Attract New Patients Online. Christine Martinek, Web Presence Advisor

Transcription

1 Attract New Patients Online Christine Martinek, Web Presence Advisor

2 » Who is Officite? Headquarters: Downers Grove, IL Founded: ,000+ Practice Websites, 92% Retention Employees: Officite 50+ Competitive Strengths: Superior client support Analysis (CNA) approach Stability Technology leader Partner expertise Total product suite and innovation leader Customer for life strategy Officite Mission Statement Officite s mission is to continue to be the leading provider of customized web presence solutions to healthcare practices. Our focus on innovative product development and our Customer-for-Life philosophy are the core values that will continue to make Officite the trusted partner for our clients online marketing needs. 2

3 » Why Officite? The good news is The bad news is We are the official web service provider of the Canadian Federation of Podiatric Medicine

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5 » You Need a Complete Web Presence Website is hub of entire Internet presence More than a website Search Marketing Mobile Reputation Management Social Media

6 » Officite Services Complete Web Presence Website Rebrand your practice with a new website Mobile Website Transform your website for use on all mobile devices Social Media Leverage Facebook & Twitter Reputation Tracker Improve your online reputation Search Marketing Attract more patients with a higher search ranking Print Marketing Generate new patient referrals

7 » Example:

8 » Practice Websites Your first Impression Example: Example:

9 » What do patients search for? Podiatrist London, ON Ottawa Chiropodist Bunion removal in Edmonton

10 » What do patients see? SEO PPC Paid Ads Local Maps Reviews Reviews How do you rank? SEO Local Maps

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12 » What is SEO, PPC? Search Engine Optimization True organic listing Appear under the paid ads and take up majority of search results page Google considers many factors in its organic formula when determining placement of a site in order to give the person searching the best possible results Pay Per Click Advertising Ads shown on the first page of the search results, at the top and to the right Immediate page one results through a bid and budget process Ads not related to organic search Day you stop paying, you come off page one

13 » SEO: Why is it important? Search engines have replaced the phone book Patients are searching on Google, Yahoo! and Bing Higher organic search engine ranking Improved Website traffic Increased credibility

14 » What Drives Organic Search? Google uses 200+ algorithms to determine website ranking, with the top 3 being: 1. Content relevancy 2. Age of Domain 3. Quality & quantity of strong on page and off page back links

15 » SEO Strategies Keyword selection Title tags, Meta descriptions, Sitemap Website content and image optimization Directory Submissions Link building and content marketing

16 » Search Engine PPC Pay Per Click Pay Per Click advertising allows you to promote specific services in your target area that show up in the sponsored listings when patients are searching for that specific service Attract new patients right away while your SEO kicks in Promote niche services to a targeted audience (5, 10, 50 miles) of your office Bid & budget process Immediate results

17 » Mobile

18 » Mobile Enhanced They are using their mobile devices to access information anywhere, anytime Patients are using their mobile devices to access information and may be interacting with or searching for your site on their smartphones or tablets Example:

19 » Mobile Mobile Comparison Non-mobile: slow browsing experience; small fonts; excessive scrolling; poor user experience Mobile Ready: Click-to-call; one-touch directions; appointment requesting; social media; reviews, HTML 5

20 » Reputation Management What do patients see?

21 » Protect & Manage Your Online Reputation Submission to top local directories Consumer portals: Yelp, Angie s List, Citysearch Monitor your online reputation Alerts Plan to get reviews Take-home instruction cards In-office mobile reviews solution Appeal to loyal patients Make it easy

22 » Reputation Tracker New Reputation Tracker Focuses on monitoring, managing and building online reputations Increase engagement and generate new business leads through social marketing Improving online visibility Monitoring of reviews

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24 » Social Media Patients may find your practice information on a social networking site Facebook Twitter Blogs Social Media is the new referral network!

25 » Social Media & Blogging Friends of your patients may read your blog Post regularly Post educational & entertaining content An engaging blog will keep potential & existing patients on your website or social media sites longer, increasing the chance for an appointment request Blog should be hosted on website & integrated with Facebook & Twitter

26 » Get Patients to Like You

27 » You Need a Complete Web Presence Website is hub of entire Internet presence More than a website Search Marketing Mobile Reputation Management Social Media

28 Christine Martinek, Web Presence Advisor (800)