COLONY PRODUCT OVERVIEW V1.0

Transcription

1 COLONY PRODUCT OVERVIEW V1.0

2 TABLE OF CONTENTS TABLE OF CONTENTS... 2# 1. INTRODUCTION... 3# 2. HOW DOES COLONY WORK?... 4# 3. COLONY PRODUCT SUITE... 5# 3.1 COMMENCE... 6# 3.2 COLLATE... 7# 3.3 CONSTRUCT... 8# 3.4 CONTACT... 9# 3.5 CONGRATS... 10# 3.6 CONSULT... 11# 4. HOW TO USE COLONY... 12# 5. WHY CHOOSE COLONY?... 13#

3 1. INTRODUCTION Established in 2006, EUROCOM (PTY) Ltd has been turning interactions into intelligence through a proprietary software as a service platform called MOBIUS - a comprehensive message aggregation tool that works across several mobile and digital platforms - giving brands the ability to manage interactions from any campaign on one easy to use interface. Mobius has a 99% uptime and currently boasts an impressive client list including: 85% of privately owned radio stations Advertising and Promotional Agencies Media Owners and Publishers FMCG Brands The platform is tried and trusted with 24 million messages sent and over R40 million worth of prizes awarded through the Mobius system between 2010 and COLONY is the next generation of Mobius. It tracks data garnered from various audiences through the interactions that each person has with a brand/company, through multiple campaigns across platforms. Good data means personalised communication, which in turn leads to greater success rates/responses. COLONY combines a genius intelligence tool at its hub with a comprehensive collection of responsive interaction tools that effect and monitor your campaigns and audience interactions. Each feeds the other so that you can plan campaigns better and loop your findings to organically build the power of your base every time you use it. COLONY will revolutionise the way interaction-based marketing is created and executed by TURNING INTERACTION INTO INTELLIGENCE.

4 2. HOW DOES COLONY WORK? The basic premise of COLONY is that EVERY interaction, whether it is via social media, SMS or an , can build up a comprehensive profile of the person interacting with a brand or media entity. The system builds on a DIGITALDNA strand of each mobile number that comes into the system. Every time the person interacts via Twitter, SMS, USSD string or s with a media entity or brand, that information is stored and over time, it creates a picture of the person behind the mobile number, specific to each Client on the system. ` Cross-Platform Interactions # Multiple methods of interaction i.e. SMS USSD, MMS, QR codes, Twitter, Facebook, web hooks # # Valuable Market Insights # Intelligent data mining (both active & passive) # # Targeted Campaigns # Reduce wastage by targeting campaigns & advertising # #

5 3. COLONY PRODUCT SUITE

6 3.1 COMMENCE COMMENCE is your dashboard the home for your COLONY account; the launchpad for all your interactions with COLONY ; the gateway to all of COLONY s interaction tools. COMMENCE is your personal dashboard where you will manage your account, access and user authorisations. COMMENCE allows you to add new users, manage current users, change passwords, buy and manage credits and view pinned queries and graphs. COMMENCE allows you to upgrade your subscription and services if and when your company requires a more comprehensive solution. COMMENCE is fully customisable and allows any information panel in COLONY to be pinned to your dashboard. COMMENCE shows you a quick overview of your company and campaigns which acts as a starting point to further segment data and create deployments to these segments.

7 3.2 COLLATE COLLATE is your incoming message interaction tool your finger on the pulse of what s being said to you; your ear to the ground on what s being said about you. This is where your incoming SMS messages, , Tweets, QR codes and web hooks are aggregated. COLLATE is the engine that processes all inbound messages that come into the system. COLLATE manages interactions from SMSes, MMS, USSD, s, Twitter, QR codes & Web-Hooks. COLLATE allows you to see a real-time overview of incoming messages in a single interface. COLLATE s message board displays detailed user information from CONSTRUCT as well as powerful mood boards to give you an indication of the general mood of the users interacting with your brand. COLLATE has a feature rich customisable graphic interface that allows you to customise and monitor any incoming messages easily on a single page. COLLATE s tools allow you to easily create and manage campaigns, polls & focus groups for your brand. Interactions that take place in COLLATE are automatically imported into CONSTRUCT to build intelligence.

