PARK ONE PROPERTIES SELLER S PRESENTATION Mike Beck Charise Alberty Kimberly Beck Dan Robertson Toni Beck CeCe Barnard Gerard Bell Sheri Robertson It takes TEAMWORK!!! Call 972-596-6095 www.propertymanagementandleasing.com
Did You Know Nationwide Approximately 50% of all Houses Listed in the Multiple Listing Service Never Sell?
Why Should You Partner with Park One Properties to Market and Sell Your House?? Because we are a full service residential Real Estate Company? YES Because we are experts at marketing and selling residential properties? YES Because our service is exceptional? YES Because our goal is to make you money on the purchase and/or sale of your house and real estate investments? YES YES YES MOST IMPORTANT..BECAUSE WE KNOW HOW TO GREATLY INCREASE THE ODDS THAT YOUR HOUSE WILL BE IN THE 50% OF THE HOUSES THAT SELL.
WHY LIST YOUR HOUSE WITH PARK ONE PROPERTIES? WE KNOW THE MARKET AND CAN EXPLAIN IT TO YOU!! Aggressive Marketing Experience TEAMWORK Strong Negotiating Skills Attentive to every detail AND WE DO IT BETTER THAN THE BIG COMPANIES and WE DO IT WITH A PERSONAL TOUCH.
REAL ESTATE SERVICES US OUR COMPANY CUSTOMIZED SERVICES Client Data Base Special Marketing Special Services EXCLUSIVE SERVICES National & Int l Relocation Services Referral Networks One Stop Shopping Web Sites Negotiating Skills Home Staging Skills Market Statistical Analysis ALL COMPANIES STANDARD SERVICES Multiple Listing Service Some Advertising Yard Sign Open House Graphics Office Tour Comparative Market Analysis Property Disclosure
SPECIAL MARKETING Our Client Data Base Our People Data Base Home Book Data Base of Top 10% of REALTORS Search Engines Our Web Site Realtor.com Enhanced DallasNews.com 1000 s of other Web Sites Virtual Tour (visualtour.com) Pictures Galore Brochure/Graphic Superior Marketing & Layout Social Networks
The HOME BOOK Picture of the Property Community Information Utility Information Property Condition Report Interior/Exterior Pictures Home Warranty Floor Plan with Dimensions of Rooms Schools and Map Shopping Recreation Religious Directory
Rapid Response SPECIAL SERVICES Weekly Phone Call or E-Mail to Sphere of Influence Feedback on Showings Attractive Eye Catching Signage..Cleaned Regularly Collin County Association of Realtors Network One on One Marketing Transaction Management System
NEGOTATION We understand the Negotiation Process and how to protect your best interest. We understand our job is to get your home sold within a defined period of time. We understand our job is to get you the most money possible. We will never convey to anyone that you must sell. No Price Reduced sign rider, no Bring all Offers, no Fire Sale mentality, etc.
STAGING Houses that look and smell good sell much faster and for more $$$ than those that don t EXTERIOR Mow, trim, water, paint, remove debris, plant flowers INTERIOR.Clean, paint, carpet, admit to and work to remove odor, remove clutter, rearrange/remove furniture, start packing and organizing closets Ask us to help you stage your house
PRICING YOUR HOUSE YOU MUST HAVE AN AGENT WHO PRACTICES: ABSORPTION RATE PRICING and RANGE PRICING and COMPETITION PRICING and BPO Pricing and CALCULATING THE ODDS OF SELLING ALL Five TOGETHER = PRICING ACCURACY!!!
TO PRICE YOUR HOUSE CORRECTLY YOU MUST UNDERSTAND: THE ABSORPTION RATIO OF YOUR AREA AND HOW THIS AFFECTS THE SALE OF YOUR HOUSE. HOW YOUR HOUSE FITS IN THE PRICE RANGE OF SIMILAR HOUSES SOLD IN YOUR AREA. HOW YOUR HOUSE COMPARES WITH THE COMPETITION IN YOUR AREA. THE TRUE MEANING AND PURPOSE OF THE APPRAISAL AND BROKER PRICE OPINIONS. THE ACTUAL ODDS OF YOUR HOUSE SELLING.
ABSORPTION RATE PRICING Is a comparison of the number of houses to the number of buyers in a particular market area. If the absorption ratio is 6 it means it is a balanced market. There is an adequate number of buyers to number of available houses. If the absorption ratio is below 6 it means it is a seller s market. There are more buyers than available houses for sale. House Prices Increase..BUYER PAYS MORE If the ratio is above 6 it means it is a buyer s market. There are more houses for sale than there are buyers. House Prices Decrease..BUYER PAYS LESS FIND OUT HOW YOUR MARKET IS TRENDING
ABSORPTION RATE Formula Find the # of houses that sold and closed in the last 12/6/3 months i.e. 12 mo. 156 closed. Divide the # of houses that sold and closed by time period i.e. 156 divided by 12 mo = 13 per mo. sold in last 12 mo. This is the Absorption Rate. Count # of houses currently listed i.e. 48. Divide 13 into 48 = 3.6 month supply of houses is the absorption ratio. SELLER S MARKET!!!!
Recent Sales (SOLDS) RANGE PRICING Expireds (HOUSES THAT DID NOT SELL) Pendings ( HOUSES UNDER CONTRACT, NOT CLOSED) We select similar houses in square footage, age, construction and condition to determine a price range. We then determine where your house fits in this range based on condition and upgrades. We also look closely at the competition as to how they are priced in comparison to your house and the houses that did not sell (Expireds) as to the reason they did not sell. WE GO THE EXTRA MILE TO DO IT THOROUGHLY!!!
COMPETITION PRICING ACTIVE comps Houses on the Market Select all similar houses on the market in square footage, age, construction and condition. Make adjustments to the active comps so they are equal to your house. It is important that we compare apples to apples. Compare the active comps asking price with your desired asking price. Call 972-948-2860
ODDS OF SELLING CALCULATION (Example) 1. Search the MLS for all houses in the High School District between $250,000-$275,000 in the last 6 months. 2. 53 were closed in the last 6 months. 3. 128 houses in the MLS were either sold, expired, withdrawn or still on the market. 4. 53 divided by 128 = 41% chance the house will sell WHAT ARE THE ODDS OF YOUR HOUSE SELLING? Extremely important information for you to know this when pricing your house!!! Call 972-948-2860
BOTTOM LINE WE KNOW HOW TO GIVE YOUR HOUSE TOP EXPOSURE TO THE MARKET PLACE. WE KNOW HOW TO CORRECTLY PRICE YOUR HOUSE SO IT WILL SELL IN YOUR TIMEFRAME FOR TOP DOLLAR. 50% OF ALL HOUSES PUT IN THE MLS DO NOT SELL PER THE NATIONAL ASSOCIATION OF REALTORS. OUR JOB IS TO MAKE SURE YOUR HOUSE IS IN THE 50% THAT DOES SELL.