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Did you know?... From the smallest start-up to a multi-generational family business to Fortune 500 companies, all businesses have a web identity or citation made up of the business name, address, phone number and website address. The Internet contains a wealth of information on local businesses. Unfortunately, much of this information has been placed there by someone other than the business owner resulting in business citations that are absent, incomplete or just wrong. It is not uncommon for large companies to employ entire departments of technicians to ensure that its own citation is accurate and placed so that it is easily found by consumers. What is a Citation? A citation is a business s name, address and phone number (NAP). Google uses citations to establish your trusted location for their search algorithm. The greater the number of citations on trusted directories, the higher your business will show in local search results. This is why it is critical that your business have accurate citations on the most trusted directories. The lack of competent supervision taking corrective measures to ensure your business s online citations always point back to you, can and will lead to lower rankings on search engines like Google. Incorrect information + lower Rank = fewer customers! 2
Reasons for Businesses with numerous and accurate citations rank higher in Google Places. Claiming your listings helps you keep your online reputation under control. Increased visibility! It s yet another way for your clients to find you. Claim and Optimize all Your Business Citations 1. With all of your online citations will be claimed and profiled to the top 70 directories. Many of these directories will propagate to additional directories over time. 2. Google+ is completely optimized by category, keywords, video, NAP and pictures. Optimized = higher rankings! 3. Optimize Yahoo and Bing listings. 4. social media integration includes 12 platforms, plus the claiming and setup of Facebook, Twitter, Yelp and Foursquare. 5. Citation Blasts additional citations built on blogs and photo video sites. 6. submission to mobile maps, mobile search, GPS, and navigation systems. 3
Online Reputation Management People don t ask for character references anymore, they ask Google. And what Google shows people accurate or not is your reputation. Positive and/or negative links in your search results will have an effect on the impression you make when people Google your business. It is no surprise that 90% of people trust recommendations from people they know; however, interestingly 70% of people trust recommendations from people they don t know. Reviews from happy customers will help you gain new business. LikesLocal offers an affordable solution to this potentially devastating issue. Knowing when something potentially harmful is posted is half the battle. Our online service not only notifies you immediately of good and bad reviews, it continually monitors and notifies you of any online activity such as blogs, articles or posts that have been posted about your business. In addition to notifications and reports, your online dashboard will give you access to graphs, rankings and other vital information about your digital footprint. This well-engineered product will provide details and services that are affordable and extremely valuable to your company. 4
Tracking Dashboard includes a state-of-the-art online dashboard for you to track the progress of online claiming and submissions. Directory submissions and progress Reviews Business mentions in articles, blogs, posts Competition citation comparisons Progress graphs Competitor scores and more Video Creation Business videos and video optimization has become essential to better search results. Not only does a video visually communicate your business s brand and message, but combining optimized video with accurate citations on the most popular directories and local search sites will move your business higher in the rankings. Higher rankings = more customers seeing your business. LikesLocal will create a custom video for your business by animating your photos in a fully optimized video that will be distributed to major video search sites such as YouTube. 5