THE ONLINE WEATHER ADVERTISING NETWORK SPECIFICATIONS PROGRAMMING Available Creative Sizes 728 x 90 Super Banner 468 x 60 Banner 234 x 60 Half Banner 120 x 600 Tower 160 x 600 Tower 300 x 600 Half Page 300 x 250 Big Box Size Max File Size Sponsorship Transitional Ad Pageover (Voken) (DHTML) 80 k 3rd party hosted only 300 x 250 Big Box 40 k 728 x 90 Super Banner 40 k 234 x 60 Half Banner 20 k 120 x 600 or 160 x 600 Tower 40 k 300 x 600 Half Page 60 k Applications: PC & Mac 300 x 250 Weather Direct 40 k 20 k; No 3 rd -Party Flash Please note that we are able to accommodate other sizes not included above. Please consult your sales rep for more information. 46
Standard Online Ads TheWeatherNetwork.com, MeteoMedia.com, Farmzone, Zoneverte Formats Weight Click-Through Execution Flash Notes Leaderboard 728 x 90 Big Box 300 x 250 Skyscraper 160 x 600 Half Page 300 x 600 Half Banner 234 x 60 TWN/MM Only.swf,.gif,.jpg, party tags file size Max 60 kb file size Max 20 kb file size All creative must be accompanied by a working web based click-through URL (email addresses not accepted) Flash creative should use the IAB standard clicktag 3 rd - party tags must accommodate click tracking and cache-busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated. Up to 15 seconds animation. No audio. Flash 6 10 accepted IAB standard clicktag should be coded in AS2 Backup ads required (.gif or.jpg) 47
Rich Media Online Ads (TWN, MM, FZ, ZV) In-unit embedded video 728 x 90, 300 x 250, 160 x 600 Approved 3 rd - party vendor tags only initial load, up to 2.2mb progressive 3 rd -party tags must accommodate click tracking and cache-busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated, including volume (on/off) Expandable Ads 728 x 90 expands down 360 300 x 250 expands left 600 160 x 600 expands left 320 Approved 3 rd - party vendor tags only initial load, up to 2.2 mb progressive. Z-Index (for 728x90 only) 1,000,000,002+ Expand on user interaction. Expand on rollover, retract on roll-off (or click open, click close). Audio must be user initiated, including volume (on/off), IAB close button must be used Top Layer/Voken/DHTML 250,000 pixel stage (ex. 500 x 500; 1250 x 200; etc) TWN/MM Only Approved 3 rd - party vendor tags only Max 60 kb initial load, up to 2.2 mb progressive Z-Index 1,000,000,002+ 3 rd -party tags must accommodate click tracking and cache-busting variables Visible for up to 10 seconds, non companion TLA cannot run on homepages. No audio; must be frequency capped IAB close button must be used Catfish Ads 60 pixels x Browser width TWN/MM Only Approved 3 rd party vendor tags only initial load, up to 2.2 mb progressive User initiated expansion allowed, as detailed above. Audio must be user initiated, including volume control (on/off) IAB close button must be used 48
Video Media Online Ads (TWN, MM, FZ, ZV) In-Stream Video Ad Player size = 320 x 240 TWN/MM Only.mov or.mpg (16:9 or 4:3) n/a (encoding done through Pelmorex) All videos must be accompanied by a working web based click through URL (email addresses not accepted) Max length 30 seconds Must be frequency capped VAST Compliant Video Ad Player size = 320 x 240 TWN/MM/Desktop Only.mov or.mpg (16:9 or 4:3) n/a (encoding done through Pelmorex) All videos must be accompanied by a working web based clickthrough URL (email addresses not accepted) VAST tracking urls accepted Max length 30 seconds Must be frequency capped 49
Email Product Ad Specs Email Direct Ads 728 x 90 + one 300 x 250 or 160 x 600 or 300 x 600.gif,.jpg. No animated.gifs or 3 rd - party tags/ pixels All creative must be accompanied by a working web based click-through URL, 3 rd -party redirects accepted (email addresses not accepted) n/a Same specs for all directs; Bugs, Marine, Pollen, School Day, Warnings & Weather Custom Ad Product Production Specs (TWN, MM) Leaderboard 728 x 90 Big Box 300 x 250 Skyscraper 160 x 600.swf only, no 3 rd -party tags file size All creative must be accompanied by a working web based click-through URL (email addresses not accepted) Flash creative should use the IAB standard clicktag Up to 30 seconds automatic animation, unlimited during user interaction Audio must be user initiated Flash 6 10 accepted IAB standard clicktag should be coded in AS2 Backup ads required (.gif or.jpg) Multiple dealer click through addresses cannot be accommodated 50
Production Notes Web-tagged ads DO NOT support individual URLS for dealers. Web-tagged ads must be set up with the following: - A single frame at the end of your ad with a dynamic text box where the tagged/dynamic text will reside. Please ensure the box will accommodate the longest text string in your dealer list. - Ensure the font for the dynamic/tagged portion can be embedded. Include it with the ad (.swf and.fla required) if it doesn t belong to the Adobe OpenType Font-Folio. All web-tagged ads must be submitted with a complete dealer listing, a minimum 5 business days prior to launch, to ensure time for testing the dynamic tagging element. Sponsorships (TWM, MM, FZ, ZV) Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. Advertorials (TWN, MM) Advertorials require the following to be submitted: - A high-resolution copy of the logo to be used, preferably in.pdf or.eps format - Elements for the TWN designers to build any images required - Clear, concise instructions for building the advertorial - Advertorial text All advertorials will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the advertorial. 51
