Corporate Training & Professional Development Corporate programmes for employers University of Hertfordshire Business School Plug into your true potential
Contents Turning potential into performance 3 A leading entrepreneureal university 4 Study that works for you 4 Leadership and Management 5 Leadership through change 6 Business Essentials 7 Small Business 8 Public Services 9
Turning potential into performance We firmly believe business can only be successful if employees are motivated and have opportunities to develop their potential. At the University of Hertfordshire, we re passionately committed to lifelong learning and helping people realise their full potential. That s why, to meet the needs of employers and employees alike, we offer a wide range of accredited and non-accredited continuing professional development (CPD) and corporate training programmes designed to shape new ways of thinking and give employees the skills to go further. Our courses are taught by specialist academics and expert practitioners. Whatever sector you re in, whatever level you re at, you ll find the right course at the University of Hertfordshire. To find out more about studying with us: visit go.herts.ac.uk/professionaldevelopment or email cpdu@herts.ac.uk Our professional partners ISM M The Institute of Sales & Marketing Management 3
A leading entrepreneurial university The University of Hertfordshire is a new kind of higher education institute. More than 4,300 students and over 500 working professionals on traditional workforce programmes study with us in a vibrant environment, supported by first-class facilities and a hugely experienced 250-strong academic team. Our staff continue to practise and bring valuable real-world experience to the school. We maintain strong links across all business sectors public, private and third as well as with professional bodies on a regional, national and international level. By working closely together, we ensure that all of our courses are designed and developed with working professionals in mind. 10 great reasons to study at the University of Hertfordshire 1. Rated excellent by the Quality Assurance Agency (QAA) 2. Specialist subject tutors 3. Small class sizes 4. Expert 1-2-1 support 5. Outstanding university resources 6. Access to our professional network 7. Convenient weekend schedule 8. State of the art facilities 9. Convenient road and rail links 10. Free parking Study that works for you The Business School offers a diverse range of professional qualifications and short courses, flexibly delivered and designed to fit around your work and family commitments. Starting at different times of the year, our courses are underpinned by expert classroom tuition held at weekends, at the University s state-of-the-art de Havilland Campus. All of which is backed up by extensive independent study opportunities through our distance learning platform: when it comes to studying back at home, you ll find our virtual learning environment, StudyNet, invaluable. StudyNet gives you round-the-clock access to course information, e-resources, study notes, your fellow students and so much more. You ll also have access to our award-winning Learning Resources Centres, boasting a technology-rich environment with almost 3,000 study places, 1,500 computer workstations, 600,000 books and 120,000 electronic books. If you have a number of staff requiring development, we can custom deliver our corporate training and professional development programmes. This means we can deliver on-site at your premises or at the Business School. Programmes are tailored to suit the level and experience of your staff and to reflect the needs of your business. While we offer an extensive range of programme choice, we can additionally create bespoke programmes to reflect more specialist development needs. As well as classroom taught programmes, we provide one to one executive coaching and group coaching sessions for action-learning. Whatever your development requirement, we can help. 4
Leadership and Management We can help managers enhance their leadership and managerial skills to maximise effective performance within the organisation. Our programmes are designed to build capabilities and enable delegates to draw upon their own personal experiences. Programme Who is it for What does it cover Stepping up to Leadership & Management (2 days or 4 x 0.5 days) Managing Performance and Coaching for Excellence (2 days or 4 x 0.5 days) General Management Development (5 days or 10 x 0.5 days) Advanced Management Development (10 days or 20 x 0.5 days) New or recently promoted managers Managers taking on responsibility for a larger team Experienced managers who want to improve their team s performance New or recently promoted managers Managers taking on responsibility for a larger team Experienced managers who want to improve their team s performance Managers who want to hone their people management skills Managers who require a detailed grounding in key business and commercial competencies and skills Overview of leadership and management skills Getting results through people delegation and empowerment How to motivate different people Communication & influencing skills Managing Performance setting objectives & handling performance appraisals Overview of directive and non-directive coaching skills Dealing with difficult people Managing assertively Building effective teams This is a popular baseline programme for new managers or managers requiring formal development of their skills. It consists of a combination of the above workshops tailored to meet your organisation s needs. It is used by organisations with ambitious plans to improve their performance; who wish to increase the confidence and skills of their managers to achieve their growth objectives This more advanced programme supercharges your business skills, knowledge and acumen. It is a concentrated programme covering eight key business functions and is aimed at more experienced managers who require a more detailed business and management overview programme 5
Leadership through change Change is a constant for any organisation: changes in market opportunities, culture, environment and, particularly now, the economic and financial conditions. These action learning courses create a positive approach to change, developing leadership skills to understand, plan and deliver a better future for your organisation. Programme Who is it for What does it cover Planning for a better future 1 or day (or 2x 0.5) The training is aimed at those who are responsible for the leadership and direction of an organisation, determining and delivering its strategy and future performance: Chief executives, Board Members, Directors and Senior Managers The nature of change Approaches to change Planning for change Delivering change Mapping a better future 2 days (or 4 x 0.5) The training is aimed at those who are responsible for the leadership and direction of an organisation, determining and delivering its strategy and future performance: Chief executives, Board Members, Directors and Senior Managers The nature of change Approaches to change Mapping the present organisation Shaping the future of the organisation Planning for change Delivering change Leading to a better future 3 days (or 6 x 0.5) The training is aimed at those who are responsible for the leadership and direction of an organisation, determining and delivering its strategy and future performance: Chief executives, Board Members, Directors and Senior Managers. The nature of change Approaches to change Cultural change Mapping the present organisation Managing relationships Shaping the future of the organisation Planning for change Delivering change 6
