How To Be A Successful Leader

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3 Since 1958, has been committed to developing exceptional leaders who aspire to have a deep, positive and lasting impact on people, firms and society. IESE s humanistic approach puts you at the center of the learning experience with a focus on your personal and professional development. In 2015, will anchor its well-established networks in the heart of Europe with its campus in Munich. IESE is thus the first top-ranked international business school with facilities in Germany, and is now able to serve the region with executive education and research. At IESE, you will hone your strategic leadership competencies within a global framework. Our topranked programs and world-class international faculty will help you craft strategies for sustainable growth and profitability and acquire the vision to drive meaningful change across your organization. On completing your IESE program, you will join a thriving alumni community of more than 43,000 executives and entrepreneurs who work in more than 100 countries. SILICON VALLEY NEW YORK SEP NY-Miami AMP Media MUNICH AMP Munich WARSAW AMP Warsaw MADRID BARCELONA AMP Barcelona SHANGHAI MEXICO MIAMI MUMBAI NAIROBI SAO PAULO AMP Sao Paulo IESE Campus Other Executive Education Centers 2 FINANCIAL IN THE WORLD FOR EXECUTIVE EDUCATION PROGRAMS TIMES, # # IN THE WORLD FOR CUSTOM PROGRAMS FINANCIAL TIMES, 2014

4 A NEW UNDERSTANDING OF LEADERSHIP Today s increasingly competitive global landscape calls for exceptional leaders who possess the values, the vision and the ideas to drive exceptional business performance across their entire organization. The Advanced Management Program (AMP) delivers a life-changing experience. It takes a practical approach by examining real-world challenges from a general management perspective. The experience is built on active learning methodologies. The case method will take your critical thinking to the next level, and interaction with our faculty members and peer-to-peer synergies will give you the broader global perspective, insights and framework to shape your organization s future and drive its growth. During the program, you will have the chance to address specific professional or corporate challenges with the full support of your peers and professors. The AMP Munich-Barcelona is an 8-month program that includes two weeklong modules on IESE s Barcelona campus and several two-and-a-half day modules on the new Munich campus. In addition to Munich, the AMP is offered in Barcelona, Warsaw and Sao Paulo. In New York, IESE offers two additional editions of the AMP: one called the Senior Executive Program (SEP NY-Miami) and a special edition focused on the media industry, the Advanced Management Program in Media and Entertainment (Media AMP). AMP EDITIONS AMP BARCELONA SEP NY - MIAMI MEDIA AMP AMP MUNICH AMP WARSAW AMP SAO PAULO 4

5 DOING BUSINESS IN THE HEART OF EUROPE As markets undergo unprecedented shifts, new economic, technological and political parameters are affecting companies worldwide. Central Europe has its own characteristics and the AMP Munich-Barcelona meets the specific demands of this context. It is designed with a solid understanding of the European Union as well as the larger global perspective. This is the flagship of IESE s executive education programs and builds on more than 50 years of experience. AMP participants benefit from the interplay between various industries and corporate structures. The latter range from global corporations and agencies to the small and medium-sized Mittelstand enterprises, which are often hidden champions of their respective industries. The full-time professors teaching in the AMP are distinguished scholars, authors, researchers and business leaders with experience in and deep knowledge of industries and markets. In collaboration with corporations, Mittelstand companies and family businesses, they produce research that is highly respected in the academic sphere. Moreover, many of IESE s faculty members serve on the executive boards of the world s most influential transnational organizations and leading enterprises. 5 Advanced Management Program

6 A VISION TO SHARE WITH HIGH-CALIBER PEERS PARTICIPANT PROFILE The AMP is a general management program designed for C-suite executives and company owners who want to share their vision and perspective with other high-level peers. The AMP attracts global senior executives from a wide array of sectors, cultures and professional backgrounds. Candidates are strategically selected from a broad diversity of organizations and have an average of 15 to 25 years general management experience. Members of the C-suite team: Top-tier managers, presidents VPs and company owners Heads of a major business unit Heads of a geographic region or country Entrepreneurs I wanted an international program that condensed key business topics into their essentials and let me put insights directly into practice. With the AMP, I can take a step back from daily operations and reflect on my professional approach. It is very intense but also very rewarding. I ve already recommended it to a number of people in my network. Thomas Felbermair (AMP 15) Commercial Director, Automobili Lamborghini Germany 6

