New York City & Los Angeles February-June 2015

Transcription

1 ADVANCED MANAGEMENT PROGRAM IN MEDIA & ENTERTAINMENT & Los Angeles February-June 2015 AMP

2 IESE and UCLA: A Powerful PARTNERSHIP The Media AMP is led by IESE Business School, one of the world s top-ranked business schools, in cooperation and with the support of UCLA Anderson School of Management, a school that has achieved worldwide recognition as an innovator in management education and research. IESE Business School For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve. The University of Navarra is an initiative of Opus Dei, a personal Prelature of the Roman Catholic Church. The ethical principles based on the Christian tradition are the hallmark of a responsible notion of leadership and management, and a positive view of companies in society. IESE s excellence is due to three key factors: Global Scope IESE is a truly global business school. IESE s participants come from all over the world with over 100 countries represented in its alumni. With campuses and facilities in Europe, North America and Latin America, faculty members representing over 30 nationalities, and alliances with associated business schools on five continents, IESE brings participants a heightened level of learning from a global community. General Management IESE programs take a comprehensive, long-term view of organizations. The school s programs embrace a general management approach that provides an integrated view and insight into complementary areas of the company (finance, marketing, operations, human resources, etc.), thus resulting in better decision making. People-Centered IESE focuses on each person s learning experience with the understanding that people are at the heart of every company. This approach makes people the focus of business decisions, a practice that IESE believes holds the key to sustainable, long-term global prosperity. UCLA Anderson School of Management Since 1954, UCLA Anderson Executive Education has been cultivating forward-thinking leaders through the delivery of research-based, highly applicable and globally sustainable leadership and management solutions. The school s programs are anchored in the thought leadership of its distinguished faculty and inspired by the entrepreneurial and international spirit of Los Angeles, a city uniquely situated as the nexus between Asia and the Americas. The school today has achieved worldwide recognition as an innovator in management education and research, with its faculty and alumni playing a key role in enhancing understanding of the fundamental business forces shaping the global economy.

3 THE PROGRAM The Advanced Management Program in Media and Entertainment (Media AMP) equips media and entertainment professionals from all over the world with solid business skills, strong leadership capabilities and a highly global view of this dynamic, fast-moving industry. This intensive program provides personal interaction with faculty members, industry leaders and high-level media and entertainment industry peers. The Media AMP is the first program of its kind. The curriculum is designed to prepare seasoned, high-potential executives like you for your next big assignments by providing you with the business skills you will need to run successful enterprises and quickly react to any disruptive technologies and competitive challenges that may emerge. Learn in two dynamic media hubs, and Los Angeles, as you analyze the challenges most relevant to the media and entertainment industry. Strengthen Your Competitive Advantage Get Exclusive Access to Top Industry Leaders Expand Your International Network Learn With Minimal Work Disruption Sharpen your strategic thinking and business skills as you gain practical, relevant knowledge to solve real-world business problems. IESE s primary teaching methodology, the case method, helps you develop a new perspective on leadership and a practical framework for effective decision making, so you can manage more effectively and address competitive challenges. Get an inside look at the management challenges, opportunities and strategies that industry players face on a daily basis at the program s Leadership Forums. These exclusive conversations with industry movers and shakers provide both inspiration and insight on how to face uncertainty and disruption in this dynamic, fast-moving industry. The program facilitates deep and meaningful business and personal relationships with an exclusive group of senior executives and faculty members from diverse backgrounds, industries and nationalities. This supportive and intimate environment helps you reflect on your current challenges and take meaningful next steps to further your career. Pursue an intensive program with minimal interruption to your professional and personal commitments. Four nonconsecutive weeklong modules three in New York City and one in Los Angeles give you adequate time to prepare for class when you are away from the program and to immediately apply your learning each time you return to the workplace.

