closebtn.addeventlistener(mouseevent.click, onxclick); function onxclick(e:mouseevent) { var targeturl:urlrequest=new URLRequest(adzamknij); navigatetourl(targeturl,"_self");} 5. Personalized ads In case of personalized ads the creative should contains action "login": for AS2: var login:string; for AS3: var login:string = root.loaderinfo.parameters.login? root.loaderinfo.parameters.login : "Witaj!" so that the "Witaj" (welcome) inscription could be displayed (in case of lack of login).

16 P a g e 6. CPU load a. Any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard PC - 2.0 GHz processor with Flash Player v. 8.0 installed. b. The maximum CPU load of ads constantly displayed on the webpage (banners, Skyscrapers, Rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9. c. The maximum CPU load of closable ads displayed on the webpage (Toplayers, Brandmarks, E-Spots, etc.) cannot exceed 40% on a standard PC. d. A temporary increase of CPU load of standard processor specified in point 9 above is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum once for 2 seconds per 10 seconds animation loop. 7. CPU load optimisation a. Many actions onclipevent(enterframe)running at the same time: actions onenterframe or onclipevent(enterframe) are run periodically on every frame of the movie. If Flash is of 25 frames per second (fps), the script is being run 25 times per second. In most cases such frequency is not needed and onenterframe is used unnecessarily. Much better effects may be achieved by using setinterval, function, than by the frequency of running the script may be set at for example 2 times per second. It is a common fault to let the script run, even if its function is already performed. It induces unnecessary CPU load. b. Animation of complicated vector shapes: vector shapes containing a great number of vertexes over 100. Usually, such vector objects should be exported to a bitmap and reimported. Higher efficiency is guaranteed.

17 P a g e c. Animation of objects of many gradients: It results from the point "b". The object with gradient filler is complicated if it has more than 30 vertexes. d. Simultaneous animation of many objects: in practice, simultaneous animation of 6-7 objects may result in a noticeable decrease of efficiency. e. Excessive using of Alpha effect: it concerns the multiple overlapping of partially transparent elements. The player must render every element in sequence in every frame and calculate the average transparency even if the elements are static. Similarly as in the point "b" good results may be achieved by converting the object into a bitmap. HTML5 advertisements 1. General rules a. Due to its diversity HTML5 source codes are subject to prior revision and approval by the Publisher. All materials should be delivered at least 5 business days before start of the campaign. b. HTML5 guidance for ad designers and creative technologist is available HERE. c. Creatives must comply with the requirements described in the particular ad formats specifications. All elements cannot interfere with the Publisher websites or other advertising. d. HTML5 is not supported by Internet Explorer 8 and earlier. Campaign delivery will be excluded on these browsers. e. The Publisher does not provide HTML5 interaction measurement for Rich Media. All that kind of measurement should be carried out on the Advertiser side. f. Measurement point for AdImpression is the first loaded element of the advertisement.

18 P a g e g. For expandable ads, display ads containing video or other custom ads, the Publisher reserve the right to add additional requirements before start of the campaign delivery. 2. Code source a. HTML5 code elements are: one HTML file, script library (JavaScript), unique name files with style sheets (CSS3), graphics and optional video or Rich Media elements. All elements have to be sent together as ZIP file. b. Subfolder structure is not allowed. c. All code elements should be hosted at Partner s servers e.g. Sizmek/Doubleclick or all should be hosted at the Publisher servers. d. Due to optimizing reasons, the Publisher reserves the right to save 3 rd party Partner s script library on the Publisher s servers. JavaScripts library can be downloaded only once, at first ad appearance (for the further delivery the JS Library should be cached in browser memory). e. Creative file size limit is 2 times higher (limited time offer) from the standard (does not include JacaScript libraries). In this case, the Advertiser must prepare the so-called preloader (not applicable layer forms). Preloader is light file size graphics, which is loaded as the first element of creative, showed to users before main advertisement. f. If creative file size limit is up to 2 times higher (limited time offer) from the standard (including JavaScript libraries), the Advertiser does not have to prepare preloader. g. Creatives should be compliant with responsive web design. h. Creatives cannot use jquery libraries. i. Code has to support Friendly IFrame. j. Code has to support the Publisher s counting metrics e.g. clicktag or JavaScript function in code compiling system. k. Close buttons ZAMKNIJ X should be send as separate file and set on creatives by the Publisher.

19 P a g e 3. Recommended tools a. Adobe Flash CC b. CREATEJS libraries 4. CPU load a. Any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard PC with 2.0 GHz processor. b. The maximum CPU load of ads constantly displayed on the webpage (banners, Skyscrapers, Rectangles standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor. c. The maximum CPU load of layer (closeable) ads cannot exceed 40% on a standard processor. d. A temporary increase of CPU load of standard processor is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum 2 seconds and appears only once per 10 second animation loop. HTML advertisements 1. HTML code cannot exceed 3 kb. 2. Advertisement should contain up to two graphic files (images). 3. HTML forms should use GET method. 4. Due to its diversity HTML source codes are subject to prior revision and approval by the Publisher. 5. HTML source code cannot contain tags: <HTML><head></head><body></body></HTML>. DHTML/JavaScript advertisements 1. Scripts altering browser window size and position are forbidden. 2. Interaction tracing scripts are forbidden.

20 P a g e 3. JavaScript code should not exceed 3 kb. 4. Advertisement should contain up to 2 graphic files (images). 5. Forms must use GET method. 6. Because of code diversity, all JavaScript codes are subject to prior revision and approval by the Publisher. 7. Source code cannot directly handle global events. e.g. window.onload. Instead they can be replaced by onet( onpageload, kod do wykonania ). 8. Source code cannot contain tags: <HTML><head></head><body></body></HTML>tags. Image advertisements Acceptable file formats: GIF, JPG or PNG. Rich Media advertisements 1. Rich Media ads, which file size exceeds standard limits can be displayed only if using polite download. It should contain initial ad, which meets standard formats requirements and appears onload. Additional elements can be downloaded after displaying initial ad. 2. Maximum file size of files that can be downloaded without user s action is 300 kb. 3. If the file size of files exceed 300 kb, user s action is necessary to start downloading (click or mouseover). Information kliknij, żeby zobaczyć więcej" (click to open), pokaż więcej" (show ad), "najedź, aby rozwinąć" (mouseover to expose) etc. is required. 4. CPU load: a. The maximum CPU load of Rich Media ads cannot exceed 40% on a standard processor. A temporary increase of CPU load of standard processor is acceptable up to 80%, only if it lasts lasts maximum 2 seconds and appears only once per 10 second animation loop. b. The CPU load is determined on a standard PC - 2.0 GHz processor with Flash Player v. 8.0 installed.

21 P a g e Formats of standard ad products product file size / expand file size [kb] Dimension [px] expand dimension [px] (click or mouseover) format (expand ads SWF only) HTML5 [kb] In-page ads Billboard 40 750x100 750x200 GIF, PNG, JPG, SWF 80 Double Billboard 40 750x200 750x300 GIF, PNG, JPG, SWF 80 Triple Billboard 60 750x300 750x600 GIF, PNG, JPG, SWF 120 Wideboard 60 950x200 950x300 GIF, PNG, JPG, SWF 120 Responsive Wideboard 60 1150x235 - GIF, PNG, JPG, SWF 120 Double Wideboard 60 950x300 nonstandard* GIF, PNG, JPG, SWF 120 Navibox**** 40 300x250 600x250 GIF, PNG, JPG, SWF 80 Halfpage 60 300x600 600x600 GIF, PNG, JPG, SWF 120 Skyscraper 40 160x600 320x600 GIF, PNG, JPG, SWF 80 Rectangle 40 300x250 - GIF, PNG, JPG, SWF 80 Wallpaper 10 - - GIF, PNG, JPG, SWF - Gigaboard***** 100 1260x600 - GIF, PNG, JPG, SWF 200

22 P a g e Over-the-page ads Toplayer 60 up to 100% - SWF 120 Brandmark 60 300x300 - SWF 120 Fullpage Toplayer 60 100% - SWF 120 XHTML 300 up to 100% - SWF 300 Double Billboard FX 60 750x200 nonstandard** SWF 120 Scroller 10 height. 30 - SWF - Flat Fee Sponsorship Box 10/30 300x60 300x250 GIF, PNG, JPG, SWF 20/60 Sponsorship Box 10/30 125x125 250x250 GIF, PNG, JPG, SWF 20/60 Sponsorship Box 10/30 160x100 160x250 GIF, PNG, JPG, SWF 20/60 Single Homepage Panel (right) 40 min. 288x88 max. 500x152 770x440*** GIF, PNG, JPG, SWF 80 kb Double Homepage Panel (right) 60 min. 288x176 max. 500x304 770x440*** GIF, PNG, JPG, SWF 120 Triple Homepage Panel (right) 70 min. 288x264 max. 500x456 770x440*** GIF, PNG, JPG, SWF 140 Quadruple Homepage Panel (right) 80 min. 288x352 max. 500x608 770x440*** GIF, PNG, JPG, SWF 160

23 P a g e Single Homepage Panel (left) 60 min. 678x77 max. 1315x150 - GIF, PNG, JPG, SWF 120 Double Homepage Panel (left) 80 min. 678x154 max. 1315x300 - GIF, PNG, JPG, SWF 160 Triple Homepage Panel (left) 90 min. 678x232 max. 1315x450 - GIF, PNG, JPG, SWF 180 Quadruple Homepage Panel (left) 100 min. 678x310 max. 1315x600 - GIF, PNG, JPG, SWF 200 Gigapanel 1 100 1260x600 - GIF, PNG, JPG, SWF 200 Gigapanel 2 100 min. 1260x300 max. 1260x600 - GIF, PNG, JPG, SWF 200 Homepage Halfpage 60 370x740 - GIF, PNG, JPG, SWF 120 * Double Wideboard expands after click to any size limited by browser window size. ** Double Billboard accompanied by over-the-page creation of any size (limited by browser window size) *** Panels on right column may be expandable to minisite **** Navibox displayed on home page will be equipped with ZAMKNIJ X (close) button on the top right corner. ***** Gigaboard is displayed only in packages: Onet Impact Max, Onet Impact, Onet Impact Max Bis and only at first impression. Wideboard 950x200 px is displayed on the other two impressions. HTML5 Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

24 P a g e Over-the-page ads Toplayer 1. Dimension: 100% of the browser window; file size up to 60 kb. 2. Impression time: up to 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.) 3. If the advertisement contains transparent background, Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the advertisement to SWF file. 4. Closing ad is provided by action: geturl(_root.adzamknij, ""). on (release ) { geturl(_root.adzamknij, ""); } 5. In top right corner should be ZAMKNIJ" (close) button of minimal font size 12 px and button size 14x14 px. 6. HTML5 a. File size: up to 120 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Fullpage Toplayer 1. Dimension: 100% of the browser window; file size up to 60 kb. 2. Impression time: 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.).

