The Challenge is an invitation-only opportunity to test drive the power of Homes.com. Select brokers and associations are invited to evaluate our services at no risk and no cost. For several current Homes.com clients, the Challenge has provided consistent increases in site traffic, listing views and website clicks. Now, we ve taken an extra step in reporting that combines both Web and phone results to demonstrate marketing performance for your organization. Measuring performance is critical to evaluating marketing spend and optimizing your promotional budget. The Homes.com Challenge provides key metrics to help you better understand and evaluate listing performance. The Challenge features what we call an Insight Report that shows Homes.com listing performance, and other vital information about your business, including: t t t t Listing Views Average views per listing Email Inquiries Clicks to your website t Phone calls and numbers if available t Call times and dates t Caller zip codes t Name and address info if available If your 2009 goals include increasing listing performance, measurability and optimizing your marketing spend, we are confident Homes.com can help! Broker or association listings are placed on Homes.com in basic status for a 30-day test. The Challenge typically includes two weeks of Homes.com basic listings followed by a two-week upgrade period in which the same listings are upgraded to Premier Status. Basic Listing includes: Premier Listing includes: t Up to 4 photos t No Lead capture from t Basic Listing information t Up to 30 photos t Lead capture form t Link back to broker/agent website t Link to listing detail page t Click-to-talk instanst response button t Listings are highlighted in the search results t Phone reporting for phone inquiries t Web reporting for impressions, listing views, click-thrus and lead capture t Broker branding
Results Brokers who have added listings to Homes.com at the basic level have received consistent impressions, clicks and phone number views, and even better results from Homes.com premium listings. Documented performance you won t need to guess how effective your listing exposure is, when websites clicks and phone inquiries are accurately tracked. You ll receive weekly status reports, then a performance summary for the 30-day Challenge period. By measuring response accurately, you ll be able to optimize your spend and make the most of every advertising dollar. Marketing intelligence Do you know who is calling about your listings, and from where? What days and times are people calling? The Homes.com Challenge delivers detailed performance reports via e-mail that show how many qualified leads you re receiving. Never lose another lead! Web and phone leads in one report The Homes.com Challenge report includes both Web and phone results, resulting in a more accurate and complete performance assessment. Lost lead reports are included to ensure your agents have a chance to contact any prospect whose call goes unanswered. Following the 30-day Challenge period, you receive the Homes.com Challenge Insight Report, which provides detailed test results and actionable insights on how to improve your business. All reporting, leads and business generated by the Challenge are yours to keep at no cost! Homes.com premier listings make it easy for consumers to contact your agents instantly, Our click-to-talk buttons, and call-tracking phone numbers provide agents a way to quickly respond to prospect inquiries and conduct Web presentations from their cell phones. Click-to-talk instantly connects agents with prospects and provides robust reporting to help manage leads and turn them into closed business. Do you have a mobile strategy to reach buyers and sellers on the go? Homes.com can help with our powerful Real Estate Search Application for iphone. This application adds new business channel and a great branding opportunity for brokers - homebuyers start at a welcome screen with your branding and search your local listings with the touch of a button. You can view a demo at www.homes.com/iphone. Add mobile real estate marketing to your mix - contact us today for additional information about Homes.com mobile applications.
Homes.com: t is the #8 real estate network, and showed the thirdhighest growth rate among top real estate portals in the first quarter of 2009, according to ComScore. t excels in organic search results, appearing in the top spots in hundreds of Google searches for local real estate. t features one of the most successful mobile real estate search applications for the iphone, with over 77,000 downloads. Homes.com offers listing exposure and distribution, lead generation, exclusive brand advertising, mobile marketing, and more. To increase listing performance and leads through a multi-channel approach, gain more insight into your local customer base, and optimize your online advertising spend, take the Homes.com Challenge today! who visits Homes.com? t 55% of visitors to Homes.com are female t 59% of visitors are between the ages of 25 to 54 t 43% of visitors make between $75,000 to $100,000, while 26% make over $100,000 t 60% of visitors have children t 73% of visitors have an average household of 3 to 4 people. SOURCE: ComScore May 2009 New England: 89,000 UVs Middle Atlantic: 301,000 UVs South Atlantic: 431,000 UVs East North Central: 304,000 UVs East South Central: 91,000 UVs West North Central: 140,000 UVs West South Central: 217,000 UVs Mountain: 221,000 UVs Pacific: 338,000 UVs On the next page, a sample of the Homes.com Insight report is included for your review.
