EXPECT BETTER SM SM HOME SALE STRATEGY

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1 HOME SALE STRATEGY James Bollig, Realtor Better Homes and Gardens Real Estate Gary Greene JamesSellsHouston.com

2 James Bollig, Realtor, MBA Your Texas Heroes Realtor James Bollig, Realtor Better Homes and Gardens Real Estate Gary Greene JAMES SELLS HOUSTON.COM

3 JAMES SELLS HOUSTON.COM Your Texas Heroes Realtor About James 30 Years in Houston Area U.S. Army Veteran Retired Houston PD Sergeant Education: MBA & B.S. in Accounting Family: Wife and Daughters are Teachers Passion: Serving others & Real Estate Goal: Provide exceptional real estate services to fellow neighbors in Houston.

4 Understanding Your Expectations What questions do you have about working with a real estate agent? What are your expectations of your real estate agent?

5 Strategies for Selling Your Home 1. The Power of Branding 2. Merchandising 3. Promotion 4. Networking 5. Competitive Pricing 6. Negotiating & Closing

6 1. The Power of Branding Nearly 40,000,000 monthly readers 1 in 6 adults 1 in 5 homeowners 1 in 4 women

7 The Power of a Brand Consumers associate quality with the brand

8 2. Merchandising Curb Appeal Staging Interior Condition Access

9 Elements of Merchandising Curb Appeal Many buyers will immediately eliminate a property from consideration based on its drive-by appearance Keep the lawn manicured Clear walkways Trim and maintain landscaping Rake leaves

10 Elements of Merchandising Staging and Interior Condition The way you live in your house and the way you sell your house are two different things Remove clutter Put extra furniture in storage Organize closets and cabinets Depersonalize décor

11 Elements of Merchandising Be Ready to Show Provide easy access Be flexible for showings Prospective buyers feel more comfortable if the seller isn t home Keep your home neat

12 3. Promotion I will promote your home both online and offline to potential buyers and other agents

13 Online Promotion Where The Consumers Are! EXPECT BETTER SM SM With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home

14 We Will Market Your Home Online

15 BHGRE Drives Traffic to Your Home Once a home search is conducted on bhgre.com on either the web or a mobile device, buyers will be able to see all MLS listings available in the search area.

16 Driving More Traffic to Your Home bhg.com 9 million visitors each month have the ability to get to your listing when they visit this site.

17 Helping You Get The Word Out Advertising Direct Mail Flyers

18 Exclusive Access to Meredith Customers EXPECT BETTER SM SM 100 million+ people in Meredith s subscriber database

19 The Power of Yard Signs The 3rd most commonly used information source

20 The Power of Open Houses Open Houses advertised online & offline

21 Mobilizing Local Agents According to NAR, 88% of all buyers used a real estate agent and an online site as a source of information in the purchase of their home. I will mobilize the local agents to show your home: Entering it in the MLS Holding Broker Open Houses ing Just Listed notices Posting on social media sites Distributing flyers I will also target agents who are known to work this area in case they have buyers ready to go!

22 4. Networking & Reach I have a large sphere of influence and a worldwide network of agents behind me Your buyer could be anywhere in the world

23 5. Pricing Your Home Factors affecting home value Location, size, condition and amenities of the house Local market conditions Recently sold properties

24 5. Pricing Your Home Reviewing the market Recent Sales To show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home. Current Homes on Market To show what buyers will be viewing your competition. This is important in how we position your home in the market.

25 6. Negotiation & Closing When we have an interested buyer who makes an offer, that is when I put my market expertise to work.

26 6. Negotiation & Closing When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame. I ll interact with others to manage the package including: Other agents involved Attorneys Property inspectors Insurance agents Mortgage representatives

27 My Commitment to Clients I am committed to place the goals of my clients first and to provide the highest level of service possible.

28 LET S GET STARTED James Sells Houston.com