25 P a g e 3. The advertisement will be displayed only when precaching process is completed. 4. The creative should not contain bitmaps because of scaling problems. 5. The creative in first animation frame must contain loader: (loader): { } while (GetBytesLoaded < GetBytesTotal) telltarget("_root") { geturl(otworz, ""); play(); } // end of telltarget 6. Closing ad is provided by defining the action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); } 7. In top right corner should be ZAMKNIJ" (close) sign of minimal font size 12 px and minimal button size 14x14 px. 8. HTML5 a. File size: up to 120 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Brandmark 1. Dimension: 300x300px, file size up to 60 kb. 2. Brandmark must include a non-clickable area with clearly labelled button: ZAMKNIJ X" (close), minimize and maximize.

26 P a g e 3. Closing ad is provided by action: geturl(_root.adzamknij, ""): on (release) { geturl(_root.adzamknij, ""); } 4. Brandmark must have an additional button responsible for minimizing and maximizing the ad; thus two other actions are necessary: To expand the AD: on (release) { geturl(_root.adrozwin, ""); } To collapse the AD: geturl: on (release) { geturl(_root.adzwin, ""); } 5. If the Brandmark have transparent background, Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the Brandmarkk to SWF file. 6. HTML5 a. File size: up to 120 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

27 P a g e XHTML 1. Dimension: up to 100% of browser window; file size up to 300 kb (creative is rendered by the Publisher in accordance with scenario and materials provided by the Advertiser). 2. The Creative should be prepared in AS2. AS3 is acceptable after the Publisher agreement. 3. Materials which must be delivered: a. Script in Word or Power Point file format. b. Complete visualisation of animation which is compatible with the script - file format: SWF (Flash). c. Sources with elements of creation - file format: FLA (Flash). d. Fonts. e. Code and URL. 4. If advert covers webpages content maximal emission time is up to 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.) After over-the-page emission, ad displays as one of banner formats (Billboard, Double Billboard, Wideboard or Double Wideboard). 5. In top right corner should be ZAMKNIJ" (close) sign of minimal font size 12 px and minimal button size 14x14 px. 6. All materials should be delivered at least 5 business days before the start of campaign. 7. HTML5 a. File size: up to 300 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Video Back Layer 1. Video Back Layer consist of Billboard (750x100px, up to 40 kb), Double Billboard (750x200 px, up to 40 kb), Wideboard (950x200 px, up to 60 kb) or

28 P a g e Double Wideboard (950x300 px) initial ad and non-invasive video movie which displays as webpage s background in the entire browser window. 2. After user mouseover the creative video ad appeals on top site layer in full browser window and video is started from the beginning with sound. 3. The creative is made in Flash technology, therefore both of Video Back Layer creatives could contains animated elements. 4. Depending on the scenario, video could be scaled in the background. 5. In top right corner should be ZAMKNIJ" (close) button of minimal font size 12 px and button minimal size 14x14 px. 6. All materials should be delivered at least 3 business days before the start of campaign. Deliverables a. Initial ad should be prepared according to specification of Billboard, Double Billboard, Wideboard or Double Wideboard. b. There should be also video movie (in good quality) delivered. File format: MPEG, AVI, WMV, MOV, GT or MP4. c. Materials should meet following requirements: size: 1280x720 px, container: MP4 video codec: h264, audio codec: AAC, 128 kbps, stereo, normal sound level : -18 dbfs, maximal level: -10 dbfs, maximal bitrate: ~10 mbps, minimal frames per second: 20, video ratio (width/height): 16 do 9. d. Tracking tags, if present. e. Redirect URL. Floor Ad 1. Floor Ad is displayed over the webpage content aligned to bottom of the browser window.

29 P a g e 2. Size: a. Height 300 px. b. Width: 100% of browser window width (for active ad content width: max 950px, the rest is reserved for margins). 3. File size up to 60b kb. 4. Impression time 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.) 5. In top right corner should be ZAMKNIJ (close) sign (of minimal font size 12 px) and X button (of minimal size 14x14 px). 6. HTML5 a. File size up to 120 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Expand corner 1. Over-the-page ad positioned in the right or left corner of browser. Expands after mousover. 2. Size: base creative 150x150 px, expand creative 770x500 px. 3. File size: up to 40 kb. 4. Clickable areas of creative cannot be transparent. 5. In top right corner should be ZAMKNIJ" (close) button of minimal font size 12 px and button minimal size 14x14 px. 6. The materials needed for implementation: a. Whole creative general visualization in: JPG, PNG or TIFF. b. SWF creative in accordance with specification. c. Code, URL and order. 7. HTML5 a. File size: up to 80 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

30 P a g e Scroller 1. Over-the-page advertisement stripe aligned to bottom of the browser window. 2. Size: a. Height: 30 px. b. Width: 100% of browser window width. c. File size: 10 kb. 3. In top right corner should be ZAMKNIJ" (close) button of minimal font size 12px and minimal button size 14x14px. 4. HTML5 a. File size: up to 20 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Double Billboard FX 1. Size: 750x200px (base creative) and additional graphical components extending base creative (Toplayer). 2. File size: up to 60 kb. 3. Advertisement should be prepared in accordance with double Billboard and Toplayer specification. 4. FX function may be combined with other banner formats e.g.: Navibox, Halfpage, etc. In such case the creative should be prepared similarly to corresponding banner form e.g. Navibox, Toplayer. 5. HTML5 a. File size: up to 120 kb for base creative and up to 20 kb for additional graphical components. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

31 P a g e Home page special advertising formats Day Sponsorship 1. Advertisement is not scalable. It is always 60 px height, regardless of the resolution of the screen and width is always 100% of the browser window. 2. Creative area is variable and it is from 980x60 px to 1920x60 px in base version and it is from 980x300 px to 1920x300 px in expanded case. 3. Day Sponsorship advertisement may, but does not have to be expandable. 4. The creative must be prominently marked as SPONSOR DNIA (Sponsor of the day). It is made by the Advertiser in the graphic file, which is always in the top left corner of the creative area described in point 2 above. Day Sponsorship - base version 1. The creative should have up to: one graphic design which remain consistent, one slogan, one logotype of the Advertiser or alternative product image (second option is available only after consultation with the Publisher). 2. Slogan placed on the creation has to be in a range of 10 to 40 px height. 3. The creative shall not present website address nor contact details of the Advertiser. 4. In left corner of the creation there always have to be "SPONSOR DNIA" (Sponsor of the day) inscription. The inscription must be legible and contrast, which should be clearly different from the background on which it is located. Minimal font size of the inscription is 9 px. 5. The creative area intended for slogan and the Advertiser brand is always 840x60 px size. The area is measured from the top left corner of the Homepage, according to attached scheme.

32 P a g e 6. Field beyond the left and right advertising area should be completed by supplementary graphics or a consistent background, without a main advertising message. 7. It is not allowed to use operational elements whose function resulting from a form, inscription or convention is incompatible with their message or business in a confusing way, e.g. the expand button ("ROZWIŃ") have to expand the creative and have not instead lead to the Advertiser website. Day Sponsorship - Expanded version 1. The creative in base version should contain expand button ("ROZWIŃ"). Expanded creative should have close ("ZAMKNIJ X"), collapse ("ZWIŃ") or other of the same meaning button, which actually closes/collapses the unit. 2. The creative is based on push-down scheme, which means that it pushes down the whole content of the Homepage. 3. The creative have to be marked by "SPONSOR DNIA" inscription, in the same way as base version. 4. Expanded creation is unscalable and covers the area of 840x300 px size, according to attached scheme 5. Field beyond the left and right advertising area should be completed by supplementary graphics or a consistent background, without an main advertising message. 6. The expand "ROZWIŃ" and collapse "ZWIŃ" buttons are placed by the Publisher, on the top right Homepage corner. The Advertiser has to deliver two separate buttons files. 7. Expanded creation can obtain: static graphic,

33 P a g e video player, photo gallery, flash animation. There are no limitations on size of slogans or logotypes. Deliverables 1. Base version: one JPG or PNG graphical file of 1920x60 px size and up to 60 kb file size (including the button if creation is prepared for expanded version). The creative area for advertisement message, graphical elements and the Advertiser branding have to appear on area takes up to 840x60 px, according to attached schema. 2. Expanded version: two graphical files, the first one same as base version mentioned above and second, expanded one (JPG, PNG, SWF) in size of 1920x300 px and 200 kb file size, with taking into account original creative area in size up to 840x60 px. 3. Expanded SWF version : One graphical file of 1920x360 px size, which include base, 60 px height version and 300 px backfile. According to schema mentioned above, One SWF file of 1920x300 px size, prepared according to guidelines of expanded version. 4. Expanded version needed also expand "ROZWIŃ" and collapse "ZWIŃ" separated buttons files. Acceptable file formats: JPG, PNG in size of 120x40 px. 5. Materials for the creative are expected in PSD format (on layers) with attached fonts. 6. In case of expanded creative with video player, gallery or flash animation contained, the Advertiser has to deliver SWF files with FLA source files and attached fonts. 7. The creative with video ad attached have to be delivered with original advertisement in AVI, MPEG, MOV or MP4 format. The Publisher based on the source material converts videos to FLV format. 8. Tracking codes, if present. 9. Redirect URL.

