F-Series. Authorized Reseller Program Q October - December

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1 Authorized Reseller Program Q October - December

2 Welcome Statement Thank you for your interest in selling Epson SureColor F-Series printers. The authorization criteria in this document, and the attached application, will help us in determining your ability to sell and support this exciting product line. Upon receipt of your application, the Epson Professional Imaging Regional Manager for your territory will contact you with the disposition of your application. Epson reserves the right to approve or disapprove any application in its discretion. As an Epson Authorized Reseller, or a Reseller applying for SureColor F-Series authorization, it is important you understand the criteria for receiving and maintaining Epson authorization. This document explains Epson s requirements currently in effect. Epson reserves the right to change its ProFocus F-Series Authorization Program, and its authorization criteria when needed, and the right to terminate our program at any time. Authorization depends generally on the Reseller s resources, market penetration, technical skill and support level, as well as Epson s need for efficient territory coverage and product availability. Epson s overall aim is to ensure that end-users of its sophisticated Professional Imaging Products receive the best in support, and that our products remain competitive in the marketplace. By signing and submitting this Reseller Application Form, your company certifies that the information in the application is true and agrees to the terms and conditions for being an Authorized ProFocus F-Series Reseller. Sincerely, The Professional Imaging Sales Team 2

3 Authorized Reseller Program Introduction Welcome to the ProFocus F-Series Authorized Reseller Program for the Epson SureColor F-Series product line. As part of this program, we are offering a number of opportunities to dramatically improve your sales and profitability when selling Epson SureColor F-Series printers, inks, and options. These opportunities include a hardware demonstration unit program, trade show product support, end-user lead generation programs, and more. What s New Here are some of the new elements of this Authorized Reseller Program. Please read this entire document for all the features, terms and conditions of the program: 1. This program is separate from any existing ProFocus Authorized Reseller Program. 2. All first-time customer and printer model installations must be performed by the Authorized Reseller. 3. The customer will rate the quality of any printer installation using the supplied Epson Printer Installation Form. Based upon this information, Epson may provide additional incentives to Authorized Resellers. 4. In order to receive your back-end printer rebate(s), printer installation form(s), with customer signature, are required to be sent back to Epson. 5. To reinforce your value-add as an Epson Authorized Reseller, each sales region is required to purchase a working demo printer. 6. Printer rebate claims must be made within 15 days after the end of the quarter. 7. Printer installation form(s) must be submitted 30 days after the end of the quarter. 8. Resellers in the program may not promote or sell third-party inks to customers of the F-Series or of any other Epson SureColor or SureLab printer (S-Series, D-Series or T-Series). This includes third-party brands of new or refilled cartridges, inks and bulk ink systems. Please Understand the Following: All Epson SureColor F-Series printers and inks are subject to an Epson UMRP (Unilateral Minimum Resale Price) Policy. This is a pricing policy unilaterally implemented by Epson, without any agreement sought or accepted from resellers. If you are accepted as reseller in this program you will be provided with the policy documents. Epson SureColor F-Series back-end payouts are granted strictly for sales made by resellers directly to end-user customers (customers who use and operate the printer and purchase consumables for use on that printer), in the reseller s country (US or Canada). Resale of printers or consumables by any reseller to another reseller of any type (product distribution), or sold outside of their country for any reason, is excluded from payout and is grounds for removal of the reseller from the program itself. See claim forms and guidelines for further details. Only Epson Authorized F-Series Resellers are eligible to participate in payouts. 3

4 Authorized Reseller Program Printer Back-End Payouts The ProFocus F-Series Hardware Rebate Program is a three-tier payout program, consisting of Premier, Premier Plus, and Premier Elite levels. This quarterly back-end payout offers significant profit margin enhancements to those resellers who achieve specific unit sales thresholds on the Epson SureColor F-Series printers. The requirements for meeting each ProFocus threshold and the back-end payout per printer are shown below. Epson SureColor F $8,495 MSRP (Rebate Based on Quarterly Sell-Thru) ProFocus Level Units Sold per Quarter Back-End Payout Back-End Margin Total Margin Total Dollars No ProFocus 1-2 $0 0% 25% $2,124 Premier 3-4 $170 2% 27% $2,294 Premier Plus 5-7 $255 3% 28% $2,379 Premier Elite 8 + $425 5% 30% $2,549 Epson SureColor F7070 / F $19,995 MSRP (Rebate Based on Quarterly Sell-Thru) ProFocus Level Units Sold per Quarter Back-End Payout Back-End Margin Total Margin Total Dollars No ProFocus 0-1 $0 0% 25% $4,999 Premier 2-3 $400 2% 27% $5,399 Premier Plus 4-6 $600 3% 28% $5,599 Premier Elite 7+ $1,000 5% 30% $5,999 Important - Please Note: Your ProFocus threshold level is based upon the number of printer model units sold per quarter. Each printer model has its own attainment level and does not count towards attainment for a different model. Total Margin and Dollars shown above are based upon selling the printers at their respective MSRP values. The reseller has the responsibility to claim hardware credit for sales in each quarter. All hardware claims and installation forms must be submitted online at 4

