Post Graduate Diploma in Business Analytics (PGDBA) ( In Association with IBM )

Post Graduate Diploma in Business Analytics (PGDBA) ( In Association with IBM ) Information Brochure 2015-2016

Table of Contents S. No. Content Page No. 1 About the School 1 2 Vision, Mission and Values 2 3 Dean s Message 3 4 The Programme 4-5 5 The Curriculum 6 6 The Course Structure 7 7 The Campus Life 8 8 The Admission Process 9

About the School Conceptualized as a centre for excellence in teaching, training, research and consultancy in International Business, GITAM School of International Business (GSIB, formerly known as GIFT) is acclaimed as one of the top-ranking B-Schools in International Business in the country. It is part of a 100-acre campus of 35 year-old Gandhi Institute of Technology and Management (GITAM), Visakhapatnam, which is now declared as GITAM UNIVERSITY u/s 3 of the UGC Act 1956. The School has positioned some of the internationally eminent and experienced faculty. It has the best core and visiting faculty, who have rich experience from the reputed B-schools and industry in the country. The School offers three MBA Programmes in International Business, Global Logistics & Supply Chain Management and International Banking and Finance. In addition, M.Phil/Ph.D Programmes are offered in International Business. GSIB is an integrated Business School, and is actively engaged in addition to teaching in the above pre-service Programmes, in executive education, consultancy and Research. The School is consistently ranked as second best B-school specializing in International Business. GITAM School of International Business has collaborative arrangements with Burgundy School of Business, Dijon, and International University of Paris -10, Paris, France; Beijing Normal University, Beijing and University of International Business & Economics, Beijing, China; Hanze University, Groningen, The Netherlands; for exchange of students, faculty and collaborative research. For the past 5-7 years, faculty and student exchanges have been operational. The school is actively pursuing to take these collaborative arrangements to the next level of undertaking collaborative research, and organizing International Seminars/Conferences. The School is in collaboration with IBM to offer one year co-branded Post Graduate Programme in Business Analytics. 1

Vision, Mission and Values Vision To be among the best in International Business Education, Research, Training and Consultancy. Mission To continually improve the Programmes in international business keeping in view the three important aspects: relevancy, demand, and best of scholarship; To design and execute continuing education programmes for the service of industry, academic, and society; To undertake consultancy for organizations to help them achieve "excellence" in their performance and contribute to global economy and society; To pursue research to add value to scholarship, and improve practice. Values GSIB will strive to achieve the above mission with the following values: Academic Freedom: GSIB will promote academic freedom to express a diverse range of views in the pursuit of understanding and knowledge; Working: GSIB will work with educational institutions, industry and society to promote managerial insights and disseminate as widely as possible for the improvement of practice and society. Diversity and Participation: GSIB will promote the involvement of faculty, staff, students, men and women from all social, economic, ethnic, cultural and religious backgrounds. GSIB will involve faculty and students in the decision-making processes; Integrity: GSIB will uphold the highest standards of ethics and conduct in all activities; Sustainability: GSIB will manage the resources of the School in such a way that will meet the needs of the present without compromising the options of future generations. Environment and Society: GSIB will also manage the resources of the School in such a way that its responsibility towards environment and society is at the centre of its decision making. 2

