Custom Website. 435digital.com

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2 Custom Website Working closely with our web development team, we create custom built websites on easy to use Content Management Systems (CMS), like WordPress, for a wide variety of clients. We ve designed websites for clients ranging from restaurants to law firms to complex ecommerce sites. By using Wordpress, or a similar CMS, we give the client the power to control, manage and update all the content on the site once it launches.

3 Easy to Use Social Media Friendly Search Engine Magnetism Potential to Grow Universal Platform Mobile Readiness

4 web and mobile sites WHAT IS IT? Scalable websites with 24/7 access for editing provide in-depth presence for customers with higher content and custom needs WHAT DOES IT DO? Informs the community Promotes Branding Can add legitimacy to local businesses Helps customers stand out from their competitors Ability to send quality traffic to business locations E-commerce compatible All sites RWD WHY DOES A CUSTOMER NEED IT? Websites permit relevant information about products and services to be seen by consumers looking for those products and services

5 1) If 435 is going to rebuild a client s site, we MUST have backend access to client s existing site. This will allow our web dev team to scrape content from the site 2) If it is a new site, you must work with the client to find an available URL. We will use Go Daddy now to show you how to do this.

6 Standard Package

7 Basic Package

8 Modular Upsell Package

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10 Social media can mean a lot of things. At 435 Digital, we will work with your clients to design a strategy that will work for their business. Some of the most popular social media platforms today are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. Not every social network will work for every business. We can help determine which areas would be important for your client to invest their time and money with.

11 Social Media plays a decisive role in most companies marketing structures. Top benefits of social media marketing? Increased Exposure Increased Traffic Greater Marketplace Insight Lead Generation Brand Loyal Fans Improved Search Rankings Improved Sales

12 Facebook Page & Application Development We create customized Facebook Pages and additional Applications to help clients display the products, services and events they offer. Curate keyword driven content for About section Blogs, Sweepstakes, Locations, Menus, etc. Done through ShortStack Creative for tab Update and manage accordingly

13 Facebook Management Many businesses want to have a Facebook presence, but lack the resources and knowledge to do so effectively. Our team manages the daily Facebook status posting and interactions for these companies. Content creation Create weekly or monthly editorial calendar Research, locate and draft content and images for posts 3-5 X per week Monitor Check posts, comments, etc. daily Respond to both negative and positive feedback

14 Facebook Advertising We help clients create and run advertising campaigns on Facebook. Facebook Ads are a great tool when brands and organizations want to reach their target audience, drive traffic to their site, advertise a product or service, promote their Facebook Page, or encourage users to add their application. We help clients craft a successful campaign by pinpointing ad goals, identifying key customer qualities and characteristics to target, and carefully budgeting ads to get the most for the client s investment.

15 Twitter Account Setup & Management Profile optimization Creative for cover photo, profile picture and background Curate keyword-driven content for 140 character bio Research Find and follow appropriate handles Research companies, partners, key influencers within the industry Content creation Create weekly or monthly editorial calendar Research, locate and draft content and images for posts 4-5 X per week Monitor Consistently monitor and replies Respond Look for content to RT

16 Other Platforms Brand Pages Linkedin Creative for cover photo, profile picture and services tab Curate keyword-driven content for About section and individual services pages Locate and curate content for posts 2-3X per week pinterest Creative for profile Create boards and properly upload content from client Locate content to PIN and appropriate handles to follow Instagram Technical and best practices training

17 Other Services Social Media Consulting - Develop strategy, calendar and ongoing plan Work with internal marketing or social media manager Help create social strategy and content calendar Provide guidance on best practices and social networks worth adopting Provide reporting on progress and recommendations on updates Promoted Posts - Create, monitor and analyze Create content Adjust spend Analyze results Training - In-person or webinar training Social Media Audits - Starting point for clients Analyze existing accounts Discover what they could be doing better, areas for improvement Facebook & Twitter Paid Ads

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19 People click on the word in results that matches their query words 58% of all queries are three or more words based on eye tracking research Organic / Natural Results Position is determined by search algorithms which assess relevancy Sponsored / Paid Results Paid advertising containing a 2 5 word title (call to action) and 2 short lines of text

