Get Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved.
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1 Get Social: Engage Everyone with Exceptional Experiences 1
2 Key Trends Impacting Your World Social Multi-Channel Mobile Self-Service Personalization Consumerization 2
3 Every 60 Seconds 695,000 new searches 72 hours of video uploaded 11 million instant messages 98,000 tweets 1389 blog posts 695,000 new status updates 3480 photos uploaded 3
4 Mobile Computing OUT OF THE 6 BILLION PEOPLE ON THE PLANET 4.8 BILLION HAVE A MOBILE DEVICE BY 2015, MOBILE USAGE WILL SURPASS PC S AND OTHER WIRED DEVICES 4
5 The Experience Imperative MAKE IT PERSONAL MAKE IT ENGAGING ACCESSIBLE SOCIAL RELEVANT INTUITIVE CUSTOMIZED INTERACTIVE MAKE IT CONSISTENT 5
6 Multi-Channel Multi-Device TABLETS MARKETING SITES SELF-SERVICE SITES DESKTOPS & LAPTOPS SOCIAL MEDIA SHOPPING SITES SMART PHONES & SMART DEVICES 6
7 Self-Service ON MY TERMS 24 x 7 x 365 EMPLOYEE BENEFITS BANKING IT S ALL ABOUT ME! MOBILE CUSTOMIZED TECH SUPPORT IN-STORE P.O.S. KIOSKS 7
8 We Shop, We Play, We Connect Online But How Do We Work? 8
9 People Want to WORK the Way They LIVE Online AMONG TOP INDUSTRIAL COUNTRIES, 57% OF WORKERS SAY THERE IS A BLUR BETWEEN THEIR WORK LIVES AND PERSONAL LIVES. 62% 64% 62% 66% Germany Australia UK USA 9
10 Are You Giving Your Customers Employees Partners The Best Online Experience? 10
11 The Challenge ENGAGING EVERYONE WITH EXCEPTIONAL EXPERIENCES 11
12 WHAT DOES IT TAKE TO DRIVE EXCEPTIONAL EXPERIENCES? 12
13 Engaging Customers is Critical for Business Growth 13
14 Engaging Employees & Partners is Essential to Driving Business Value 14
15 Engage Everyone with Exceptional Experiences OPTIMIZE CREATE TRANSACT REPURPOSE INTERACT SHARE Partners Employees Customers TARGET COLLABORATE PUBLISH DESIGN 15
16 Create & Repurpose: The Content Explosion 16
17 Share & Collaborate 80% OF FORTUNE 500 EXECUTIVES SAY COLLABORATION THROUGHOUT THE ENTERPRISE IS THE KEY TO SUCCESS 17
18 Design & Publish YOUR LOGO Menu Menu Menu Menu Menu Menu Menu This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. NEWS Featured product On sale! 18
19 Interact & Transact 19
20 Target & Optimize 20
21 HOW DO YOU DELIVER EXCEPTIONAL EXPERIENCES? ORACLE WEBCENTER 21
22 DELIVERING EXCEPTIONAL CUSTOMER EXPERIENCES 22
23 Customer Challenge 86% OF CUSTOMERS WILL PAY MORE FOR A BETTER CUSTOMER EXPERIENCE 23
24 The Hartford: Financial Services Marketing Web Presence Enables marketing to manage the web presence Render 100+ sites in multiple languages Support 150+ global content providers with < 5 developers Able to get a new site up and running in a couple of days Many 100s of branded agent microsites 24
25 Customer Challenge 400% TABLET ADOPTION IS UP 400% IN THE PAST 12 MONTHS WHILE SMARTPHONE PENETRATION HAS GONE UP 34% 25
26 Real Madrid: Media Rich Site for Fan Engagement Center of their multi-channel digital content strategy One of Europe s most successful football clubs Oracle WebCenter runs realmadrid.com, serving over 3 million unique visitors per month 26
27 Customer Challenge 75% OF CUSTOMERS PREFER TO USE ONLINE SUPPORT IF IT WERE RELIABLE AND PROVIDED ACCURATE AND COMPLETE INFORMATION 27
28 Los Angeles Department of Water & Power Customer Self-Service Solution Largest public utility company in USA with over 1.6 million customers Customer self-service (MyAccount) Increased productivity via customer selfservice, mobile support, outage reporting 28
29 Employee Challenge 9 Hours WORKERS SPEND NEARLY 9 HOURS EACH WEEK SEARCHING FOR DATA AND NOT FINDING IT, COSTING COMPANIES MORE THE $14,000 PER WORKER, PER YEAR. 29
30 AIA Saves Money with Unified Content Management Solution "By consolidating to Oracle WebCenter Content, we lowered our hosting costs from $4.1M to $775K annually. Brian Skapura, American Institute of Architects 30
31 Where Do I Find the Information I Need? 30% 92% OF PEOPLE S TIME IS SPENT SEARCHING FOR INFORMATION OF ORGANIZATIONS HAVE AN AVERAGE OF 13 BROWSER-BASED FILE SHARING APPLICATIONS 31
32 Schneider National Improves Employee Productivity & Enhances User Experience Internal collaborative workspace providing rich social services Unified dashboard to view key applications systems Quick lookup interface for drivers and staff to provide instant info on shipments 32
33 Employee Challenge 88% OF WORKERS HAVE NO ENTERPRISE SOCIAL COLLABORATION TOOLS RESULTING IN ENORMOUS WASTED TIME AND REDUCED PRODUCTIVITY 33
34 Increase Productivity with Oracle Social Network and Fusion CRM Drives sales force collaboration throughout the sales cycle Promotes sales team productivity Builds cross-team knowledge by integrating Conversations with CRM and other business applications 34