8 3.3 CONSTRUCT CONSTRUCT is accessed from COMMENCE. It is your starting point - the glue that holds everything together; the brain of the system; the beginning and end of all campaigns. This is the intelligence tool that turns all your interactions into valuable intelligence to make your future interactions more targeted with less wastage. CONSTRUCT manages all users interactions, actively mining interactions for user data. Using a powerful query-builder you can easily segment your consumer base for targeted marketing campaigns or brand demographics and focus groups. CONSTRUCT monitors all data gathered during interactions whether inbound or outbound; an SMS, , Mxit message or Twitter update is stored in your database. CONSTRUCT monitors each interaction allowing your database to become a detailed description of each and every one of your users. CONSTRUCT s intelligence enables you to slice and dice your database to do more targeted campaigns, eliminating wastage and maximising budget. CONSTRUCT allows you to interact with your database in a personalised manner, making campaigns more meaningful to them and increasing your response rates. CONSTRUCT offers valuable reporting and insights that result in revenue-generating concepts and more successful, impactful campaigns. Imagine the possibilities! You could target people according to the area they live in, their age, the type of competitions they like to enter, their comments in response to a request, their gender or even their interests! The more you interact, the more you learn; it s all about using this intelligence for better campaign planning and execution!

9 3.4 CONTACT CONTACT is your outbound message interaction tool the megaphone when you want to shout out to big groups; the cupped hand to the ear when you want to whisper to micro-segments. This tool deploys your SMS messages, s and social media updates. CONTACT is accessed from the COMMENCE dashboard. CONTACT is the engine that deploys all outbound messages that are being sent out via SMS and . With CONTACT outbound messages can automatically be shared on your social media platforms. CONTACT makes it easier for you to manage all your outbound customer communications in one place. CONTACT enables you to pull detailed reports on stats such as opened/delivered/read SMSes and s. Interactions that take place in CONTACT are automatically recorded in CONSTRUCT to build intelligence.

10 3.5 CONGRATS CONGRATS is your prizes and rewards interaction tool the goodie bag; the judge and jury checking that rules have been adhered to and doling out the rewards. CONGRATS is accessed from the COMMENCE dashboard. CONGRATS is the engine that manages your competition prizes and campaign rewards, in context of your campaign mechanics and winner selection criteria. CONGRATS qualifies entries against campaign mechanics requirements, including keywords and unique codes. CONGRATS manages your prize pool, including airtime, prepaid electricity, e-vouchers, cash, experiences and tangible goods. CONGRATS allows you to manage, qualify and select winners then dispense prizes to these winners using the 'Random Winner' selection tool. CONGRATS dispenses prizes according to your stipulated criteria, be it instant wins, milestone prizes or grand prize winners. CONGRATS automatically provides full audit trails in compliance with CPA regulations. Interactions that take place in CONGRATS are automatically recorded in CONSTRUCT to build intelligence.

11 3.6 CONSULT CONSULT is the gateway to the add-on services that enhance your campaigns the extra pair of hands when you need them; the additional resource; the invisible member of your marketing team. Strategy and Consulting Draw on our experience to create, manage and execute creative concepts Prize Sourcing and Fulfilment Tantalise your consumers with relevant prizes. Let us recommend and source the right prizes for you. We ll also take care of the logistics of getting prizes to winners. Packages and Experiences Wow your audience with Money Can t Buy and Once in a Lifetime packages that suit any budget. TV and Video Production Drive your campaign with dynamic content in a variety of formats. Public Relations Get a tailored publicity framework based on your requirements and a guaranteed ROI of 1:5.

12 4. HOW TO USE COLONY

13 5. WHY CHOOSE COLONY? INTERACTION INTELLIGENCE ROI ## ## ## CROSS PLATFORM Multiple methods of interaction i.e. SMS, USSD, MMS, QR Codes, Twitter, Facebook, Web Hooks MARKET INSIGHTS Intelligent data mining and intelligence both passive and active TARGETED CAMPAIGNS Reduce wastage by targeting campaigns and advertising SAVE! No campaign set-up fees! No management fees! No prize fulfilment fees for electronic prizes, ie cash, airtime, e-vouchers VALUE! Segmentation! 1-to-1 Marketing! Media Monitoring! Sentiment measures APPLICATIONS! Consumer promotions! Internal communications! Research! Rewards and loyalty