34 P a g e All materials must be delivered at least 3 business days before the start of campaign. Gigapanel 1 1. The ad is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. The size of the ad for the default page width and for the resolution of the screen of 1366 px is 1260x600 px. 3. Gigapanel 1 is prominently marked as "REKLAMA". Above the ad a button PRZEWIŃ (SCROLL DOWN) is added, so that the webpage may be scrolled down by a user to the content below the ad. Deliverables 1. Dimension: 1260x600 px. 2. File format: SWF, JPG, PNG or GIF. 3. File size: up to 100 kb. 4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 5. Source file: FLA or PSD. 6. Gigapanel is scalable so SWF files should be exported without setting the parameter scale= no Scale. 7. Backfill image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present. 9. Redirect URL. 10. Creative must be submitted no later than 3 business days prior to campaign launch. 11. HTML5 a. File size up to 200 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

35 P a g e Gigapanel 2 1. The ad is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. Gigapanel is offered in three sizes. For the default page width and for the resolution of the screen of 1366x768 px the sizes come out as follows: 1260x600 px, 1260x440 px, 1260x300 px. 3. Gigapanel 2 is prominently marked as advertising - "REKLAMA". Above the ad a scroll down button PRZEWIŃ is added, so that the webpage may be scrolled down by a user to the content below the ad. Deliverables 1. File size and dimension: 1260x600 px up to 100 kb, 1260x440 px up to 90 kb, 1260x300 px up to 80 kb. 2. File format: SWF, JPG, PNG or GIF. 3. Minimal displayed dimension for the resolution of 1024 are respectively: 980x466 px, 980x342 px, 980x233 px - please check the readability of the creative after resizing the window down to this resolution. 4. Source file: FLA or PSD. 5. Gigapanel is scalable so SWF files should be exported without setting the parameter scale= no Scale. 6. Backfill image (JPG or GIF) for the SWF creative. 7. Tracking codes, if present. 8. Redirect URL. 9. Creative must be submitted no later than 3 business days prior to campaign launch 10. HTML5

36 P a g e a. File size: up to 200 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Ad Magazine Tab (Ad magazine title) 1. Static image. 2. Any color. Ad Magazine 1. Ad Magazine may incorporate: a. Static image (JPG, PNG). b. Flash animation (SWF). c. Audio (user initiated on click). d. Video (MPEG, MOV, AVI or MP4) in the player delivered by the Publisher, Auto-playing video and audio are allowed only if the Ad Magazine is displayed upon click on tab. When auto-expanded Ad Magazine is displayed, the video may be auto-played, but sound must be muted (audio may be initiated only by user). e. Photo gallery. 2. Ad Magazine is displayed in an IFrame, so it cannot incorporate any expandable elements. Deliverables 1. Visualization in JPG, PNG or TIFF. Visualization should be delivered before the other creative assets to help ensure that the execution is consistent with the Advertiser s vision. 2. Tab: a. File format: JPG, PNG, GIF. b. Maximum dimension: 25x150. 3. Ad Magazine:

37 P a g e a. File format: JPG, SWF. b. Dimension: 1315x655 (the size of the ad unit displayed for the HD resolution). 4. Files total size: up to 500 kb. 5. Source files: FLA and/or PSD 6. Ad Magazine is scalable so SWF files should be exported without setting the parameter scale= no Scale. 7. Fonts. 8. Tracking codes, if present. 9. Redirection URL. 10.All creative assets must be delivered by the Advertiser no later than 3 business days prior to campaign launch. Panel Right column Panel 1. The ad is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. There are 4 types of right column panel available: a. Single Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 360x110 px. b. Double Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 360x220 px. c. Triple Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 360x330 px. d. Quadruple Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 360x440 px. Deliverables

38 P a g e 1. Single Panel a. Dimension: 500x152 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 40 kb (up to 80 kb for HTML5). d. Minimal displayed dimension of the ad is 288x88 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 2. Double Panel a. Dimension: 500x304 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 60 kb (up to 120 kb for HTML5). d. Minimal displayed size of the ad is 288x176 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 3. Triple Panel: a. Dimension: 500x456 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 70 kb (up to 140 kb for HTML5). d. Minimal displayed size of the ad is 288x282 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 4. Quadruple Panel: a. Dimension: 500x608 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 80 kb (up to 160 kb for HTML5). d. Minimal displayed size of the ad is 288x376 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 5. Source file: FLA or PSD. 6. Panel is scalable so SWF files should be exported without setting the parameter scale= no Scale. 7. Backfill image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present.

39 P a g e 9. Redirect URL. 10. Creative must be submitted no later than 3 business days prior to campaign launch. 11. In case of publishing the advertisement from 3rd party adserver, the creative must be prepared according to a different technical specification. Please contact us for details. Unscalable Panel 1. Optionally the right column panel may be unscalable. We display 3 different size panels for three different ranges of resolution and the browser window width. 2. Single Panel: 287x100 px for the browser window width 1024-1280 px, 360x100 px for the browser window width 1281-1600 px, 455x100 px for the browser window width 1601-1920 px. 3. Double Panel: 287x200 px for the browser window width 1024-1280 px, 360x200 px for the browser window width 1281-1600 px, 455x200 px for the browser window width 1601-1920 px. 4. Triple Panel: 287x300 px for the browser window width 1024-1280 px, 360x300 px for the browser window width 1281-1600 px, 455x300 px for the browser window width 1601-1920 px. 5. Quadruple Panel: 287x400 px for the browser window width 1024-1280 px, 360x400 px for the browser window width 1281-1600 px, 455x400 px for the browser window width 1601-1920 px. 6. Panel is vertically centered in the right column. It fits the column only for the narrowest browser window width in each range. When the scalable Homepage, the left and right margins appear. Deliverables: 1. Single Panel 3 creatives, up to 40 kb (up to 80 kb for HTML5) each: 287x100 px,

40 P a g e 360x100 px, 455x100 px. 2. Double Panel 3 creatives, up to 60 kb (up to 120 kb for HTML5) each: 287x200 px, 360x200 px, 455x200 px. 3. Triple Panel 3 creatives, up to 70 kb (up to 140 kb for HTML5) each: 287x300 px, 360x300 px, 455x300 px. 4. Quadruple Panel 3 creatives, up to 80 kb (up to 160 kb for HTML5) each: 287x400 px, 360x400 px, 455x400 px. 5. File format: SWF, JPG, GIF or PNG. 6. Backfill image (JPG or GIF) for the SWF creative. 7. Tracking codes, if present. 8. Redirect URL. 9. Creative must be submitted no later than 3 business days prior to campaign launch. 10. HTML5 Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Left column Panel 1. The ad is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. There are 4 types of left column panel available: a. Single Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 840x96 px. b. Double Panel

41 P a g e The size of the ad for the default page width and for the resolution of the screen of 1366 px: 840x192 px. c. Triple Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 840x288 px. d. Quadruple Panel The size of the ad for the default page width and for the resolution of the screen of 1366 px: 840x384 px. Left column panels appear in three different sections of the Homepage. Deliverables 1. Single panel a. Dimension: 1315x150 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 60 kb (up to 120 kb for HTML5). d. Minimal displayed dimension of the ad is 678x77 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 2. Double panel a. Dimension: 1315x300 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 80 kb (up to 160 kb for HTML5). d. Minimal displayed size of the ad is 678x155 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 3. Triple panel: a. Dimension: 1315x450 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 90 kb (up to 180 kb for HTML5)

42 P a g e d. Minimal displayed size of the ad is 678x232 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 4. Quadruple panel: a. Dimension: 1315x600 px. b. File format: SWF, JPG, PNG or GIF. c. File size: up to 100 kb (up to 200 kb for HTML5). d. Minimal displayed size of the ad is 678x310 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 5. Source file: FLA or PSD. 6. Panel is scalable so SWF files should be exported without setting the parameter scale= no Scale. 7. Backup image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present. 9. Redirect URL. 10.Creative must be submitted no later than 3 business days prior to campaign launch. 11.In case of publishing the advertisement from 3rd party adserver, the creative must be prepared according to a different technical specification. Please contact us for details. Unscalable Panel 1. Optionally the left column panel may be unscalable. We display 3 different size panels for three different ranges of resolution and the browser window width. 2. Single Panel: 675x100 px for the browser window width 1024-1280 px, 840x100 px for the browser window width 1281-1600 px, 1065x100 px for the browser window width 1601-1920 px. 3. Double Panel: 675x200 px for the browser window width 1024-1280 px, 840x200 px for the browser window width 1281-1600 px, 1065x200 px for the browser window width 1601-1920 px. 4. Triple Panel:

43 P a g e 675x300 px for the browser window width 1024-1280 px, 840x300 px for the browser window width 1281-1600 px, 1065x300 px for the browser window width 1601-1920 px. 5. Quadruple Panel: 675x400 px for the browser window width 1024-1280 px, 840x400 px for the browser window width 1281-1600 px, 1065x400 px for the browser window width 1601-1920 px. 6. Panel is vertically centered in the left column. It fits the column only for the narrowest browser window width in each range. When the scalable the Homepage increases, the left and right margins appear. Deliverables: 1. Single Panel 3 creatives, up to 60 kb (up to 120 kb for HTML5) each: 675x100 px, 840x100 px, 1065x100 px. 2. Double Panel 3 creatives, up to 80 kb (up to 160 kb for HTML5) each: 675x200 px, 840x200 px, 1065x200 px. 3. Triple Panel 3 creatives, up to 90 kb (up to 180 kb for HTML5) each: 675x300 px, 840x300 px, 1065x300 px. 4. Quadruple Panel 3 creatives, up to 100 kb (up to 200 kb for HTML5) each: 675x400 px, 840x400 px, 1065x400 px. 5. File format: SWF, JPG, GIF or PNG. 6. Backfill image (JPG or GIF) for the SWF creative. 7. Tracking codes, if present. 8. Redirect URL. 9. Creative must be submitted no later than 3 business days prior to campaign launch.

44 P a g e 10. HTML5 Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Homepage Halfpage 1. Homepage Halfpage is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. The size of the ad for the default page width and for the resolution of the screen of 1366 px: 370x740 px. Deliverables 1. Dimension: 370x740 px. 2. Optionally, the traditional Halfpage may be displayed as a Homepage Halfpage, then the creative is proportionally scaled to the bigger size. Additionally, if it is SWF file, it must be properly exported according to the point 8 below. 3. File format: SWF, JPG, PNG or GIF. 4. File size: up to 60 kb (up to 120 kb for HTML5). 5. Minimal displayed dimension of the ad is 288x576 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 6. Source file: FLA or PSD. 7. Homepage Halfpage is scalable so SWF files should be exported without setting the parameter scale= no Scale. 8. Backfill image (JPG or GIF) for the SWF creative. 9. Tracking codes, if present. 10.Redirect URL. 11.Creative must be submitted no later than 3 business days prior to campaign launch. 12. HTML5 a. File size: up to 120 kb. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms.