Business Essentials Programme Who is it for What does it cover Principles of Marketing Project Management Managing People Finance for non-financial managers What does the customer want? 360 degree services marketing The Effective Organisation - developing the strategic manager Getting the best from a contract This entry level course is ideal for employees with a responsibility for marketing within the organisation or for those who liaise with the marketing function within their role This entry level course is for anyone interested in developing their project management skills This entry level course is for team leaders, new managers or aspiring managers This course is for managers looking to improve their understanding of how the finances of their organisation operate This course is for anyone dealing with and developing relationships with customers - or service users or end users For managers who work with other parts of the organisation and who have multiple responsibilities For anyone involved in commissioning services or a role assessing effectiveness of procured services Exploring the Marketing environment Marketing in the context of your organisation The Marketing mix Segmentation, targeting and positioning Product life cycle An introduction to project management Initiating a project Developing a project team Identifying risks Recruitment and selection Equality and diversity Managing performance Managing flexibility Staff motivation and effective communication Key financial documents and ratios Financial procedures Planning and budgeting for your organisation Principles of customer service Develop understanding of customer expectations Understand Quality Develop proposals of how services might be improved Strategies for marketing services Identify your organisational responsibilities Consider impact on your area Develop and implement an agreed action plan Contract requirements Understand the legal framework Operationalising the contract Monitoring the contract and assessing effectiveness 7
Small Business Our series of courses designed specifically for small businesses will help you to provide you with the tools needed to ensure your business excels and grows. Each course will provide you with valuable insights into a range of important aspects of running your own business and ensure that you are up to speed with all of the latest legislation affecting the small business owner. Programme Who is it for What does it cover Getting the most out of your staff (two days) This course is ideal for anyone who owns or manages a small business or is thinking about going into business for the first time Effective people management Developing staff loyalty Motivating your staff Making your business grow (two days) This course is ideal for anyone who owns or manages a small business or is thinking about going into business for the first time Developing a business plan Demonstrating the value of your business Small business and entrepreneurship theories Finance for the start-up and small business (two days) This course is ideal for anyone who owns or manages a small business or is thinking about going into business for the first time Good account management Profit and loss An overview of accounting practices Marketing for the small business (two days) This course is ideal for anyone who owns or manages a small business or is thinking about going into business for the first time Principles of marketing Customer relationship management Creative marketing techniques for developing your business Marketing approaches for smaller scale businesses Employing people and the law (two days) This course is ideal for anyone who owns or manages a small business or is thinking about going into business for the first time Keeping up with the law Recruitment Staff retention Rewarding your team 8
Public Services Designed specifically for managers working in the public sector, these innovative short courses can be taken individually or combined to form a recognised qualification such as a postgraduate certificate, diploma or even a full Master s degree. We can also deliver short courses to a cohort from your organisation. Whether you re working in local government, the NHS, education or the emergency services these courses will develop your knowledge and practical skills in order to make you a more effective leader. When and where will I study? Courses are usually taught over three days at weekends at our de Havilland Campus. They run throughout the year with start dates in September, January and April. The following modules are offered as independent short courses, or can be built up to form the compulsory elements of your Master s qualification. If you wish to pursue the Master s qualification, there is no set time period that you need to complete the courses in they are as flexible as you need. Leading and Managing Strategically Bringing a number of strands together, this course provides you with an overview of the development of leadership theory, before moving into contemporary themes and the concepts of systems thinking. Performance Measurement and Accountability You ll explore accountability issues, quality management, performance measurement and the allocation of control and resources in order to ensure the smooth running of projects. The Public Service Context Using the latest theory, this course focuses on developing your understanding of the interaction of your organisation and its environment, with particular emphasis on the impact of key macro-environmental drivers such as the government and technology, and socio-economic trends. Delivering Public Services This course gives you an in-depth understanding of the issues and complexities of delivering contemporary public services. It looks at the ethos and values of public service, organisational arrangements, operations, marketing, technology and much more. 9
Public Services (continued) Coaching and Mentoring Skills for Leadership During the course, emphasis is placed on how your skills can be used to coach and mentor your colleagues so that they reach their full potential. You ll be encouraged to integrate your learning with your own experiences. Contemporary Strategic Management Covering a wide range of perspectives, this course looks at topics such as defining strategic management, differing concepts of change, the interventions of management across a range of situations and much more. Strategic Partnerships This is an opportunity to develop practitioner research skills: methods of gathering evidence, analysing data, and carrying out empirical and qualitative research. You ll also explore your values, principles and vision for your setting and relate them to current government policy. Additional optional courses We also offer the following additional specialist courses, which can be run for groups of interested students: Consultancy Skills Developing a Coaching and Mentoring Culture Financial Performance Measurement Information Systems for Management Decision Making Management Development at Work Managing in Complexity and Change Organisational Behaviour Personal Development through Experience Project Management Strategic Leadership Strategic Management Perspectives Strategic Approach to Project Management You ll develop your skills in this area, understanding the fundamentals of project management, using systems theory to explain relationships between project components and exploring the processes of planning, pricing and cost control. 10
Plug into a real business network The University of Hertfordshire Business School s Corporate and Professional Development Unit is ready to help you, your people and your organisation. To find out more about any of our services and facilities, call +44 (0)1707 285552 / 285584 or email CPDU@herts.ac.uk SX6168/03_2012 go.herts.ac.uk/businessservices