MBA Luxury Brand Management 15-month course

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1 ifaparis.com ifashion-blog.com facebook.com/ifaparisfashionschool Quai de la Marne, Paris, France 350 Xianxia Road, Shanghai, China MBA Luxury Brand Management 15-month course

2 Introducion Internaional Fashion Academy, beter known as IFA Paris, offers students undergraduate courses in design and markeing, and postgraduate courses in design, business, communicaion and luxury brand management in an environment of mulidisciplinary collaboraion. With schools in Paris, Shanghai and Istanbul, IFA Paris is at the forefront of fashion and luxury educaion and offers courses that reflect the breadth of opportuniies available in this exciing industry. IFA Paris MBA in Luxury Brand Management allows students to pursue postgraduate educaion enirely taught in English in Paris, Shanghai and Istanbul within the confines of fiteen months. This unique course allows students to build career skills and gain a full understanding of all aspects, opportuniies and challenges of working in all the segments of luxury industry today. Paris as the world s undeniable luxury and fashion capital, Shanghai as the luxury industry s fastest emerging market, and Istanbul as the largest city of Turkey, a country portraying double digit growth rate and strategic locaion bridging two coninents are the perfect environments to delve into the luxury field. This mulidisciplinary course will explore the unique factors involved in building and maintaining a luxury brand in the compeiive global environment and covers a wide range of modules. Micro and Macro Environment applied to the luxury sector, Anthropology of luxury, Web Strategies for Luxury brands or Cult of Luxury in Emerging Markets are only a few module names offered in our MBA program. Throughout the course, students will have the opportunity to work on industry sponsored projects in cooperaion with internaional brands, atend fashion events, listen to guest speakers, and visit leading brands stores, design studios and factories. 2

3 Paris School IFA Paris was established in 1982 to combine French fashion heritage with the modern globalized world. As the only school in Paris offering all its undergraduate and postgraduate courses taught in English, IFA Paris caters to a highly internaional student body from all corners of the world. Recently relocated to Quai de la Marne, IFA Paris overlooks the famous canal of Ourcq and is at the heart of the developing 19th arrondissement. The new locaion has tripled the size of the previous academic faciliies and added extensive new ameniies to benefit students, including bigger classrooms, a student lounge space, and a resource and study center. The building will also house several new fashion workshop spaces to accommodate hands-on projects. This vibrant and arisic neighborhood is also home to many cultural landmarks, including the MK2 cinemas, Point Ephémère performance space for concerts and ballets, and le CENTQUATRE art centre with a wide range of cultural offerings, exhibits and high-profile fashion shows. The district is also the locaion of other presigious schools devoted to creaive arts, including École Naionale Supérieure d Architecture de Paris-La Villete (ENSAPLV) and the Conservatoire Naional Supérieur de Musique, and is close to the École Internaionale de Créaion Audiovisuelle et de Réalisaion (EICAR). The 19th is emerging as one of the most exciing and simulaing area for students in all of Paris, and IFA Paris is excited to become a part of this neighborhood. 4

4 Paris Paris holds a special place at the top of the fashion world as fashion s birthplace. It has launched some of the most world renowned designers and luxury fashion houses including Chanel, Yves Saint Laurent, Dior and Hermès. Paris is sill the world s fashion and luxury capital and coninues to draw atenion with important fashion events such as its biannual Prêt à Porter fashion week, fairs and trade shows, fascinaing concept stores, and industry leading trend agencies. Consequently, it remains the place where contemporary fashion designers including Marin Margiela, Rick Owens, and Alber Elbaz choose to live and work. The specific Parisian feel for fashion, style and luxury extend beyond the bounds of the industry and into the city s art galleries, museums, theaters, and disincive cinema and street life. While Paris undoubtedly has a disinguished fashion and luxury history, its present and future are just as compelling. Major luxury groups such as LVMH, KERING, RICHEMONT, and companies like Hermès, Carier and Baccarat all have headquarters located in Paris. In recent history, Paris has turned almost every part of its economy into luxury through fashion, jewelry, beauty care as well as gastronomy, wine, spirits and travel. Paris remains an essenial stop for young fashion and luxury professionals who wish to understand the cultural, industrial and market forces that shape the fashion and luxury world today. 6

