In-Booth Survey. Visitor demographics and activity within the exhibit.

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1 In-Bth Survey XHIBIT SURVYS, INC. s In-Bth Survey is an excellent tl fr measuring the success f yur bth, yur staff, and yur visitrs experiences, including: Visitr demgraphics and activity within the exhibit. The success f yur staff in effectively cmmunicating yur messages and enhancing yur brand. nhancing relatinships with custmers and prspects. SURVY BNFITS The In-Bth Survey is a pwerful sales and marketing tl that yu can use t btain straightfrward and reliable feedback and insight frm visitrs. It takes the guesswrk ut f determining if yur exhibit and staff achieved meaningful face-t-face cntact with visitrs. Third-party dcumentatin f yur visitrs and staff by a highly recgnized independent research, measurement, and cnsulting firm. Infrmatin that can be used as an effective sales and marketing tl. Data substantiating the value f events t executive management. Quick even daily turnarund f results. Questinnaire cnsulting and design, based n ver 45 years f experience in exhibitin and event research. SURVY MASURMNTS As the scpe and sphisticatin f exhibit research cntinues t evlve, the xhibit Surveys team has the distinctive skills t develp a custm survey that prvides pertinent visitr infrmatin specific t yur needs, and the team will wrk clsely with yu thrughut the prcess. Yur In-Bth Survey can include a wide variety f custm questins, althugh certain key perfrmance indicatrs shuld be cnsidered, including: Specific areas f the exhibit visited and actins taken within each area. Fr example: Watched theater presentatin r participated in an interactive r prduct demnstratin. Spke with a rep. Requested a fllw-up meeting. Usefulness, relevancy, and believability f infrmatin gained. Helpfulness and knwledge f bth staff. Success f staff and exhibit in cmmunicating imprtant messages. ffectiveness f presentatins. Feedback n tactical elements f the exhibit that cannt effectively be gathered days r weeks after their experience within the exhibit by fllw-up sales calls. The degree f influence the exhibit had n purchase decisins. SURVY PROCSS The In-bth Survey is cnducted by prfessinal interviewers wh are prvided by, trained, and supervised by xhibit Surveys management team. Yur visitrs are casually intercepted as they are leaving the exhibit and asked t prvide feedback abut their experience, areas visited, quality f engagement, actins taken, and infrmatin learned. In additin t daily activity reprts, a cmprehensive final reprt presenting survey results, analysis, and recmmendatins will be prepared by the xhibit Surveys team, fr pst-event discussins and clarificatin.

2 Summary f Services XHIBIT SURVYS, INC. has ver 45 years f experience delivering qualitative and quantitative intelligence and measurement prgrams t crprate marketers, exhibitin and event rganizers, and industry suppliers. xhibit Surveys has the incmparable expertise and keen understanding f hw t design and implement research and measurement t prvide the infrmatin yu need t Be A Knwbdy TM. xhibit Surveys can help yu: Make infrmed event investment decisins t ensure yu have the right mix f events t achieve yur crprate sales and marketing bjectives. Dcument and quantify the rle and value f yur event marketing prgrams with yur verall sales and marketing mix. Secure exhibit and event budgets. Bring accuntability and credibility t yur event marketing activities. Deliver ROI and value. Identify strengths and weaknesses t imprve perfrmance and maximize yur investments. Stay ahead f yur cmpetitin. Save time and mney. MASURMNT, RSARCH AND CONSULTING xhibit Surveys ROI (Return n Investment) and ROO (Return n Objectives) measurement and cnsulting services bring accuntability t yur trade shw and event marketing prgrams. We prvide valuable feedback fr better key strategic and tactical decisins, such as event selectin, investment justificatin, develping bjectives and strategies, and imprving verall perfrmance. PROCSS ach prject begins with a thrugh needs-assessment t ensure ur deliverables meet yur research bjectives and business needs. All research methdlgies are available, and the experienced xhibit Surveys team will cllabrate with yu t determine the mst effective methdlgy fr yur prject. All surveys and cnsulting prjects are custm-designed based n almst five decades f experience and include the supprt f a dedicated prject team thrughut the duratin f yur prject. xhibit Surveys will prvide detailed and easy-t-understand reprting that truly serves as a decisin-making tl fr future event planning. Recmmendatins and cnclusins are prvided alng with cnsulting and interpretatin f results frm xhibit Surveys senir staff, t ensure the results are clear and recmmendatins can be implemented fr future success. xhibit Surveys prvides research, measurement, and cnsulting fr the fllwing: Trade shws and exhibitins Private events and cmpany-prduced/spnsred events Custmer events, custmer cnferences, user grups Internal events, sales cnferences, executive briefing centers Virtual events Keyntes and educatinal sessins Mbile events/rad shws New prduct launch events Activatins in retail envirnments and airprts Spnsrships Sprts events, cncerts, fairs/festivals and ceremnies xhibit Surveys, Inc. has the prven research tls and expertise t help yu uncver the critical infrmatin yu need t effectively plan and execute yur event marketing prgrams.