Dean s Message In the last one hundred years, World has witnessed the rise and fall of various professions that have given rise to and supported revolutions of time. In the recent past during 60s and 70s, there was rise of Engineers and Scientists who have supported Scientific and Green Revolution. During 80s and 90s, there was rise of Computer Scientists and Information Technology Professionals who have supported Information Technology Revolution. The latest in 21 st century there is rise of Professionals in Business Analytics supporting Analytics Revolution. According to Data and Analytics Report (KPMG-2014), 71 percent of Asia Pacific Companies believe that business analysts will help in identifying crucial insights that would have missed otherwise, 73 percent of American Companies think that business analysts will help in analysing information with great speed allowing them to make better decisions, and by 2015, the US alone will face a shortfall of 1.5 million data-savvy managers with know-how to analyse data, and make effective decisions. According to a recent report published by National Skill Development Corporation (NSDC), about 14 lakh people are required in BFSI by 2022. With a renewed emphasis on financial inclusion, the talent need for business analysts will be more. Again, according to a report titled Institutionalization of Analytics in India: Big Opportunity, Big Outcome published by National Association of Software and Services Companies (NASSCOM) in partnership with Blueocean Market Intelligence, the Analyst market in India is expected to be more than double to US$ 2.3 billion by the end of 2017-18. As organizations, big and small, realize the value of data-driven decisions, the demand for skilled business analysts will only be upward. It is interesting to note that among the skills in demand in the Indian Market, business analysts rank in the top five. With the enormous increase of companies venturing into analytics space, a high demand for business analysts is observed in tech firms like Google, Linkedin, Amazon, Ola, to legacy firms like the City, SwissRe, Standard Chartered, J P Morgan, and organizations in every industry are boarding the Data Science and Analytics bandwagon. In an effort to make the growing requirement of Data Professionals and Scientists, GSIB in collaboration with IBM have jointly launched a co-branded one year PGDBA Programme. There is no doubt that there will be unparalleled opportunities for those with business analytics skills. As a matter of fact that the scope for business analysts will so permeate India Inc. that 15 years from now, it is predicted that Professionals with no analytics and big data skills will have no scope for growth. In India, many should have gone through undergraduate/post-graduate Programmes that emphasize quantitative thinking. But they are not readily employable for the simple reason that quantitative thinking is necessary for employment in the corporate world but not sufficient. The PGDBA Programme is designed to cultivate all those students who have quantitative thinking, but to turn them around as Professionals in Business Analytics across all industries from increasing the efficiency of hospitals to stimulating exports. I invite students who have quantitative thinking and who wish to join the business analytics movement in the 21 st country. It is rewarding. It is challenging. I promise to offer the best of education and hands-on-experience in business analytics with support from IBM. (V. K. Kumar) 3

The Programme Decision-making in business organizations today is no longer on gut-feel and hunches. In the fast growing technology environment, analytics based decision-making is imperative for business organizations to lead the business against competitors, socio-economic changes and increasing customer demands. Business Analytics is the art and science of analyzing data in its enormity and discovering patterns in them and using those patterns to predict specific performance indicators to a very high level of accuracy. On analyzing these patterns, new powerful and game changing insights can be generated giving decision-making a whole new dimension. Business Analytics in its sophistication nullifies decision-making based on gut feeling, instead allows one to make data-driven decisions. GITAM School of International Business (GSIB) and IBM realized the need to develop professionals in Business Analytics and designed co-branded PGDBA Programme towards that end. As Business Analysts cannot process data to distil meaningful foresights and insights for decision-making without understanding domain expertise, PGDBA Programme aims at providing students with domain expertise, before equipping them with tools and techniques of Business Analytics and Data Science. While doing that, proper blend of theory and practice has been made in the Programme to develop smart professionals in Business Analytics. IBM- Business Analytics Lab has been set up in the School to support the Programme, and GSIB faculty have been trained by them. In addition, IBM will be providing the relevant software and training on Predictive Analytics using IBM SPSS, Descriptive Analytics using IBM Cognos, and Big data Analytics using IBM InfoSphere BiginSights. Programme Objectives : The PGDBA Programme is designed in collaboration with IBM to develop students admitted as Professionals in Business Analytics who can confidently work to create value in organizations. The students on completion of the Programme would: Gain an understanding of the management process in business organizations; Understand and apply decision making frameworks in functional areas of business; Appreciate potential of data and plan a big data eco system; Source, describe, manipulate and process data; Build data models; Visualize and present foresights and insights that are important for decision making. Programme Duration : One year (three trimesters of 10 months duration followed by a Capstone Project of two months duration in industry) Placement Assistance : Placement assistance would be provided to the students who fulfil the placement criteria of the School. 4