5 Shanghai School Founded in Shanghai in 2002 in partnership with the Shanghai University of Engineering Sciences (SUES), IFA Paris is the first Sino-French joint-venture in fashion educaion and is today seen as the leading school in the fashion and luxury goods sectors in China. It is considered as one of the best performing schools in terms of combining teaching to creaivity and business sense. Its teachers, most of whom recruited globally, are all experienced professionals in the world of fashion and luxury. Thanks to innovaive iniiaives and in partnership with the fashion and luxury goods and service industries, IFA Paris is also the only school in Shanghai to offer first and second cycle courses taught enirely in English. The School is ideal for Chinese and internaional students with a global outlook, who wish to pursue careers in the fields of creaion, fashion, design, luxury and business management. It is also intended for those looking for sales and media posiions such as business managers or roles in large organizaions offering fashion or luxury goods and services. Set in a mulicultural and internaional environment, the aim of IFA Paris is of course to bring out the creaive talent of its students, but it also aims to develop their technical, IT and digital skills. IFA Paris in Shanghai is a higher educaion academy that is fully registered with the Chinese Ministry of Educaion, and is recognized by both the Chinese and the local Shanghai governments. It occupies a huge site that it has organized itself in order to create the perfect condiions for transferring its knowledge and pracical skills in the soundest way possible. Its campus in Shanghai offers a unique learning opportunity, via an iniial full ime program and ongoing hands-on training courses for professionals who have already started their careers. 8 IFA Paris in Shanghai also gives its students the chance to witness the breathtaking growth of the Chinese fashion and luxury goods markets. It aims to ensure that its students meet the requirements of the local and global talent search and opportuniies.

6 Shanghai Shanghai is an open and extroversive metropolis and its stealthy ascent into the premiere ranks as a world fashion capital is undoubtedly a serious mission. Since late 19th century, Shanghai has been the fashion center of China. The Shanghai style has travelled the world in the 1920s and 30s and has recently re-emerged with fashion designers innovaive works of fusion trends. Remarkably, it is the country s consumers who are transforming today s China into the world s largest market of luxury and high-end fashion products. With internaional fashion and jewelry brands, from luxury to mass markets, forming the prosperous retailing scene in the city s numerous fashion districts, Shanghai is unquesionably China s Mecca for the fashion and luxury industry. While luxury cars, 5-star hotels and high-end restaurants are regular sights in the city s downtown, there is now also a growing interest for yachts and private jets among China s richest. 10

7 Istanbul School Ater being established in France and China, IFA Paris is now also present in one of the most vibrant city located at the crossroads of Europe and Asia: Istanbul. IFA Paris offers several high level signature programs in Turkey: Bachelor Fashion Design & Technology (to be launched in september 2016), MBA in Luxury Brand Management, MBA in Fashion Business, Execuive MBA in Luxury Brand Management, Execuive MBA in Fashion Business. IFA Paris is very proud to cooperate with one of the most reputable university in Istanbul: Kadir Has University. Founded in 1997, Kadir Has University is located in the historical grounds of Tekel Cibali Works, which began operaions in Ater four years of restoraion work, Kadir Has University Cibali campus officially opened its doors on February 13, Now the new Kadir Has University campus combines elegant facades, sunny atria, and large, airy interiors with quality educaion and research faciliies. The interior of Kadir Has University s Cibali campus measures over 45,000 square meters, with classrooms, labs, and the university s central library, in addiion to faculies, insitutes, the rectorate and deans' offices. IFA Paris believes it is a privilege, as well as an advantage for its students to make the best out of what the locaion can offer. Being one of the most exciing and dynamic ciies in the world, and a diversified place full of museums, galleries, parks and modern colleges, Istanbul is able to provide a stage for those who long for exploring and developing their own interests, and start a career in Fashion and Luxury Business environment. 12

8 Istanbul Istanbul is the largest city in Turkey, consituing the country's economic, cultural, and historical heart. Istanbul is a transconinental city in Eurasia, with its commercial and historical center lying on the European side and about a third of its populaion living on the Asian side of Eurasia. With a populaion of 14.4 million, the city forms the largest urban agglomeraion in Europe as well as the largest in the Middle East, and the sixth-largest city proper in the world. Istanbul's vast area of 5,343 square kilometers is coterminous with Istanbul Province, of which the city is the administraive capital. Istanbul straddles the Bosphorus strait in northwestern Turkey, between the Sea of Marmara and the Black Sea. 14

