Deliverability Best Practices by Tamara Gielen
|
|
- Elijah Wilkins
- 8 years ago
- Views:
Transcription
1 Deliverability Best Practices by Tamara Gielen
2 Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
3 Some of the brands I ve worked with: 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com
4 Some facts
5 5
6 6
7 7
8 Over 90% of all traffic is spam ISPs are focused on keeping their users happy by blocking messages their users don t want They can t do this manually! 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com 8
9 Factors that influence deliverability
10 Typical ISP process 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
11 Behavioral factors in deliverability Content Words Bad html code Low text-to-image ratio Not sending in MIME blog.wordtothewise.com/ 2010/09/content-basedfiltering/ Poor database hygiene Hard bounces & unsubscribes are not removed Old lists Too many spam complaints Bad opt-in practices Irrelevant messages Too high frequency Bad sender/domain reputation 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 11
12 Technical factors in deliverability IP address or domain is blacklisted Bad server configuration Sending speed, throttling, mx connections No SPF & Sender ID record DKIM & DomainKeys are not implemented 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 12
13
14 What s new?
15 Gmail introduces Priority Inbox 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
16 Hotmail sorts your inbox as well 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
17 Hotmail helps you get rid of unwanted in bulk 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
18 Microsoft will determine inbox delivery based on According to Return Path, Microsoft will soon start using engagement metrics to determine whether it delivers a message into your inbox or junk folder on an individual basis: Message read, then deleted Message deleted without reading Message answered Frequency of receiving and reading messages from a certain sender 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com
19 Common myths about deliverability
20 v
21
22 Identifying deliverability issues
23 Delivery Rate Inbox Delivery Rate
24 Source of most deliverability issues User complaints Unknown users Spam trap addresses Sending infrastructure Sending consistency (volume & frequency) Content and headers 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 24
25 How to identify a deliverability issue? Signs of trouble Falling open & click rates (overall + per ISP) Spikes in bounce rates (overall + per ISP) Monitor delivery logs Sign up to feedback loops Set up dedicated accounts at major ISPs Yahoo!, AOL, Gmail, and Hotmail and add those accounts to every mailing 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com 25
26 How to solve deliverability issues? Improve opt-in/opt-out practices Improve list hygiene Improve contact strategy Improve infrastructure / ESP Improve reputation Improve authentication Do this BEFORE you contact the ISP! 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com 26
27 Some great resources
28 Reputation Monitoring Sites Source: blog.wordtothewise.com Sender Score Sender Base AOL reputation Reports the reputation of IPs as determined by AOL. RoadRunner blocks Reports if a particular IP address is currently being blocked from sending mail to Road Runner. Spamhaus blocks Reports if an IP is currently listed on any of the Spamhaus lists. Sendmail Reputation ip_reputation/ Reports reputation of an IP address as measured by Sendmail. Trusted Source Commtouch Barracuda Central SNDS Will show IP addresses that are currently blocked by Microsoft Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com
29 resources.mailchimp.com/ guides 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed
30 Blog by deliverability experts Laura & Steve Atkins
31 Blog by deliverability expert Al Iverson
32 Some great advice and tutorials from a bunch of well-know deliverability experts
33 I read so you don t have to - a selection of the best marketing articles on the web
34 More than members, lively discussion board, regular webinars, lots of resources
35 Learn more about deliverability If your s don t make it to the inbox, you can test and optimize all you want, it won t matter Request a copy of this deliverability white paper: Tamara Gielen BVBA all rights reserved duplication is not allowed tamara@tamaragielen.com
36 Questions? Tamara Gielen Marketing Consultant, Speaker & Trainer
An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationBlackbaud Communication Services Overview of Email Delivery and FAQs
Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers
More information6-Part Lunch Learning Series
Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad
More informatione-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More informationEmail Reputation Metrics Troubleshooter. Share it!
Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More informationHow To Ensure Your Email Is Delivered
Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informationA White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107
A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More informationemail deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
More informationEmail Best Practices 101
Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationFundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationReputation Monitor User Guide
August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationDMA Deliverability White Paper Review WHITE PAPER
DMA Deliverability White Paper Review WHITE PAPER Table of Contents About This Document... 2 Executive Summary... 3 Major Factors that Impact on Deliverability... 5 Ten Steps to Improved Deliverability...
More informationWHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application
WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the
More informationThe Grande Guide To Email Deliverability and Privacy
The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu
More informationWhat does it actually mean to warm up an IP address?
page1 The IP Warm-up Process Explained Whether you are new to the email game or an accomplished mailer, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve
More informationUnder the skin of email deliverability March 2011
Under the skin of email deliverability March 2011 Published: February 2011 // Written by: Stephen White (Account Director) Contents About this document Executive summary Steps to improve deliverability
More informationImprove Email Deliverability with a Dedicated IP
WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationCommuniGator. Avoiding spam filters
CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their
More informationYou ve got. Best practices for email deliverability. Microsoft Dynamics Marketing
You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms
More informationUnderstanding & Improving. Email Deliverability
Understanding & Improving Email Deliverability Table of Contents What is Email Deliverability? 3 The Importance of Email Deliverability 4 The 4 Stages of Email Deliverability 4 1. Network Level 5 2. Server
More informationMigration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction It seems like it should be so simple to migrate from one email service provider (ESP) to another. Good
More informationBulk Email Deliverability Report South Africa 2011
Bulk Email Deliverability Report South Africa 2011 7 December 2010 Bulk Email Deliverability: Executive Summary Last year in South Africa 500 million Rand was spent on email and digital direct marketing
More information5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
More informationMarketer s Field Guide to Gmail, Outlook.com, and Yahoo!
Marketer s Field Guide to Gmail,, and Yahoo! Thanks to better ways to filter and block spam, inboxes are nearly free of unwanted mail, but not without a price. According to past Return Path studies, permissioned
More informationHow to make sure you receive all emails from the University of Edinburgh
How to make sure you receive all emails from the University of Edinburgh To ensure that any email from The University of Edinburgh - or any address you choose - is not automatically sent to your junk or
More informationHow To Send. Zillions A DAY. (And Keep Customers Happy and Engaged) by Mike Hillyer, Senior Director of Global Solution Consulting
How To Send Zillions OF EMAILS A DAY (And Keep Customers Happy and Engaged) by Mike Hillyer, Senior Director of Global Solution Consulting How Much Email Does Your Company Send? A hundred a day? A thousand
More informationTop Tactics to Improve Email Relevancy and Deliverability. Sponsored by
Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research
More informationContent Filters A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Content Filters A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER CONTENT FILTERS 2 Introduction Content- based filters are a key method for many ISPs and corporations to filter incoming email..
More informationMailrelay The best email marketing solution for your needs
Mailrelay The best email marketing solution for your needs The e-mail marketing has become one of the best techniques to reduce costs on the internet. This type of marketing has established itself as the
More informationEmail Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst
: Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...
More informationEmail Delivery Simplified White Paper
Email Delivery Simplified White Paper April 28, 2005 Prepared by StrongMail Systems, Inc. 1300 Island Drive, Suite 200 Redwood Shores, CA 94065 t. (650) 421-4200 f. (650) 421-4201 info@strongmailsystems.com
More informationEmail Marketing 201. How a SPAM Filter Works. Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125
Email Marketing 201 How a SPAM Filter Works Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Mark Feldman NetProspexVP Marketing mfeldman@netprospex.com (781) 290-5714 www.twitter.com/pinpointe
More informationEmail. Best Practices 101. Proven Tactics for Boosting Deliverability and Engagement. by Kate Nowrouzi, Director of Product Policy, Message Systems
Messaging Masters Series Email Best Practices 101 Proven Tactics for Boosting Deliverability and Engagement by Kate Nowrouzi, Director of Product Policy, Message Systems Email Best Practices 101 Boosting
More informationEnterprise Email Marketing: The 8 Essential Success Factors
Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing
More informationEMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT
PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription
More informationMastering Your Email Reputation: Seven Strategies for Improving Deliverability
WHITE PAPER August 2008 Best Practices in Email Marketing Mastering Your Email Reputation: Seven Strategies for Improving Deliverability Effective tips and best practices for safeguarding your email sender
More informationEloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue.
Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More information8/4/2015 Sphere 9.4.6 Sphere Email US
Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
More informationEmail Marketing Workshop
Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation
More informationWHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan
THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing
More information10 Ways to Improve B2B Email Deliverability:
From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how
More informationDMA s E-Mail Authentication Requirement: FAQs and Best Practices
DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s Board of Directors approved a new guideline for ethical marketing practices in October 2005, with the new member requirement going
More informationAnchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
More informationDeliverability Debunked: A Do s and Don ts Guide
Deliverability Debunked: A Do s and Don ts Guide According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of intended receivers. As such, the deliverability
More informationInbox Monitor User Guide
September 15, 2015 Return Path, Inc. Table of Contents What is Inbox Monitor?... 3 How Does Inbox Monitor Work... 4 Seed Data... 4 Subscriber Data... 4 Getting Started with the Seed List... 5 How to Import
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationImprove Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationThe Anatomy of Email Delivery
The Anatomy of Email Delivery Bill Pease, Chief Scientist Convio Outline Email Delivery Overview What is email deliverability? How does it vary across ISPs? Who is responsible for email delivery? What
More informationEmail Marketing Do s and Don ts A Sprint Mail Whitepaper
Email Marketing Do s and Don ts A Sprint Mail Whitepaper Table of Contents: Part One Email Marketing Dos and Don ts The Right Way of Email Marketing The Wrong Way of Email Marketing Outlook s limitations
More informationHow to Add HealthCentral to Your Safe Senders List
How to Add HealthCentral to Your Safe Senders List Due to the growing problem of unsolicited and unwanted commercial emails, many web mail services and email applications have taken measures to automatically
More informationAdding ECA Marketing to your safe-senders list
Adding ECA Marketing to your safe-senders list If your email provider is not listed below or your email is managed by your company you will need to contact your system administrator. If you have updates
More informationA quick guide to... Permission: Single or Double Opt-in?
A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of
More informationHow To Make Sure You Receive New Penn Emails
3 rd PARTY ORIG I N ATIONS How To Make Sure You Receive New Penn Emails Why Do New Penn Emails Not Reach My Inbox? Depending on the email system you use to check email and the spam filter software it s
More informationTable of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...
Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...
More informationEmailing from The E2 Shop System EMail address Server Name Server Port, Encryption Protocol, Encryption Type, SMTP User ID SMTP Password
Emailing from The E2 Shop System With recent releases of E2SS (at least 7.2.7.23), we will be allowing two protocols for EMail delivery. A new protocol for EMail delivery Simple Mail Transfer Protocol
More informationE-mail Marketing Best Practices
Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time By Angela McKay E mail Marketing Consultant, Lasso Data Systems Inc. Published: September 2008 Copyright
More informationData is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
More informationa white paper Email Deliverability The Informz Way
a white paper Email Deliverability The Informz Way Table of Contents Introduction... 1 The Basics of Email Deliverability... 2-5 Trends in Deliverability... 6-7 Tips to Improve Deliverability... 8-9 Conclusion...
More informationDeliverability 101. #amplify15. 2015 International Business Machines Corporation
Deliverability 101 Jeff Dellapina Deliverability and Provisioning Manager Please Note: IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at
More informationWhy should I get someone else to send my email campaign when my CRM/IT Team/web host/can do it?