3 Strategic Trade Shw and vent Selectin XHIBIT SURVYS, INC. s Strategic Trade Shw and vent Selectin cnsulting prvides a cmprehensive, custm-designed prcess fr accurate event selectin and investment decisin-making. Be sure that yu are participating in the right events and reaching mre f yur target audience. Based n yur cmpany s bjectives, we evaluate yur current and prspective events, develp a plan, and prvide recmmendatins that will yield the best results and ROI (Return On Investment). We research and evaluate the events in which yur cmpany currently participates, has frmerly participated in, and thse that shuld be cnsidered, allwing yu t identify the: vents in which t participate in and eliminate, and the ratinale behind the decisins Level f investment per event (staffing, bth size, spnsrship level) Sales/marketing bjectives per shw, and relevance t bjectives f yur business PROGRAM DVLOPMNT Regardless f the number f events evaluated, the fllwing steps will be taken t supprt yur strategic event planning: Step 1. A thrugh review f yur existing event prgrams, target audiences, business and marketing plans, cmpetitive envirnment, marketplace trends and any relevant existing business data. Step 2. Interactive wrkshp and extensive interviews with yur stakehlders - thse wh participate directly in the management and decisins invlving events. Step 3. Secndary research will be cllected n each event that represents a ptential pprtunity fr yur cmpany. xhibit Surveys will draw upn prprietary data and will cnduct additinal analysis t infrm recmmendatins. Step 4. Develp and present and executable plan. MTRICS Recmmendatins incrprated int yur event selectin plan will include the fllwing analysis: Summary f results Summary f internal stakehlder gals/initiatives fr events Summary f events recmmended in which t exhibit/spnsr in the future Details f specific events recmmended, including level f participatin Overall event value ranking vent verview and facts Attendance statistics xhibitr/spnsr Prfile Size f ptential audience vent activity assessment based n xhibit Surveys Traffic Density calculatin DLIVRABLS xhibit Surveys will prvide the fllwing: xecutable plan f results and hw they shuld be used An nline tl, dashbard and calculatr that yu can maintain t cntinue mnitring the event selectin prcess