5 Consumable Back-End Payouts The ProFocus F-Series Consumable Rebate Program is designed to reward those resellers who succesfully sell the entire Epson solution and display superior attachment rates for media. Please review the formula and example below as well as the following page for eligible Epson Professional Ink/Media skus. Epson SureColor F - Series Media/Ink Ratio Rebate (Rebate Based on Quarterly Buy-In of Eligible Consumables) Quarterley Ratio Level % Payout - Total Consumables Example Range 20%* % 2% Rebate Media Purchases ($4,000) / Ink Purchases ($20,000) = % Ratio Range 30% % 3% Rebate ($4,000/$20,000 = 20% payout level) Range 40% % 4% Rebate $24,000 x 2% = $480 additional rebate (paid on both media & ink) Range 50% + 5% Rebate *mimimum ratio for payout Rebate Eligible Consumables (Ink and Media) Ink Part Number T T T T Description Black ink Cyan ink Magenta ink Yellow ink Media Part Number Description S DS Transfer - Multi-Purpose 17 x 300 S DS Transfer - Multi-Purpose 24 x 300 S DS Transfer - Multi-Purpose 44 x 300 S DS Transfer - Multi-Purpose 64 x 300 S DS Transfer - Adhesive Textile 17 x 350 S DS Transfer - Adhesive Textile 24 x 350 S DS Transfer - Adhesive Textile 44 x 350 S DS Transfer - Adhesive Textile 64 x 350 S DS Transfer - Production 17 x 500 S DS Transfer - Production 24 x 500 S DS Transfer - Production 42 x 500 S DS Transfer - Production 64 x 575 5

6 Authorized Reseller Program Customer Lead Referral Program Epson has world-class marketing communication programs to create end-user demand for our products. Epson develops leads for potential end-user sales from a number of sources. Under this program, qualifying resellers will have these leads referred to them for potential sales follow-up. Customer Leads are Developed From: Telephone & Web Inquiries Trade Shows & Special Events Print Advertising Sales Referrals Public Relations Direct Mail & Leads that include requests for a product demonstration will be sent to resellers in the area who possess a demonstration unit of that printer model. So, please ensure you have a working demo unit. How Customer Leads are Processed by Epson All product inquiries received by Epson are immediately answered with fulfillment information sent by return mail. The lead is then forwarded to the appropriate Epson Professional Imaging sales person for tracking purposes, and to an appropriate reseller for follow-up and closure. In addition, Epson Authorized Resellers with demonstration equipment are listed on the web site. These individuals are given leads based on the state in which the customer resides who requests a reseller referral. Conditions for Accepting Leads You agree to use such leads solely for the purpose of promoting Epson products and for no other purpose, including but not limited to the promotion or direct marketing of your own products or the products of non-epson companies or services. Under no circumstances are you to disclose leads to third parties for any purpose. As a further condition of accepting leads, you agree to honor all do not contact requests; you agree that you will not contact for promotional purposes any person who requests not to be contacted. You also agree to forward all do not contact requests to Epson. Should you fail to comply with these requirements your authorization may be terminated. Further, you agree to indemnify or otherwise reimburse Epson for any and all costs, monetary penalties or other adverse results, including but not limited to the costs of complying with applicable data breach notification laws, or any other data or information privacy laws or regulations with respect to information provided to you through the Lead Referral Program. 6

7 Authorized Reseller Program End-User Printer Installation Program Epson believes that proper printer installation will increase customer satisfaction and reduce support issues. For that reason, all Epson Resellers are required to provide customer product installation for the Epson SureColor F-Series product line. Epson mandates that all first-time SureColor F-Series printer customers and additional new model purchases thereafter, must be installed by an Authorized Reseller. The reseller may charge for this service. For any second install(s) of the same model, the customer may waive the service for reseller installation if they choose. If a customer insists they will NOT purchase the product if forced to pay for installation, then the Authorized Reseller may allow the customer to waive the installation. Simply check the denied dealer install box on the Printer Installation Form before submitting. In order to best enforce this policy and provide the best overall experience to Epson customers, it is required that all Epson Authorized Resellers have the customer complete and sign a Printer Installation Form (available at and submit it within 30 days from the end of the quarter on the website. A reseller must provide a signed and completed installation form with each printer, even if the customer chose not to have the reseller complete the installation. On the installation form, the reseller must also be sure the customer has read and initialed the section titled, Important Purchase Terms. Rebate submissions that do NOT include a completed and signed installation form, will not be paid their back-end rebate for that printer. However, the unit sale will still count towards the ProFocus attainment level. 7

