Real Estate Lead Management

Transcription

1 Real Estate Lead Management Software Solution with Drip Marketing Automation and Online Surveys

2 What is LeadPro? Affordable Real Estate Lead Capture, Distribution, Tracking and Management System Web based Lead Capture / Tracking Software Solution Integrated with Drip Marketing for Lead Nurturing Inbuilt Online Survey solution No long term commitments, no upfront investment Monthly subscription fee based Supports for Multi User (reasonable cost / user) Interfaces to Lead Generation Systems, Lead vendors Includes Extensive Lead Tracking and Lead Analysis reporting PAGE 2 of 15

3 Functions of LeadPro Capture Real Estate Leads / Prospects Qualify Leads based on Lead Profile parameters such as Class/ Rank, Location / Geography, Urgency, Authority, etc. and Assign to Agents Distribute Leads (for National Marketing Organizations) Route Leads automatically using flexible lead routing engine Follow-up, Track Leads Nurture Leads using integrated Drip Marketing Lead Conversion Analysis PAGE 3 of 15

4 Benefits of LeadPro Centrally Manage all Leads / Prospects Use Drip Marketing to follow-up Track all follow-up activities and get a 360* view including campaigns, Opens, URL click through, etc. Helps Avoid Leads Slipping Through the Cracks Use Survey module to get Feedback from Prospects Extensive Lead Analysis with Real Time data Convert More Leads and Grow Sales PAGE 4 of 15

5 Who Can / Should Use LeadPro? Real Estate Agents / Brokers Real Estate Agencies (National / Multi Office) National Marketing Organizations (NMOs) Service Providers, Lead Producers / Lead Vendors Small / Medium Internet Lead Distributors PAGE 5 of 15

6 Lead Types Supported Home Buyer Leads Home Seller Leads Rent / Lease Leads PAGE 6 of 15

7 Lead Capture Capture Leads from Multiple Lead Sources Web Forms, Messages, Manual Input, File Import, Advanced API interfaces Setup multiple Lead Journals (Lead Profiles) Custom data fields Custom Lead Profile parameters (Lead Source, Channel, Rank / Class, demographics, ) Map Lead Journals to Lists PAGE 7 of 15

8 Lead Routing / Distribution Automatic Lead Distribution (PUSH method) Manual Distribution (PUSH method) Flexible Lead Routing Engine Route based on Lead Profile / Custom Fields Instant Alert / Notification to Office Manager / Sales Agents / Brokers when new Leads distributed Customizable Alert Messages PAGE 8 of 15

9 Lead Nurturing Integrated Drip Marketing for scheduling automatic follow-up messages Trigger s using variety of Events / Activities Personalized Messages HTML and Text support Extensive Campaign Statistics Tracking Bounces, Opens, Website URL Clicks, etc. Integrated Google Analytics Tracking tags Helps turn Cold / Warm leads to Hot Leads with minimal efforts PAGE 9 of 15

10 Lead Tracking and Follow-up Schedule Follow Tasks / Activities Auto-Responder Messages Get Unified View of Leads with Activities including Campaign Opens and Clicks Update Lead Sales Stage and Lead Status Include Notes on follow-up meetings, telephone calls, and messages Extensive Filters to look-up Prospects PAGE 10 of 15

11 Lead Analysis Extensive Real-Time reports Lead Status Reports Analysis by Lead Source, Source Group, Lead Profile properties, Lead Class / Rank Sales Agent Performance Report Lead Dashboard (Analysis by Contacted / Not Contacted, Touched / Untouched) Sales Stage / Lead Status Analysis Download all report data to Excel spreadsheets Graphical Representation for Key Metrics Reports PAGE 11 of 15

12 Drip Campaign Metrics / Statistics List Reports Drip Campaign Metrics Reports Domain Analysis Campaign Activities: Bounces, Opens, Clicks PAGE 12 of 15

13 Web Based Survey Tool Integrated Survey Invitations to Sellers / Buyers Survey Templates, Themes Multiple Question Types Survey Analysis Reports Cross Tab Analysis, TURF Analysis Reports Track Survey Invitations sent via Bounces, Opens, Responses PAGE 13 of 15

14 Lead Providers Integration Import Leads Automatically from Partners: Parser for Leads via Messages XML / API for integration with your MLS / IDX partner systems Support 3rd party lead systems such as Zillow, etc. Integration with your own websites PAGE 14 of 15

15 Contact Info / Resources [email protected] LEADPRO ( ) International: PAGE 15 of 15