7 A TRANSFORMATIVE LEARNING EXPERIENCE INTERNATIONAL PEER NETWORK The interaction and exchange of vision and views with other leaders from very different business backgrounds and cultures will help you think about your business from a new perspective. AMP classes typically comprise 30 participants of around 20 different nationalities. The program s atmosphere of sharing and trust will allow you to forge enduring friendships and alliances that will last a lifetime. REFLECT ON YOUR LEADERSHIP Take a step back and reassess your leadership qualities via benchmarking with your peers and intensive one-to-one coaching sessions with faculty members. You will be challenged to think outside your comfort zone and identify what you do well and what you might do differently. This transformational experience will help shape a new direction for your own leadership and for the growth of your company. THE CASE METHOD Using the case-study method, you will explore business and leadership dilemmas and their potential solutions. Over the duration of the program, you will examine around 90 real-world business scenarios that address diverse management issues and cultural contexts, and that share a common denominator: the need for decisive action. 7 Advanced Management Program

8 A CURRICULUM FOR GROWTH AND STRATEGY EXECUTION In the context of an integrative and collaborative environment, you will dive into the relevant functional expertise and strategic leadership competences required today. One-to-one interaction with professors and support from your peers will allow you to reassess a particular challenge you face within your own leadership or organization and develop a consolidated action plan. DEVELOPING LEADERSHIP ACUMEN FOR SUSTAINABLE CHANGE Leading in the Global Economy By analyzing the trends in growth, development and public-sector strategy that shape the global macroeconomic environment, you will deepen your understanding of the10 financial and economic factors of international business standards. With this foundation, you will explore how decisive leadership drives sustainable organizational excellence. Delving into Entrepreneurship and Innovation By exploring how the entrepreneurial mindset can drive innovation, you will expand your understanding of the operational challenges your company faces. You will learn about new frameworks and tools to optimize your operative management in order to create breakthrough products and services. Getting Ready for What Lies Ahead While acquiring new concepts and tools to improve management control, you will also gain profound insight into systematic change management. This will help you develop effective strategies to fully leverage digital transformation while maintaining current activity. Supported by personal coaching and peer-to-peer exchange, you will be able to identify and tackle your specific personal or organizational challenge. Transforming as a Leader By studying the global economic outlook, you will delve deeply into strategy implementation. By reflecting on your leadership style, you will enhance communication with your management team. You will also be able to deploy your new negotiation and decision-making skills within collaborative and competitive situations. For immediate impact, you will construct a take-home agenda as a first step to shaping the future of your organization.

9 PROGRAM CONTENT Executive Decision Making and Analysis Criteria in the Decision-Making Process Business and People: How They Interact Decision Drivers: Effectiveness, Sympathy and Virtues Data-Based Decision Making Finance, Accounting and Performance Performance Evaluation and Investment Challenges Structural Finance, Long-Term Assets and Financing Investment Project Analysis Markets and Marketing Product and Brand Strategies Pricing to Capture Value Marketing to a Changing Customer Base The Interaction of Product, Distribution and Pricing An Overview of the Global Economy The Economic Environment at the Beginning of the 21st Century The Open Economy: The Balance of Payments and the Exchange Rate Anatomy of Bubbles and Financial Crisis Operations and Supply Chain Management Operation-Based Strategies Process Management: Basic Concepts Strategic Coherence: The Right Supply Chain for Your Product Strategy: Definition and Implementation Competitive Advantage: Industry Analysis, Positioning and Sustainability Creating and Capturing Value Managing Strategic Change Building Entrepreneurial Ventures People, Ideas and Plans The Venture Process Structuring Ideas and Managing Creativity Competing in the Digital Age Transformation of the Mobile Space The Rise of the Social Web System Obsolescence and IS Strategy Alignment Business Ethics Managing Fraud and Corruption Preventing and Resolving Corporate Scandals Understanding the Opportunities of Corporate Social Responsibility Negotiation Cooperative and Competitive Negotiations: Coopetition Creative Negotiation: Conflict Resolution Leadership Leading Change Leading Toward Excellence Leading Across Cultures Project Management Improving the Product Development Process Project Execution and Conflicts Quality and Risk Management Making Innovation Work Execution and Innovation Risks Structuring the Innovation Process Discovering Opportunities and Creativity Personal Coaching Understanding the Coaching Process One-to-one Coaching