Why should I get someone else to send my email campaign when my CRM/IT Team/web host/can do it? The most important reason to outsource the delivery of your email campaign is often not what people consider
More informationHow to Stop Spam Emails and Bounces
Managing Your Email Reputation For most companies and organizations, email is the most important means of business communication. The value of email today, however, has been compromised by the rampant
More informationThe Essential Email Marketing Glossary
By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in
More informationDST EMAIL. Product FAQs. Thank you for using our products. DST UK www.dstsystems.co.uk
EFFECTIVE PERSONALISED PRINT AND E-COMMUNICATION SOLUTIONS DESIGNED WITH YOU IN MIND DSTSYSTEMS.CO.UK DST EMAIL Product FAQs version 01 Thank you for using our products. DST UK www.dstsystems.co.uk DST
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationThe Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact
Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing
More informationImproving Communication With DNSBLs. Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013
Improving Communication With DNSBLs Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013 Overview What s the problem? What to do. What not to do. What s the problem? The Problem
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationHow To Filter Email From A Spam Filter
Spam Filtering A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Spam filtering is a catch- all term that describes the steps that happen to an email between a sender and a receiver
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More informationReporting - Bounce rates
Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message
More informationThe Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery
The Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery Recent surveys leave little doubt: email deliverability remains the most serious challenge for marketers. According to research by
More informationSMTPSWITCH MAILER V6 FEATURES
SMTPSWITCH MAILER V6 FEATURES 22 Powerful Features Packed in a Single Email Marketing/Bulk Mailing Program! Easy and Advanced WYSIWYG/HTML Editing SMTPSwitch Mailer has a powerful built-in WYSIWYG editor
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More informationHow to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
More informationeprism Email Security Appliance 6.0 Intercept Anti-Spam Quick Start Guide
eprism Email Security Appliance 6.0 Intercept Anti-Spam Quick Start Guide This guide is designed to help the administrator configure the eprism Intercept Anti-Spam engine to provide a strong spam protection
More informationBEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results
BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other
More informationDIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX
DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best
More informationOverview An Evolution. Improving Trust, Confidence & Safety working together to fight the e-mail beast. Microsoft's online safety strategy
Overview An Evolution Improving Trust, Confidence & Safety working together to fight the e-mail beast Holistic strategy Prescriptive guidance and user education, collaboration & technology Evolution of
More informationHow to Whitelist Conroe748 Email
How to Whitelist Conroe748 Email Gmail, Outlook, AOL, Yahoo, Hotmail and Other Internet Service Providers Below is information on how to whitelist email messages from Conroe Lodge #748 with AOL, Yahoo,
More informationBest Practices in Email Marketing
Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com
More informationAmazon Simple Email Service. Developer Guide API Version 2010-12-01
Amazon Simple Email Service Developer Guide Amazon Simple Email Service: Developer Guide Copyright 2014 Amazon Web Services, Inc. and/or its affiliates. All rights reserved. The following are trademarks
More informationEmail Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I
Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals A Primer On Healthcare Email Marketing Part I Imagine you ve carefully crafted and designed a fantastic email marketing
More informationHow To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
More informationEmail DElivErability
Email Deliverability Email Deliverability White Paper How to Improve the Success of your Email RECIPIENTS, SPAM FILTERS, ISPS AND EMAIL SERVICE PROVIDERS ALL PLAY A KEY ROLE IN THE SUCCESS OF YOUR BUSINESS
More informationHow to improve your Deliverability
Whitepaper Improving results together 1 Contents Five ways to get junked by recipients and how to avoid it... 3 Five ways to get junked by a filter and how to avoid it... 3-4 Top five ways ISPs measure
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationConquer Your Email Deliverability Woes. 15 Foolproof Tips to Improve Email Deliverability
Conquer Your Email Deliverability Woes 15 Foolproof Tips to Improve Email Deliverability In 1789, Benjamin Franklin said, 'In this world, nothing is certain but death and taxes'. On the same lines, if
More information