Digital Marketing Manager. 45,000 per annum

Transcription

1 Candidate Name: Job Applied For: Digital Marketing Manager Availability: 4 Weeks Rate: 45,000 per annum Key Skills: Implementation of performance marketing solutions with a focus on the, Financial Services, Pharmaceuticals, Consumer Electronics, Travel and Online Gaming sectors. Deployment of performance based digital acquisition strategies utilising content/display, CRM/ marketing, PPC, behavioural retargeting, SEO and Social Media. Results-focused, delivering successful programme results within budgets and timeframes. Notes: Highly analytical digital marketing specialist experienced in implementing data led digital acquisition strategies. Working in both in-house and agency side environments I have digital project experience across a diverse range of sectors including financial services, gaming, travel, consumer electronics and pharmaceuticals. Presented By: Lisa Foreman ninesharp Marketing l.foreman@ninesharp.co.uk or Terms of Business: The forwarding of this CV is strictly subject to our terms and conditions of business as attached and/or displayed on the ninesharp website/client portal.

2 PROFILE Highly analytical digital marketing specialist experienced in implementing data led digital acquisition strategies. Working in both in-house and agency side environments I have digital project experience across a diverse range of sectors including financial services, gaming, travel, consumer electronics and pharmaceuticals. KEY SKILLS. Implementation of performance marketing solutions with a focus on the, Financial Services, Pharmaceuticals, Consumer Electronics, Travel and Online Gaming sectors. Deployment of performance based digital acquisition strategies utilising content/display, CRM/ marketing, PPC, behavioural retargeting, SEO and Social Media. Results-focused, delivering successful programme results within budgets and timeframes. Business Solutions Company Digital Marketing Manager February 2014 Present PROFESSIONAL EXPERIENCE Digital lead for Affinion Internationals Direct to Consumer (DTC) business unit. Responsible for all digital acquisition activity for Affinions new consumer facing products. Management of all digital acquisition strategy for PPC, SEO , display, social, partner Complete SEO audit and devise strategy and identify opportunities to grow audience share Development of new consumer facing proposition Optimisation of user journey across paid media pages Restructured PPC channel to lower CPA by over 60% Implementation of social media / customer engagement strategy Responsible for management of significant digital budget Management of all data analysis and reporting, including build out of centralised reporting Implementation of analytics tools and tag management / channel attribution solution Managed transition of digital channels from agency to in-house Manage relationships with all stakeholders across legal, finance, retention Generated in excess of 150,000 new customers within first 12 months Reduced overall digital acquisition costs by over 60% Decreased operational expenditure by bringing key digital activities in-house Increased profitability and LTV through improved data analysis CRO activity saw a 10% lift in paid media conversion rate

3 Pharmaceutical Company Online Marketing & Ecommerce Manager August 2012 November 2013 Working within a start-up environment, with full responsibility for delivery of ecommerce and digital marketing strategy. Channel marketing strategy: SEO/PPC, Affiliate/Partner, CRM, Shopping and Social Project Managed implementation of the new Magento ecommerce platform User experience, customer journey and conversion optimisation project work Project managed Implementation of new CRM platform including data migration, data cleansing Creation of retention strategy to increase customer retention and lifetime value Daily use of Magento CMS, web analytics and reporting Work with regulatory bodies to ensure site-wide product compliance Successfully deployed a new ecommerce website within budget and timelines CRM produced a 250% increase in retained customer revenue and increased lifetime value. Optimised conversion rate from 3% to 5% 50% Reduction in site bounce rate from conversion optimisation and testing. Media Company Online Marketing Manager January 2010 July 2012 Responsible for setting up and managing the digital acquisition marketing (Affiliate, Paid Search, ) channel with a primary focus on developing and implementing strategy to maximise ROI for our clients across a range of verticals. Setup and manage of the performance marketing channel Deployment of performance based acquisition strategy using SEO, PPC, and Social media Work with project teams to deliver platform implementation and marketing programmes Management of data led CRM retention strategies across a range of client projects Growth of strategic review content and link building partnerships Implementation of global partnership strategy ( UK, USA, Canada, EU, Japan) Onsite conversion optimisation and UX analysis and planning SEO and site function analysis and strategy Successful implementation of new CRM/ platform delivering significant ROI Creation of non CPA based tech review network increasing ROI and maximising brand exposure. Successful global rollout of affiliate strategy (UK / USA / Canada / Europe) Successful selection and implementation of third party PPC and SEO solutions

4 Marketing Agency Head of Mobile and Retail May October Managing a team of four my primary responsibility is to develop and implement strategy to deliver results across a broad range of range of high value clients within the M&R sector. Control and development of account management process Ensuring the business retains best possible / exclusive CPA / CPL deals. Manage and develop a team of four account managers Identify key areas of weakness within the Mobile and Retail service offering and devise solutions Driving strategy to improved affiliate / client reporting and analytics. Delivering weekly reporting directly to Managing Director as part of the senior management team. Active involvement in development of network wide strategy to streamline business processes. Consistent delivery of targets across all accounts ensuring above 10% month on month growth. Recruitment and development of key affiliate partners from other networks Continued growth of the Mobile and Retail merchant portfolio Affiliate Network Manager Online Gaming Company June November 2008 As Affiliate Network Manager I assumed full responsibility for all aspects of the affiliate marketing activities. My primary remit was to set-up, build an operational network and pitch the affiliate network to clients. Implementation and development of business strategy Pitch to clients Relationship management with merchants, affiliates and software provider Development of live data web service Implementing affiliate recruitment strategies Develop SEO and PPC strategy for the network portal Build and development of the network. Recruitment of major clients onto the affiliate platform. Senior Revenue Manager Marketing Agency 2004 June 2008 (promoted 2007) Working within a team of senior programme advisors my responsibilities include devising and implementing campaign strategies for high profile clients as well as reviewing performance across the UK network.

5 Creating and execution of network strategy to ensure the network remained competitive Manage and coordinate activities across other departments (account management, technical, and business development) to ensure smooth project development and delivery. Ensuring all marketing channels, banner placement, marketing, PPC campaigns are optimised to ensure maximum online coverage and results. Ongoing programme evaluation and analysis. Relationship management with merchants and media agencies. Advising on key issues including site functionality and client PPC strategy. Implementing network incentive schemes. Training and mentoring junior staff on key skills. Analysis and feedback on client site functionality and SEO 30% increase in business managed through creation and implementation of XML feed and refining of commissions and incentives across the different affiliate segments. Developed a new CPA based affiliate programme resulting in 20% ahead of target performance. Developed programme to increase sales volumes by 35% delivering more sales then their other three external network programmes combined. EDUCATION UEL ( ) HND Business & Finance St Edward s, Oxford A-level: Ancient History ( ) 10 GCSEs: A-C grade (including: Maths, English and Classics) PERSONAL Member, Chartered Institute of Marketing, UK Google Adwords Certified Professional Marin Certified Professional