A powerful tool designed to enhance innovation and business performance



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A powerful tool desgned to enhance nnovaton and busness performance The LEGO Foundaton has taken over the responsblty for the LEGO SERIOUS PLAY method. Ths change wll help create the platform for the contnued development and growth of the method. The Presdent of The LEGO Foundaton, Morten Aagaard has long been a great supporter and fan of the LEGO SERIOUS PLAY method, and was traned as a facltator n 2004. Morten Aagaard has asked Per Krstansen to consttute and char a small pro bono advsory board to support The LEGO Foundaton n the contnued development of the method, n accredtng tranng programs, supportng research, updatng the products and rasng the awareness of LEGO SERIOUS PLAY method. The advsory board wll also prepare an annual LSP partner conference n connecton wth the annual LEGO Idea "You can learn more about a person n an hour of play than you can from a lfetme of conversaton"

Conference n Bllund, Denmark. The present open source strategy wll be contnued and the role of the board s strctly advsory to The LEGO Foundaton. -Plato On behalf of Morten Aaagard, Jette Orduna (Drector, Krkb) & Per Krstansen LEGO SERIOUS PLAY s an nnovatve, experental process desgned to enhance nnovaton and busness performance. Based on research that shows that ths knd of hands-on, mnds-on learnng produces a deeper, more meanngful understandng of the world and ts possbltes, LEGO SERIOUS PLAY deepens the reflecton process and supports an effectve dalogue for everyone n the organzaton. LEGO SERIOUS PLAY All rghts reserved legal statement about the use of ths ste Everyone can contrbute The underlyng values of LEGO SERIOUS PLAY nclude the belef n the potental of people, and also the belef that everyone wthn an organzaton can contrbute to the dscusson, solutons, and outcomes.

GIVE YOUR BRAIN A HAND When you as a leader or manager want to gather the total ndvdual and team bran power to work on complex busness ssues such as developng strategy plans, resolvng conflcts, formng and developng teams and workng wth turnaround and restructurng then LEGO SERIOUS PLAY s the method of choce. Consder how such gatherngs take place typcally as meetngs and workshops. Thnk about all those meetngs you have partcpated n over the years. Just magne HOW valuable t would be for the organzaton and the busness f everyone left those meetng rooms feelng that: everyone s nsght, knowledge and deas were brought fully to the table. other partcpant s nsght, knowledge and deas were fully ntegrated as each person s nsghts. the entre team had experenced new knowledge, developed clearer perceptons, and greater awareness, ganed and delvered nformed opnons. everyone s MORE confdent about what happened n the meetng, that t REALLY wll make a dfference RIGHT NOW, and they had both the nsght and the confdence to make t happen. every partcpant ALSO left these meetngs feelng a stronger commtment to go about ther work and take acton n accordance wth what was shared, because the meetngs also created a socal bond and ncreased the shared sense of responsblty. Unfortunately, n too many stuatons the realty s that people don t leave such meetngs wth a sense of what was just descrbed. Too much energy, too many deas, too many opportuntes are lost wth the result that people feel less motvated, not nvolved, not taken serously. LEGO SERIOUS PLAY deals wth exactly that challenge. It s a language, communcaton tool, problem solvng methodology, based on the belef that everyone can contrbute to the dscusson, the decsons, and the outcome.

LEGO SERIOUS PLAY All rghts reserved legal statement about the use of ths ste A TOOL FOR BUILDING RESULTS LEGO SERIOUS PLAY s a radcal, nnovatve, experental process desgned to enhance busness performance. It s based on the belef that everyone can contrbute to the dscusson, the decsons and the outcome. The use of LEGO brcks smply enables you to take a speedy shortcut to the core. The brcks work as a catalyst and when used for buldng metaphors, they trgger processes that you were prevously unaware of. Partcpants come away wth sklls to communcate more effectvely, to engage ther magnatons more readly, and to approach ther work wth ncreased confdence, commtment and nsght. FAST-TRACK TO THE REAL ISSUES, AND MAKE MORE, BETTER AND FASTER DECISIONS Wth LEGO SERIOUS PLAY you wll nevtably surface ndscussables and save tme through deep dalogue about your complex ssues so you can make more, better and faster decsons. LEGO SERIOUS PLAY levels the playng feld, engagng 100% attenton and partcpaton. "I'm convnced we covered more n that day than would have been possble n a week of workshops facltated by more tradtonal means, and by less able facltators [Bg Blue Stuff]" - J. Johns, Government Industry Group, EDS Fast-track to the real ssues