45 P a g e Weather Widget branding Deliverables 1. File format: JPG, PNG or static GIF. 2. The creative must be delivered in three different sizes to be displayed for three ranges of resolution and the browser window width: 120x18 px, 135x23 px, 155x25 px. 3. File size: up to 15 kb. 4. Creative must be submitted no later than 3 business days prior to campaign launch. Advertising link 1. Length: up to 32 characters including spaces. 2. It can t contain capital letters. 3. Link will be labeled with advertisement "REKLAMA" sign. Text entry in the search box 1. Length: up to 25 characters including spaces, text must fit entry box. 2. Phrase can consist of maximal 5 words and be linked to the sponsored link displayed in the search engine. 3. Color scheme can t be modified. 4. Entry mustn t contain: contact details, URLs, e-mail address, special characters, symbols or comas,

46 P a g e formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography 5. Demographic and behavioral targeting is not possible. 6. At least 1 page of search results (minimum of 10) is required. 7. Content must be on the Publisher servers. Sponsored link 1. Sponsored link is displayed in the search engine. 2. Link consists of: title up to 64 characters, content up to 200 characters, published URL up to do 80 characters, actual URL, up to 200 characters. 3. Sponsored link must remain resemblance to ordinary links in search engine, so it can t contain: contact details, URLs, e-mail address, special characters, symbols, comas, formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography. 4. Color scheme can t be modified, 5. Content must be placed on the Publisher servers.

47 P a g e Rich Media advertisements Portrait

48 P a g e 1. Maximal size: 300x1050px. 2. Module 1: Module 1 is designed for logo. a. Logo size: 270x40px. 3. Module 2: Module 2 options: a. Graphics: size: 270x415px. b. Gallery with carousel: picture size: 270x415px. c. Gallery with thumbnails (and thumbnails carousel): thumbnail size: 60x60px, picture size: 270x345px. d. Gallery with thumbnails and expandable large picture: thumbnail size: 60x60px. large picture size: 270x345px, expand picture size: 600x415px, HTML code with container size: 270x415px. 4. Module 3 i 4: Module 3 and 4 options: a. Graphics: size: 270x200 px. b. Video: size: 270x200 px with expand up to 540x440 px, user initiated (click or mouseover) or without user-initiation and muted as an option, after initiation in the top right corner expand icon is visible, which changes into collapse button upon rollover, file size: up to 1,2 MB. c. Zumi or Google maps (using Google map may cause additional payments each time based on particular campaign parameters). d. HTML code with container size: 270x200 px, which allows to include: Social Media plug-ins (Facebook, Twitter, etc.), forms,

49 P a g e probes, polls, quizzes, hyperlinks, Flash elements. 5. Module 5 - footer: Module 5 is designed for imprint: a. Graphics. size: 270x35 px. b. Text or HTML code: maximum characters amount (including spaces): 40. Slider 1. Slider consists of initial ad displayed over-the-page and page with ad content appearing after users action. 2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window and in front of the publisher page content. If there is no user action Initial Ad disappears after 15 seconds. A user click or mouseover triggers the publisher page to slide to the left, revealing the Slider Content on the right. The Slider Bar persists to enable retraction. A close "ZAMKNIJ X" button or clicking on the Slide Back arrow will slide the Slider Content back to the right, bringing the publisher content to its original position. 3. Initial ad: a. Size: the Slider Bar width: 100% of the browser window width: 130 px, Active Ad Content: 950 px, the Slider Bar is anchored to the bottom of the browser window. b. Technical requirements: file size: up to 40 kb, file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3, impression time: 15 sec. Animation can be looped, expand method: click or mouseover.

50 P a g e close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with advertising on the Publisher websites. initial ad 4. Upon user click or mouseover, slider loads in the right margin of the page. Slider pushes page content horizontally to the left: a. Size: width: 950 px + background 100% of the browser window, height: 550 px, alignment to the bottom of the browser window. Displayed on the layer under the slider bar. b. Technical requirements: user initiation load file size: up to 300 kb, additional elements: up to 2 MB, file formats: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3,

51 P a g e close button ZAMKNIJ X, must be present and clearly defined at all times in the top-right corner, and compatible with advertising on the Publisher websites. 5. All materials should be delivered at least 5 business days before the start of campaign. slider Minisite 1. The basic unit ad (single and double) is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. Dimension for the default page width and resolution of 1366: basic unit single: 330x100 px,

52 P a g e basic unit double: 330x200 px, expanded unit: 870x400 px. 3. Basic unit expands downwards. 4. Basic units expands on user interaction upon click on expand ROZWIŃ button or upon mouseover the NAJEDŹ, ABY ROZWINĄĆ" button placed within the basic unit. 5. Minisite is collapsed upon click on ZWIŃ button. Deliverables 1. The ad unit consists of two creatives the basic unit (single or double right column panel) and expanded unit. 2. Dimension: basic unit single: 500x152 px. basic unit double: 500x304 px. expanded unit: 870x400 px. 3. File format: SWF, JPG, PNG or GIF. 4. Files size: up to 150 kb. 5. Scenario of the ad operation in Word or PowerPoint file format. 6. Source files: FLA or/and PSD. 7. For Minisites containing video video file in AVI, MOV or MP4 file format. 8. Fonts. 9. Tracking codes, if present. 10. Redirection URL. 11. All creative assets must be delivered by the Advertiser no later than 5 business days prior to campaign launch. Video Advertisements Pre Roll/Mid Roll (In-stream video ads) 1. Source files format: MPEG, AVI, MOV or QT. 2. Source file for base video should be in the best possible quality. Maximal file size of source material is 0.5 GB.

53 P a g e 3. Based on original material send by the Advertiser, the Publisher prepares advertisement ready for display (i.e. compiled against the requirements of the player and bandwidth). 4. Maximal impression time is 30 sec. 5. Source material requirements: a. Resolution: 1024x576 px. b. Normal sound level: -18 dbfs. c. Max. sound level: -6 dbfs. d. Bitrate: ~6 mbps. e. Frames per second: 25. 6. Preferred video ratio (width/height) 16:9. 4:3, 16:10 or 18:10 video can be broadcasted, but movie material will be accompanied by black stripes on the both sides of the player window. 7. Base video can be send to the Publisher FTP: a. Host name: pftp.onet.pl. b. User and password will be sent by the Publisher advertisement office. c. Base video source file can be also placed on the Advertiser s FTP. In this case the Advertiser should grant required accesses to the Publisher. 8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites and TV widgets has some limitations because of touch screen specific. Redirecting user to the campaign landing page is not available while watching video. When advertisement is being watched on the device-specific player appearance and behavior of advertisement "REKLAMA" label may be different from described in specification. 9. Video-campaigns realized on ROS Wideo or VOD - additional information: a. Video ads in the Publisher s websites are displayed on all type of devices, including mobile and Smart TV. b. Ads displayed on mobile devices or Smart TV etc. can t redirect user to the Advertiser web page. c. There is a possibility to exclude campaign from being displayed on mobile devices. Writing or e-mail request is necessary.

54 P a g e Interactive Pre Roll / Mid Roll (Interactive in-stream video ads) 1. Spot should be prepared in accordance with Pre Roll / Mid Roll specification above. 2. Template provides ready-to-use button icons for interactive spot, such as: Facebook, notebook (for the Advertiser websites), phone, GIFT box (for contests websites), Twitter, YouTube. 3. Minimum of 1 and maximum of 5 additional expanding buttons can display in spot. The Advertiser decides on number of used buttons. 4. Buttons can be placed on player left or right side (the Advertiser s choice). In exception of VOD and Bajki portal where buttons can be placed only on the right side. 5. Buttons can be displayed with a time delay after video start. Delay is available in range: 0-30 seconds (the Advertiser s choice). Option is unavailable on VOD and Bajki portal. 6. Materials needed for implementation: main advertisement spot URL, buttons (maximum of 5) URL, labels for expanded buttons. VOD and Bajki portal: up to 25 of characters including spaces, font: Georgia Bold Italic, Remaining portals: up to 20 of characters including spaces, font Georgia or Georgia Bold Italic. 7. Transparency, font color and background color can be edited. Default settings: transparency 0.8 (available options: 0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, 1); font color: black (#000000); background color: white (#ffffff). 8. Optionally the Advertiser can prepare custom-made button icons. Each icon have to be 129 x 120 px and saved as PNG file. 9. Corners rounded on expanding side (depends on side of buttons placement): -4 px radius.

55 P a g e 10. The Advertiser can provide custom font for expanding buttons. Font must be embedded in file by Flash Professional software. Each time font must be verified and approved by the Publisher. Basing on send materials the Publisher prepares special font file. Maximal available number of characters including spaces can change in such case. VideoAd 1. 30 seconds advertising video spot (in case of video started by users click there is no time limit, file must have up to 1.2 MB file size), embedded into a selected in-page graphic advertisement format, (Billboard, Double Billboard, Ttriple Billboard, Wideboard, Double Wideboard, Navibox, Rectangle, Halfpage or Skyscraper) or maximum 15 seconds advertising embedded into an overthe-page formats (Toplayer, Brandmarkk or E-Spot, in exception of Rich Media ads). Time limit ceases if user interacts with ad. 2. The creative consists of ad movie and movie frame with control panel comprising of play/stop, sound on/off controls and a progress indicator as standard. The Advertiser determines the exact size and position of the movie within the frame and, optionally, the additional elements (graphics, text) that will be included in the ad area outside the movie. The Advertiser may prepare his own version of the player. 3. VideoAd is broadcasted in Macromedia Flash Video technology, in three different streaming qualities, depending on the user s connection speed. Users with slow connection (150 kbps) will see the backup GIF file instead of movie. 4. There are two possibilities of activation the VideoAd: a. Video broadcasting starts immediately after the advertisement is loaded, audio must be user initiated on click or mouseover. b. Both video and audio broadcasting start after click or mouseover. 5. Advertiser can provide custom made skin for player. 6. Materials that must be delivered: a. Video in AVI or MPEG. b. The Publisher adapts the delivered video material for emission. c. VideoAd delivered by the Advertiser should be compressed by Sorenson Squeeze (R) Software (www.sorensonmedia.com) to FLV format using the

56 P a g e 2-pass VBR method. The Advertiser should provide 3 versions of the movie, for 3 different connections speed values: 150K Stream datarate up to 150 kbps, 300K Stream datarate up to 300 kbps, 600K Stream datarate up to 600 kbps. d. Skin elements are only accepted as FLA source files prepared in Macromedia Flash versions 10.0 and earlier with all fonts used. Skin file size (after compiling it to SWF file) must not exceed 20 kb. e. A substitute creative must be delivered (Flash), which will be served to users with speed connection is lower than 150 kbps. For preparing the substitute creative a technical specification for the adequate advertisement is applicable. For instance, if the VideoAd is displayed in the area of a Skyscraper, the Advertiser must deliver a substitute creative of 160x600 pixels, up to 40 kb, according to the technical specification for Skyscrapers. 7. The Publisher adapts the delivered video material to 3 different quality movies adjusted to different speed connections: 150K Stream, 300K Stream, and 600K Stream. 8. As the Publisher uses speed detection mechanism, video quality will be adjusted to users connection speed. If the connection is too slow to broadcast lowest quality video, substitute creative will be displayed. Video Player branding - portal 1. Size: a. Top bar 800x50 px. b. Bottom bar 800x100 px. 2. File size: up to 60 kb. 3. File format: JPG, PNG or GIF. 4. Creative cannot be animated.