8 Dealer Demo and Trade Show Unit Program Epson considers the capability to demonstrate an Epson SureColor printer a fundamental requirement for success. Demo capability by a reseller branch is a requirement for any level attainment on the Hardware Cash Rewards Program. Each Authorized Professional Imaging Reseller is permitted to purchase Epson SureColor printers for approved trade shows direct from Epson at a significant discount. Demo/Trade Show units can be ordered from the seperate Dealer Demo/Trade Show Printer Program Form. Demo Part Number Product Description MSRP Demo Price SCF6070DEMO SCF7170DEMO Epson SureColor F6070 Demo Unit Epson SureColor F7170 Demo Unit $8,495 $5,495 $19,995 $12,997 Program Rules Demo Product Requirement The authorized reseller is required to maintain a demonstration unit in order to effectively demonstrate the printer and as needed produce print samples. Use and Sale of Demo / Trade Show Units Demo units are intended for customer demonstration and must he held for at least 60 days prior to being sold. In order to extend a full Epson 12 month warranty to the end-user customer, demo units must be sold within 6 months of purchase. Trade show units can be sold at the event, as long as the printer remains in the booth for the duration of the show. Any exception to these rules must be given in writing from Epson / Sales Operations. Maximum Demo / Trade Show Units Allowed Each reseller is allowed to purchase up to four (4) total units per year / per reseller location. In addition to using these as a standard showroom Demo Unit, Authorized Resellers can also purchase printers under this program for use within their Epson approved trade show booth. Demo Unit / Trade Show Purchase Process All demo / trade show units must be purchased directly from Epson America. To ensure your trade show unit arrives in time for an event, please ensure you order at least two-weeks prior to the event. Epson does not guarantee on-time delivery of these units, so plan ahead to take full advantage of this program. Epson can ship directly to your booth. 8

9 Demo Unit & Trade Show Order Form Contact Information All Fields Required Ship To Information Use Same Address Info. on Left Company Name Ship To Location (Company Name, Trade Show Name, Booth Number, etc.) Contact Name Contact Name Street Address Street Address City, State, ZIP City, State, ZIP Contact Phone Number Contact Phone Number Contact Fax Number Contact Cell Phone Number (Required for Trade Shows) Ordering Information Epson Ordering Code MSRP Demo Price Quantity Extended Price SCF6070DEMO $8,495 $5,495 SCF7170DEMO $19,995 $12,997 I m a reseller, so I don t need to pay sales tax. I m sending my tax exempt form in with this order. (if not already on file) SALES TAX (based on shipping address) Shipping Information* SCF6070DEMO Shipping & Handling - Business with Loading Dock Access $125 SCF6070DEMO Shipping & Handling - Residential or No Loading Dock Access $175 SCF7170DEMO Shipping & Handling - Business with Loading Dock Access $300 SCF7170DEMO Shipping & Handling - Residential or No Loading Dock Access $500 *Shipping and handling charges do not include shipping to Alaska or Hawaii Payment Method Credit Card Check Type of Credit Card: (Visa, MC, Discover, AMEX) Name on Credit Card: Credit Card Number: Expiration Date: Credit Card Signature: Date: PLACE MY ORDER NOW! To order, simply FAX this form to All orders are subject to approval by Epson. All sales are final, no exchanges or refunds. Product purchased under this program can be resold. Subject to availability, please allow 7 to 10 business days for delivery. Epson America, Inc. has the right to terminate or modify this program at any time. See program documents for more detail. Epson is authorized to bill any and all charges under this program to the credit card identified above. This authorization remains in effect until reseller provides written notice of revocation to Epson, in a matter that affords Epson a reasonable opportunity to act on the notice. 9

