GIS and. Location Analytics. Outline. Geography as a discipline. Geographic information science. Typical Geospatial Workflow 4/15/2015

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1 Spatial Sciences Institute GIS and Lcatin Analytics Jhn P. Wilsn USC Marshall Schl f Business 9 Nvember 2012 Outline Backgrund Gegraphy Maps Gegraphic Infrmatin Science Gegraphic Infrmatin Technlgies Gespatial Technical Cmpetency Mdel USC Lcatin Analytics Business Analyst Esri Maps ArcGIS Onine Final thughts 2 Gegraphy as a discipline Maps Fcuses n what is r what has been Tracks interactins and flws t understand hw and why things happen Increasingly relies n visual thinking t handle everlarger amunts f data and t make ever mre cmplex cnnectins between phenmena Has excelled in helping us t understand the nature and impact f an expnentially grwing human ppulatin, using finite resurces at unsustainable rates, damaging the natural envirnment at an ever increasing rate, and cncentrating wealth and pwer amng an increasingly small number f peple Few gegraphers have fcused n what t d abut these prblems ging frward Synthesis curtesy f Tm Fisher, University f Minnesta 3 4 Gegraphic infrmatin science Typical Gespatial Wrkflw 5 6 1

2 Vectr and Raster Data Mdels Where, What & When 7 8 Spatial analysis Class Examples Cre cncepts Place, scale, lcatin, distance, centrality, area Place based analysis Distance & directinal analysis, gemetrical prcessing, pint pattern analysis, map algebra, grid mdels Spatial statistics Explratry spatial data analysis & spatial statistics, incl. spatial autcrrelatin & spatial regressin Surface analysis Surface frm & flw analysis, gridding & interplatin methds, visibility analysis Netwrk analysis Shrtest path calculatin, traveling salesman prblems, facility lcatin & ruting Ge cmputatin Agent based mdeling, artificial neural netwrks & evlutinary cmputing Ge visualizatin Spatial query, representatin as prcess & meaning, map (data) transfrmatin Varius classes f transfrmatins, manipulatins & methds that cmprise spatial analysis (Surce: Smith et al. 2000, Lngley et al. 2010) 9 Cntext lcatin lcatin lcatin! Representatin, Pattern, Prcess Integratin, Synthesis Infrmed site analysis! 10 Gespatial technlgies Traditinal cmpnents Gegraphic infrmatin systems Glbal psitining systems Remte sensing systems Prvide tls t slve real wrld prblems Lcating things knwing where things are Ruting bringing peple & assets t lcatins Lcatin/allcatin site ptimizatin Lcating linear facilities highways, pipelines, crridrs, transmissin lines Land use mdels predicting urban grwth, cntrl cnditins, public participatin What Des a GIS Lk Like? Infrmatin abut what is where (when) The cntents f maps and images Yu wuld knw when a cmputer was being used fr GIS because the data stred in it wuld include maps and images

3 Multiple Platfrms Wrkfrce develpment Prvides multiple entry and exit pints fr users Bundles sftware with data Supprts ge prcessing wrkflws and services Rapid grwth in demand fr peple with spatial skills Gespatial Technlgy Cmpetency Mdel Psitining and data acquisitin Analysis and mdeling Sftware and applicatin develpment UCGIS GIS&T Bdy f Knwledge Ls Angeles Cunty Web / GIScience 2.0 USC Spatial Sciences Institute was established in July 2010 New classes New Minr in Spatial Studies New B.S. in GeDesign New Online M.S. & Graduate Certificate Prgrams in Gegraphic Infrmatin Science & Technlgy New Ph.D. in Ppulatin, Health & Place Enhanced supprt fr spatially enabled research & teaching acrss USC Spatial crss cutting the spatial turn Spatial science technlgy discvery Rapid spread f spatial thinking and GIS thrughut the sciences Snw s 19 th century wrk n chlera ACM SIGSPATIAL Has swept thrugh scial sciences and humanities as well All human actin literally takes place smewhere Spatial dimensin f scial interactin key fr understanding all f the classic questins abut the human cnditin Cf. with statistics as a field f study Map shwing clusters f chlera cases in Lndn epidemic f 1854 Gegraphic Infrmatin Science Gespatial Technlgies Scientific Discvery

