Marketing Overview. Rhian Harris Marketing Manager, TD Agency
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1 Marketing Overview Rhian Harris Marketing Manager, TD Agency
2 The bigger picture AGENCY OVERVIEW TDA is a strategic marketing agency, specialising in channel programmes that is ideally placed to put your business firmly on the road to growth WHAT WE DO 2 Strategic planning Lead generation Media placement / above the line advertising Events, seminars and incentives Internal marketing communications Branding Digital marketing Telemarketing WAP advertising Channel growth programmes
3 Why we are different THE CHANNEL MARKETING CYCLE Great Marketing Big budgets Often weak CTA Awareness based Brand aware Purchase locally Business and Consumer 3 Close relationships Expert market knowledge Wider reach Value add to Reseller Gateway to the end user Good market knowledge Targeted reach
4 Staying one step ahead Experience that can be tuned in to your needs: A Tech Data group joint venture $24 billion turnover in fiscal year 2009 Unrivalled cost effectiveness; no retainers, no management fee We produce end to end marketing solutions. We are not just about making things look pretty Wide portfolio of blue-chip technology clients We let our work speak for itself 4 From point of creation to print From identification of lead to point of sale Ability to deliver excellent economies of scale We are unrivalled IT channel marketing experts We have all the benefits of an independent agency and all the weight of a world leader in channel distribution Experience to increase speed to market We know your industry; your products, and recognise where they sit in a competitive marketplace Knowledge to simplify a complex message If we don t do a good job the first time you are free not to use us again
5 The marketing cycle 5
6 More than just ideas clic2channel CLIC2CHANNEL 6 Innovative web based system Direct access to a wealth of e-marketing materials across a huge portfolio of vendors Co-branded, personalised creative Direct business generator for the reseller the CTA is you End to end marketing solution 100% secure FREE for channel partners Close monitoring and ROI reporting
7 More than just ideas telemarketing TELEMARKETING With an in-house telemarketing team TDA has the ability to develop and execute integrated marketing programmes and the strength to set clear objectives and deliver just that. The team Growing team of in-house, professional telemarketers 10 dedicated IT heads on the phone all day tech educated professionals Structured according to experience and expertise to accommodate all levels of requirement Guaranteed to be paying the right price for the right level of service The benefits Immediate access to sales floor, business managers and customers meaning that we can qualify, handle and process leads at significant speed Quality of message; unrivalled IT expertise Consistent dedicated resource that allows close monitoring of progress and the flexibility to make alterations to a brief as you go along A professional approach. They understood the Intel Programme successfully communicating its benefits and fully documented feedback and future actions. Steve Geary, Intel Channel Development 7
8 More than just ideas living IT LIVING IT MAGAZINE TDA as SMB specialists Growing circulation of 14,000 contacts within the employee space Strength of CTA and follow up of leads due to strength of relationship with partners Ability to monitor sales No technical jargon Living IT explains in very real terms how new technologies can be put to use in the small business environment FSB partners Brad listed Strong editorial and advertising opportunities LIVING IT ONLINE 8 Dynamic platform for online communication with SMB community Over 40,000 hits per month 100 new subscriptions per month Average time spent on site, 5 minutes Excellent stage for advertising into the SMB marketplace
9 More than just ideas living IT WHAT LIVING IT READERS THINK 7% 19% How do you rate the overall contents of Living IT? Excellent Very good Average 74% 12% Do you feel you understand more about how IT can benefit your business from reading Living IT? Yes No 88% Has anything you have read in Living IT made you enquire about or purchase a product? 44% Yes No 56% 9
10 Case studies HP CROSS DISTRIBUTION PROGRAMME Objective Expand upon levels of awareness and education specifically surrounding their Quad Core Servers across the reseller marketplace Solution A cross-disti campaign that would utilise key channels to market over a 6 month period Targeted execution of both off-page and online activity that would Maximise budget potential Create demand generation among target base of resellers Deliver maximum breadth around key messaging and products Allow resellers the option to fulfil business orders through their distributor of choice Result; Media Effectiveness Research report found that: Highest level of awareness among target audience (over 90%), above other blue chip competitors 10 85% of survey respondent very familiar Reader recollection of ads doubled by end of campaign period 96% of survey respondents had a positive - very positive opinion of HP as a server manufacturer
11 Case studies TSG CUSTOMER ENGAGEMENT TSG wanted to re-engage customers who had not purchased from them within 6 months High impact DM created and mailed to customer database Telemarketing follow up 40 leads generated worth 450,000 Final ROI, 42 generated for every 1 spent CANON CHEESE CAMPAIGN Data sourced targeting design companies and direct mail sent Targeted web banner placements across the photography channel Press ad exposure in Design Week Magazine Telemarketing follow up Leads distributed to selected resellers 73% uplift in sales through distribution 11
12 Your experience of working with us At TD Agency we offer 100% transparency in the way that we work. It is likely that the first person you speak to will be your point of contact from the beginning to the end of a campaign as well as further into the future. Giving you first hand access to a strong and experienced team is how we are able to uphold our valued standing across a wide portfolio of technology vendors. On a daily basis TD Agency work hard to deliver clients the full marketing mix, whether it be lead generation, online, events, DM or telemarketing. TD Agency understands the marketing process. We know that before any outward communication takes place it is important to understand market behaviour, we know the value of setting realistic objectives and above all we know what it takes to deliver results first time. After all, we are only as good as our last project. If we don t get it right first time we don t believe you should give us a second chance. 12
13 TDA contacts Alice Smitheman Marketing Director Tel: Jeni Verschuren Marketing Services Manager Tel: Rhian Harris Marketing Manager Tel: Darryl Gray Telemarketing Team Leader Tel:
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