GLOBAL HALAL TRADING AT YOUR FINGERTIPS

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3 GLOBAL HALAL TRADING AT YOUR FINGERTIPS Welcome to the world s largest business e-marketplace featuring Halal products and services. We are ready to help you to grow your Halal business and penetrate the global Halal market. Strategic Partners Contact Us For A FREE Business Consultation [email protected] DagangHalal Berhad ( W) Wisma UOA II, No.21, Jalan Pinang, Kuala Lumpur, Malaysia.

4 ... CONTENTS PAGE P06 Editor s Note Gulfood 2015 Overview The Fair Date and Opening Times Gulfood Awards Emirates Salon Culinaire Barista Bonanza Export Advice Clinic Gulfood Conferences Major Buyer Lounge World Cuisine The Tea House P20 GULFOOD 2015 : Facts & Figures 16 GULFOOD 2015 DWTC Floor Plan 18 Have Halal, Will Travel 20 United Arab Emirates: Halal Travel Options 22 Six Questions: What Does Halal Tourism Entail? 23 Interviews with Halal Exhibitors Unique and Tasty Chocolates 24 Ten Acre of Snacks: Exporting Chips Across Borders 28 Cooking Oil Fit for Kings 30 Made in Middle East for the World: Authenticity to Savour 34 Life is great, Lactima Cheese Makes It Better 36 Carrying Quality, Freshness and Taste: Fruitfully Yours 40 From Portugal to the World: A Tradition of Sardines 44 Snack Crops Popcorn Makes Business Grow % Natural Beverage from Vietnam: Healthy & Fresh Juices 50 P23 P52 5 Reasons To Care About Where Your Food Comes From Featured Gold Merchant Food & Beverage Trade Fair Calendar 2015 Halal Products Showcase Foreign Halal Certification Bodies

5 EDITOR S NOTE EDITOR S NOTE... EDITORIAL TEAM CHIEF EDITOR Ezewan Fauzi CONTENT EDITOR Ali Sabri DESIGNER Ezewan Fauzi Muhammad Hilmie PHOTOGRAPHER Muhammad Hilmie ADVERTISING / MARKETING Tony Er Bryan Yap Razmin Ramzan Farah Huda Noor Intan Zulaikha Muneer Zulfadli Anaspekri DagangHalal Berhad Wisma UOA II, Suite No.21, Jalan Pinang Kuala Lumpur Malaysia Tel: Fax: A new year is always a perfect time to start a new chapter, isn t it? Whether it is an adventure, setting up goals and objectives or even get on board for a nice sweet getaway. This is the time. As the year turns, many organizations fiscal years and general operational plans turn as well. The end of a year is always a good time to regroup, reexamine and revisit your strategies and tactics both from a business or manufacturers perspective. What are your plans around the major new innovations from the food industry this year? Is your organization an early adopter, or will you wait for the dust to settle before initiating the first wave of improvement? We celebrate this new year by getting this H-Mag Gulfood edition out. Our endless effort finally paid off, making sure that the magazine is laden with latest updates and stories. Despite having a few obstacles, we manage to keep our heads up. I have been to few trade fairs before, but never to Gulfood. It is acknowledged that the event is of a trading masterpiece, given the fact that the country itself, Dubai, is one of the greatest city on earth. To tell the story, we will be there for the event. So I ll be more than excited to see you. Scan the QR code to read previous publications in your mobile device Hoping the best for us facing a new year, a new set of challenges and opportunities, and a clean slate for the year ahead. H-MAG SIAL China 2014 H-MAG THAIFEX 2014 H-MAG SIAL PARIS 2014 Ezewan Fauzi 5

6 OVERVIEW THE WORLD S BIGGEST ANNUAL FOOD & HOSPITALITY SHOW ESTABLISHED OVER 25 YEARS, GULFOOD HAS A WELL DESERVED REPUTATION AMONGST EXPORTERS FOR DELIVERING SPECTACULAR RETURN ON INVESTMENT.... Celebrating the 20th edition of Gulfood! Dubai, the Trading Hub of the Middle East With a history of 27 years, Gulfood has a well-deserved reputation in the food and beverage industry for delivering spectacular return on investment. For an exporter seeking new sales from the Middle East, Africa and South Asia, Gulfood provides a trade and sourcing platform where international flavours find world class business. Benefit from the region s premier knowledge exchange. Gulfood strives to inspire and inform. Take time to review the latest trends and innovations of the food & drink sectors,.foodservice & hospitality equipment, as well as the restaurant & cafe industry. UAE s imports totaled US $3.6 billion in 2010 and are estimated to rise to US $5.5 billion in The majority of this is traded through Dubai. Much more than square meters! Gulfood isn t just about the business world, though. Government officials from around the world also journey to Gulfood each year to discuss government policy on issues such as trade, and food safety and regulation. In 2013, numerous government leaders participated in Gulfood. Their attendance, is testament to the important international event Gulfood has grown into. 6

