Social Media in Higher Ed: Go Hard or Go Home
Jeremy Fern Seventh Point, Higher Ed Strategist @JeremyFern7P Seventhpoint.com/highered
Virginia Beach, VA @JeremyFern7P
5 Seconds Marry Your Idea to an Action (write it down) in 5 Seconds or It s Gone!
Who Are You and How Do You Social?
You are what you share. C.W. Leadbeater (1854-1934), Theosophical Writer Transparency may be the most disruptive and farreaching innovation to come out of social media. Paul Gillin, The New Influencers
poco experto little expert
5 Steps to Build a Social Media Strategy STEP 1: SET SOCIAL MEDIA OBJECTIVES AND GOALS
5 Steps to Build a Social Media Strategy Plan STEP 2: CONDUCT A SOCIAL MEDIA AUDIT
5 Steps to Build a Social Media Strategy Plan STEP 3: IMPROVE YOUR SOCIAL MEDIA PROFILES
5 Steps to Build a Social Media Strategy Plan STEP 4: GLEAN AND SEEK OUT INSPIRATION
5 Steps to Build a Social Media Strategy Plan STEP 5: CREATE A CONTENT PLAN AND EDITORIAL CALENDAR
Ruffalo Noel-Levitz: Adult Learner Report & E-Expectations Report
65% Of All American Adults Using Social Media 90% of Young Adults Use Social Media MediaPost.com
35% of 65+ Use Social Media in 2015 2% of 65+ Used Social Media in 2005 MediaPost.com
College-Bound Traditional College-Aged Prospect Ruffalo Noel-Levitz
Use Top Content Wanted for Social Media Content Ideas College-Bound Ruffalo Noel-Levitz
College-Bound
College-Bound
College-Bound B2b-marketing.com
Aerial Shots Campus images Social Events Open Houses Classroom/Teaching Study Group Dining/Eating Out Unique Hashtags Event Hashtags TinyURL/Bit.ly Links Students/Faculty/Alumni Target by Program/Year College-Bound
College-Bound Ruffalo Noel-Levitz
YouTube 75%+ Facebook 70%+ Instagram 55%+ College-Bound Ruffalo Noel-Levitz
College-Bound Ruffalo Noel-Levitz
The Best Time to be social is Twitter Google+ Facebook LinkedIn Pinterest Blogging 1PM 3PM 9AM 11AM 1PM 4PM 7AM 9AM & 5PM 6PM 2PM 4PM & 8PM 1AM 11AM socialmediacambridge.co.uk
Google+ Hangouts On Air (HOA) Webinars/Tours on Social Media Periscope Live Tour A Big Week of Hangouts for Duke {unique locations on campus}
Hot Topics for Webinars Financial Aid & Scholarships Specific Academic Program Details Virtual Tour Student Life Campus Life How to Apply Ruffalo Noel-Levitz
Today s Top Social Media Management Platforms HootSuite SocialOomph Tweepi Spreadfast Buffer Sprout Social Everypost Bitly SocialFlow Crowdbooster searchenginejournal.com
What Social Media Monitoring Does It s your daily digest of what audiences are saying about you It allows you to track negative and positive sentiment spikes You can tag posts for follow-up and assign posts to colleagues for follow-up It allows you to identify social trending themes
You can figure out who is talking about you the most influencers Know what social channels are hottest drivers and receivers of conversation Monitor what social posts are going out from the university/college It gives you the fly on the wall advantage Arms you with enough info to get in the conversation and engage
Identify Conversation Spikes
When to respond on Social Media Do I respond? Do I let it slide? Ask Yourself Do I turn a negative into a positive? Is it worth my time? Will it just fuel the fire? Is this a hill I m willing to die on?
It s strictly a matter of supporting our campus culture via social media. Roger Clodfelter, VP of Communications - HPU
Here s how it s done: Shorter reaches out and follows Jess Jess tweets @shorteruniv Shorter tweets back Jess is solid.
#copythesestrategies Use Facebook as a lifecycle tool to engage students. Amy Curtis, MidAmerica Nazarene University Let current students connect with prospects real-time through Twitter. Day in the Life @CofC Melissa Whetzel, College of Charleston Chronicle your students stories in their words through social media. In Their Words and Photos Move-In Sarah Glassford, University of Tampa
Social Media Posting Calendar Admissions and Registration Continuing Education The Learning Center Financial Aid Tips Distance Learning What deadlines, semesters of enrollment, registration events, orientation, and open houses are coming up to prepare community for? What upcoming classes or Cont. Ed opportunities are available for community? What is the learning center? How much does it cost? What s available and when are classes? What scholarships are available? How does FAFSA work? Is there a payment plan? Do you have a step by step guide for financial aid? What opportunities are available for me for distance learning? Is there a cost difference? Benefits of distance learning? How to apply? (write in the posting topic)
Student Focus Group How do you use social media?
Short vids of college life, registration, or orientation process
Student tour treasure hunt or Best of Instagram Contest
@JeremyFern7P NABEP 2015 student-led tours of campus student center live lectures dinner chapel service interviews
student-led tours of campus student center live lectures Jeremy Fern Seventh Point, Higher Ed Strategist @JeremyFern7P jfern@seventhpoint.com 704-600-6753 Seventhpoint.com/highered dinner chapel service interviews