10 Printer Installation Form Page 1 of 2 Customer Install Location Information Printer Information Company Name Contact Name Street Address City, State, ZIP Printer Model(s) Installed: SCF6070PE SCF6070DEMO Printer Serial Number: SCF7070PE / SCF7170PE SCF7070DEMO / SCF7170DEMO Contact Phone Number Contact Address Additional Software Installed: Darkroom Adobe Photoshop Operating System Adobe Lightroom Photolynx Other: Installation Satisfaction Rating (CIRCLE ONE) (Unsatisfied) (Satisfied) Optional Comments: Customer Installation Information (SELECT ONE) I confirm that the above described printer was installed to my satisfaction and was functional at the time that the dealer or installer left my location including all hardware, accessories, software, or other necessary items. I confirm that I denied the dealer installation and take responsibility for all installation processes, setup, unpacking, and software installation. Confirmation does not affect in any way the terms and conditions of the standard Epson Limited Warranty or, if purchased, the extended service agreement. Completing and signing this form only indicates the circumstances of installation. Customer Signature Date Important Purchase Terms (INITIAL) By initialing here I acknowledge the following purchase terms for the F-Series printer: To help ensure reliable performance and high image quality, each F-Series printer is designed for use exclusively with Epson cartridges and inks. They will not function with other brands of new or refilled cartridges, or other brands of ink or bulk ink systems. The printer comes with a 90-day limited on-site warranty, extendable to one year if the user registers the printer with Epson. Registration also enrolls the printer in Epson s loyalty program, where points can be accumulated based on purchase of genuine Epson inks, and redeemed against future purchases of Epson products and services. Under the printer warranty, service coverage for the printhead and ink delivery system is lost if the user uses any non-epson cartridges or inks that may become available. For any registered printer, the user may purchase an extended on-site service contract at a favorable price, plus use loyalty points against the purchase. Coverage is for one year or two service calls, whichever occurs first. A one-year contract is $2,699 (64 F-Series printer) or $1,799 (44 F-Series printer). Up to two extended contracts may be purchased, for a maximum total coverage period (including the warranty period) of three years. As under the warranty, extended service coverage for the printhead and ink delivery system is lost if the user uses any non-epson inks. Epson offers fee-based parts and labor service for problems not covered under warranty or extended service. Please be aware that the fee for a print head replacement may greatly exceed the cost of an extended service contract. To ensure availability of replacement printheads for our loyal F-Series users, Epson will not make heads available to parts distributors or servicers generally. 10

11 Printer Installation Form Page 2 of 2 Epson Authorized Dealer Information Reseller Company Name Installer Contact Name Installer Contact Phone Number Installation Date Invoice Date Claim ID Note to Epson Authorized Reseller: Once this form is completed and signed by the customer, please fax this form to (312) OR to submit proof of installation electronically please go to You must have scanned in the image of this installation form and you must include your invoice date on the scanned document. (File must be less than 4MB in size and in the format of.jpg,.pdf,.tif, or.bmp files only). Failure to submit this form to Epson could affect your Epson Profocus Program status. You must submit this form within 30 days of the end of the quarter in which the printer was installed. For Epson America, Inc. Internal Use Accepted by Service: Accepted by Sales: Date Received: 11

12 Authorized Reseller Program Program Terms & Conditions Who Can Participate Only Authorized F-Series Resellers are eligible to participate in this Reseller Program Epson reserves the right to change or terminate all or any part of this Program General Terms & Conditions Program changes that apply will be communicated before the start of each quarter. The Program operates on a quarterly calendar basis - Q1: January to March, Q2: April to June, Q3: July to September, Q4: October to December. Measurement of performance and payment of rewards against sales will occur formally in the first full quarter of sales. Resellers may be accepted into the Program at any time during the quarter; credit for the balance of the sign-up quarter will be at the promised performance level, even if the unit run rate is not reached. True measurement and appropriate rewards against the commitment starts in the next quarter. In order to receive back-end payments, you must, on a quarterly basis, maintain your agreed upon volume commitment and demo unit obligation. Should your unit volume drop below the minimum in your category, you will either be dropped to the lower level back-end rebate or become ineligible according to the rules of the Program. Reseller must participate in the Demonstration Unit Program during that quarter in order to be eligible for rebates during that quarter. Resellers may NOT advertise or sell F-Series products on third party websites (such as Amazon, Craig s List, ebay, or buy.com) Program is based on product availability. Resellers may not promote or sell third-party inks to customers of the F-Series or of any other Epson SureColor or SureLab printer (S-Series, D-Series or T-Series). This includes third-party brands of new or refilled cartridges, inks and bulk ink systems. Claim Submission The reseller has the responsibility to claim hardware credit for sales in each quarter. All hardware claims must be submitted online at Claims must be made quarterly and must be received within 15 days of the end of the quarter in order to be paid. Those received after the 15 day grace period at the end of a quarter will not be honored. Sales must be invoiced between the first and last day of the eligible quarter. Claims submitted for previous quarter s sales will not be processed. The model serial number must be included with each claim. Claims submitted without serial numbers will not be processed. A completed Printer Installation Form must accompany each claimed unit. Claims without an attached form will not be paid. Epson will issue reward checks to resellers approximately days after the claim deadline (approximately days after the quarter closes). Epson will calculate the quarterly Consumable Rebate based upon actual purchases of eligible ink and media. Epson is not responsible for lost or misdirected claims. Fraudulent claims could result in forfeit of ProFocus rebates and termination of your authorization. Epson reserves the right to substantiate customer information and serial numbers. Eligible Products & Sales Epson SureColor F-Series back-end payouts are granted strictly for sales made by resellers directly to enduser customers (customers who use and operate the printer and purchase consumables for use on that printer), in the reseller s country (US or Canada). Resale of printers or consumables by any reseller to another reseller of any type (product distribution), or sold outside of their country for any reason, is excluded from payout and is grounds for removal of the reseller from the program itself. ProFocus threshold levels are based upon the number of printer model units sold per quarter. Each printer model has its own attainment level and does not count towards attainment for a different model. 12

