ART is A lifestyle
MANIFESTO Our ambition? To create a new kind of magazine. In which art and artists are free to cultivate the humble audacity, to avoid speaking of vain simplicity, to discover and describe our times in all its dimensions. Reversing perspectives in order to see the world and contemporary art differently. L Officiel Art is our present day seen through art spectrum, and thanks to a series of exceptional encounters, works as a mirror for the territory of art, which constantly lives on and fuels other cultural fields (such as fashion, design, architecture, lifestyle, cinema, music). Is it a crazy bet? Maybe. Is it an unclear bet? Certainly not. As each seasons are evermore tracking new targets, who better than artists to question the world and its cultures? L Officiel Art aims to place artists at the centre of this debate. Seeking neither more nor less than to become the converging point, where those who are in charge of enchanting and reinventing our environment will find a printable channel of expression. Peculiar, Unseen, Unexpected, Curious and Passionate, L Officiel Art will open its pages to painters, sculptors, photographers, architects, designers, video directors, performers and to all those who accompany their momentum. The magazine created by artists who have a taste for the XXIst century, in which contemporary art can be understood through it s derivatives and the intimate closeness that links it to fashion, travels, gastronomy, as well as everything that gives meaning to our every day existence. Art as a lifestyle, and life as a manner of fully living in our time. By joining the group Éditions Jalou in this new adventure, I found editorial proximity and authenticity. If Art is a way of life, L Officiel Art will be its magazine. Jérôme Sans
persona Jérôme Sans Creative Director and EDITOR IN CHIEF He is today one of the most influential figures of the international artistic scene. Critic, curator Jérôme Sans has reinvented the possibilities of exhibiting contemporary art. Co-founder of the Palais de Tokyo in Paris, current director of the Ullens Center for Contemporary Art in Beijing, he attests of a career path where pertinence is interspersed with audacity. Author of notable books and catalogues (Daniel Burren at Flammarion, Araki by Araki at Taschen ), producer of great manifestations (Lyon Biennale, Taipei Biennale, Milan Triennial ), guest lecturer at Saint Martin s College of Art and Design or Cultural curator for the Méridien chain of hotels, Jérôme Sans apprehends contemporary art in all it s dimensions and confronts it to society as long as esthetics are part of the mix. By joining Les Editions Jalou to direct l Officiel Art, he s betting on a new generation art magazine in which art and artists will narrate and encounter the world, fashion, style and all contemporary creative expressions. Olivier Reneau DEPUTY Editor IN CHIEF As a journalist specialized in contemporary art, design, architecture and lifestyle, Olivier Reneau has for the past 15 years accumulated collaborations with significant magazines (Beaux-Arts, L Oeuil, L Officiel, L Optimum, Le Figaro, City Guide Louis Vuitton). Parallel to his activity as a journalist, he develops exhibit projects (Paris en Création in Tokyo) and teaches in art schools (Paris, Châlons). This career path and the inclusive approach that he has cultivated between art and lifestyle drove him to join the editorial team of L Officiel Art side to side with Jérôme Sans. Marie josé jalou & Benjamin Eymère Directors of Publication
thema ART AS WAY OF LIFE As a true marker of time, contemporary art probes and crosses paths with a great diversity of cultural fields and multiple lifestyle expressions. Nowadays, it doesn t just challenge cinema, music, architecture, design but also fashion, luxury, watch making, jewelry, gastronomy, mobility and travel. This section of the magazine asserts itself as a lookout on contemporary creation. ART AND THE OBJECT Based on a strong visual bias, this sequence reveals masterpieces of contemporary creation as well as luxury objects and daily accessories elevated to the rank of new aesthetic icons by their audacious forms. ART FROM THE INSIDE A dive to the very heart of the artistic universe through relevant and original venues, collections, research and reflections. Conceived as a contemporary and prospective cabinet of curiosities, this section becomes the reflection of a current artistic landscape in its most exclusive and unique aspects (far away hotels, private collections represented by an artist, behind the scenes of studios, art opening diaries, miscellaneous art projects ).
thema ART AND PROJECTS The contributors are artists, architects, and designers. They become the true editors and stylists of a fresh editorial content in the heart of the magazine. On a base of 6 interviews of about 15-20 pages each: A cover story about a creator, a work of art or a particularly significant theme of the moment of publication. A fashion series staged by an artist. A city as seen by an artist. A thematic portfolio curated by a referential guest. An unexpected encounter of two personalities from the world of creation, with Jérôme Sans as referee. Art trip: an artist traces his journey and provides us with exclusive rights to see his illustrated diary. ART IN IDEAS The art players speak up and share their vision of the state of the market as well as confront major societal issues in iconoclastic interviews with leaders of opinion. TRANSLATION BOOK In English 20 pages
distribution & promotion Total circulation : 65 000 exemplaires 50 000 copies in France: Presence at newsstands in Paris/Paris region and cities with more than 100 000 inhabitants Distribution in lounge areas of Air France or Eurostar Customized distribution at major cultural venues in France (Musée des Arts Décoratifs, Palais de Tokyo, art bookstores: Colette, Artcurial, Centre Georges Pompidou, Yvon Lambert, Maison Rouge, Musée d Art Moderne de la Ville de Paris, CAPC Bordeaux, Beaubourg Metz, Les Abattoirs de Toulouse, MAMAC Nice...) as well as at flagship events of contemporary art all year round: FIAC, Art Basel, Frieze Art Fair, biennals. 15 000 copies internationally: Presence at newsstands in major international points of sale (airports, large capitals) and at bookstores of major cultural institutions: MOMA, NEW MUSEUM (New York), MOCA (Los Angeles), TATE, Serpentine (Londres), Ludwig Museum (Cologne), MAXXI (Roma), MATAF (Qatar), Garage (Moscou), UCCA (Beijing), Mori Museum (Tokyo)... Promotion Launch Billboards in Paris/Paris region. Marketing highlights at newsstands and POS. Radio Campaign (BFM). Exclusive partnership for issue #1 with a great Parisian museum (75). 8 pages of L Officiel Art inserted in April issues of L Officiel, L Officiel Hommes and la Revue des Montres. and in 2012... Billboards in Paris/Parisian region to support each 4 issues of the year with enhanced presence during the Biennale des Antiquaires and the FIAC. Event-driven presence focused on the key highlights of Contemporary Art in 2012 (in France and abroad) Collector s issue and a limited edition. Digital relay: www.lofficielart.com and an enriched version on ipad.
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first issue april 2012
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