20 Social Link Popularity Keyword Research & Targeting Content & Accessibility

21 SEO is the sugar Links, PPC, Social Content Info Architecture CMS / Framework Technology stack

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25 Customer service Reputation management Brand awareness Engagement Improve/increase ranking signals Secondary effect

26 Increases in friends or followers Conversations in social media with your customers get noticed by potential customers in their extended network Followers measure popularity, as in eyeballs Currency can be applied by follower count using tools Increases in shares/retweets of your content Third-party validation Brand awareness by friend connection reference Increase in foot traffic Foursquare or coupon codes to track social visits

27 Fake profiles Robots! New platform, features can change Questionable Value Planning campaigns for success requires considering many factors

28 Social Media Set Up 435 Digital will create your new social media platforms and ensure your brand recognition is carried through seamlessly and creatively. Includes: Cover/Feature photo Profile photo Secured Name/URL About Us/Bio sections populated and optimized 1 Additional Facebook Tab (locations, menu, etc) Like / Follow pages provided by client (partners, charities, etc.) Price: $250 per platform Basic Social Media Ongoing Management 435 Digital will work with you on a monthly basis to continue your social media goals at a basic level. Includes: Facebook only (w/ auto posting to Twitter) 3-4 weekly Facebook posts (client can provide specific content or generic geo/industry-related or website scraped content will be pulled) Like and follow pages/companies (partners, competitors, etc) provided by client Client to provide specific photos, events, specials/oers, etc.. for additional posting material 2x weekly page monitoring and responding (client will be ed if specific or unknown response is required) Monthly report sent with status highlights and recommendations Price: $500/month

29 Social Media 3-Month Ramp Up 435 Digital will work with you to develop a social media presence reflecting the intended voice and image of your brand while implementing a social media strategy for future growth. Includes: Facebook, Pinterest, + 1 additional (Houzz or Twitter) $500/month allocated toward Facebook Promoted Posts and/or Facebook Ads to build on exposure and fan base Discuss/plan strategy to promote social media presence (online and oine) Assist in development of voice/tone for your brand to be carried out across platforms 3-4 custom posts (per platform) per week Client to provide specific photos, events, specials/oers, etc.. for additional posting material Daily monitoring and responding to fan base (client will be ed if specific or unknown response is (required) Monthly status calls/meetings to discuss progress and recommendations Campaign recap with tips for ongoing social media success and plan for ongoing management Price: $1,500/month

30 Premium Social Media Ongoing Management 435 Digital will work with you on a monthly basis to continue your social media goals at a more in-depth level. Includes: Facebook, Pinterest + 1 additional (Houzz or Twitter) Monthly content calendar creation to guide content direction across platforms 5 Custom content posts (per platform) per week Client to provide specific photos, events, specials/oers, etc.. for additional posting material Daily monitoring and responding to engage in conversation with fans, address comments and questions and regularly monitor for customer service and reputation management opportunities Client will be ed if specific or unknown response is required Creation and management of Facebook sweepstakes to grow fan base and capture addresses (optional one per quarter, client must provide prizing) Monitor industry/competitive areas for content and opportunities Ongoing strategy focused on brand opportunities to promote social media presence (online and oine) Monthly status call/meeting to discuss progress and recommendations Monthly report including summary, highlights, adjustments and/or next steps Price: Starting at $1,200/month

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32 When someone searches online for a local business, search engines and many mobile apps rely on location data from these data sources to provide search results. If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results. 435 Digitals Advanced Local SEO package provides our customers with a powerful method for portraying geographical relevance to search engines. HOW IT WORKS We send up-to-date business information (address, name, categories, hours, etc.) to the primary data providers that supply business data to local search engines: Infogroup, Neustar Localeze, Acxiom, and Factual. Foursquare sends location data to both Pinterest and Instagram. Then, we distribute your listing data to all the major aggregators. These initial data centers fuel several hundred directories and local listings, so in doing this we are able to send a very strong signal for your business. Providing these up-to-date listings at the data provider level helps you curtail duplications by consistently providing the same information to as many resources as possible. In addition to updating, creating and removing duplicate listings at the data provider level, we also claim, optimize, and create listings at 25+ industry specific resources. These accounts vary by vertical, though many share common listings. WHERE WE LIST