LEVERAGE YOUR ORGANIZATION'S EXPERTISE Fully harvest the nsght, deas and magnaton avalable n your organzaton. LEGO SERIOUS PLAY taps nto the human ablty to magne - to descrbe and make sense of the busness at hand, to ntate change and mprovement, and even to create somethng radcally new. "The LEGO SERIOUS PLAY experence nspres the magnaton and creatvty that we all possess but sometmes we unknowngly keep too deep beneath the surface." - Lance Saunders, Sr. Vce Presdent, Leo Burnett, Canada REACH CONFIDENCE AND COMMITMENT TO SHARED GOALS Buldng landscape models wth LEGO brcks, gvng them meanng through storymakng, and playngout varous possble scenaros, deepens understandng, sharpens nsght, and socally "bonds" together the group who "plays" together. Partcpants come away wth ncreased confdence and more commtted to the shared and common goals. We used LSP n a complex merger between several unts. The process and the 3D models helped us to develop a shared understandng of our future busness reducng uncertanty and makng t possble to accelerate the merger process - Laust Joen Jakobsen, Drector, CVU Greater Copenhagen Leverage the expertse n your organzaton Buld commtment to reach shared goals LEGO SERIOUS PLAY All rghts reserved legal statement about the use of ths ste

Use LEGO SERIOUS PLAY to... All LEGO SERIOUS PLAY workshops are group processes and desgned around a relatvely lmted number of powerful core concepts. These conceptual modules can be confgured n multple ways to best meet your needs Fnd out who you are and where you are? APPLICATIONS FOR ORGANIZATIONS, TEAMS AND INDIVIDUALS LEGO SERIOUS PLAY bulds on a REAL TIME process, whch begns wth the "rght now". It draws n relevant parts of the past and ntegrates ths wth the future hopes, aspratons and fears of everyone n the room. It s brought to the process to fnd out what can and should be done today. Beng better at "now" results n beng better prepared for challenges and opportuntes n the future. Tradtonal busness tools typcally analyze the past and speculate about the future. The LEGO SERIOUS PLAY products ncorporate elements from the past and future and test them through scenaros n Real Tme to acheve mproved decson makng mmedately. WHERE IT WORKS The LEGO SERIOUS PLAY programs are beng used at companes worldwde that are lookng for nnovatve ways to ncrease the commtment, confdence and nsght of ther executves, managers and employees. The programs are n use for a broad range of purposes, ncludng Strategy development and exploraton Examne and evaluate relatons to external partners and clents. Organzatonal development For management, teams and ndvdual employees. Innovaton and product development Unleash creatve thnkng and transform deas nto concrete concepts. Change management Facltate and mplement structural changes and mergers. Experence shows great relevance of the LEGO SERIOUS PLAY method n other areas such as Scenaro development and testng, Mergers & Acqustons, Brandng, Leadershp and Team Development, Turnaround & Restructurng, Market Entry, Operatonal Effcency and Compettve Analyss. Fnd hdden opportuntes Establsh a shared vson for a new project

If you are seekng to reveal more mpactful nsghts, mprove decson makng, fnd hdden opportuntes, stmulate entrepreneurshp, mprove project leadershp, surface hdden ssues, clarfy values, roles and denttes, ntegrate new teams and new members, resolve conflcts, ntegrate dverse cultures or dscuss the un-dscussable - then LEGO SERIOUS PLAY may be your method of choce. Accelerate nnovaton Dscuss the undscussable

fun and games. When you ve experenced t for yourself, you ll know nothng could be farther from the truth - LEGO SERIOUS PLAY s serous busness! Work or Play? LEGO SERIOUS PLAY uses LEGO brcks and elements and a unque method where people are empowered to "thnk through ther fngers" - unleashng nsght, nspraton and magnaton. In a very drect way, you wll be able to see what everyone knows nsde the company and what they don t know they know! Wthn a surprsngly short tme, an organzaton can have a clear, shared drecton wth people who are confdently algned and commtted to a course of acton. IT'S PLAY WITH A PURPOSE You wll explore the relatonshps and connectons between people and ther world, to observe the dynamcs both nternal and external, to explore varous hypothetcal scenaros, and to gan awareness of the possbltes. It's serous play through... Constructng... You wll be buldng landscape models wth LEGO brcks, gvng them meanng through storymakng, and playng-out varous possble scenaros, whch deepens understandng, sharpens nsght, and socally "bonds" together the group who "plays" together. LEGO SERIOUS PLAY wll gude you nto free and honest exchange of opnon. The physcal and tangble constructon allows for you to have conversatons to flow wthout the fear of treadng on personal feelngs. You wll experence that the real ssues are addressed and ultmately allows you to see thngs through the eyes of your colleagues and have them see through yours. Gvng meanng... LEGO SERIOUS PLAY nvtes all partcpants to take an actve part n the process. The common language the brcks treats everyone as equals and allows all opnons and aspects to be heard. In a very drect way, you wll be able to see what everyone knows nsde the company and what they don t know they know!

Makng the story.