Management. Support HR

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1 Brugerrejsen

2 Product development Marketing Sales Support HR Service IT Financial Management

3 Før Under Efter a b Planlægning Køreplan Købe billet: Orange eller 1...? Pladsbillet: Familie eller stille? Transport til banegård Finde oversigt Finde perron Finde tog Finde vogn Finde sæde... etc. Noget at spise? Noget at drikke? Internet? Toilet? Noget at læse i? Kan man ringe?... etc. Hvor skal jeg af? Hvordan kommer jeg videre? Hvordan kommer jeg tilbage? Forsinkelser?... etc.

4

5 Design Thinking

6 Hvorfor design?

7 We cannot solve our problems with the same tools we used when we created them Albert Einstein

8 Mentale modeller Design + +

9 Mentale modeller Fantastisk! Indbygget printer! Jeg kan arbejde off-line! Og den behøver ikke strøm! Vi betragter ikke ting som de er, men som vi er. Richard Seymore

10 Hvorfor design? Hvordan adskiller design sig fra andre faglige måder at tilgå problemløsninger? Design har ikke noget genstandsfelt Design arbejder med åbne, inddragende processer Design arbejder tværfagligt Design tager udgangspunkt i mennesket Design arbejder med kvalitative undersøgelser Design arbejder forslagsstillende (fremtidsrettet) Design arbejder med visuelle værktøjer Design arbejder med æstetik som værdi Designprocessen anderkender intuition

11 Design processen

12 Design processen

13 Design processen Discover Definere Problemer/Muligheder Inspirere til nytænkning Design Idéudvikle Formuler løsninger Deploy Implementere løsninger

14 Design processen Discover Observation, Shadowing, Interviews, Personas, Cultural Probes, Mystery Shopping, Visualisering, Mind Mapping, etc. Design Brainstorming (Sudoku), Co-Creation, Skitsering, Customer Journey, Service Scenarios, etc. Deploy Prototyper, Service Plueprint, Service Rollespil(træning), Storyboards

15 Design processen er ikke lineær Deploy Implementere løsninger Discover Definere Problemer/ Muligheder Design Idéudvikle Formuler løsninger

16 Design processen er iterativ INPUT OUTPUT beslutning DIVERGENT KONVERGENT Åbne op Idégenerere Fordomsfrit Følelser og Fantasi Kvantitet Snævre ind Konceptudvikle Evaluer/ Vurder/Kritisk Fakta og Viden Kvalitet

17 Design processen

18 Hvem kan designe? Alle som angiver (planer for) handlinger der kan forandre eksisterende situationer til bedre situationer, (er) designere. Herbert Simon

19 Hvem kan designe? "Anyone who has never made a mistake has never tried anything new. Albert Einstein

20 Hvem kan designe?

21 Problem?

22 Tilgang til løsning?

23 5 x Why Eric Ries

24 Problem?

25 Problem?

26 Løsning

27

28 Design Thinking? Hvilken opgave løser en milkshake?

29 Problem? Design Thinking!

30 Metodeeksempler

31 Discover: Shadowing

32

33 Design: Idé Sudoku

34 Design: Idé Sudoku eksempel

35 Design: Idé Sudoku eksempel

36 Deploy: Prototyping

37 Deploy: Prototyping eksempel

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