Digital Asset Management

Transcription

1 A collaborative digital asset management system for marketing organizations that improves performance, saves time and reduces costs.

2 MarketingPilot provides powerful digital asset management software for marketing organizations. MarketingPilot is a breakthrough; it improves performance, saves time and reduces costs through full integration of digital asset management, project management, production management, online approvals and workflow, eliminating the need for separate systems. MarketingPilot manages and protects logos, product shots, package designs, ads, commercials, collateral material, presentations, audio, video, messages, web pages and other files. MarketingPilot automatically indexes files in its central repository. MarketingPilot makes files easier to find and use - ensuring better brand consistency, reducing costs and increasing productivity. Ease of Use At the Forefront MarketingPilot is designed with ease of use at the forefront. Every element of MarketingPilot's user interface goes through a rigorous process to ensure that it s easy to use and works consistently and intuitively. MarketingPilot is highly customizable to better match your marketing approach and naming conventions. MarketingPilot is designed to let users work with files as if they were on their local computer. The Emphasis is on Flexibility and Collaboration If there is one thing that characterizes marketing, its variety and change. Every marketing team is uniquely organized in response to the organization s marketing approach. MarketingPilot was designed with flexibility in mind and can be easily configured to handle a wide range of requirements. With MarketingPilot, all terminology, naming conventions and nomenclature can be customized without programming. Say Good-bye to All the Paper Replace paper and -based processes to save time and reduce costs. Just point and click. Important information is always available in MarketingPilot. Drill deeper with a few clicks to find out more. Marketing Aware A key difference between MarketingPilot and other digital asset management systems is that MarketingPilot is truly "marketing-aware." MarketingPilot links files to the campaigns, jobs, tasks, components, media outlets, vendors, etc. automatically. To retrieve a file, simply open the folder that is attached to each project to find all related files. Save Time and Shorten Production Cycles With MarketingPilot, marketing and creative staffs achieve higher levels of effectiveness and make the marketing process more efficient by streamlining workflow, enhancing collaboration and speeding time to market: Reduce time spent searching for files. Eliminate redundancy in supporting cross media environments. Cut routing, review and approval cycle time dramatically. Develop new communications and respond to new marketing opportunities by facilitating rapid re-deployment of existing files. Re-use files multiple times. MarketingPilot boosts productivity by enabling users to access and re-purpose critical information. "Stop re-inventing the wheel" and get to market more quickly. Improve Collaboration What makes MarketingPilot unique is that it stores in one place all the information that the marketing and creative teams need to do their jobs. MarketingPilot reflects the processes and relationships that exist between marketing and creative teams. One click gives marketing and creative staff access to the right information at the right time. MarketingPilot's enhanced collaboration features get information - not just the files - into the hands of the people who need it, when they need it. A High Productivity Personal Environment MarketingPilot provides each user with a personal home page that they will use again and again each day. Docking widgets enable each user to personalize their home page with their favorite files, To-do list, project list, tasks and more. Reminders and alerts ensure that nothing is forgotten. MarketingPilot s customizable workspace provides each user quick access to needed functions and information. Page 2 of 8

3 High Performance MarketingPilot is designed with high performance in mind. MarketingPilot can handle large volumes of information. Upload several files at once. Web Browser MarketingPilot enables teams to collaborate online, in real time, using any type of computer system Windows, Macintosh with a web browser. MarketingPilot is designed and tested for compatibility with the most popular internet browsers including Microsoft Internet Explorer, Macintosh Safari and Firefox. Improve Brand Consistency MarketingPilot facilitates brand consistency across units and regions: Users can consistently locate the correct file. Teams can find and apply the brand policy. Provides tools to help manage and use intellectual property, including files, brands, trademarks and copyrights. Improve Quality With MarketingPilot, users find the right version of the right file - the first time. Users make fewer mistakes. MarketingPilot also improves quality by ensuring that documents move smoothly through review and approval processes. MarketingPilot Handles All Types of Files MarketingPilot can handle any file type, including audio and video files. MarketingPilot incorporates the Microsoft Windows Media Player so it can play most audio and video files whether the user has a PC or Mac. Save Money MarketingPilot is cost effective and has a high return on investment: Reduces paper, printing and shipping costs. Decreases fax and telecom costs. Decreases physical space needed for file storage. Saves computer disk storage space: Everyone no longer needs to maintain individual copies of files in personal directories. Cuts photo and design costs by reducing the number of pictures that need to be re-shot and images that need to be recreated because they can't be found. Reduces licensing fees spent on images and licenses that can't be found. Eliminates the costly, time consuming and inefficient use of CDs for cataloging, archiving and distributing files. Editing in Place Users are accustomed to opening files stored on their desktop computer or server and editing them; Using MarketingPilot is no different simply open a file, edit it and save it. MarketingPilot works seamlessly with every software application you already have. Page 3 of 8