57 P a g e Video Player branding - VOD Graphic creation is displayed around the Video Player. For the correct display of the creative, the Advertiser must prepare deliverables for high resolution (PC) and for mobile devices. Unit for high resolutions (PC): 1. The creative size is 1920x996 px (optionally 1366x710 px). The creative includes the Video Player in size of 1530x865 px (1080x600 px). 2. Top bar with margins height is 95 px (75 px). 3. Width of the sides with margins is 190 px (143 px). 4. Height of top bar with margins is 36 px (35 px). 5. The minimal font size used in the creative is 16 px (12 px). 6. The maximum file size is up to 300 kb (200 kb). 7. File formats: JPG, PNG or GIF. The creative cannot be animated. Additional info: a. The creative is scalable up to 100x520 px. b. This unit is broadcasted on PC with resolutions higher than 1000 px. c. The Video Player is scalable thus the Publisher request to taking into account that additional margins may occur between the creative and the player. The margins of 10 px width should not contain relevant content of the advertising. d. For best results, the Publisher recommends fitting visual advertising materials for the highest resolution of the site. However there is a possibility to deliver ad materials made for 1366x768 px size (dimension listed in parentheses). These creatives will be presented less clear at higher resolutions. Sample visualization is available HERE.

58 P a g e Unit for mobile devices: 1. Dimension for the creative: 1024x531 px. 2. Size of the Video Player inside the creative: 698x386 px. 3. Height of the top bar with margins: 109 px. 4. Width of the sides with margins: 163 px. 5. Height of the bottom bar with margins: 36 px. 6. Minimal font size: 30 px. 7. File size: up to 60 kb. 8. File format: PNG, JPG. Sample visualization is available HERE. Additional info: a. The websites have to be made in mobile technology, b. Minimal scalable dimension: 320x165 px. c. The Ad is broadcasted on mobile devices or on sites with resolution below 1000 px. d. The Video Player is scalable therefore the Advertiser should prepare the creative with additional margins between creation and player. Margins 5 px width should not contain relevant content of the advertising. Video Player branding - VOD, Bajki 1. Size: a. Top bar 996x70 px. b. Sides 318x750 px (each). 2. File size: up to 100 kb. 3. File format: JPG, PNG or GIF. 4. Additional source files in PSD (no file size limit) should be provided.

59 P a g e 5. Creative cannot be animated 6. Because of differences in screen sizes, web page visible area may vary. On following figure visible area for different screen sizes were marked: Companion Ad - portal 1. Size: 300x375 px. 2. File size: up to 60 kb. 3. File format: SWF, JPG, PNG or GIF. 4. Available for services with the same layout as wideo.onet.pl (only sites with player). Companion Ad - VOD 1. Size: 300x375 px. 2. File size: up to 20 kb. 3. File format: SWF, JPG, PNG or GIF. 4. This Ad format is not available on mobile devices.

60 P a g e Flat Fee Advertisements Sponsorship Sponsorship in properties: Wiadomości, Biznes, Biznes.pl, Sport, Kobieta, Muzyka, Moto, Facet, Film, Podróże, Technowinki, Gry, Ofsajd, Motocykle, Książki, Strefatajemnic, Poznajpolske, Fakt24 1. Sponsorship is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. Dimension of sponsorship are changeable, from 1024x80 px to 1920x150 for collapsed unit and from 1024x265 to 1920x500 px for expanded unit. 3. Minimal font size on the creative: 14 px. 4. Sponsorship may be expandable. 5. Sponsorship must be marked as SPONSOR SERWISU (service sponsor). Sponsorships displayed in Wiadomości (News propery) and Wiadomości Lokalne (Local News property) must be marked as PARTNER SERWISU (service partner). The creatives are marked by the Publisher. 6. Sponsorship may be accompanied by an additional advertisement Intro. Intro is available only along with the sponsorship and it must be frequency capped at 1user/week. We do not guarantee Intro will appear at first impression made by a user on one day. 7. On pages with gallery displayed on a layer, the Sponsorship consists of a scrollable 300x100 px Rectangle and a 10 px frame around the gallery layer. The Rectangle is a layer module, always visible in the right bottom corner of the gallery. The frame s color is compatible with the Advertiser s creative. Base unit 1. Creative must include maximum of: one copy, one logotype or alternatively one packshot and must not be overloaded with graphics. The packshot image must be accepted by the Publisher.

61 P a g e 2. Creative must not include website address nor phone number however it is possible on the expanded unit. 3. Neither logotype nor packshot may be larger than logotype of the Publisher property. Copy may not be smaller than 14 px and larger than 32 px. 4. The ad cannot mislead the user, i.e. they may not mimic or resemble system dialogue boxes, error messages, simulate interactivity (i.e. drop down menus, search boxes, etc.) without that functionality actually existing. Expanded unit 1. Sponsorship may be expandable upon click on prominent expand button ROZWIŃ or any other unambiguous one. 2. Expanded sponsorship must have a prominent close button ZWIŃ or other of the same meaning (e.g. ZAMKNIJ X ), which actually closes/collapses the unit. 3. Both ROZWIŃ and ZWIŃ buttons must be placed at the top right corner of the creative. 4. The buttons are delivered by the Advertiser in two separate image files. The buttons are placed on the creative by the Publisher. Within the area they are placed, the Advertiser s graphics must not appear. 5. Expanded unit is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 6. After expanding the additional content is displayed on a layer over the property content. 7. After expanding the creative may incorporate static image, flash animation, video or gallery. There are no limitations on the size of the Advertiser s logotype or copies. Sponsorship with video 1. Video is allowed only after expanding the base unit. 2. Video may be played automatically after expanding the base unit. There are no limitations on the time nor size of the video.

62 P a g e Deliverables General 1. Considering the sponsorship is scalable, the optimal dimension is 1920x150 px for the base unit and 1920x500 for the expanded unit. For the best quality and visibility of the creative, the recommended dimension of the creative is 2560x200 px for the base unit and 2560x860 px for the expanded unit. 2. Base unit (collapsed) file format: JPG, PNG. 3. Expanded unit file format: JPG, SWF. 4. File size: up to 500 kb. 5. Source file format: PSD. 6. Fonts used in the creative. 7. Tracking codes, if present. 8. Redirection URL. 9. All creative assets must be delivered by the Advertiser no later than 5 business days prior to campaign launch. Expanded version 1. Buttons ROZWIŃ" (expand) and ZWIŃ (collapse) in two separate image files (JPG, PNG). Dimension: 200x65 px. 2. If extended unit include Fash animation, video player or photo gallery, SWF files, FLA source files and font files must be provided. 3. If extended unit include video player video file (AVI, MPEG, MOV, MP4) is required. The Publisher compresses the video to SWF file. Sponsorship on gallery pages 1. Rectangle dimension: 300x100 px. 2. File format: SWF, JPG, PNG or GIF. 3. File size: up to15 kb. 4. Frame color in hex color code.

63 P a g e Intro 1. File format: SWF. 2. Dimension: 750x450 px. 3. File size: up to 50 kb. 4. Intro is displayed for maximum 10 seconds.

64 P a g e Sponsorship in properties with fixed-size top bar Top bar width 980 px: Biznes, Pasaż Finansowy, Biznes Twoje Porady, Pogoda, Pliki, Ciekawe, Student, Wideo, Encyklopedia, AGDLab. Top bar width 770 px: Czat, Foto, Matura, Słowniki, Szkoła, Ściąga Sponsorship Graphic design is created by the Publisher based on the Advertiser s deliverables. The sponsorship elements should be arranged according to the below guidelines. The Advertiser is allowed to create its own sponsorship project, though, it must conform to technical specification outlined herein and it is always accepted by the Publisher. The Publisher is responsible for the proper advertisement functioning.

65 P a g e The base unit (sponsorship may be expandable): 1. The creative must be prominently marked as SPONSOR SERWISU (service sponsor) with capital letters, font Verdana at least 9 pt and contrasting color relative to the creative background. The creatives broadcasted on Wiadomości (news property) and Wiadomości Regionalne (local news property) must be prominently marked as "PARTNER SERWISU" (service partner) with the same arrangements as service sponsor. 2. The protection area around the Publisher logotype and the property name must not be encroached upon. Within the protection area the Advertiser s graphics must not appear. 3. Another protection area of 75x25 px which cannot be encroached is the area directly above the search button "SZUKAJ" placed on the right side of the top navigation bar. Within this protection area, located in the right bottom corner of the creative, the Advertiser s graphics must not appear. 4. If the creative is expandable, the basic unit must include the ROZWIŃ (expand) button or another one of the same meaning. We recommend placing the button in the top right corner of the creative. Size at least 70x30 px. 5. The creative must include maximum: one copy, one logotype or alternatively one packshot and must not be overloaded with graphics. The packshot image must be accepted by the Publisher. 6. Creative must not include website address nor phone number, however it is possible on the expanded unit. 7. Neither logotype nor packshot may be larger than logotype of the Publisher property. Copy may not be smaller than 24 px. 8. The creative cannot mislead the user, i.e. they may not mimic or resemble system dialogue boxes, error messages, simulate interactivity (i.e. drop down menus, search boxes, etc.) without that functionality actually existing. Expanded unit: 1. The expandable sponsorship is a push-down creative, which means that expanding the ad pushes down the content of a webpage.