Important Dates: Commencement of the Programme and Trimester-I : 17 th August 17 th October 2015 Trimester-II : 26 th October 31 st December 2015 Trimester-III : 1 st January 2 nd April 2016 School Internship Project (SIP) : 22 nd February 19 th March 2016 Capstone Project (CP) : 11 th April 11 th June 2016 Fee Structure Total fees for the Programme INR 3.0 lakhs payable in three installments as below : 1st installment INR 1.0 lakh To be made on or before 6 th August 2015 2nd installment INR 1.0 lakh To be made on or before 6 th December 2015 3rd installment INR 1.0 lakh To be made on or before 6 th March 2016 Award of Post Graduate Diploma in Business Analytics The Post Graduate Diploma in Business Analytics will be awarded to the students upon satisfactory completion of all the courses and requirements as per the criteria laid down. In addition to the above Post Graduate Diploma from GITAM University, the students will receive certification from IBM on completion of the Programme. The Pedagogy Lectures, cases and hands-on experience of various data analysis tools and techniques in the IBM Analytics Laboratory in the School constitute main methods of teaching. In addition, students would be required to work on two Projects namely School Internship Project and Capstone Project to strengthen their analytical skills and to enhance their understanding of the role in Industry as an Business Analyst. Faculty GSIB faculty, IBM Subject Matter Experts (SMEs), distinguished visiting faculty from the best of B-Schools in India and abroad and practitioners from industry will deliver the courses. 5

The Curriculum The one year co-branded PGDBA Programme is jointly designed by GSIB faculty and IBM Subject Matter Experts (SMEs). The Programme is a combination of class-room teaching and technology aided learning platform. It is a rigorous and challenging Programme. The comprehensive PGDBA Programme provides a framework through which students learn to understand management process, gain understanding of functional areas of management process, and acquire knowledge and skills in business analytics. The courses in the Programme, School Internship Project, and Capstone Project are designed around the real-world integration of business disciplines. The Programme is offered in three trimesters. In the first trimester of the Programme, students would be introduced to foundation courses in Management along with Introduction to Business Analytics. At the end of the trimester, students would appreciate management process, functional decision making frameworks. In the second trimester of the Programme, students would be introduced to integrative courses in management along with courses in Business Analytics. In the third trimester of the Programme, students would be trained higher-end tools and techniques in Business Analytics. Students would also have the opportunity in the third trimester to develop Business Analytics skills in one of the management domains such as HR, Marketing, Finance, and Supply Chain Management. In the third trimester, students would be required to work on School Internship Project (SIP) and Capstone Project (CP) in industry to strengthen Business Analytics skills with support from IBM and Industry. 6

The Course Structure Trimester I (21 credits) Course Title of the Credits Code core courses 101 Management Structure & Process 2 102 Organizational Behaviour & Leadership 2 103 Business Communication 2 104 Managerial Economics 2 105 Accounting and Control 3 106 Financial Management 3 107 Marketing Management 3 108 QT for Management 2 109 Introduction to Business Analytics 2 Trimester credit total 21 Trimester II (21.5 credits) Course Title of the Credits Code core courses 201 Human Resource Management 3 202 Legal & Ethical Issues in Information Security 2 203 Business Strategy 2 204 Supply Chain Management 2 205 Research Methods for Business 2.5 206 Operations Research & Optimization 3 207 Information Management 2 208 Fundamental of Big Data Analytics 2 209 Descriptive Analytics & Visualisation of Data 3 Trimester credit total 21.5 Trimester III (25.5 credits) Course Title of the Credits Code core courses 301 Business Intelligence in Modern Areas of Analytics 2 302 Predictive Analytics using SPSS 3 303 Social Media Analytics 3 304 Simulation in Analytics 2 305 Big Data Analytics for Business Analysts 1.5 306 Fundamentals of Enterprise Planning & Budgeting 3 307 Elective 1 (see the list of electives given below) 3 308 Elective 2 (see the list of electives given below) 3 409 School Internship Project (SIP) 2 410 Capstone Project (CP) 3 Trimester credit total 25.5 List of Electives Course Title of the Credits Code core courses Human Resource Management (HRM) HR1 HR Analytics 3 HR2 Performance Analytics and Metrics 3 Marketing Management (MM) MM1 Marketing and Advertising Analytics 3 MM2 Digital and Online Marketing 3 Financial Management (FM) FM1 Financial Analytics 3 FM2 Decision Models in Finance 3 Supply Chain Management (SCM) SCM1 Supply Chain Analytics 3 7