9 Teaching and Learning Methodology The teaching philosophy in our postgraduate courses is based on the delivery of a high quality and interacive experience through pedagogy based on research and supported by empirical evidence of effeciveness. We believe in grooming students to achieve a higher level of cogniive learning through developing specific methodologies that will help them negoiate their future workplace. We support enquiry based deep learning as one of our key principles in order to allow students to engage with the learning acquired rather than be passive learners. This is achieved through a balanced mix of different methods of delivery such as tradiional lectures, readings, seminar groups, demonstraions, discussions for a, role play and debates, field visits, independent study, self-evaluaion and team work based aciviies. Teaching and learning aciviies are also regularly updated to include the use of new technologies, one of them being the implementaion of IFA Paris own virtual learning environment called LMS. It enables detailed course communicaions, syllabus management and the inclusion of all associated support requirements for students and staff to be in line with a defined e-learning strategy. Keeping in mind the internaional focus of our postgraduate courses and the wide variety of cultures amongst our students cohorts, IFA Paris has put in place feedback mechanisms such as course commitees allowing paricipants and lecturers to express themselves on the overall quality of the course. While tradiional universiies will review their curricula on a 3 to 5 year basis, IFA Paris is commited to adjust its courses according to industry and students requirements on a yearly basis in order to be in perfect synch with the needs of each of its stakeholders. 17

10 Our Luxury Brand Management course covers a wide range of modules in the following areas: Course Components and Weighing Course Structure DIstribuion 9% Luxury Lifestyle 15% Markeing & Management 16% Luxury Environment 17% Business Issues 13% Capstone Project 30% Modules The total student workload for the course amounts to an average of 2,300 hours (equivalent to 120 ECTS-credits) divided as follows: Total Student Workload 2,300h Capstone Project 840h Total Student Workload Luxury Lifestyle Business Issues Luxury Environment Markeing & Management 120 ECTS 15 ECTS 14 ECTS 18 ECTS 21 ECTS Seminars 225h Career 200h Distribuion & Retail Capstone Project 30% of Final Grade 12 ECTS 40 ECTS *Numbers are given as indicaive informaion and can be subject to change 19

11 Modules Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings: Business Issues: The capacity to listen and interpret markets signals is a key component of today s managers. It needs to be coninuously culivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point. Distribuion and Retail: In the past 30 years the distribuion strategies of the most famous luxury brands and conglomerates have gone through a dramaic change. Tightening control of the distribuion channels, creaing shopping environments that tell stories, increased uilizaion of the internet are only a few topics that will be covered in the modules pertaining to the grouping of Distribuion and Retail. Luxury Lifestyle: The series of seminars comprised within the Luxury Lifestyle module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewelry, Luxury Watch Making etc will be covered by specialists of the sectors who will guide the students through their discovery process. Markeing and Management: This grouping encompasses a series of modules that will be sequenially planned based on the structure of a markeing plan. The overall body of knowledge acquired by the students will prepare them to: analyze complex markeing challenges based on pracical case studies; allocate resources strategically to achieve pre-determined objecives; crat brand DNAs allowing for the achievement of a sustainable compeiive advantage Luxury Environment: The concept of rarity has tradiionally been associated to the idea of luxury. However, while rarity is sill an important factor in determining the value of a luxury brand, terms such as exclusivity or space are now strongly resounding within customers minds as alternaive descriptors. In this module grouping students will study the historical evoluion of the luxury industry and will explore macro trends that are structuring the different internaional markets. 20