66 P a g e 2. Expanded sponsorship must have a prominent close button ZWIŃ or other of the same meaning (e.g. ZAMKNIJ X ), which actually closes/collapses the unit. We recommend the button ZWIŃ is of the same size that the button ROZWIŃ and it is located in the same place, i.e. top right corner of the creative. 3. The protective areas described in base unit are mandatory. 4. After expanding there are no limitations on the size of the Advertiser s logotype nor copies. 5. The creative after expanding may incorporate static image, Flash animation, video or gallery. There is no limitation on the size of the Advertiser s logotype or copies. 6. If the creative incorporates video it may be played automatically after expanding the base unit. There are no limitations on the time or size of the video. 7. The sponsorship may be accompanied by an additional advertisement Intro. Intro is available only along with the sponsorship and it must be frequency capped at 1user/week. We do not guarantee that the advertisement will appear at first impression made by a user on one day. Deliverables General 1. PSD source files (with layers) and fonts. 2. If the expanded unit incorporates video, image gallery or Flash animation, SWF files along with FLA source files and fonts must be delivered. 3. Backfill images (JPG, GIF) for base unit, expanded unit and bottom bar. The backup images are displayed on platforms for which Flash player is not available. 4. If extended unit include video player, video file (AVI, MPEG, MOV or MP4) is required. The Publisher compresses the video to FLA file format. 5. Total file size of files: up to 300 kb (base unit and bottom bar). After expanding the progressive download is acceptable, up to 3.5 MB. 6. Tracking codes, if present. 7. Redirection URL.

67 P a g e 8. All creative assets must be delivered by the Advertiser no later than 5 business days prior to campaign launch. Top bar of 980 px width 1. The creative must be designed according to the below scheme of branding area and dimension. 2. Bottom bar size: 980x50 px, distance from the Publisher footer: 10 px. Topbar of 770 px width 1. The creative must be designed according to the below scheme of branding area and dimension. 2. Bottom bar size: 770x50 px, distance from the Publisher footer: 10 px.

68 P a g e Sponsorship including VideoAD 1. Video Advertising Spot in AVI, MPEG, MOVE or MP4 (720p or 1080p) file format. 2. The Publisher compresses source material to FLV format. Sponsorship including Intro 1. File format: SWF 2. Dimension: 750x450 px 3. File size: up to 50 kb 4. Intro is displayed for maximum 10 seconds.

69 P a g e VOD sponsorship 1. The creative must include maximum: one copy, one logotype or alternatively one packshot and must not be overloaded with graphics. The packshot image must be accepted by the Publisher. 2. The creative may be unexpandable (basic unit) or expandable. 3. The creative cannot include website address nor phone number however it is possible on the expanded unit. 4. The creative cannot mislead the user, i.e. they may not mimic or resemble system dialogue boxes, error messages, simulate interactivity (i.e. drop down menus, search boxes, etc.) without that functionality actually existing. 5. Neither the Wallpaper nor the intro ad may be displayed together with the VOD Sponsorship. 6. To be displayed properly the creative must be prepared in two versions - for the desktop resolutions and for the mobile devices. Expandable sponsorship 1. The creative may be expandable after click and then display additional advertising content on the layer over the website. The expandable unit size may be of any height, restricted only by the browser window size. 2. The sponsorship expands after click on "ROZWIŃ" (expand) button (or any other of the same meaning). After expanding it must include "ZWIŃ" (collapse) button or any other of the same meaning, which collapses/closes the advertisement. 3. Both "ROZWIŃ" and "ZWIŃ" buttons must be placed in the top right corner of the creative. 4. The buttons "ROZWIŃ" and "ZWIŃ" must be delivered by the Advertiser in the separate files and they are added to the creative by the Publisher. Within the area they are located the Advertiser's branding elements must not appear. 5. The creative after expanding may incorporate static image, flash animation, video or gallery. There is no limitation on the size of the Advertiser's logotype nor copies.

70 P a g e 6. The VOD sponsorship on mobile devices cannot be expandable and include the video spot. Sponsorship including video 1. The video may be included only in the expanded unit for the desktop resolutions. 2. Video player appears only after expanding the basic unit. 3. The video is played automatically after expanding the creative. There is no limitation on the size and length of the video spot. Deliverables - version for desktop resolutions 1. Base unit dimension: 1920x150 px. 2. Expanded unit dimension: 1920x500 px. 3. Minimal font size: 14 px. 4. File size: up to 500 kb. 5. File format: JPG, SWF. 6. Buttons ROZWIŃ and ZWIŃ in two separate files. File format: JPG, PNG. File dimension: 200x65 px. 7. Additional information: a. The creative resizes itself to minimal size of 1000x78 px, b. The sponsorship for the desktop resolution is displayed for the resolution over 1000 px wide. c. For the better visual effects we recommend to prepare the creative ready to be displayed for the largest screen resolution, i.e. 2560x200 px for the basic unit and 2560x860 px for the expanded unit. d. The top left corner of the creative (both basic and expanded unit) is dedicated for the inscription "SPONSOR SERWISU". This is the protection area where the Advertiser's branding elements must not appear. Deliverables - version for mobile devices 1. File dimension: 1024x160 px.

71 P a g e 2. Minimal font size: 30 px. 3. File size: up to 50 kb. 4. File format: PNG, JPG. 5. Additional information: a. Landing pages must be mobile-friendly. b. The creative resizes itself to minimal dimension of 320x50 px. c. The mobile version of sponsorship is displayed on mobile devices and other devices of the resolution below 1000 px width. Deliverables - sponsorship including video 1. File format: AVI, MPEG, MOV lub MP4. 2. On the basis of the video file delivered by the Advertiser, the Publisher produces three video versions of the bitrate of 256, 400 and 800k Stream.

72 P a g e PLEJADA sponsorship 1. Sponsorship consists of graphical Advertiser's identification located on the top bar of the site. 2. Sponsorship may expand after click pushing down the content of the webpage. After expanding the sponsorship creative may be animated (Flash). 3. Sponsorship does not contain the bottom bar. 4. Sponsorship on gallery pages consists of a Rectangle 300x100 px. The Rectangle is a layer module always visible in the right bottom corner of the screen. The gallery with sponsorship may also include a 10 px frame around the layer containing pictures form the gallery. 5. All other rules of Sponsorhip in properties with fixed-size top bar must be applied.

73 P a g e Deliverables General 1. Unexpanded top bar size: a. 660x155 px (for the wide version of the site - 1180 px). b. 510x155 px (for the narrow version of the site - 1030 px). 2. Expanded top bar size: 1. 660x310 px (for the wide version of the site - 1180 px). 2. 510x310 px (for the narrow version of the site - 1030 px). Gallery 1. Dimension: 300x100 px. 2. File format: SWF, JPG, PNG or GIF. 3. File size: up to 15 kb.

74 P a g e

75 P a g e Sponsorship at other sites is displayed in a different way, according to individual technical specifications, depending on the architecture of the site. On individual offer please contact the Publisher s Advertising Office. Mailbox sponsorship Login-pagesponsorship 1. Sponsorship is a static graphic of 680x450 px. 2. File size: up to 50 kb. Additional login-page sponsorship options 1. Sponsorship video: a. User initiated, 30-second video placed as sponsorship. b. Minimal resolution of video - 720x576 px (1280x720 px or higher is suggested). c. Source files formats: AVI, MPEG or MOV (in case of prepared FLV file, video bitrate should be 600 kbps). d. Gallery with up to three video can be displayed. 2. Screening: a. Branding of login-page whole surface in exception of login and create new e-mail account box. b. OnetKonto, login and create new e-mail account box, Lajt and Help icons as well as footer must remain in places. 3. Screening with video: a. Requirements the same as in technical specification for screening (branding) and sponsorship video (technical requirements of video). b. Video cannot be bigger than 680x450 px. 4. Creatives rotation: a. Sponsorship creatives can rotate randomly on each page view. b. Maximum of three different creatives are possible. 5. All elements of sponsorship (creative, auditing and reporting codes) should be provided by SSL server (URL must contain "HTTPS" protocol).

76 P a g e Logout-page sponsorship 1. Sponsorship is a static graphic of 680x450 px. 2. File size: up to 50 kb. Additional logout-page sponsorship options 1. Creatives rotation: a. Sponsorship creatives can rotate randomly on each page view. b. Maximum three different creatives are possible. UI Sponsorhip 1. Interface sponsorship consists of: a. Logo placed on service top bar, dimension up to 200x27 px. b. Bottom bar - width 780 px (service is scaled to user screen resolution) and height 40 px. 2. Additional Billboard (750x100 px) views on interface sites during the campaign: a. 1 m views with interface sponsorship for week. b. 5 m views with interface sponsorship for month. Sponsorship box 1. Size of box depend on page it is displayed on: a. 300x60 px, file size: up to 10 kb. b. 125x125 px, file size: up to 10 kb. c. 160x100 px, file size: up to 10 kb. d. Nonstandard size. 2. Sponsorship box can be also expandable. Size depends on page it is displayed on: a. 300x60 px, max expanded dimension: 300x250 px, file size: up to 30 kb. b. 125x125 px, max expanded dimension: 250x250 px, file size: up to 30 kb. c. 160x100 px, max expanded dimension: 160x250 px, file size: up to 30 kb. 3. Box 300px width should have frame or background contrasting with white page

77 P a g e 4. Box can contain not looped animation, impression time up to 10 seconds. 5. Materials needed for implementation: a. Source file: SWF, JPG, PNG, GIF (in case of SWF creative, JPG or GIF substitute creative should be provided). 6. HTML5 Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Advertorial 1. Article page embedded in page template labeled Materiał sponsorowany (advetorial) and described at the bottom of the page as "Materiał sponsorowany przygotowany przez..." (advertorial provided by...). 2. Advertorial can be placed in service section of choosing. 3. Text: up to 10 000 characters including spaces. 4. Advertorial content: a. Maximal number of graphics: 3, up to 50 kb file size, JPG format. b. Maximal number of hyperlinks: 5. 5. Content should correspond with page content. Teaser form depends on service that advertorial will be placed on. Other types of advertisements Screening on the Homepage These are the general rules of displaying screening on the Homepage. Due to custom realization for each individual Advertiser, please contact with the Publisher s department responsible for creatives delivery. 1. Screening is the simultaneous display of two advertisements one of banner ads (Billboard, Double Billboard, Triple Billboard, Wideboard, Double Wideboard) combined with Wallpaper; or one Flash ad unit covering the left and right hand rails on a page and the background behind the banner ad.