4 and SMS/Text Messaging MarketingPilot integrates seamlessly. Send files as attachments without leaving MarketingPilot; MarketingPilot automatically logs every message and file sent. Integrated search templates View files in folders in list or thumbnail formats. Find folders using their descriptions. Microsoft Office Integration MarketingPilot is tightly integrated with the Microsoft Office tools you already use. MarketingPilot lets users continue to work with files exactly as they do today: Thumbnail every page and tab of Microsoft Office 2003 and 2007 Word, Excel and PowerPoint files. Edit Word, Excel and PowerPoint files. Review Word, Excel and PowerPoint files using their built-in tools. Comments appear online in MarketingPilot. Word, Excel and PowerPoint files as attachments from MarketingPilot. Adobe Acrobat Integration MarketingPilot has built-in features to work with Adobe Acrobat. MarketingPilot lets users continue to work with PDFs exactly as they do today: Thumbnail every page of PDFs. Route Acrobat files for comment, review and approval. Add comments using Acrobat Reader, Standard or Professional. Comments appear online in MarketingPilot. PDFs as attachments from MarketingPilot. Extract xmp data from files; use xmp data in MarketingPilot to search for files. MarketingPilot is a "true" marketing system that "understands" the marketing "taxonomy" of jobs, campaigns, deliverables, media, advertisements, etc. and how they are linked together. These advanced features are designed specifically for marketers: Store a single file in multiple folders (because projects often use files from other projects). MarketingPilot automatically creates folders for every campaign, job, event, etc. Because MarketingPilot s folder structure is simple to understand and to navigate, files are easy to find. Collections and Favorites MarketingPilot makes it easy to create collections of files and to tag favorite files. Drag-and-drop files into folders to create collections; create private or public collections. Folders MarketingPilot lets users work with folders exactly as they do today: Browse MarketingPilot s folders like those on your PC or Mac. Use Windows Explorer o the Mac Goliath File Explorer. Move files and folders via drag-and-drop. Create folders within folders, etc. as needed. Page 4 of 8

5 Libraries MarketingPilot makes it easy to publish files to intranet and internet users. Create MarketingPilot Web Libraries for departments and clients. Libraries are read-only web-based file collections that can be organized as needed. Create as many MarketingPilot Libraries as you need; Libraries can contain the same files, organized differently. Automatic Thumbnailing MarketingPilot automatically creates thumbnails Microsoft Word, Excel, PowerPoint, Adobe Acrobat and most graphic files so that users can quickly preview what each file looks like without having to open it. Automatic Profiling Makes Files Easy to Find Simply storing a file in MarketingPilot automatically provides a rich file profile containing many attributes including - author, name, description, caption, keywords, size, type, campaign, job, Adobe xmp data etc. MarketingPilot s File Profiles stores a wealth of information about the file including its revision history, notes, comments and routing history. Powerful Search MarketingPilot s search enables users to quickly and easily find files. With MarketingPilot, files can be located in seconds. Preview MarketingPilot s File Preview feature saves time and bandwidth by enabling users to preview each page of multi-page files without having to open the file. MarketingPilot thumbnails every page in multi-page Word and Acrobat files, every tab in Excel spreadsheets and every slide in PowerPoint presentations. For Placement Only MarketingPilot automatically creates For Placement Only (FPO) versions of graphic files. These files are full size low-resolution versions of files that designers can use in the early stages of the design process. MarketingPilot searches more than the file s name; the entire profile is searched to maximize results, including the file s description, size, caption, keywords and Adobe xmp information. Version Control Version Control feature provides an audit trail for every file as it moves through its life cycle. MarketingPilot reduces rework and mistakes by ensuring that everyone is using the right version of a file. MarketingPilot tracks the history of changes to files, for regulatory, legal and operational purposes. Turn version control on and MarketingPilot maintains a permanent record of each user s revisions, edits and changes to files. Page 5 of 8