13 Reseller Application Form YOUR COMPANY (If multiple locations, list headquarter information and list branch info on location page.) Reseller Legal Name DBA Name Street Address Suite City State Zip Primary Contact Title Phone Number Fax Number Address Contact for Sales Leads (very important) Title Phone Number Fax Number Address Federal Tax I.D.# (W-9 form) Which markets do you sell into? (check all that apply) Fabric (Roll-to-Roll) Printing Apparel Manufacturing Screen Printing Embroidery Novelty Printing Signage Photography / Fine Art I m authorized to sell the following Digital Printing Systems (check all that apply) Epson Mimaki Mutoh Roland Seiko Instruments Canon Hewlett Packard Other What Application Software or RIP brands do you sell and support? (check all that apply) Wasatch Caldera ErgoSoft Onyx EFI PhotoPrint Other 13

14 Reseller Application Form YOUR COMPANY (Continued...) What services do you provide to your customers? (check all that apply) Hardware & Software Service & Support Supplies Sales Color Management Services Consulting Services On-Site Product Training / Installation How do you sell and market your products or services? (check all that apply) Use Customer Database Print Advertising Catalog Internal Telesales Direct Mail Seminars Trade Shows & Events Field Sales Visits Newsletters Showroom & Demos Social Media (ie. YouTube Channel) On-line Forums What type(s) of Heat Transfer Press do you sell? (Check all that apply) Flat Bed Rotary (calendar) Brand(s) Size: 15 x x x 44 Large Format 24 x Number of sales representatives in your company? How many years in business? Inside Field How many locations? How many sales representatives would sell EPSON products? Have you sold EPSON products previously? Inside Field If yes, what products? Total revenue the last 12 months $ ANTICIPATED QUARTERLY SALES FOR EPSON PRODUCTS (in printer units) 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter (Jan/Feb/Mar) (Apr/May/June) (Jul/Aug/Sep) (Oct/Nov/Dec) SCF6070PE (44 ) SCF7070PE (64 ) 14

15 Reseller Application Form YOUR ANTICIPATED PROFOCUS LEVELS (your best guess) Epson SureColor F-Series Printers Premier Level Premier Plus Level Premier Elite Level AUTHORIZATION BY YOUR COMPANY Authorized Signature Print Name Title Date By signing and submitting this Reseller Application Form, your company (1) certifies the information is true, and (2) agrees to all the terms and conditions for being an Authorized ProFocus F-Series Reseller. Please use the attached form(s) to list the geographic regions/cities you intend to actively sell to, and a list of your branch offices that will support these regions/cities (See attached form). PLEASE RETURN THIS APPLICATION TO EPSON AT: Epson America, Inc. Attn: MS 4-10, Epson F-Series 3840 Kilroy Airport Way Long Beach, CA OR Faxed to: INTERNAL EPSON USE ONLY Application Received Date Reviewed and Approved by Date Sales Rep. Assigned No. Assigned 15

16 Reseller Application Form STORE LOCATIONS (Please copy this page as needed for additional locations.) Reseller Legal Name DBA Name Street Address Suite City State Zip Primary Contact Title Phone Number Fax Number Address Contact for Sales Leads (very important) Title Phone Number Fax Number Address Federal Tax I.D.# (W-9 form) Number of Sales Reps Names of Sales Representatives ADDITIONAL STORE LOCATIONS Reseller Legal Name Street Address DBA Name Suite City State Zip Primary Contact Title Phone Number Fax Number Address Contact for Sales Leads (very important) Title Phone Number Fax Number Address Federal Tax I.D.# (W-9 form) Number of Sales Reps Names of Sales Representatives 16