78 P a g e 2. Screening on the Homepage may be displayed in three versions: a. Scalable Wallpaper (SWF) + unscalable banner ad unit (SWF). b. Unscalable Wallpaper (SWF, JPG, PNG) + unscalable banner ad unit (SWF). c. Scalable ad unit (SWF) covering the Wallpaper and the background behind the banner ad. 3. While displaying screening, the left and right margins of the Homepage are broaden to improve the Wallpaper visibility. 4. The basic Wallpaper is static and not clickable. 5. There are a few versions of screening, listed below, versions may be mixed: a. Clickable the Wallpaper is clickable. b. Rich Media the advertisement is interactive, e.g. it changes the color of the Wallpaper upon mouse-over on the banner unit. c. Flash the Wallpaper is animated, up to 15 seconds, no looping. A prominent close button ZAMKNIJ X is mandatory. It closes the Wallpaper, and then only banner ad unit is displayed. Banner creative displayed after closing the Wallpaper may be different than the initial one. d. Fixed the Wallpaper moves vertically on a screen, so it always remains visible on the page while scrolling. The banner ad is not scrolling. 6. The Wallpaper area visible to a user may differ, depending on a screen resolution. Deliverables 1. Visualization of the screening in JPG, PNG or TIFF. 2. Source files: PSD (static Wallpaper) or FLA (scalable Wallpaper, animated Wallpaper). 3. Wallpaper recommended width: 1920 px. 4. Banner ad should be delivered according to the appropriate technical specification. 5. Files size: up to 500 kb (Wallpaper + banner unit). 6. Font files. 7. Tracking codes, if present. 8. Redirection URL.

79 P a g e 9. The Advertiser must deliver all creative assets including but not limited to high resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc. no later than 5 business days prior to campaign launch. 10.All creative assets must be delivered by the Advertiser no later than 5 business days prior to campaign launch. Additionally 1. Rich Media screening scenario of operation in Word or PowerPoint file format should be delivered. 2. Flash screening, when a different banner ad unit is displayed after closing Wallpaper two banner ad units should be delivered. Screening on other webpages of The Publisher These are the general rules of displaying screening on other webpages of The Publisher. Due to custom realization for each individual Advertiser, please contact with the Publisher's department responsible for creatives delivery. 1. Screening is the simultaneous display of two advertisements one of banner ads (Billboard, Double Billboard, Triple Billboard, Wideboard or Double Wideboard) combined with Wallpaper. 2. Wallpaper is separated from the editorial content with 10 px space (padding). 3. The basic Wallpaper is static and not clickable. 4. There are a few versions of screening, listed below, versions may be mixed: a. Clickable the Wallpaper is clickable. b. Rich Media the advertisement is interactive, e.g. it changes the color of the Wallpaper upon mouse-over on the banner unit. c. Flash the Wallpaper is animated, up to 15 seconds, no looping. A prominent close button ZAMKNIJ X is mandatory. It closes the Wallpaper, and then only banner ad unit is displayed. Banner creative displayed after closing the Wallpaper may be different than the initial one.

80 P a g e d. Fixed the Wallpaper moves vertically on a screen, so it always remains visible on the page while scrolling. The banner ad is not scrolling. 5. The Wallpaper area visible to a user may differ, depending on a screen resolution. 6. Visibility of screening with Double Billboard on websites of 1150 px width: Kobieta, Muzyka, Moto, Facet, Film, Podróże, Technowinki, Gry, Ofsajd, Motocykle, Książki, Strefatajemnic, Poznajpolske: Demo screening with Double Billboard on a website of 1150 px width with ranges of visibility: http://kobieta.onet.pl/uroda?adbeta=148814 7. Visibility of screening with Double Billboard on websites of 1140 px width: Wiadomości, Biznes, Sport:

81 P a g e Demo screening with Double Billboard on a website of 1140 px width with ranges of visibility: http://biznes.onet.pl/?adbeta=149168 Deliverables 1. Visualization of the screening in JPG, PNG or TIFF file format. 2. Source files: PSD (static Wallpaper) or FLA (animated Wallpaper). 3. Wallpaper recommended dimension: 1920x1080 px. 4. Banner ad (according to the appropriate technical specification). 5. Files size: up to 500 kb (Wallpaper + banner unit). 6. Font files. 7. Tracking codes, if present. 8. Redirection URL. 9. The Advertiser must deliver all creative assets including but not limited to high resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc. 10. All creative assets must be delivered by the Advertiser no later than 5 business days prior to campaign launch.

82 P a g e Additionally 1. Rich Media screening scenario of operation in Word or PowerPoint file format should be delivered. 2. Flash screening, when a different banner ad unit is displayed after closing Wallpaper two banner ad units should be delivered. Wallpaper on websites of 1150 width 1. Wallpaper displayed on websites of 1150 px width: Kobieta, Muzyka, Moto, Facet, Film, Podróże, Technowinki, Gry, Ofsajd, Motocykle, Książki, Strefatajemnic, Poznajpolske may be delivered as ready to use JPG or PNG files in two versions dedicated for wide and narrow versions of the website. The relevant version is displayed depending on the resolution of the screen and the browser width. 2. 6 files must be delivered, i.e. 3 files for each website version: a) Wide website (1150 px width): header: 1150x200 px, left rail: 380x960 px, right rail: 380x960 px. b) Narrow website (990 px width): header: 990x200 px, left rail: 80x960 px, right rail: 80x960 px. 3. The Wallpaper area visible to a user may differ, depending on a screen resolution. Keep key messaging/creative within 100 px width on wide website (75 px width on narrow website), to account for resolution and potential cut off on screens by browser toolbars. Height of the Wallpaper should be no less than 960 px, however on the most popular screen resolution, 1366x768, browser window display up to 712 px height. 4. For default scrollable Wallpapers we suggest to fill the bottom part with a gradient color fading to transparent.

83 P a g e Wallpaper on websites of 1140 width 1. Wallpaper displayed on websites of 1140 px width: Wiadomości, Biznes, Sport may be delivered as ready to use JPG or PNG files in two versions dedicated for wide and narrow versions of the website. The relevant version is displayed depending on the resolution of the screen and the browser width. 2. 6 files must be delivered, i.e. 3 files for each website version: a) Wide website (1140 px width): header: 1140x200 px, left rail: 385x960 px, right rail: 385x960 px. b) Narrow website (970 px width): header: 970x200 px, left rail: 90x960 px, right rail: 90x960 px.

84 P a g e 3. The Wallpaper area visible to a user may differ, depending on a screen resolution. Keep key messaging/creative within 105 px width on wide website (85 px width on narrow website), to account for resolution and potential cut off on screens by browser toolbars. Height of the Wallpaper should be no less than 960 px, however on the most popular screen resolution, 1366x768, browser window display up to 712 px height. 4. For default scrollable Wallpapers we suggest to fill the bottom part with a gradient color fading to transparent. Wallpaper 1. Advertisement in the background, displayed on the margins of webpage. 2. Wallpaper is unclickable. 3. Wallpaper and editorial content separates 5px space on each side. 4. Two versions of Wallpaper are available: a. Covered with pattern with reduced visibility. Minimal spread of elements (logo) is 80 px (vertical and horizontal). File size up to 10 kb.

85 P a g e b. Picture with reduced visibility, file size up to 10 kb. 5. Preferred file format psd, tiff, tga or bmp in destined resolution or as vector graphic: AI (Adobe Illustrator), EPS (Encapsulated Postscript) or CDR (CorelDraw). Responsive Wideboard 1. Creative is scalable. It automatically resizes itself, while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. Basic size: 1150x235 px. 3. File size: up to 60 kb. 4. File format: SWF, JPG, PNG or GIF. 5. The ad is scalable so SWF files should be exported without setting the parameter scale= no Scale. Gigaboard 1. Gigaboard is displayed only in the top slot on the Hompage, where traditional banner ads are displayed. It is displayed only in packages: Onet Impact max, Onet Impact, Onet Impact Max Bis and only at first impression. At succeeding two impressions Responsive Wideboard (950x200 px) is displayed. Gigaboard is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. Deliverables 1. Dimension: 1260x600 px. 2. File format: SWF, JPG, PNG or GIF. 3. File size: up to 100 kb. 4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024 px please check the readability of the creative after resizing the window down to this resolution. 5. Source file: FLA or PSD.

86 P a g e 6. Gigaboard is scalable so SWF files should be exported without setting the parameter scale= no Scale. 7. Backfill image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present. 9. Redirect URL. 10. Creative must be submitted no later than 3 business days prior to campaign launch. 11. HTML5 a. File size: up to 200kB. b. Additional information about HTML5 creatives are in the section relating to general HTML5 advertisements terms. Mailing 1. Standard file size of advertising e-mail: up to 40 kb. 2. Standard advertisement mailing is active for 14 days after sending. Different activity periods are available (7-30 days) at extra fee. 3. Senders name and e-mail, subject, subtitle, content and signature are obligatory. The signature and senders name must provide true and unambiguous identification of the sender. If the Advertiser resigns from subtitle, mail will be automatically labeled: Wiadomość przesłana przez Grupę Onet.pl SA (Message sent by Grupa Onet.pl SA) instead. 4. E-mail subject and sender s name must not mislead the users. Particularly, they must not imitate private correspondence (using RE:, FW: etc. is forbidden. 5. E-mail subject must not be written in capital letters. 6. Subject and senders field can be fulfilled up to 100 characters. If there are polish characters used, the amount of characters decreases: one polish character - up to 80, all polish characters - up to 25. 7. In case of text mailings (TXT format file) the Advertiser should decide if the clicks should be counted and reported. If so mail should be delivered as HTML.