10 PROGRAM STRUCTURE A TYPICAL DAY NOVEMBER 2015 MON TUE WED THU FRI SAT SUN JANUARY 2016 MON TUE WED THU FRI SAT SUN MARCH 2016 MON TUE WED THU FRI SAT SUN MAY 2016 MON TUE WED THU FRI SAT SUN DECEMBER 2015 MON TUE WED THU FRI SAT SUN FEBRUARY 2016 MON TUE WED THU FRI SAT SUN APRIL 2016 MON TUE WED THU FRI SAT SUN JUNE 2016 MON TUE WED THU FRI SAT SUN Morning Session 08: Teamwork Coffee Break Session 1 Coffee Break Session 2 Lunch Afternoon Session 13:45 18:15 Session 3 Coffee Break Session 4 Coffee Break Session 5 Reflection Time Social Activity 19:00 Dinner OPENING MODULE Reassessing the Foundation IESE Campus, Barcelona CORE PROGRAM Managing Value Creation IESE Campus, Munich CLOSING MODULE Heading into the Future IESE Campus, Barcelona BARCELONA MUNICH 10

11 I really wanted to get a powerful update on business management and economics while at the same time gaining a new perspective on my leadership style, my purposes and my goals. I must say, it was a truly inspiring experience! Heike Maria von Joest (AMP 12) President, Bürgerstiftung Berlin Germany 11 Advanced Management Program

12 Even after six years, I keep going back to certain aspects and learnings from the program. I did not expect learning among peers to be so inspiring. These impressive personalities challenged me in a way that would have been unthinkable in any other context, above all in my own company, where I always have to be in the driver s seat. Georg Freiherr von Boeselager (AMP 08) Senior Partner, Merck Finck & Co. Privatbankiers Germany 12

13 FIVE REASONS TO JOIN THE AMP 1 RAISE YOUR GAME Hone your knowledge and strategic thinking. Learn to align your corporate strategies with the latest global trends, identify new opportunities for innovation and address your challenges more efficiently. 2 EXCHANGE INSIGHT WITH OTHER LEADERS Gain new perspectives through interaction with senior executives from all over the world. The exchange of insight, experience and vision will empower you to persuade and collaborate with others more effectively. 3 BUILD A GLOBAL BUSINESS NETWORK Make valuable business connections and build a network that extends beyond the classroom. You will become part of a global alumni community that encompasses 43,000 members around the world. 4 REFLECT ON YOUR LEADERSHIP STYLE Take a step back and revise what it means to lead. Deep self-assessment and analysis will help you identify areas to improve and enhance your decision making as you seek new ways to make your business grow. 5 LEARN WITH MINIMAL WORK DISRUPTION Learning is adapted to the demands of the executive timetable. The program s modular format and take-home agenda give you time to implement key learnings and come back to address new doubts or questions over four nonconsecutive weeks. 13 Advanced Management Program

14 AN OUTSTANDING AND APPROACHABLE FACULTY IESE s international faculty includes more than 100 full-time and 70 part-time professors who are dedicated to creating an atmosphere of learning and reflection. The AMP is taught by full-time professors selected from IESE s faculty to meet the specific demands of the Munich edition. They are distinguished scholars, authors, researchers and business leaders with experience in and knowledge of Central Europe s industries and markets. Above all, they are first-class educators who operate an open-door policy to ensure you get the most out of the AMP. Many of them serve on the executive boards of the world s leading companies. Their business expertise and research into the most relevant and global business issues form the basis of a transformative learning experience that will expose you to diverse concepts and ideas, help you stay ahead of market developments, and challenge and empower you to become an exceptional leader with a positive impact on people, business and society. Bruno Cassiman Professor of Strategic Management PhD in Managerial Economics and Decision Sciences, Northwestern University Yih-teen Lee Associate Professor of Managing People in Organizations PhD in Management, HEC, University of Lausanne Joan Fontrodona Professor of Business Ethics and Analysis of Business Problems PhD in Philosophy, University of Navarra Heinrich Liechtenstein Professor of Financial Management PhD in Managerial Science and Applied Economics, University of Vienna Franz Heukamp Professor of Managerial Decision Sciences PhD in Engineering, Massachusetts Institute of Technology Markus Maedler Lecturer of Accounting and Control PhD in Management, Columbia University Francisco Iniesta Professor of Marketing Doctor of Business Administration, Boston University Alfredo Pastor Professor of Economics PhD in Economics, Massachusetts Institute of Technology 14

