Digital Passion HOT OR NOT WHO ARE TYPO3'S COMPETITORS? PATRICK LOBACHER +PLUSWERK AG TYPO3 CONFERENCE AMSTERDAM

Transcription

1 Digital Passion HOT OR NOT WHO ARE TYPO3'S COMPETITORS? PATRICK LOBACHER +PLUSWERK AG TYPO3 CONFERENCE AMSTERDAM

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3 Digital Passion Patrick Lobacher Chairman +Pluswerk AG Consultant Trainer (Agile) Coach Author Full-service agency for digital communication 12 locations in DACH, Poland & Kapstadt 130+ employees 999+ finished projects 3

4 Digital Passion TYPO3 since 2002 Employees (TYPO3) 55 Certified Integrators 25 Books written (TYPO3) 8 Extensions in TER 100 4

5 What s wrong TYPO3 is feature complete! 5 with this?

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8 SOME STATISTICS To get an overview about the market 8

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10 68% not active

11 25%

12 TOP 3 CMS 50% 9% 2% 12

13 1.6%

14 STATISTICS FOR WEBSITES USING CMS TECHNOLOGIES IN GERMANY WHICH USE THE.DE EXTENSION 14

15 3,2 Usage statistics in % of total CMS driven sites 2,4 1,6 0, Google / W3Techs

16 Downloads of TYPO

17 110 DAX share index corps 18 Bundesliga clubs 37 TYPO3 (29%) 6 TYPO3 4.5 / 2 TYPO DAX / MDAX / TecDAX /

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19 58% do not use a CMS at all 19

20 MARKET SEGMENTS What segments to consider 20

21 SEGMENTS? A B C D E Complexity (CAS) Simple Easy Complicated Complex More Complex Project volume in EUR Amount business logic Integration to subsystems <= 5k 5-25k 25-75k k 500+ hardly less mid much tremendous hardly less important essential inevitable Term Landing page Website WCM ECM Big ECM Competitors Subjective Hot or Not Vanilla, 1&1, Wix, CM4all, Jimdo, Wordpress, Joomla, Drupal, ez, ECM player ECM player NOT NOT HOT HOT NOT 21

22 VERTICAL & HORIZONTAL MARKETS? B2C Government E-Commerce Electronic Healthcare Tourism B2B Entertainment Finance Education Automotive Military #not 22

23 ANALYSTS & CONSULTING FIRMS What do others think about the CMS market? 23

24 Consulting firm which provides market research and analysis, growth strategy consulting, and corporate training services across multiple industries. Its headquarters are located in Mountain View, California, with offices in over 40 countries. 24

25 Mobile and cloud platforms are driving widespread adoption of WCM Frost & Sullivan estimates the current global CMS market will grow at 13.3 percent a year through

26 Feature set according to Frost Records, case, document management and digital asset management (RM, CM, DM, and DAM) Web Experience Management (WEM) and Web Content Management (WCM) Imaging and capture solutions (scanning to mobile, fax, camera, or web) Workflow and Business Process Management (BPM) Advanced search and automated extraction (optimal character recognition [OCR]) Strong version control, permission-based access and rules assigning, and automation Archival and indexing ( s, chats, reports, presentations, and so on) Natural language processing (NLP) and custom business process modeling Social media integration Dashboard for monitoring entire infrastructure and real-time view of processes Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on) Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs) 26

27 The world's leading information technology research and advisory company. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,600 associates, including more than 1,500 research analysts and consultants, and clients in 85 countries. 27

28 Gartner defines WCM as the process of controlling the content to be consumed over multiple digital channels through the use of specific management tools based on a core repository. These may be procured as commercial products, opensource tools, or hosted service offerings. 28

29 Feature set according to Gartner Content creation functions such as templating, workflow and change management WCM repositories that organize and provide metadata about the content Library services such as check-in/check-out, version control and security A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics Real-time adaptation to visitor interaction Good integration with delivery tiers, such as e-commerce, social media and portal software Content deployment functions that deliver prepackaged or on-demand content to Web servers 29

30 drive market transformation 30

31 Ability to Execute Product or Service Overall Viability Sales Execution/Pricing Market Responsiveness/Record Marketing Execution Customer Experience Operations Completeness of Vision Market Understanding Marketing Strategy Sales Strategy Offering (Product) Strategy Business Model Vertical/Industry Strategy Innovation Geographic Strategy 31

32 Hype Cycle Content Management representing the maturity, adoption and social application of specific technologies 32

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35 Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. 35

36 The Forrester WaveTM: Web Content Management Systems, Q Web Content Management is the backbone of digital experiences Vendors extend their WCM backbones into marketing, mobile, and cloud 36

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39 COMPETITORS What do others do to dominate the CMS market? 39

40 Installations (25% of all active websites) 50% of all CMS driven sites use WordPress Market share increases by 0.5% per month Backend is available in 40 languages Frontend is supported in 120 languages plugins available (Downloads: ) Big sites: CNN, Forbes, TechCrunch, The NewYorker, BBC, Sony, MTV, ebay inc, Best Buy, Xerox, schweden.se, Groupe Renault, Bloomberg, Coca Cola, 40

41 Most successful e-commerce system WooCommerce drives 30% of all e- commerce sites up to 50k products about 1000 plugins about 250 themes 41

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44 AUTHORING IMPROVEMENT 44

45 MOBILE FIRST & RWD 45

46 WEB- other Drupal sites SERVICES & Android applications Flash components SYMFONY other systems or frameworks iphone applications desktop kiosk applications 46

47 VS CONTENT MANAGEMENT SYSTEM CUSTOMER EXPERIENCE MANAGEMENT 47

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49 Adobe Experience Manager 49

50 Adobe Experience Manager 50

51 Adobe Experience Manager (OSGi - Open Services Gateway initiative) 51

52 Adobe Experience Manager 52

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54 Web Mobile Commerce Federated Print Social App Experience 54

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57 Measure which content matters to the audiences, and delivering optimal and personalized digital experiences based on this insight in real time 57

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61 Connectors (violet) & Alliances (green) 61

62 62 WHAT TO DO NEXT? A personal view on the next steps

63 THE ULTIMATE LIST 63

64 #1 TYPO3 INC 64

65 #2 MARKETPLACE 65

66 #3 STRONG VISION 66

67 #4 CUSTOMER EXPERIENCE 67

68 #5 STANDARDS 68

69 #6 ADDRESS ENTERPRISE 69

70 #7 FEATURES LIKE INLINE EDITING AND REST 70

71 #8 MARKETING FOKUS 71

72 #9 CONNECTORS EVERYWHERE 72

73 #10 CLOUD 73

74 #1 ENTERPRISE CMS 74

75 THANKS A LOT! Digital Passion 75

76 CONTACT Patrick Lobacher Wilhelm-Hale-Str München Germany