YOUR HOMES.COM CHALLENGE REPORT PREPARED BY CLINTON JOHNSON 888.888.8888 Broker Name: Elite Homes Realty Account ID: 729886 Portal: Homes.com Type: Residential Ad Unit: Internet/Print Bundle Sales Representative: Shawn Brown City Level: Birmingham District Level: Mid Central Regional Level: East Account Manager: Charles Start Date: 2009-04-17 End Date: 2009-04-23 Total Call Analysis April Answered Calls 17 Busy Calls 0 Inactive Calls 0 Unanswered Calls 0 Total Calls 17 Answered Calls (over 30 seconds) 15 Answered Calls (under 30 seconds) 2 Average number of rings before answer 2.3 Average Call Length (over 30 seconds) 3:59 Snapshot Call Analysis Total Identified Calls 17 Total Unique Calling Numbers 14 Peak Call Day And Hour Tuesday (5) 10:00 AM (144) Answered Calls: Unanswered Calls: Inactive Calls: Total Identified Calls: Total Unique Calling Numbers: Calls that are answered by a person or answering machine. Calls in which the caller hangs up prior to the call being answered by a person or answering machine. Calls to an inactive line such as a line that has been referred or suspended. The total calls for which the calling number can be identified. Of the Total Identified Calls, this is the number of different telephone numbers that called your measured number during the report period. % of Total Calls by Day Sun 5.88% Mon 11.76% Tue 29.41% Wed 11.76% Thu 5.88% Fri 17.65% Sat 17.65%
Zip Code Analysis (Census Data) (Average of Top 20 Zip codes below) 2000 Total Population 14,979 Number of Households 5,877 Average Family Income $38,345 Average Rent $367 Renter Occupied Units 1,705 Owner Occupied Units 4,172 Zip Code Analysis (Top 20) City Zip Name Zip Code Calls % of Total Calls YTD Calls % of YTD Total Calls 1 Heflin, AL 36264 2 12.5% 3 0.8% 2 Gate City, VA 24251 2 12.5% 2 0.5% 3 Villa Rica, GA 30180 2 12.5% 2 0.5% 4 Birmingham, AL 35226 1 6.3% 2 0.5% 5 Atlanta, GA 30330 1 6.3% 1 0.3% 6 Clanton, AL 35046 1 6.3% 1 0.3% 7 San Antonio, TX 78232 1 6.3% 1 0.3% 8 Pensacola, FL 32503 1 6.3% 5 1.4% 9 San Antonio, TX 78259 1 6.3% 1 0.3% 10 Saltillo, MS 38866 1 6.3% 2 0.5% 11 Bremen, AL 35033 1 6.3% 1 0.3% 12 Chattanooga, TN 37450 1 6.3% 2 0.5% 13 Gadsden, AL 35903 1 6.3% 1 0.3% 14 Oneonta, AL 35121 0 0.0% 1 0.3% 15 Gallatin, TN 37066 0 0.0% 2 0.5% 16 Chattanooga, TN 37402 0 0.0% 2 0.5% 17 Boaz, AL 35956 0 0.0% 1 0.3% 18 Jacksonville, FL 32202 0 0.0% 1 0.3% 19 Crossville, TN 38558 0 0.0% 1 0.3% 20 Lawrence, KS 66046 0 0.0% 1 0.3% Demographics are an aggregate of where calls originated for the month. Information regarding the caller's zip code and city is provided when available.
Call Detail Report # Date Day Time Answer Status 1 17-Apr Fri 09:27 AM A 6:05 2 17-Apr Fri 10:18 AM A 1:37 3 17-Apr Fri 02:48 PM A 3:10 4 18-Apr Sat 09:39 AM A 5:08 5 18-Apr Sat 09:49 AM A 2:09 6 18-Apr Sat 02:48 PM A 1:15 7 19-Apr Sun 08:51 AM A 0:19 8 20-Apr Mon 09:09 AM A 1:07 9 20-Apr Mon 05:05 PM A 0:16 10 21-Apr Tue 11:16 AM A 3:44 11 21-Apr Tue 12:59 PM A 0:31 12 21-Apr Tue 01:22 PM A 8:57 13 21-Apr Tue 03:42 PM A 4:56 14 21-Apr Tue 04:28 PM A 13:22 15 22-Apr Wed 08:50 AM A 2:54 16 22-Apr Wed 09:54 AM A 2:59 17 23-Apr Thu 08:08 AM A 1:52 Duration Caller Number 205-682- 6538 662-869- 5711 256-287- 1027 770-834- 9022 770-834- 9022 256-543- 9400 423-718- 1977 256-463- 8741 210-495- 4937 210-496- 0008 256-463- 8741 404-714- 3463 276-386- 6174 276-386- 6174 205-389- 2480 850-261- 9900 706-401- 7076 Name B/R/C Address City State Zip Code COUNTY B SHELBY F MC Corp Randy Cates Judy Brown Judy Brown Ronnie Watkins Ford B R R R B NA BIRMINGHAM AL 35226 2730 Highway 145 1379 County Road 6 10082 Lakeview Pkwy 10082 Lakeview Pkwy 101 George Wallace Dr Saltillo MS 38866 Bremen AL 35033 Villa Rica GA 30180 Villa Rica GA 30180 Gadsden AL 35903 Cell Phone TN NA CHATTANOOGA TN 37450 Heflin AL NA HEFLIN AL 36264 PLUS PROJ BRDUS 17300 Broaddus Plus Project Control B Henderson Pass NA SAN ANTONIO TX 78259 San Antonio TX 78232 Heflin AL NA HEFLIN AL 36264 AIRLINES DELTA NA ATLANTA GA 30330 JAMES DAY NA GATE CITY VA 24251 JAMES DAY NA GATE CITY VA 24251 NA NA CLANTON AL 35046 NA NA PENSACOLA FL 32503 NA NA WASHINGTON GA NA Answer Status: A=Answered U=Unanswered B=Busy S=Suspended line R=Referred line NA=Not Available B/R/C: B=Business R=Residence C=Cell Phone Caller name or address may not be available if calling number is blocked or is a cell phone.