15 The AMP Munich-Barcelona was the first program for senior and proven executives. It is a flagship program and draws from IESE s most international faculty. Professors teaching in this program received their PhDs at Harvard, MIT, Stanford and other renowned universities. And they know how to teach and engage you. Marc Sachon Academic Director, AMP Munich-Barcelona Sebastian Reiche Associate Professor of Managing People in Organizations PhD in Management, University of Melbourne, Australia Guido Stein Associate Professor of Managing People in Organizations and Analysis of Business Problems PhD in Management, University of Navarra Jaume Ribera Professor of Production, Technology and Operations Management PhD in Mathematical Systems Theory, University of Florida Marc Sachon Professor of Production, Technology and Operations Management PhD in Industrial Engineering and Engineering Management, Stanford University Sandra Sieber Professor of Information Systems PhD in Management, IESE, University of Navarra Joaquim Vilà Professor of Strategic Management PhD in Strategic Management, Wharton School, University of Pennsylvania Govert Vroom Associate Professor of Strategic Management PhD in Management, INSEAD Christoph Zott Professor of Entrepreneurship PhD in Commerce and Business Administration, University of British Columbia 15 Advanced Management Program

16 GET STARTED The AMP Admissions Committee thoroughly reviews all applications, which should be submitted at least six weeks before the program begins. Class size is limited, so early application is encouraged. ADMISSION PROCESS Online Application Form Candidate Selection Admissions Committee Application Approved Deposit to Guarantee Your Place Visit us and apply online at: PROGRAM FEE The program fee of 32,700 includes tuition, reading and classroom materials, and most meals. Accommodation is not included in the program fee. After acceptance into the program and upon request, IESE can provide a list of hotels in Munich and can recommend a hotel within walking distance of the Barcelona campus with special room rates for AMP candidates. The full tuition payment is due 45 days prior to the start of the program. Cancellations received within 30 days before the start of the program are subject to a 25% fee. DATES OPENING MODULE REASSESSING THE FOUNDATION Barcelona November16-20, 2015 CORE PROGRAM MANAGING VALUE CREATION Munich January 7-9, 2016 February 11-13, 2016 March 17-19, 2016 April 21-23, 2016 CLOSING MODULE HEADING INTO THE FUTURE Barcelona June 6-10, 2016 CONTACT Rudolf Repgen Program Director AMP Munich-Barcelona Tel.: (+49) rrepgen@iese.edu For more information, please download the AMP e-book at: Faculty, fees and dates are subject to change. 16

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18 A WAY TO LEARN Case method and active learning tools Cross cultural, peer-to-peer teamwork A holistic general management approach Ground-breaking, relevant research World-class, dedicated faculty A MARK TO MAKE Action-oriented decision-making Global perspective and reach Personal and professional development Pursuit of excellence throughout the business world A WORLD TO CHANGE A humanistic approach Leading by example with passion and purpose A positive and lasting impact on people, business and society A global alumni network leading business for the future 18

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20 iesebs iese Barcelona Av. Pearson, Barcelona, Spain (+34) Madrid Camino del Cerro del Águila, Madrid, Spain (+34) New York 165 W. 57th Street New York, NY USA (+1) Munich Maria-Theresia-Straße Munich, Germany (+49) Sao Paulo Rua Martiniano de Carvalho, 573 Bela Vista Sao Paulo, Brazil (+55)