Gespatial Analysis t Enhance Business Decisin Making Dr. Sergei Andrnikv Executive Prgrams
Decisin Supprt Systems DSS = Business Intelligence Cmpnents: 1. User interface 2. Database 3. Mdels and Analytical tls 4. DSS architecture and Netwrk
Cmpetitive Advantage with Decisin Supprt Systems (DSS) DSS supprt decisin making and have t create changes in prducts, services r relatinship CRITERIA t gain Cmpetitive Advantage: Must be used. Majr Organizatinal strength Must be unique and prprietary Advantage must be sustainable fr at least three years payback
SPATIAL Decisin Supprt Systems SDSS = Spatial Business Intelligence Cmpnents: 1. User interface 2. Database 3. Mdels and Analytical tls 4. DSS architecture and Netwrk
GIS cmbines science and arts, bsts creative thinking by invlving bth hemispheres f the cerebral crtex GIS bridge Scientific Left Artistic Right
NEW Cmpetitive Advantage Spatial Visual Interpretatin f Business Decisins and What If?... scenaris Managing and Minimizing Risk Frm Maps t Spatial Analytics and Business Intelligence» Frm What we think t What we knw CEO Harrah s 3D and 4D live business decisins Expliting new tls as: Web Prtals, Gedatabase frmat, Gestatistical methds fr clustering, streamlining vide
GIS in Business & Management Site Analysis & Market Analysis Custmer Analysis Analysis f Demand Supply Chain Management What is my drive time frm the central facility? Hw lng will it take me t reach delivery lcatins? Which custmers shuld be in separate service areas? Hw can I track gds thrugh my supply chain? Hw can I see what is happening with my supply chain? Risk Management What is my risk accumulatin? What is my risk capacity? Where is my cverage? What is my lss estimatin? Capital allcatin and expsure cntrl with respect t risk Netwrk Ruting Mdeling Decisin Supprt System
GIS in Management Services Custmer Lcatin Analysis Site Prspecting Analysis
GIS in Everyday Business Frm the everyday business database GIS can represent: Custmer prfile by lcatin, demgraphy, purchasing pwer Sales success by prduct, site, and sales representative Site lcatins f stres, factries, and warehuses Asset lcatin and analysis Resurce lcatins f staff, prducts, and equipment Delivery rutes by land, sea, and air, and much mre We need t start using ANALYSIS: Gestatistical, Multivariate Statistical, Regressin analysis fr current events and frecasting the future business peratins
N need t Reinvent the Wheel?!
Better capitalize n past GIS prjects
GIS Analgy Analysis f a Simulated Technlgical Disaster 159 randm samples f Custmer lcatins (banks, retail centers, etc.) were taken frm Bus. Analyst. A Semivarigram has been created t explre the data and custmize the analysis with traffic patterns and directin, distance- dsta directin lags, and distributin mdel. Final Predictin Map was built using Ordinary Kriging f a cntinuus value f incme Best Destinatin Rute A-s 159 simulated randm samples f Cesium-137 depsits n the sil arund the plant were digitized. A Semivarigram has been created t explre the data and custmize the analysis with wind directin, distance-directin lags, and distributin mdel. Final Predictin Map was built using Ordinary Kriging. Map is a cntinuus surface f predicted d value Best Rute Analysis Business ANALOGY
Gestatistical Analysis
Key GIS Questins in Business 1. What need des GIS fill? 2. Wh are the ptential users? 3. What business prcess can be imprved r autmated? 4. Hw will GIS technlgy be integrated with existing department /business infrastructure? 5. Hw can yu leverage GIS data, methds, analysis t get better decisins? 5. Will GIS make r save mney and time? What is my ROI? 7. Des yur GIS mdel/apprach/analysis/decisin crrect and accurate?
Intersectin f GIS and BI GIS and BI were fcused n cre users. BI graphic dashbards t mnitr key business prcess (prprietary) GIS spatial gegraphic frmats Prvide Access t Data acrss the Enterprise
Intersectin f GIS and BI Integratin is recgnized by BI prviders SAS, InfrmatinBuilders, BusinessObjects, GeAnalytics APOS Systems, Galige, Intege
Intersectin f GIS and BI Challenges: User needs GIS understanding High data cst at a detailed level High strage capacity fr large areas ArcWeb slutins. Supprted by ESRI Surce: ESRI Surce: ESRI
Intersectin f GIS and BI Used in Marketing, Supply Chain Management Service Delivery, Fraud Detectin, Warranty Analysis But. Training, educatin???