The Campus Life GITAM University is located on a sprawling 100 acre campus that overlooks the majestic Bay of Bengal. Set amidst verdant surroundings, resplendent with natural beauty, flanked by the majestic Rushikonda Hills, the campus presents a picture perfect setting for scholastic pursuits. Hostel facility : GSIB Shanthisadan Hostel & Guest House is under the administrative control of Dean & Director of GSIB who is assisted by Warden and two Deputy Wardens. All students accommodated in the Hostel would be required to comply with the rules and regulations in place which would be given at the time of admission into the Hostel. Accommodation is available without additional charge. However, students would be required to meet charges towards utilities and messcharges. Other facilities in the Campus : Hospital An indoor stadium/an outdoor stadium Tennis court Play ground Music centre Shopping centres Refreshment centres/canteens Gymnasium and yoga centre Academic infrastructure : The aesthetically designed academic block blends easily with the surrounding natural habitat. It houses Air Conditioned Lecture theatres equipped with multimedia facilities, Audio Visual Centre, Computer Centre with the latest configurations, air-conditioned syndicate rooms, Common Room, Reading Room etc. as the other academic utilities. 8

The Admission Process The candidates will be selected on the basis of their aggregate scores in PGDBA-Entrance Test (multiple choice types) and Personal Interview (PI). Due weightage will be given to the candidates with good academic record and relevant industry experience. Eligibility criteria: Any Graduate or Post Graduate in Mathematics, Statistics, Commerce, Computer Application, Economics, Business Administration, Engineering/Technology, Chartered Accountancy, Cost Accountancy, Certified Financial Analyst with 50% marks is eligible to apply. Candidates who are in the final year also eligible to apply provided they complete their final education as specified above by September, 2015. PGDBA-Entrance Test centres: Bhubaneswar/Chennai/Hyderabad/Kolkata/Visakhapatnam. GSIB reserves the right to change any centre(s). The Entrance test: Sections in the Test Booklet No of questions Marks Verbal Ability 20 20 Quantitative Ability 30 60 Logic and Data Interpretations 30 60 Business General Knowledge 20 20 Total 100 160 The duration of the test is of two hours. The entrance test and its components will be similar to the various entrance tests conducted in India for Management Courses. The Personal Interview (PI) will also be conducted on the same day immediately after the written test. Only thirty (30) students will be selected for the PGDBA Programme as per the Agreement with IBM. How to Apply: Application can be submitted online by visiting www.gsib.org and making a payment of INR1000/- through the payment gateway as directed in the process of application. Alternatively, the application can also be downloaded from the website (www.gsib.org) and duly filled-in application along with necessary documents can be sent to Dr. Pramod Kumar Mishra (Chairperson - PGDBA Committee), GITAM School of International Business, GITAM University, Gandhi Nagar Campus, Rushikonda, Visakhapatnam, PIN: 530045, Andhra Pradesh by enclosing a Demand Draft (DD) for INR1000/- in favour of GITAM School of International Business payable at Visakhapatnam. Important dates: Admission notification : 1 st May 2015 Last date for receiving application : 18 th July 2015 Conduct of PGDBA- Entrance Test and PI : 27 th July 2015 Final list of selected candidates : 31 st July 2015 9

For Enquiries Contact : Dr. Pramod Kumar Mishra (Chairperson - PGDBA Committee) GITAM School of International Business Gandi Nagar Campus, Rushikonda, Visakhapatnam - 530045, Andhra Pradesh Phone : +91-891-2840414, Fax : +91-891-2790036 Mobile : +91-8142279454 Email : pgdba.gsib@gitam.in Website: www.gsib.org Mandatory Disclaimer : 'IBM' is trademark of the IBM Corporation in many jurisdictions worldwide, and are used under license only to indicate that the educational institution has complied with the criteria provided by IBM to launch joint engineering and management specializations in industry aligned technology and domains.