Business development. Linnea Jacobsen. 1. semester 2014

Transcription

1 Business development Linnea Jacobsen 1. semester 2014

2 v Business Models v Business Model Canvas v Groupwork

3 Literature

4 Alexander Osterwalder & Yves Pigneur: Business Model Generation: s Online version: :// businessmodelgeneration_preview.pdf Business Model Canvas (Dansk): or Business Model Canvas (English):

5 What is a business model?

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9 Business Model Canvas

10 BUSINESS MODEL GENERATION: Business model generation, Alexander Osterwalder & Yves Pigneur v=qj_p5rwqwfs&list=pl54903df9299f5f95&index=11&feature=plpp_video v=8pzh7ywjucu&list=pl54903df9299f5f95&index=12&feature=plpp_video

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23 APPLE

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26 GOOGLE

27 BMG as process tool

28 DOUBLE FINE

29 BMG for presentations

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34 In this exercise you work in your project groups and use the dance genre that you have been given (tango, jitterbug, salsa, waltz, folkedans, bollywood, quickstep, disco, linedance or flamenco). Discover and interpret: Start by researching 2-3 dacing homepages with the same dance you are working with (Zumba, Salsa, Jitterbug, Quickstep, Bellydance, Bollywood). What is their business model (customer segments, customer relation, value propositions, communication channels, partners and revenue streams)? What part of their business model do you think work/ don t work? Find inspiration for your businessmodel for your own dancing school. Ideate and experiment: Make a business model for your dancing school (version 1). Think creatively and wild in this first version. Be better than your competitors! Later you can do a reality check and make a second version. Use Business Model canvas: or

35 IDEO Design Thinking model

36 IDEO Design Thinking model

37 Dansk version / Danish version

38 Forretningsudvikling Linnea Jacobsen 1. semester 2014

39 v Business Models v Business Model Canvas v Gruppearbejde

40 Litteratur

41 Alexander Osterwalder & Yves Pigneur: Business Model Generation kapitel 1 Engelsk online version: businessmodelgeneration_preview.pdf Business Model Canvas (Dansk): or Business Model Canvas (English):

42 Hvad er en forretningsmodel?

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46 Business Model Canvas

47 BUSINESS MODEL GENERATION: Business model generation, Alexander Osterwalder & Yves Pigneur v=qj_p5rwqwfs&list=pl54903df9299f5f95&index=11&feature=plpp_video v=8pzh7ywjucu&list=pl54903df9299f5f95&index=12&feature=plpp_video

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61 APPLE

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64 GOOGLE

65 BMG som procesværktøj

66 DOUBLE FINE

67 BMG til præsentationer

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72 I skal arbejde i jeres projektgrupper og med den dans I har fået tildelt (tango, jitterbug, salsa, vals, folkedans, bollywood, quickstep, disko, linedance eller flamingo) Discover og interpretation: Start med at researche: Find 2-3 dansehjemmesider inden for den dansegenre i har fået tildelt. Hvad er deres forretningsmodel (målgruppe/kunder, produkt/værdi, kunderelation, kommunikationskanaler, partnere og indtægtsmuligheder)? Hvad synes I fungerer og hvad fungerer ikke? Hvad kan I lade jer inspirere af til jeres egen danseskole? Ideation og experimentation: Lav jeres egen forretningsmodel til jeres danseskole (version 1) som en brainstorm. I må gerne tænke vildt og kreativt, så I kan lave noget der er bedre end jeres konkurrenter. Senere kan I altid justerer ind og lave et reality check (version 2). Brug Business Model Canvas: eller

73 IDEO Design Thinking model

74 IDEO Design Thinking model