6 MarketingPilot provides a comprehensive auditing and compliance monitoring system that has solid audit trails and provides clear accountability. Route files in parallel or serially. Route multiple files at one time. View all the Comments related to the current and prior version of a file. Route files to non-marketingpilot users via and capture comments in MarketingPilot. Setup routing and approval templates/distribution lists. Alerts and Reminders Automatic reminders, alerts and notifications keep all team members aware of the status of every file. Users can subscribe to a file and receive an every time a file is changed or a comment is added to it. Linking MarketingPilot enables users to link related files together. MarketingPilot makes it easy to track which files are related and enables users to identify which files that need to be updated when a member of the set changes. Routing/Approvals MarketingPilot makes it easy to route files for comment, approval and review. Check-in/Check-out Files can be locked to prevent users from making changes. Powerful Project Management MarketingPilot provides comprehensive and fully integrated marketing project management functions. MarketingPilot enables users to complete projects whether they are simple or complex - without spending a lot of time on project management. Reviewer's comments are permanently stored in MarketingPilot's database so there is never a question about whether a file was received and reviewed: Reviewers can mark up files, attach notes to files and append revisions and new versions. Page 6 of 8

7 Manage and Track Creative Components and Advertisements MarketingPilot tracks deliverables advertisements, brochures, direct mail pieces, promotional items eliminating the need for a separate system. Component management streamlines the creative process, eliminates re-work, integrates with campaign management and supports compliance needs. The MarketingPilot Web Portal provides the following functions: Project requests Digital asset management Routing Review and approval notification The MarketingPilot Web Portal s user interface can be customized to include your logo, fonts, design and branding. Instant Productivity without IT Support MarketingPilot improves productivity within days of installation, not weeks or months. MarketingPilot can be installed and implemented quickly, with minimal support from IT. Web Portal The MarketingPilot web portal provides an out of the box extranet it s an ideal solution for clients, branches, outlets, channel partners, freelancers and agencies. Collaborate with clients online, in real time, no matter what type of computer system they are using, as long as it has a web browser and internet access. IT isn t needed to add and remove users. Reconfigure the system without "taking it down." There is no need for an operator to monitor the system day-to-day. Back up MarketingPilot while it s being used. Use the computers you already have. MarketingPilot was designed to be administered by the marketing department without the need for programmers or IT support. Scalable MarketingPilot was designed with the simplicity to meet the needs of small teams and the power to accommodate the sophisticated requirements of large ones. MarketingPilot is used by marketing organizations ranging in size from one to 200 users. Security Files are the most valuable elements of an organization's intellectual property and brand identity. Page 7 of 8

8 MarketingPilot s built-in security features manage user privileges and control access. MarketingPilot provides a layered approach to security. Deploy MarketingPilot on a corporate server behind a firewall, or use SSL encryption for even greater security. MarketingPilot provides users with complete control over file security. MarketingPilot lets the owner of the file restrict or grant access to others. If a user doesn't have privileges to read a file, the file will be hidden and unavailable to them for use. Track Usage MarketingPilot tracks usage and provides useful metrics to help users manage and track file usage. MarketingPilot enables users to identify files that are no longer needed or that are most important. Multiple Languages The enterprise edition is designed to support multiple languages, allowing each user to select the appropriate language, currency, time zone, and numeric display option. Services That Make It Easy Every MarketingPilot client is assigned to a dedicated account management team professionals who are on call to help in any way possible. Our team will help your organization gain and maintain a real competitive advantage. A range of services is available to get the most out of MarketingPilot: Online and onsite training led by professional marketers who are MarketingPilot experts. Custom report design. Software development and customization. Integration of MarketingPilot and existing systems. Process improvement consulting. Advanced Technology MarketingPilot uses the latest technologies including C#,.Net and Microsoft SQL Server MarketingPilot s industry standard SQL database makes it easy to integrate MarketingPilot with existing systems. Licensed or On-Demand MarketingPilot is available as a licensed product that can be installed on a server on your internal network, or as an on-demand service available via the internet. Find out More See for yourself. In the US, call , or contact us via at sales@marketingpilot.com and request a demonstration. Visit the MarketingPilot web site to compare editions and features and for contact information in other countries. About MarketingPilot MarketingPilot Software LLC is the leading provider of marketing information systems collaborative systems for improving marketing effectiveness and productivity. Every day thousands of marketers at hundreds of companies in more than 30 countries use MarketingPilot. MarketingPilot Software LLC Suite Ridge Avenue Evanston, IL USA MarketingPilot Software LLC, all rights reserved. MarketingPilot, MarketingPilot Software and The Marketing Information System are trademarks of MarketingPilot Software LLC. This brochure describes the features in the MarketingPilot R10. Not all features are included in all editions. Page 8 of 8