4 participant profile & COMPANIES geographical area 35% NORTH AMERICA 27% EUROPE 4% MIDDLE EAST/ASIA/OCEANIA 12% CENTRAL & SOUTH AMERICA 22% AFRICA Age 43 NATIONALITIES 20 Gender 30% Female participant profile* Class of 2012, 2013 and 2014 The 100+ participants from previous editions represent a range of nationalities across five continents, and companies from diverse sub-sectors such as the ones listed: TV Radio Publishing COO CFO Senior Vice President 32% Producer Creative Director Events Sports Media Agencies Telecommunications 18% Job Title Media/Press Content Producers And Others... 50% * average General Manager Managing Director Owner President Chairman AMP 2011 Group Chief Executive COO President Division Head SVP AMP 2012 Division Head Director AMP 2013 Chairman VP VP VP Director Director Executive Producer AMP 2014 Executive Director General Manager General Manager Director Nation Media Group (Kenya) Astro Entertainment (Ireland) Da Vinci Group (Mexico) Telecom Italia (Italy) NBC Universal (USA) Flexfinity Media (Nigeria) WXXI Public Broadcasting Council (USA) Indomina Group (United Kingdom) Tripictures (Spain) Univision Communications (USA) ZMG Ward Howell (Philippines) AT&T Inc. (USA) Imagina US (USA) Cinedigm (USA) Globo TV (Brazil) 365 Media (Iceland) NBC Universal (USA) Azteca International (USA) Kagiso Media Limited (South Africa) RIC Group of Communications (Brazil) Canadian Broadcasting Corporation (Canada) Radio Africa Group (Kenya) Parró Producciones (Peru) Curious Films Pty Ltd (New Zealand)

5 PROGRAM STRUCTURE Los Angeles MODULE 1 IESE Business School February 2-6, 2015 MODULE 2 IESE Business School March 23-27, 2015 MODULE 3 UCLA Anderson May 4-8, 2015 Los Angeles MODULE 4 IESE Business School June 8-12, 2015 Getting The Big Picture: Context and Cash The opening module provides the foundation for the program by covering topics such as the global economic environment, the media economic context, and finance and accounting. In addition to coursework, the module gives you the opportunity to exchange ideas with highlevel industry executives. Subjects: The Global Economic Outlook and Its Impact on Media Financial Accounting and Costing Leadership and the Role of the Manager Competitive and Corporate Strategy Decision Analysis Achieving Competitive Advantage in a Digital Age The second module provides you with an indepth view of technology and the current media environment. Key areas include IT systems and strategy, marketing strategy, and management control. More industry luminaries share their professional experiences during this module. Subjects Marketing and Market Segmentation Marketing Strategy The Digital Value Chain The Impact of Digital on Media Businesses Management Control Creating Value and Managing Creativity During this module, you explore the nature of creative organizations and ways to exploit new media opportunities. Topics include creative cultures and innovation, corporate finance, operations, and how to manage creative people. The program takes advantage of its Hollywood location, which facilitates access to industry leaders and innovators. Subjects Managing People in Media Legal Issues in Digital Media Customer-Centric Operations and Project Management Branding in the 22nd Century Finance and Project Finance Preparing for What Lies Ahead The program s final module helps you craft new strategies for the future, while taking into account the latest developments in consumer behavior and changes in the global economy. Sessions examine topics such as scenario planning, global marketing, negotiation and cross-cultural management. Industry insiders also link personal and company challenges to the content of the module. Subjects Global Strategy Global Marketing and Consumer Trends Cross-Cultural Management Negotiation Entrepreneurial Finance Scenario Planning and the Future of Media EXECUTIVE CHALLENGE The Executive Challenge has been included as an integral part of the program and is solely focused on catering to your individual needs. The objective is to create maximum value by generating customized, practical solutions for a specific strategic or personal challenge that is highly relevant to you. By applying a very structured and confidential process, you harness the experience, knowledge and networks of a team of noncompeting peers to provide direct support and develop actionable recommendations tailored to your challenge.