12 Capstone Project The Capstone Project is a common aspect of the taught postgraduate courses at IFA Paris. It is an integraive experience in which students bring together much of the knowledge and skills acquired and developed during their course. This project reflects the many ways students at IFA Paris connect with business informaion, media communicaions professionals, and valuable assets within the fashion, texile and luxury sectors. Students may pursue a research-oriented, an interacive ethnographic or business management-oriented Capstone. The Capstone experience is also student-directed, meaning that students take responsibility for idenifying and defining a problem to work on, developing the approaches and methods needed to address the problem, carrying out the invesigaion independently, and presening findings in both oral and writen forms for examinaion. The Capstone Project is a culminaing project, wherein students are expected to demonstrate how they have used informaion as a tool for transformaion in their personal, academic and professional lives. The tradiional form of an extended essay or thesis is a minimum of 15,000 words for individual capstones. The final form of the work will be proposed by the student, negoiated and agreed in assessment of the proposal and PPT. This project, arching over much of the academic year, may be the most ambiious research and wriing effort students have yet undertaken. It is assessed as a main component of study, an evidence of progress, ime and team management skills, as well as an achievement of learning outcomes. Consequently, it carries a high credit tariff of 40 ECTS credits and accounts for 30% of the final grade. The project can be done individually, but we encourage a team approach; with tutorial support to help students find appropriate and individual focuses and to monitor progress. In some courses, this project is done across two to three ciies, thus giving it a truly internaional dimension and the opportunity to meet and connect with numerous helpful people and resources. Our intenion is that Capstone Projects will provide an enjoyable crowning educaional experience for IFA Paris students and a rewarding opportunity for mentorship for lecturers and external collaborators. It can then be used to demonstrate to future employers and other interested paries our students skills and apitude for similar independent external work assignments. Examples of projects that our students have been working on: Fashion Forecasing: How small store buyers gain advanced knowledge of trends Childrenswear and the importance of character recogniion for sales The bouique start-up: What beginners need to know for success in the Chinese middle market Report on markeing methods deployed by luxury watch companies The redevelopment of jade as a precious stone in git giving L Oreal markeing of a new beauty product for the Chinese consumer Analysis of online fashion and lifestyle company MIXR s website: fashion and funcionaliies 23

13 Career Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our courses have enrolled students from over 50 countries. The focus of each course is on making graduates ready to join the industry or to develop their own project. The MBA in Luxury Brand Management prepares graduates for careers in posiions with fashion and luxury brands and markeing and communicaion agencies including: Brand Manager Communicaion & Events Manager Strategic Markeing Analyst Markeing Communicaion Manager Product Development Manager Retail Network Manager Buyer Visual Merchandiser Showroom/Store Manager 50% of IFA Paris MBA graduates are Entrepreneurs. (Internal Survey carried out by IFA Paris Postgraduate Department) Career & Alumni Center Support, resources and services are available during and ater your course, through the IFA Paris Career and Alumni Center and our industry partners. Our graduates are working for: Abercrombie & Fitch, Adidas, Alexander McQueen, C&A, Coty, Dior, Dolce & Gabbana, Etam, Forever 21, Gap, H&M, I.T., Mango, Nauica, Next, Northface, Pierre Balmain, Promod, Tom Ford, Zara. Student Aciviies: Industry visits Guest speakers 24

14 Intake Admission to the course is limited to around 25 students per class Start: October 2015 Deadline for applicaion: Priority list before May 30th. Ater May 30th any applicaions will only be considered as long as there are sill places available in the chosen course. Course Length and Locaion The course runs for 60 academic weeks, including 12 weeks dedicated to the Capstone Project. Students could choose from the following opions: 24 weeks in Paris + 24 weeks in Shanghai 24 weeks in Shanghai+24 Weeks in Paris+ 12 weeks in Bangkok spent on industry relaions and capstone work 24 weeks in Istanbul + 24 weeks in Paris Accreditaion Internaional Masters cerified by IDEL. Admission Requirements Bachelor educaion, preferably in markeing, business administraion, media and communicaion or fashion design. For those who lack undergraduate educaion, at least 5 years of relevant working experience is a prerequisite for admission. Preferably 2 years of working experience in a related field. Fluency in English. Non-naive English speakers should provide an IELTS score of 6.5 in average. Complete an applicaion fee of 150 Applicaion Process All applicants must: Fill up an Online Applicaion Form Provide all required documents including moivaion leter, CV/Resume, university cerificate, university transcript, passport copy, passport photo and IELTS score (if required) Take a 2-hour admission exam and an interview Credenials Upon saisfactory compleion of the enire course, students receive a MBA in Luxury Brand Management issued by IFA Paris. 120 ECTS credits earned. Student Body By bringing together a diverse, internaional group of students, IFA Paris gives students the opportunity to gain a global perspecive on fashion. Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our courses have enrolled students from: France, Italy, Spain, USA, Canada, Australia, Germany, UK, Mexico, Brazil, Russia, Colombia, Lebanon, Saudi Arabia, Nigeria, Ghana, India, Thailand, Singapore, Malaysia, Indonesia and China, only to name a few. Tuiion Fee: 15,800 Details 27