A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com
ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE CUSTOMERS AND PROSPECTS? Email marketing is the number one media channel used for customer lead acquisition and is a key driver for today s online, social, and mobile marketing campaigns. Email continues to be the lead customer acquisition channel according to the survey, with 86 percent of respondents planning to use it for that purpose. Direct mail is second with 69 percent using it for acquisition in 2012. - Target Marketing, March 2012, Media Usage Forecast Email leads the way as marketing shifts online While a multi-channel approach to marketing continues to produce the most powerful results, there is a continual shift to online/digital marketing in the media mix. The 2012 Annual Media Usage Forecast from Target Marketing confirms that email reigns as the #1 channel for customer acquisition. In this recent survey of B-to-C marketers, 65% of respondents plan to increase their spending on email marketing in 2012. Email is also a gateway to building a social media strategy and online community a new and fast growing channel-of-the-future for customer engagement and brand loyalty programs. Social media engagement is the #2 channel after email with the highest planned increase in spending 63% of marketers plan to increase spending in 2012. Companies that know how to integrate email most effectively into their customer retention, lead generation, and social engagement campaigns have a competitive edge. Email Scientists is a leader in providing email data for the auto market Email Scientists is a leader in providing a comprehensive email database for the auto industry that is built on the foundation of its compiled automotive and consumer database. This integration links automotive, demographic, lifestyle, and purchase data to create highly targeted, privacy compliant automotive segments. There are nine distinct audience categories and 300+ segments. Use Email Scientists robust email database to reach the most relevant audience for any auto-related campaign, including car purchases, aftermarket, and auto-related services such as insurance, security systems, sound systems, auto body and repair services.
Our Email Scientists Team will help you integrate email into all aspects of your customer retention and acquisition program: Use email for targeted lead generation. Append email addresses to your customer file for customer promotions and loyalty programs. Create an e-newsletter to nurture customers and prospects. Use customer and prospect emails to drive growth in your social media communities. Reverse append mailing addresses to your email contact records. We make sure your auto email gets delivered Having a deliverable email doesn t mean it gets delivered these days. With a proliferation of browsers, smart phones, and tablets not to mention SPAM filters it is no small task to be sure your email arrives, and appears the way you intended. Did you know 85% of consumes check email on their smartphones? When you plan an email marketing campaign in today s mobile world, you need to consider how it s going to look in any browser and on any device. There is no one-size-fits-all, and there never will be. Marketers need to work at both a strategic and tactical level to understand and manage the impact of a message on the user s experience. Email Scientists Campaign Preview Service takes care of this for you. It helps manage a variety of ISP s, email readers and filters. It tests the email creative before sending to an entire list and provides results for campaigns, analyzing what needs to change to achieve proper rendering and delivery success. Campaign Preview features include Email Rendering Visuals, Reports, Content Assessment and Spam Filter Checks. Email Scientists email services ensure that your email campaigns are optimized for delivery and fully compliant with CAN-SPAM. Full CAN-SPAM compliance Immediate opt-out handling Strict creative guidelines to ensure proper rendering (ISP/Email reader) Testing includes top email providers (AOL, Gmail, etc.) Complaint management/feedback loops with major ISP s Ability to set-up dedicated domains and IP s Provide standard and custom campaign reporting
The most comprehensive, current auto data The automotive industry has undergone major changes that have affected the way automotive data is compiled and released. The Driver Privacy Protection Act of 1994 and the Shelby Bill Amendment have virtually removed the ability to compile DMV data without the auto owner s consent. Historically, this has been the primary method for compiling automotive data, and this data has only been available at the zip+4 level. In response to these changes, Email Scientists has developed an unconventional method for compiling automotive data by relying on data from: Auto service and repair providers Quick lube/oil change shops Auto parts providers Auto after-market accessories companies Warranty firms And many other after-market sources Data compiled from these sources is highly accurate and is collected at the individual and household level. Unlike other compilers who gather data at the zip+4 level and rely on predictive models, Email Scientists automotive data is compiled specifically for each owner or user of the vehicle. All of your auto data needs under one roof Email Scientists Automotive Database is fully integrated with Email Scientists consumer databases. This seamless integration means you can use one file to support all of your media channels: postal, email, telemarketing, and online display advertising. This is a vast and robust database of more than 140 million vehicles including passenger cars, vans, sport utility vehicles, light trucks, and motorcycles. Email Scientists Automotive Database is a subset of our vast consumer database of over 200 million consumers and 110 million households, compiled from over 40 data sources, and triple verified for accuracy. The result is the most accurate national file for targeting auto owners and prospects.
With the V12 Group Automotive Database, you get all of this data under one roof : Number of Vehicles 120 million automobiles 6 million motorcycles Vehicle Selects Year Make Model Class Budget Consumer Selects 300 Demographics: Household Income, Credit Rating, Net Worth, Age, Wealth Rating Lifestyle Purchase Behavior PYCO Personality Score A proprietary index that categorizes consumers in personality groupings that provide powerful insights on how to deliver the right message Multichannel Marketing Direct Mail Email Telemarketing Online Marketing Accuracy & Verification Triple-verified and updated monthly Meets all DMA privacy, security compliances CAN-SPAM compliant NCOA, Deceased Scrub, Address Standardization and CASS 100% "permission-able use" Guaranteed deliverability of at least 94% Email Scientists Automotive Database ranks among the highest source of automotive data on the number of selections, the accuracy at the individual and household level, and the recency of the information.
The Email Scientists Automotive Database is a highly respected provider of automotive consumer data for targeted online display advertising. It is a singular resource for leading ad networks and demand-side platforms and exchanges. Creating a 360 Profile of Your Target Audience Since the Email Scientists Automotive Database is a subset of our consumer database, we can use 300+ segments to round out your prospect profile with information on demographic characteristics, lifestyle and interests, past purchase behavior, and PYCO personality score. Email Scientists can help you create the most complete view of your target audience, a powerful tool in a marketer s arsenal. A true 360 view of your audients with Email Scientists Data
Email Scientists help you to create a profile of your prospective buyer by scanning the vast store of data in our consumer and automotive files. We scan a file of your current customers against our database to create a customer profile. We help you use email marketing to further test list segments and affinities to refine the model. Now you re ready to roll out your campaign through multiple online and offline media channels. We give you the tools to paint a more accurate, more detailed picture of your prospective buyer; to gain insight into what messages and offers will trigger the highest response; and the analytics to target each media channel most effectively and profitably. Contact the Email Scientists team for all of your automotive marketing needs Get started with Email Scientists exclusive email lists and services, then rely on our team to help you create a multi-channel strategy that combines online and offline media to generate high quality leads with the best ROI. For more information on Email Scientists and the Email Scientists Automotive Database, contact us at 1.866.842.1001 or support@emailscientists.com.