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34 With Montage Video Your business Landing Page will be located within the Local Businesses area of courant.com. This relationship will be recognized by Google and improve your appearance on local Search results when consumers are searching for your services. Your Landing Page will have a photo montage video which will showcase your business as an authority. And Google will raise your ranking (because Google loves videos) Fully optimized with a combination 6 or 9 keywords and geotags. Example: Be found on the first page of Google for engagement rings Manchester CT Features: Contact Us Form Business profile of the advertiser that includes: Business Description (unique content is what Google recognizes) Products/Services/Brands Carried Hours Affiliations Areas Served

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37 Publishes Weekly In CTNOW s New Haven Edition

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39 it is working great! We have seen an increase of 23% in our local business in the New Haven area and 18% in the Fairfield County area and all our tracking is leading back to our profile page(s) on I just wanted to reach out and let you know that you are indeed selling a great product and wish you much success with bringing on other clients. Although iti serves many companies on the Fortune 500 in different capacities, our heart and soul lies in the on-site, local services we provide throughout Connecticut so thank you for helping us to stay in front of our existing clients and bringing us to the forefront of our prospective clients minds as well. Keep up the great work! Francesco Pagano, President Interpreters and Translators, Inc.

40 Access to our Local product specialist and his cell phone # any time of day.

41 Landing Page hosted on courant.com Montage Video on landing page and YouTube Fully optimized landing page using 1 key phrase and 9 target towns Content Development for Landing Page Social Media Management including Courant.com Blog tool, Facebook and Google + Courant.com Directory Listing-preferred placement Directory Listing each week in the Hartford Courant Mobil Web Site Personalized and Locally Based Service 24/7 Reporting features on traffic to your website and landing page Investment: $376 per month** **If you pay in full for the year: $4,512.00, you receive 10% off, That s 1 month free!)

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43 JUMPSTART YOUR INTERNET OPTIMIZATION Add Pay Per Click Program for the first 3 months This gets you found immediately in Targeted Areas! All Headings Click per month LP Google, Yahoo and Bing Complete Package including pay per click 25 clicks per month $407.50** 50 clicks per month $434.00** 75 clicks per month $459.50** 100 clicks per month $485.00** **If you pay in full for the year: Receive 10% off, That s 1 month free!)

44 YOU ASKED FOR IT, YOU GOT IT! We know BUNDLES, but we also know that sometimes we need one off solutions and now we ve developed two different price point stand along Paid Search offerings. OPTION #1 -$1000 and Under Paid Search One time setup fee equal to the price of the click budget Client kickoff call Rep to provide keywords 35% Management fee Monthly Reporting OPTION #2 - $1000 and Over Paid Search Minimum one time $1000 setup fee Client kickoff call 25% Management fee Rep to provide guidance on keywords, team does research Monthly reporting Simple Landing Page one time fee of $250 Call tracking is $25 monthly per line

45 YOU ASKED FOR IT, YOU GOT IT! We know BUNDLES, but we also know that sometimes we need one off solutions and now we ve developed a great local visibility SEO campaign spanning 12 months.in the name of transparency here s how we will spend our time over the course of a year: Month 1: Onboarding of client. Completed backlink, competitive and listing info worksheet. Secure Google analytics and CMS access. Reporting template developed and setup. Site Review, meta and content analysis. Month 2: Start in on local listings, this will take 3-5 weeks to show completed work. Keyword research, designating focus keywords for each page. Competitor research, identify 3 top competitors. Month 3:On-site work - Titles and meta descriptions. If titles & metas are finished, continue onsite work by optimizing <h> tags. Month 4:Linkbuilding via Linkbuilding sheet. Continue onsite optimization - <h> tags, image alts. Month 5:Directory and best practices. Onsite optimization. Month 6:Directory work and best practices. Summary report of 6 Months. Month 7:In-depth competitive Analysis and Links report. Month 8:Social Media/SEO work. Month 9:Content creation and posting. Month 10:Content creation and posting. Industry directories. Month 11:Social sharing site account creation and sharing of pertinent content Month 12: Industry directories, Year recap reporting Consistent On-site SEO for only $750 per month. This packages is designed for 5 hours/month of touch by a 435 SEO specialist.

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