THE VOICE OF THE COMMUNITY

Transcription

1 THE VOICE OF THE COMMUNITY STATION PROFILE

2 900AM-WURD On Air. Online. In the Community. Walter P. Lomax, Jr., MD, WURD Founder Image credit: Mural Arts Program About WURD For over 40 years, Black talk radio has played a pivotal role in shaping the dialogue in the African-American community. Philadelphia and WURD Radio, LLC specifically has been at the forefront of creating its own unique imprint on this important medium. Via our on air, online and in the community platforms, WURD Radio, LLC is committed to providing information and solutions that uplift and inspire the soul of Philadelphia. In 2013, 900AM-WURD celebrated its 10th Anniversary. As Pennsylvania s only Black talk radio station, WURD serves as the heartbeat of Philadelphia s urban market. We are recognized as the independent source for information and solutions on many levels from grassroots efforts to corporate initiatives. PENNSYLVANIA S ONLY BLACK TALK RADIO STATION

3 On Air The Voice of the Community 900AM-WURD offers a unique two-way talk format that is widely recognized as the pulse of the African-American community - locally, regionally, and nationally. WURD has helped shape every major event in the region. From mayoral races to presidential elections, from the street corner to the corner suite, WURD has tackled the hard issues as an influential, respected and powerful voice in the marketplace. WURD has become a gathering point for the diverse voices that exist in the Delaware Valley. If you want to know what s happening in the Black world, tune in to WURD. Weekday Line Up 5am-7pm WURD Inspirational Hour Wake Up With WURD The Mid Morning MOJO The Mid-Day Café Keepin It Real with Rev. Al Sharpton The Nick Taliaferro Show THE PULSE OF THE BLACK COMMUNITY

4 Listener Habits Who s listening to WURD? Age % Gender Women % Men % Where? Listen Away from home % Listen at Home % Income >$75K % $50K - $75K % $25K - $50K % Education College Educated/Graduate % Home Ownership Black Listeners % (Arbitron s Black Radio Today 2012, How America Listens to Radio) WURD App Stats Accesses, Daily Average ,147 Visitors, Daily Average Average Session Duration :29 minutes Sessions, Daily Average ,198 Top 10 App Listening Cities 1. Philadelphia, PA 6. Bayonne, NJ 2. Wilmington, DE 7. Belleville, NJ 3. New York, NY 8. Drexel Hill, PA 4. Brooklyn, NY 9. Bronx, NY 5. Riverside, IL 10. Washington, DC Top 10 App Listening Countries 1. United States 6. Canada 2. United Kingdom 7. Russia 3. Japan 8. France 4. Mexico 9. Turkey 5. Germany 10. Australia (Mainstream App Statistics 2013)

5 Online Digital Opportunities 900AMWURD.com is the digital hub that fully engages tech savvy information seekers. In addition to podcasts of our shows and live streaming, 900AMWURD.com provides our partners with creative marketing opportunities that deliver real results via ads, videos, contests, polls, and blasts. We also compliment all of our on-air and in-community activities with social media strategies. Features: Audio and video streaming Digital advertising space Events & contests Photos & video Podcasts WURD merchandise store Featured blogs WURD App To keep up with our listeners on-the-go, we ve created a new WURD App for iphone and Android users. KEEPING YOU CONNECTED

6 Digital Expansion On Air. Online. In the Community. Socialize With Us! THE NEW 900AMWURD.COM! Search: 900AMWURD

7 In the Community Engagement Vehicle Beyond the airwaves, WURD has a robust series of yearlong events and programming that engages the Black community of Philadelphia. The Walter P. Lomax, Jr., MD Speaker Series Presents: WURD Speaks This interactive event series is designed to engage local thought leaders, nationally renowned speakers and the community-at-large on a range of topics that directly affect the African-American community. Dollars & Sense Dollars and Sense is a professional development series focusing on financial literacy that educates and advises our listeners on how to build their business, invest and save wisely. Conscious Consumerism WURD listeners will be mobilized to support community-based businesses and cultural institutions. Live Remote Broadcasts Customized live broadcasts around the Greater Philadelphia area that offer significant community exposure, extending your message far beyond your specific event. ENGAGING THE COMMUNITY ALL YEAR LONG

8 2014 Signature Events In the Community Walter P. Lomax, Jr., MD Speaker Series Presents: Dollars & $ense A Quarterly Professional Development Series February 26 - Philadelphia, PA Black Beauty Politics March 21 - Philadelphia, PA The Meeting April 19 - Philadelphia, PA Youth Violence Town Hall May 24 - Oakland, CA Embracing Our Culture Coast-To-Coast June Philadelphia, PA Black Music Month Event September 30 - Philadelphia, PA Eye on The Franklin Institute 900 in 90 Membership Campaign Campaign start: May 28 Campaign end: September 5 Summer of Freedom Free Library of Philadelphia Tour Campaign start: June Campaign end: August Conscious Consumerism The last Wednesday of every month! Hosted at various Black-owned locations throughout the Philadelphia area ONLY HEARD ON WURD

9 Marketing Solutions Partnership Snapshot WURD Solutions 900AM WURD Radio has developed strong partnerships on all levels by designing customized programs created to ensure the most effective and cost-efficient results. By utilizing a strategic multi-media approach, WURD serves as a media vehicle to bridge the gap between our trusted marketing partners and our loyal On Air. Online. In the Community. audience. WURD Delivers... African American Adults 25+ Customized multi-media solution based programs that deliver results Efficiency via affordable pricing A Powerful, Loyal, Responsive Target Market 900AM WURD Radio. Effective. Efficient. Results! COMMITTED TO MARKETING SOLUTIONS THAT WORK!

10 Why WURD? A testimony to our story -Tweet- Art Very poignant! Maya Angelou does it again: His Day is Done, her tribute poem to Nelson Mandela AM WURD is an important and valued communications outlet. I encourage you to consider the station when making your advertising and outreach decisions. US Congressman Robert A. Brady -Tweet- Senator Thanks for hosting a great panel this morning on #Obamacare. I was very happy to participate! We haven t done a whole lot of discussing on the businesses that are advertising on this radio station, and we cannot continue to make the assumption that calling in getting a sneak conversation is the way we can keep the station live. Reverend Dr. Alyn E. Waller, Senior Pastor of Enon Tabernacle Baptist Church I listen to your show every morning as I drive along the banks of the Susquehanna River, on my way to the office. I use the WURD app, and connect my smartphone to the car s speaker system. On the way home, I listen to Nick T. for good information and a few laughs. Keep up the good work! Listener -Tweet- Brownstone Hey folks! Tune in at 9am chats with Pat Wilson Aden about the Tiberino family exhibit! THE VOICE OF THE COMMUNITY

11 PROGRESSIVE & PROUD Black. Talk. Radio. Contact WURD (215)