6 LEADERSHIP FORUMS The Media AMP s Leadership Forums let you interact with top industry leaders in a private, personal setting. They feature oneon-one conversations with industry movers and shakers and executives who are changing the face of the business. Sessions include C-suite leaders from traditional media companies as well as innovative entrepreneurs who are helping redefine the new media landscape. The program leverages its and Los Angeles locations to bring important industry players to each Leadership Forum. Forums comprise presentations, company visits, question-and-answer sessions and interviews to encourage dialogue and interaction. A variety of media and entertainment segments are represented, including senior management, hands-on production, product development, finance and entrepreneurship. These off-the-record conversations enrich the program s academic content by giving you an inside look at the management challenges, victories and strategies that industry players face on a daily basis. The Media AMP provides tremendous value by helping participants develop a framework for addressing the disruption that affects a wide variety of sectors, including the media industry. I highly recommend this program for those who want to stay competitive in this quickly changing business environment. Leonardo Petrelli Neto RIC Group of Communications Brazil Media AMP participants have engaged in Leadership Forum dialogues with significant industry players such as: Frank A. Bennack, Jr., Executive Vice Chairman of Hearst Corporation Steve Capus, past President of NBC News Alan Patricof, Founder and Managing Director of Greycroft LLC Lauren Zalaznick, Chairman of NBC Universal Entertainment & Digital Networks and Integrated Media Scott Kurnit, Founder and past Chairman of About, Inc., Founder, Chairman and of AdKeeper In addition, Media AMP participants have done Leadership Forum company visits at: NBC Universal Technicolor The Getty Museum Staples Center The diversity of participants fueled dynamic discussions in the classroom. This helped to enrich my perspective and approach my unique business challenges in ways that I ve never thought of before. Caroline Mutoko Group Marketing Manager Radio Africa Group - KISS 100 Kenya

7 VENUES is a global epicenter of international business and commerce and one of the most important cities in the world for the media and entertainment business. It is the corporate headquarters and global sales and production base for many of the top companies in this segment. The city is also an incubator for countless media and entertainment startups. The modules are held at IESE s center, located in midtown Manhattan, across the street from Carnegie Hall. Los Angeles The economy of Los Angeles, the second largest city in the United States, is significantly powered by Hollywood and the media and entertainment industry. It is a major business center for media and entertainment production and distribution: movies, television, video games, music, the Internet and more. Module 3 of the program is conducted at UCLA Anderson School of Management, ideally located to take advantage of Hollywood s extensive media and entertainment community. The IESE New York Center features state-of-the-art learning environments and open spaces for breakout sessions. ADMISSIONS PROCESS applications Applications are accepted throughout the year, but should be received at least two months prior to the program s start date. Early application is encouraged. Late applications will be considered if space is still available. Applications are thoroughly reviewed by the program s Admissions Committee. Due to class size restraints and the program s need to maintain a balanced mixture of backgrounds, it is possible that even highly qualified applicants may not be admitted. Candidates can apply online at: A sales director will contact the candidate for further admission steps. Program Fee The program fee of $39,000 includes tuition, all reading and classroom materials, accommodation, and most meals. It does not include travel expenses to Los Angeles or. Full payment is due by December 22, 2014; 10% of the total fee is required to reserve a seat in the program. Cancellations received within 30 days prior to the start of the program will be subject to a 25% cancellation fee. CONTACT James MacGuire Program Director Media AMP IESE Business School, USA Tel.: jmacguire@iese.edu

8 While at the Media AMP, I was able to think alongside senior executives, industry leaders and faculty from across the globe. Tapping into this collective knowledge, while forming meaningful bonds with participants made the learning experience truly worthwhile and unforgettable. Chris Boyce Executive Director, Radio & Audio Canadian Broadcasting Corporation Canada NEW YORK CITY 165 W. 57th Street NY USA Tel.: LOS ANGELES 110 Westwood Plaza, A101 CA Tel.: BARCELONA Av. Pearson, Spain Tel.: MADRID Camino del Cerro del Águila, 3, Spain MUNICH Pacellistr Germany