Spatial DSS Business = Business Intelligence Intelligence Initiative at SOM GMU MISSION: Educatin and training in better business perfrmances thrugh innvative spatiallyenabled Decisin Supprt Systems VISION: T develp, intrduce, and implement the Fur- Dimensinal Business Intelligence Decisin Making System using mdern GIS technlgy t prvide an indispensable tl t Businesses and Gvernments
Educatin Opprtunities by Career Tier SOM: GIS Certificate In Decisin-Making, Operatin M-t, Business Analysis Graduate Certificate in GIS: Gegraphy MS in Geg.& Cartg: Gegraphy MS in Engineering: SITE MA in Public Plicy: SPP Executive Manager SOM: MBA/EMBA w/gis cncentratin SOM: GIS Certificate In Business DSS/Analysis Executive Lecture Series Distance learning versin Industry Gvt (utside f DC) Advanced Analysis Dmain-specific Retail, Health, Defense, Envirnmental Minr in GIS: Gegraphy Gespatial Intelligence Certificate - Defense 2-3 days training and Prf. Certificate in GIS: OCPE GIS Analyst GIS Technician ESRI Training GIS 101 IT Fundamentals
Ptential custmers in the DC Area Ptential custmers distributin within the leading market segments
GIS in Bus. Educatin: SWOT Analysis Strengths Utilize already created infrastructure, availability f GIS technlgical tls and vast business datasets; Innvative and pwerful in prviding knwledge f getting cmpetitive edge; Results are applicable t different prgrams and/r prblems; Prvide real-time analysis and slutins; Easy t apply and integrate t existing rganizatinal infrastructure Opprtunities Cntinuing recgnitin f Spatial Data and Spatial Decisin Supprt Systems; Grwing Federal Gespatial market; Increasing GIS applicatins in Industry areas; Expanding rle f GIS in the Web, E- cmmerce, and mbile envirnments; Integratin f Business Intelligence and GIS technlgy n Executive dashbards; Natinal GIS Initiative prpsal. Weaknesses Start-up prgrams; Need t develp strng appealing cntent; Need t attract participants, gain the market recgnitin; Prgrams are required basic knwledge f GIS and availability f GIS sftware. Threats Cmpetitrs with established brand names in business; Training cnsultant teams with insight recgnitin; Better financed cmpetitrs; Lw entry cst fr new prgrams.
Academic SBI Educatin Fr Academic Credit: Spatial Business Intelligence Academic Graduate Business GIS Certificate (15 credit hurs, 5 GIS & Business Graduate curses) Executive MBA with electives curses in Spatial Business Intelligence MBA r MSTM Degree with a track in Spatial Business Intelligence
Executive SBI-GIS Educatin Executive Seminar Series: On the Leading Edge Five Executive Seminars in 2008: The Value f Spatial Intelligence t Enhance Decisin Making in Business May 2 Design and implementatin f GIS Enterprise. Value f investing in GIS May 9 GIS in Enhancing Marketing Decisins and Strategy May 16 Cntemprary Strategy Analysis: SDSS and Strategy Cmputer Simulatins May 23 Executive Decisin Supprt System: Advanced Spatial and 3D Analysis fr Better Decisin and Visual Interpretatin May 306
GIS Applicatin in SOM Executive Prgrams
This presentatin was created with using design template frm PweredTemplates.cm' The presentatin is pwered by PweredTemplates.cm' Template Design by PweredTemplates.cm' Thank yu fr yur attentin! Questins? Dr. Sergei Andrnikv Executive Prgrams Schl f Management Telephne: (703) 993-9801 E-mail: sandrni@gmu.edu
GIS in Financial Services Sales Patterns & Market Histries Analysis f Prfit Mdel Inefficiencies i i Audit Cnducting Fiduciary Regulatins Risk Management and Analysis Regulatry Cmpliance Business Cntinuity Planning Asset and Facilities Management Operatin Management
GIS in Marketing Analysis Where is my trade area? What is my market penetratin? What is my market share? Where shuld I lcate a new stre, warehuse r ther facility? What is my custmer prfile? What is marketing strategy?
GIS in Marketing Analysis Where is my trade area? What is my market penetratin? What is my market share? Where shuld I lcate a new stre, warehuse r ther facility? What is my custmer prfile? What is marketing strategy?
GIS in Financial Services Sales Patterns & Market Histries Analysis f Prfit Mdel Inefficiencies i i Audit Cnducting Fiduciary Regulatins Risk Management and Analysis Regulatry Cmpliance Business Cntinuity Planning Asset and Facilities Management Operatin Management
Intersectin f GIS and BI Desktp Integratin. Bridge Applicatins Server Integratin. ArcWeb Services Surce: ESRI
T Analysis f a Simulated Technlgical Disaster BROWNS FERRY NUCLEAR POWER PLAN 104 active cmmercial nuclear pwer reactrs in the United States, t mst f them lcated east f the Mississippi River Millins f peple live in clse prximity t these facilities, with mst f the ppulatin p n the Eastern Seabard living within less than 100 miles. Gestatistical Analysis Demgraphic Analysis Rad Netwrk Analysis Simulated radiactive samples are taken frm the sil arund the reactr t determine the prbable directin and extent f the radiatin dispersin plume A three-ring buffer will be verlayed n the radiatin dispersin plume t examine the characteristics f the ppulatin ptentially affected A reginal netwrk will be built using time and distance weights t develp and examine several evacuatin scenaris
Risk & Vulnerability Analysis Surce: ESRI http://www.gis.cm/shwcase/graphics/gvernment/wildfire_large.jpg
Surce: USACE Debris & Remval Planning
Debris Transprtatin Planning Surce: USACE
Resurces Management Lcatins f EMPLOYEES, MEDICS, TRUCKS, AND FOOD SERVICES (Fr demnstratin purpses nly) Surce: GWU