87 P a g e 8. All parts of e-mailing (including graphic, audio, text and HTML files) should be delivered to the Publisher and are served from the Publisher s servers. 9. Any redirection to the Advertiser s webpage or displaying of new elements delivered from the Advertiser s webserver must not be done automatically. It can be performed only by clicking a hypertext link in the e-mail. 10. E-mailing creative width should not exceed 600 px - especially in HTML mailings based on non-scalable tables. 11. Mailing body cannot include JavaScripts, frames, dynamic HTML elements or Active X objects (e.g. Flash animations). 12. HTML source code cannot include <TEXTAREA> tag, cannot include <INPUT> attribute type= image. HTML source code cannot include <TITLE> or <META> tag different than font encoding and <!DOCTYPE...> declarations. 13. HTML source code must be free from any errors. HTML mailings should be prepared according to W3C standard for HTML 4.01 (http://www.w3.org/tr/html401/). Mailings in XML, XHTML standard or prepared in MS Word file format will not be accepted. 14. position: absolute or position: relative declarations are forbidden. Only background positioning ( background- position ) is allowed. 15. Pictures cannot be located in style section, cause it makes saving copy impossible. Only two ways of positioning the picture are allowed: as background inside body tag (background attributes), placed inside img tags. Moreover pictures located in styles will be not displayed in MS Outlook v.2007 and newer. 16.Images in HTML: image files and HTML file should be stored in the same directory, images names in HTML file and image files names should be identical. 17. Directories and files names (HTML, images) should not contain Polish letters with diacritics and spaces. 18. The Polish fonts should be encoded as ISO-8895-2 or Windows-1250 with proper HTML font encoding declaration.

88 P a g e 19. Some of e-mail management tools do not display pictures properly. User must choose pobierz obrazki (download pictures) option first. 20. Tests of mailing carry out by using the Publisher's mailing system. E-mailing is sent to the OnetPoczta mailboxes. The approval of mailing can be given by checking test e-mail on OnetPoczta mailbox or by verification link sent to the Advertiser. 21. In order to optimization of mailing displayed on e-mail management application or via mobile all graphic elements should have ALT text e.g. <img src= opis.gif alt= opis2 >. ALT shows a short description of photo after mouseover. ALT description is also displayed when showing images and photos in the mail the Advertiser is turned or if the mail the Advertiser does not correctly handle graphics format. 22. If tracking codes are required they should be embedded into copy and sent in one HTML file. Intext 1. OnetIntext Text: a. Title max 25 characters including spaces. b. Description max 70 characters including spaces. c. Visible URL max 35 characters. d. Destination URL max 1024 characters. e. Or Adwords file (CSV) consistent with the above. 2. OnetIntext Text + Grapics: a. Title max 25 characters including spaces. b. Description max 70 characters including spaces. c. Visible URL max 35 characters. d. Destination URL max 1024 characters. e. Graphic - 200x50 px. f. File size: up to 40 kb. g. Acceptable file format: JPG, PNG, GIF. 3. OnetIntext Logo + Graphics: a. Visible URL max 35 characters.

89 P a g e b. Destination URL max 1024 characters. c. Graphics - 300x250 px. d. File size: up to 40 kb. e. Acceptable file format: JPG, PNG, GIF. 4. OnetIntext Logo Flash: a. Visible URL max 35 characters. b. Destination URL max 1024 characters. c. Graphics - 300x250 px. d. File size: up to 40 kb. e. Acceptable file format: SWF. f. Substitute graphic 300x250 px. g. Backfill file size: up to 40 kb. h. Acceptable file format: JPG, PNG. Local advertising Regional box 1. Size: 300x60 px. File size: up to 10 kb. 2. First regional box may be in the double version. Size: 300x120 px. Box on fifth position May be In expanding version: Size: 300x60 px, expanded: 300x250 px. File size: up to 30 kb. 3. Box can contain not looped animation, up to 10 seconds length. 4. Materials needed for implementation: a. Source file in SWF, JPG, PNG or GIF (in case of SWF creative, JPG or GIF substitute creative should be provided). Regional Visit Card 1. Single card size: 300x60 px; file size: up to 10kB.

90 P a g e 2. Double card size: 300x120 px; file size: up to 20kB. Visit Card can contain not looped animation, impression time up to 10s. 3. Materials needed for implementation: a. Source file in SWF, JPG, PNG, GIF (in case of SWF creative, JPG or GIF substitute creative should be provided) Home page panel Creative should be prepared according to specification for right home page panel. See chapter Home page special advertisements formats, section Panel. Advertisement link See chapter Home page special advertisements formats, section Advertisement link. Weathermodule branding 1. Size: 300x60 px; file size: up to 10 kb 2. Weather module frame can be in branding colors. 3. Materials needed for implementation: a. Source file format: JPG, GIF, PNG. Service partner See chapter Flat Fee Advertisments section Sponsorship.

91 P a g e Terms and conditions Extract 5. Ergonomic principles applicable to advertisements 5.1. All the advertisements to be published on Onet.pl web pages should meet the requirements stipulated in the rules as well as the technical specification requirements applicable to the advertisements published on Onet.pl. Onet.pl shall have the right to verify an advertisement in terms of its conformity with the abovementioned specification and shall have the right to refuse to publish it or to discontinue its publishing, in the event the applicable requirements are not met. Even if an ad is published on Onet.pl web pages, it does not necessarily mean that Onet.pl has confirmed its conformity with the applicable advertising specification.. 5.2. Onet.pl shall make decisions regarding web site functionality and in terms of web site design it shall allow for the user experience. Therefore, Onet.pl reserves the right to refuse to publish or to discontinue publishing of any given advertisement, in the event the ad is deemed annoying or harmful to the portal users. 6. Advertising policy 6.1. Advertisements shall not imitate nor simulate any elements of the webpages they are exposed on and should be easily recognized as advertisements. Exceptions to the above provision are admissible; yet, they shall require publisher s consent on each occasion. Onet.pl reserves the right to additionally mark advertisements with such words as: reklama ( advertisement ), ogłoszenie płatne ( paid announcement ), sponsor, link sponsorowany ( sponsored link ) or by their synonyms in the following fashion: a. advertising announcements shall be labelled REKLAMA ; b. REKLAMA label shall be typed with Verdana typeface, capital letters, 9px, hex 696969 grey, c. REKLAMA label shall be placed above the advertising element, d. REKLAMA label shall not be required in the case of: banner, billboard, double billboard and similar elements displayed at the top of a web page above the editorial information, elements displayed above the web page content (does not apply to advertisement elements, which remain visible once the main ad has been closed), permanent web page sponsorship elements (does not apply to occasional banners or additional elements resulting from a sponsorship contract), e. Other elements enabling identification of business partners or advertisers shall always require using such labels as Przy współpracy z ( In co-operation

92 P a g e with... ), Partner serwisu ( Service partner Sponsor serwisu/konkursu ( Service/competition sponsor ), etc. 6.2. An advertisement shall not include surveys and shall not encourage webpage users to participate in a survey. Exceptions to the above mentioned principle are possible, yet Onet.pl consent shall be required on each occasion and shall be obtained before campaign launch date. 6.3. Onet.pl shall not be responsible for the content of the advertisements. Each advertiser shall make amends for the damage suffered by Onet.pl with relation to the content of a published advertisement. 6.4. Onet.pl reserves the right to refuse and to stop emission of advertisements without justification, especially if there is a justifiable suspicion that the content of the advertisement or the content of the target page violates the law, community life principles or third party rights. 6.5. Acceptance by the advertiser of the emission order is equivalent to a declaration and a guarantee made and given to Onet.pl, that the emission of the ad material does not imply an obligation of payment by Onet.pl of any remuneration (including royalties) for the benefit of creators and/or entities in possession of similar rights, participating in creation and production of the advertising material, charged directly by them or indirectly by an organization for managing copyrights or similar rights. 6.6. Onet.pl reserves the right to refuse and to stop emission of advertisements when their content or form is deemed contradictory to the mission and interest of Onet.pl. 7.Elements of advertisement creation 7.1 Is shall be prohibited to use operational elements in advertisements, if their function, resulting from the form, an inscription or a convention, is inconsistent with the advertisement message or works in an unusual manner. In particular: a. it shall be prohibited to use in advertisements basic system content buttons such as: "Zamknij" ( Close ), OK. as well as minimize and close icons causing an effect different from the one expected based on their typical function; b. buttons used in advertisements shall perform the functions consistent with the messages presented by the buttons, e.g. buttons imitating form, scroll down list or selection box functions shall not redirect to an advertiser's web page or perform another function, which is inconsistent with their basic one, c. it shall be prohibited to publish advertisements in the form of system messages or warnings as well as in the form imitating elements of the portal web site. 7.2. Animation may be freely used in graphic advertisements in line with the following terms and conditions:

93 P a g e a. the maximum dimensional standards applicable in the case of a given advertisement form shall not be exceeded;, b. flat fee ad forms (sponsorship, partners, buttons/graphic elements integrated into the web site navigation elements, etc.) should not include automatically initiated animations. 7.3. Sound in advertisements: a. sound shall not be played automatically (except for instream videoads), b. sound playback shall require a triggering action performed by the user (mouse rollover or clicking the ad); in the case of expandable ads, it shall be admissible to play back the sound once the user has performer the action triggering expanding of the ad (mouse rollover or clicking on the ad); sound should be automatically turned down once the ad Has been closed. c. sound advertisements shall include legible icons enabling the user to switch the sound on and off (Onet.pl provides advertisers with sound creation templates including legible icons for switching the sound on and off). 7.4. Sponsorship Sponsored services and web pages shall remain Onet.pl web sites/pages. Regardless of the visual identification of the sponsor, it shall be required to observe user experience principles of the service and the portal. Publishing sponsorship advertisements on the portal web pages shall be subject to the following principles: a. the general shape and design of permanent service elements (layout) shall be preserved; b. sponsorship shall not affect service operation or architecture; c. changes to the service functionality and architecture shall be admissible without consent of the sponsor during the sponsorship period, in the event such changes do not affect the manner, in which the sponsor's brand is presented; d. the main background may be changed, provided that the colour is not excessively tiresome and provided that the service legibility is not adversely affected; e. watermarks/wallpapers deemed part of the sponsorship shall be admissible only outside of the service content area.