Mobile Product Ad Specs BlackBerry The Weather Network/ BlackBerry MétéoÉclair 216 x 36 300 x 50 iphone The Weather Network App Android The Weather Network App Windows Mobile App Mobile Wapsites (aka Mobile Web Basic) mobile.theweathernetwork.com mobile.meteomedia.com Mobile Websites (aka Webkit sites) mw.theweathernetwork.com mw.meteomedia.com Mobile Websites (BlackBerry only) bbm.theweathernetwork.com bbm.meteomedia.com.gif,.jpg or png. No animated.gifs party tags, HTML5* party tags, HTML5* No animated.gifs No animated.gifs party tags, HTML5* party tags, HTML5* 216 x 36 = 5 kb 300 x 50 = 5 kb 300 x 50 = 5 kb 216 x 36 = 5 kb 300 x 50 = 5 kb 216 x 36 = 5 kb 300 x 50 = 5 kb 128 x 28 = 5 kb 300 x 50 = 5 kb 300 x 50 = 5kb All creative must be accompanied by mobile compliant click-through URL, 3 rd -party tracking URLs accepted. Click-to-call direct URLS cannot be tracked through our server, however they can be used for the following only: iphone App Android App Web Kit Site BlackBerry Site ipad App See Special Production Notes below for Jump page specs Application runs on BlackBerry Devices including; Curve, Pearl, Bold, Storm, Tour Application runs on iphone and ipod touch Application runs on Mobile phones that utilize the Android Operating System Application runs on mobile phones that utilize the WinMobile OS Runs in any mobile web browser Runs in Webkit browsers on iphone and Android devices only Runs on BlackBerry phones with OS version 4.6 and above *Please note, any HTML5 executions will require additional testing to ensure correct functionality. 52
Mobile Component Production Notes Mobile Web Sponsorships: There are 2 types of Mobile Web Sponsorships: Mobile Web Basic and Web Kit/BlackBerry. Mobile Web Basic does not support custom skinning. Web Kit/BlackBerry sponsorships follow the same guidelines as web sponsorships and require extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. Jump Pages (Mobile Compliant web pages): Jump pages can be built by TWN developers for clients who do not have mobile sites or mobile-compliant pages to link to. These require extra elements to be supplied, which may include: - Header image - Other images to be used in the jump page - Text for inclusion on the page (recommended 25 30 words) + font preference - Phone number (for click to call it is recommended that the advertiser provide a unique 1-800 number to track calls) - Clear, concise instructions Jump pages can be built as Basic, Premium or Microsites. For further details, see page 6 of the TWN Development Sponsorship Guidelines document. For clients providing their own jump pages, to ensure compatibility across all platforms, please follow the guidelines below, or refer to the MMA guidelines point 2.2 (http://mmaglobal.com/mobileadvertising.pdf). 53
Standard Landing Pages Header image should be 300 pixels wide and no more than 5 kb. Image should be static:.jpg,.gif (no animation) and.png are acceptable. Text: Limited to 1,000 characters (recommended 25 30 words) Must be xhtml/mobile-compliant page; should be no more than 20 kb *It is recommended to keep images and image sizes small, and text condensed. Click-to-Call Landing Pages Header image should be 300 pixels wide and no more than 5 kb. Image should be static:.jpg,.gif (no animations) and.png are acceptable. Text: Limited to 1000 characters (recommended 25 30 words) Click-to-Call action text: Limited to 50 characters Phone number: area code plus number Must be xhtml/mobile-compliant page; should be no more than 20 kb *It is recommended to keep images and image sizes small, and text condensed. 54
PC and Tablet Application Product Ad Specs Application Ads 300 x 250 The Weather Network App PC MétéoÉclair PC The Weather Network App MAC MétéoÉclair MAC.swf,.gif,.jpg, standard 3 rd party tags Web click URL, no email addresses, Flash creative should use the IAB standard clicktag www.iabcanada.com/clicktag Up to 15 seconds automatic animation, unlimited during user interaction Flash 6 10 accepted. IAB standard clicktag should be coded in AS2. Backup ads required (.gif or.jpg) No audio. The Weather Network App Skin 810 x 560 (max size) The Weather Network App PC, MétéoÉclair PC The Weather Network App MAC MétéoÉclair MAC.png,.gif (animated.gif allowed) Max 80 kb Web click URL, no email addresses n/a Margin: 60 pixels on top/bottom, 40 pixels on left/right of the application. Cannot use the colour #ff00ff (255, 0, 255) The Weather Network App HD for ipad.jpg,.gif,.png, party tags No Flash, HTML5* 728 x 90 = 40 kb 300 x 250 = 40 kb Web click URL, no email addresses n/a* Application runs on ipad devices The Weather Network App HD for BlackBerry Playbook.jpg,.gif,.png,.swf 728 x 90 = 40 kb Web click URL, no email addresses n/a Application runs on BlackBerry PlayBook devices *Please note, any HTML5 executions will require additional testing to ensure correct functionality/animation. The Weather Network App Skins This is a type of sponsorship and requires extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All WeatherEye skins created by the Pelmorex design team include a mock up for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. 55