Benefits of Advertising on Radio The following illustrates the benefits of utilizing radio to achieve your objectives. Radio is thriving because it connects with listeners in ways no other medium can match. Delivers Massive Reach In Real Time Engages and Influences Listeners Digital Technology Enables Interaction Produces Outstanding, Cost Effective Results Success with driving listeners to the web for track-able results. Thriving
Radio advertising positively Radio-targeted consumers vs. Control groups impacts the 5 key branding metrics 6 Study Average % Lift Awareness 13% Consideration 20% Purchase Intent 14% Affinity / Likeability 38% Advocacy 37% In a series of six studies for different advertisers, people who heard the radio spots exhibited a lift in the 5 key metrics highly valued by advertisers. Source: Radio Advertising Effectiveness Program, Ipsos OTX, 2010-11; conducted for Katz Marketing Solutions.
Station Profile Audience The Rose targets Adults 25-54, with an emphasis on Women 34-44. The musical selections are chosen after extensive research involving members of this demographic in Central PA. On-air promotions and on-air content is crafted to fit with the lifestyle of the audience as well. 101 the Rose plays Today s Best Music. We are considered a Hot Adult Contemporary station. Musically the radio station encompasses various genres of music, including Rock, Pop and Country Crossover. Core artists include Adele, Nickelback, Kelly Clarkson, Maroon 5, Katy Perry, Daughtry, Pink, Train, Lady Gaga, Taylor Swift and Bruno Mars. Coverage Map
Station Profile Audience Men 25-49 Spend the most time with ESPN radio Overall, ESPN Radio is painted as an informational, no-nonsense station that has a deep and broad coverage of all sports. ESPN Radio is perceived as primarily a national station. Even with the local elements it has in each market, the ESPN brand becomes so overwhelming it gives the radio station and advertisers a larger than life image. Not only is the ESPN brand well-focused, but it carried an abundance of credibility with it. It is viewed as the go to source and authority for sports. Coverage Map Coverage Map
Creative: LANCASTER CHAMBER :30 Version One Sample: (Voiced by business representative) LOCAL FEATURE: LOOKING FOR A GREAT GIFT FOR THAT SPECIAL PERSON IN YOUR LIFE? I M FROM ZELLER S GIFT SHOP. LOCATED AT 427 WILLOW ROAD IN LANCASTER ZELLER S GIFT SHOP SPECIALIZES IN UNIQUE GIFTS, HANDBAGS AND JEWELRY. STOP BY OR VISIT OUR WEBSITE AT ZELLERSGIFTSHOP.COM. ZELLER S GIFT SHOP IS A PROUD SUPPORTER OF THINK LOCAL, AN INITIATIVE OF THE LANCASTER CHAMBER OF COMMERCE. CHAMBER TAG: WHEN WE SUPPORT LOCAL BUSINESSES, OUR ECONOMY AND COMMUNITY ARE STRENGTHENED. VISIT LANCASTERCHAMBER.COM/THINKLOCAL TO LEARN MORE. Version Two Sample: (Voiced by station voice) LOCAL FEATURE: LOOKING FOR A GREAT GIFT FOR THAT SPECIAL PERSON IN YOUR LIFE? ZELLER S GIFT SHOP LOCATED AT 427 WILLOW ROAD IN LANCASTER SPECIALIZES IN UNIQUE GIFTS, HANDBAGS AND JEWELRY. STOP BY OR VISIT THEIR WEBSITE AT ZELLERSGIFTSHOP.COM. ZELLER S GIFT SHOP IS A PROUD SUPPORTER OF THINK LOCAL, AN INITIATIVE OF THE LANCASTER CHAMBER OF COMMERCE. CHAMBER TAG: WHEN WE SUPPORT LOCAL BUSINESSES, OUR ECONOMY AND COMMUNITY ARE STRENGTHENED. VISIT LANCASTERCHAMBER.COM/THINKLOCAL TO LEARN MORE.
PACKAGE OPTIONS: Advertiser may run as many weeks and as many stations as they would like September through February 2015 based on availability Excludes the following weeks: 9/1, 10/6, 11/3, 12/1, 1/5 & 2/2 :30 Spots Weekly Schedule M Tu Wed Thu Fri Sat Su 6a-9p --------------------15x--------------------- -----5x- Total Weekly Spots: 20x Rose Weekly Package: $800 ESPN FM Weekly Package: $400. NONDISCRIMINATION POLICY: Hall Communications and its station(s) do not discriminate in advertising contracts on the basis of race or ethnicity. Any provision in any order or agreement for advertising that purports to discriminate on the basis of race or ethnicity, even if handwritten, typed or otherwise made a part of a particular contract, is hereby rejected. Based on
I am interested in the participating in one of the Lancaster Chamber Think Local Radio Packages. Please contact me. Business Name: Contact Name Phone Number: Email: Signature Date For any questions Please Contact: Donna Perkins Account Executive WROZ ESPN WLPA (717)-653-0800 Phone (717)-653-0122 Fax (717) -669-6017 Cell dperkins@hallradio.com NONDISCRIMINATION POLICY: Hall Communications and its station(s) do not discriminate in advertising contracts on the basis of race or ethnicity. Any provision in any order or agreement for advertising that purports to discriminate on the basis of race or ethnicity, even if handwritten, typed or otherwise made a part of a particular contract, is hereby rejected.