35 Oracle WebCenter The Engagement Platform for Exceptional Experiences 35
36 Join the WebCenter Community! Are You Part of the Latest Conversations? Oracle WebCenter blog: Oracle WebCenter Homepage: Oracle WebCenter Newsletter: Twitter: Facebook: LinkedIn: 36
37 Thank You! 37
38 38
39 Appendix Extra Slides 39
40 Oracle WebCenter Engage Your Customers. Empower Your Business. Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. Drive sales and loyalty with engaging cross-channel online experiences Provide a single point of access with self-service portals and application dashboards Enhance productivity with social collaboration Ensure timely, relevant and accurate information with enterprise content management 40
41 Web Experience Management: Marketing Sites Drive Sales and Loyalty with Engaging Multi-channel Online Experiences Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across web, mobile and social channels Manage large-scale global online presences with integrations into other customer experience applications 41
42 Web Experience Management: Media Sites Drive Loyalty and Increase Audience Engagement Opportunities Create, manage, edit and moderate contextually relevant, targeted and interactive rich media online experiences Deliver breaking news with real-time publishing of priority content across multiple channels Drive new audience traffic with syndicated content optimized for customer engagement across web, mobile and social channels Promote frequency via personalized dashboards 42
43 Self-Service Portals Provide a single point of access with selfservice portals Modernize and Simplify the User Experience Aggregate Useful Information for Efficiency Extend to Customers and Partners 43
44 DELIVERING EXCEPTIONAL BUSINESS EXPERIENCES 44
45 Enterprise Content Management Ensure timely, relevant and accurate information with enterprise content management Remove content silos and manage single-source documents, images, records and rich media files Manage the end-to-end enterprise content lifecycle and bring content to where users work 45
46 Social Networking & Collaboration Enhance productivity with social collaboration Enable enterprise collaboration through contextual Conversations and real-time updates Drive productivity with activity streams, content annotation, and business application integration Offer simple and rapid means to set up collaborative communities and start working together 46
47 Application Dashboards Navigation Social Navigation Search Documents Transactions Social Transactions Search Documents Business Business Intelligence Intelligence Information Provide a single point of access with application dashboards Easily assemble new custom application dashboards using a prebuilt library of reusable components Streamline and secure access to multiple enterprise applications Personalize view of information and integrate social tools 47
48 Partner & B2B Challenge 65% 60% TO 70% OF PURCHASE DECISIONS ARE MADE BEFORE THERE IS DIRECT SALES INVOLVEMENT 48
49 Self-Service Partner Portals Increase partner satisfaction with self-service, interactive modern user experience Streamline B2B business processes Unified content-centric collaborative environment Share best practices amongst partner, employee and customer community Improve product ideation through partner feedback on products & services 49
50 Land O Lakes Optimizes Supply Chain Process with Self-Service Partner Portal WebCenter in Action Achieved ROI of 25-30% Reduced average inventory levels, generating an estimated $2.5 million in annual savings Optimized network transportation logistics, cutting costs by 4% Improved on-time deliveries 50
51 Oracle WebCenter Solutions Exceptional Experiences for Employees, Partners & Customers ENGAGE YOUR CUSTOMERS EMPOWER YOUR BUSINESS Online presence transformation Marketing and self-service sites Customer experience using the online channel Paper-intensive process automation Enterprise content consolidation Application & process dashboards Social collaboration & content sharing Self-service extranets & intranets 51
52 Oracle WebCenter Integrated Suite of Leading Products Gartner Magic Quadrant for Horizontal Portals Gartner Magic Quadrant for Web Content Management Gartner Magic Quadrant for Enterprise Content Management 52
53 Oracle WebCenter Customers News Corporation 53
54 Oracle WebCenter Engage Your Customers. Empower Your Business. 54
Copyright 2012, Oracle and/or its affiliates. All rights reserved.
1 Oracle WebCenter Strategy and Vision Rob Schootman Principal Sales Consultant Oracle Fusion Middleware 2 Insert Information Protection Policy Classification from Slide 13 Let s introduce myself... 3
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