4 Pst-shw Attendee Survey XHIBIT SURVYS, INC. s Attendee Survey is the crnerstne f ur services, measuring exhibit perfrmance, Return On Investment (ROI) and Return n Objectives (ROO) fr yur exhibit prgram. The Attendee Survey prvides the fllwing benefits t yur exhibit prgram: Dcuments and quantifies the value and rle f exhibits t the verall marketing mix. Justifies investments and validates decisins and budgets t maintain yur prgram. nhances strategic and tactical decisin-making fr future event selectin and investment decisins such as develping yur unique event bjectives and strategy bjectives t help achieve crprate sales, marketing cmmunicatins and branding gals, develping tactics effectively event strategy executin. Identifies strengths and weaknesses t cntinuusly imprve exhibit perfrmance, maximizing yur investment. Prvides unbiased cmparisns with cmpetitrs, ther exhibitrs and xhibit Surveys event industry nrms. Prvides a cmprehensive reprting tl fr upper management and brings accuntability t yur exhibit prgram. SURVY MASURMNTS Attendee prfile and activity measurement typically includes the fllwing metrics: Demgraphics: All relevant attendee demgraphics, including jb title/functin, type f industry, size f cmpany, and gegraphical distributin. Attendee Activity: Includes hurs/days spent visiting exhibits, traffic density, previus attendance, ther shws attended, reasns fr attending, publicatin readership, web-sites visited, scial media usage. Audience Quality: Includes prduct interest, buying plans and buying influence levels fr the specific types f prducts r services yu exhibit. The xhibit Perfrmance prtin f the study prvides a cmprehensive assessment f yur exhibit perfrmance cmpared t yur cmpetitrs and includes the fllwing xhibit Perfrmance metrics: Ptential Audience: These are the attendees defined as yur target audience. Clearly defining yur target justifies yur investment and helps set realistic expectatins fr success. xhibit Attractin and xhibit ngagement: These metrics determine the success f yur exhibit in selectively attracting yur Ptential Audience and efficiency in establishing meaningful face-tface cntact with them. Visitr Quality: These metrics cmpare the quality f yur visitrs against the verall shw audience in such areas as prduct interest, buying plans, buying influence levels, and jb title/functin type f industry, t determine if yur exhibit selectively attracted yur target at the shw. Cmpetitive Analysis: A series f key perfrmance success metrics are prvided fr yur cmpany, yur cmpetitrs and ther exhibitrs. Cmparisns are made in such areas as bth traffic, staff perfrmance, staff interactin rate, mre r less favrably inclined t purchase, number f new prspects reached, and mst remembered exhibits. Cst-Per-Visitr Reached: stablishes the cst effectiveness f yur participatin in the shw. Yur csts are cmpared t xhibit Surveys industry nrms and all-shw averages. Awareness f Prducts, Brands, Messages, and Attentin-getting Techniques: Measures recgnitin, awareness and tp-f-mind assciatin fr yur cmpany in relatin t yur cmpetitrs fr yur types f prducts, brand names, and marketing cmmunicatins.

5 Sales Cnversin Survey XHIBIT SURVYS, INC. s Sales Cnversin Survey is a tl fr measuring yur exhibitin prgram s Return n Investment (ROI). The Sales Cnversin Survey: Identifies the percentage f yur leads that purchased ne r mre prducts exhibited since attending the event. Quantifies the dllar vlume f purchases frm yur cmpany versus yur cmpetitrs t determine the market share captured. Measures the influence f the exhibit versus ther factrs n purchases. Identifies the percentage f yur leads wh received fllwup by yur sales persnnel after the event. SURVY BNFITS xhibit Surveys research and measurement reaches the upper levels f crprate management far mre frequently than an internally cnducted survey because we present results in a frmat that is immediately usable, with detailed recmmendatins and next steps. Plus, we take the burden f cnducting the survey and interpreting the results ff f yu. Sme f the Sales Cnversin Survey benefits include: Infrmatin that can be used as an effective sales and marketing tl. Independently researched dcumentatin f visitr quality. Prvides exhibitrs with data t substantiate the value and utcme f events t all stakehlders. SURVY MASURMNTS As the scpe and sphisticatin f exhibitin research cntinues t evlve, the xhibit Surveys team has the distinctive skills t develp a custm survey that prvides pertinent visitr purchasing infrmatin specific t yur needs, and the team will wrk clsely with yu thrughut the prcess. Yur Sales Cnversin Survey can include a wide variety f questins, althugh certain key measurements shuld be part f every survey, including the fllwing: Percentage f yur leads wh purchased resulted presented fr specific prduct categries and ttal purchases fr yur cmpany versus yur cmpetitrs. Dllar vlume f sales fr specific prduct categries and ttal purchases fr yur cmpany versus yur cmpetitrs. Factrs influencing purchases made (exhibit, literature, web site, phne call, sales call, advertising, and thers). Percentage f leads wh received fllw-up frm yur sales persnnel after the event. Prfile f buyers (jb title/functin, type and size f rganizatin, gegraphical distributin). SURVY PROCSS The Sales Cnversin survey is typically cnducted three mnths t ne year fllwing an exhibitin. The time will vary depending n yur typical buying cycles, prducts exhibited, and the type f audience. A cmprehensive reprt presenting survey results, analysis and recmmendatins will be prepared by the knwledgeable xhibit Surveys team, fr pst-reprt discussins and clarificatin.