4 Gegraphic infrmatin infrastructure Cntains knwledge describing natural and human envirnments n Earth Includes multiple cmpnents Data Data mdels that prvide structure t the data Mdels and analytic tls that shw predictins r suitability Gespatial wrkflws Metadata, which describes the afrementined cmpnents, and is key t sharing, discvery and access Relies n web & mbile envirnments t make these ways f thinking abut the wrld mre accessible Map prjectins Flat-earth thinking. Thank yu t thse readers wh pinted ut that, by superimpsing cncentric circles n a Mercatr prjectin, the map in ur May 3rd issue (nw crrected nline) greatly underestimated the ptential reach f Nrth Krea's missiles. We stand crrected The Mdifiable Area Unit Prblem The Brader Cntext Big Data Barcdes RFID tags Clud Cmputing Analytics Gain insight Drive decisinmaking Slide curtesy f Karen Kemp, University f Suthern Califrnia Key features Organizatinal data actinable infrmatin Patterns trends relatinships Statistical data tables charts graphs Independent systems Cgns MicrStrategy SharePint Enterprise systems Business Analytics Lcatin Analytics Slw grwth Desktp Business Analyst Integratin & technical barriers Web Integratin & limited functinality Current status Grwing realizatin adding gegraphic lcatins t business data and mapping it gives a whle new cntext that is nt pssible with tables, charts, and graphs Gespatial visualizatin listed by Delitte s as 1 f tp 10 technical pririties fr business in 2012 Market Planning Territry Design Marketing Custmer Segmentatin 23 Pictures curtesy f Esri, Inc. 24 4

5 Esri Maps Mapping visualizatin Pint, clr cded, tempral, clustered, heat maps Spatial analysis Bidirectinal interactin, map filtering, prximity, drive time, trade area, and advanced analysis tls Gegraphic infrmatin enrichment Base maps, imagery, demgraphics, cnsumer & lifestyle data, envirnment & weather, scial media, business, etc. Esri Maps fr IBM Cgns Esri Maps fr MS Office ArcGIS Online (arcgis.cm) Large web mapping platfrm Prvides enterprise mapping & spatial analysis services fr whle rganizatin Spatial analytics Can share, visualize, & analyze all kinds f rganizatin data using gegraphy as a cmmn framewrk Can incrprate data that has been mapped using lcatin analytics Gespatial data integratin Can create mash ups by adding gespatially referenced data available n the web Starbuck s GIS Strategy The GIS Business Case Statistics (2009) 16,635 U.S. stres $9.8 billin in revenue GIS Operatins Glbal Market Planning Grup uses ArcGIS Desktp plus several extensins t perfrm advanced analytics, business & gespatial intelligence Real Estate Partners uses ArcGIS Server with tablets and smart phnes t run reprts, view maps & mdels, generate cmmentary, etc. Cntinuusly build fresh g-t-market strategies What is ging n in this trade area? What are the general retail trends in this area? Where are the cmpetitrs? Wh are thse cmpetitrs? Where is business being generated? Where are the highest traffic vlumes? Where are peple living? Where are they ging t wrk? Hw are they traveling t wrk? Many aspects f retail are defined by place Where custmers live, wrk & travel Where yur cmpetitin is Hw yur merchandise mves thrugh the supply chain Where yur next stre shuld be lcated Many ptential benefits Merchandising mix imprvement Better management f yur prtflis and assets Better prmtins executin SSCI 101 Spatial Analytics Wrkshps (2 units) GIS fr Business GIS fr Design GIS fr Envirnment GIS fr New GIS curses Maps & Spatial Reasning Principles f Gegraphic Infrmatin Science Spatial Sciences Practicum GIS help desk USC Prject fr Public Spaces Placemaking plans City wide strategic plans Capacity building and cultural change Questins Placemaking 101 Lighter Quicker Cheaper Jhn Wilsn [email protected]