7 OVERVIEW... DUBAI GULFOOD 2015 The event took place from Sunday, Febuary 8 th to Thursday, February 12 th 2015 at Dubai World Trade Centre.... EVENT TIMELINE Sunday to Wednesday February 8 th - 11 th, 2015 (11:00-19:00) Thursday February 12 th, 2015 (11:00-17:00)

8 EVENT HIGHLIGHTS GULFOOD AWARDS... The Gulfood 20th anniversary party will be a unique and memorable celebration of the shows achievements over the last 20 years. The glamorous event will bring together industry leaders, celebrity chefs, key exhibitors, customers, media and national groups for an evening of unprecedented networking, 5-star quality food and beverages, music and entertainment. 8

9 EVENT HIGHLIGHTS EMIRATES SALON CULINAIRE... The Emirates Culinary Guild Salon Culinaire is a series of practical and displaybased culinary competitions; entry to which is open to professional chefs, pastry chefs, cooks and bakers. Some of the competitions are designed for individuals; others are designed as team events. 9

10 EVENT HIGHLIGHTS BARISTA BONANZA... The Speciality Coffee Association of Europe (SCAE) has partnered for the first time with Gulfood in 2015 to stage a series of demonstrations and educational presentations from a dedicated stage aimed at showcasing coffee excellence. 10

11 EVENT HIGHLIGHTS EXPORT ADVICE CLINIC... Importers and exporters alike will benefit from the expert advice provided by key government, industry, trade authorities and market analysts. Whether you are seeking advice on legal issues, logistics challenges, regulations, business start-up or comprehensive market research, the Export Advice Clinic is an excellent starting point from which to plan your agenda. 11

12 EVENT HIGHLIGHTS GULFOOD CONFERENCES... World Food Security Summit - a Gulfood leaders event, taking place in Dubai, is designed for senior industry professionals to explore strategies that encourage alliances and initiatives to tackle the challenges of the future food industries. 12

13 EVENT HIGHLIGHTS MAJOR BUYERS LOUNGE... The Gulfood Major Buyers Lounge is a VIP networking Club providing the industry s senior business professionals a range of exclusive benefits to ensure they have the most enjoyable and productive exhibition visit. 13

14 EVENT HIGHLIGHTS WORLD CUISINE... International chefs prepare signature national dishes in live animation theatres. Taste, enjoy, and then plan a menu and source authentic ingredients from around the world. 14

15 EVENT HIGHLIGHTS THE TEA HOUSE... A focus and meeting point for the global tea trade and tea aficionados. This is a rare delight; an authentic China Tea House serving premium teas. 15

16 FACTS & FIGURES GULFOOD 2015: A TRUE 360 INDUSTRY OFFERING GCC food import volume is growing exponentially with the value of food imports expected to be US$ 53.1 billion by 2020* GULFOOD 2015 FACTS AND FIGURES... Trade Fair: GULFOOD 2015 Event Date: 8 th 12 rd February 2015 Halls: Address: H1-H9 & PAVILION HALL Sheikh Zayed Rd Organizer: DUBAI WORLD TRADE CENTRE A professional trade show organizer, tasked with showcasing the latest products, services and trends in the food beverage industry. Frequency of Show: Dubai United Arab Emirates Annual Venue: Dubai World Trade Centre, United Arab Emirates Opening Times: 08 Feb :00-19:00 09 Feb :00-19:00 10 Feb :00-19:00 11 Feb :00-19:00 12 FEB :00-17:00 Fair Profile: With a history of 27 years, Gulfood has a well-deserved reputation in the food and beverage industry for delivering spectacular return on investment. For an exporter seeking new sales from the Middle East, Africa and South Asia, Gulfood provides a trade and sourcing platform where international flavours find world class business. Benefit from the region s premier knowledge exchange. Gulfood strives to inspire and inform. 16

17 FACTS & FIGURES 4,500+ EXHIBITORS 81,622+ VISITORS ENTRIES 113,000+ SQM, 9 HALLS GULFOOD 2015 FACTS AND FIGURES NETWORK with the most important stakeholders tackling food security INSIGHT. Understand how food security concerns are shaping trade and investment decisions DISCOVER innovative products to stay ahead in today s fast-paced competitive world HEAR from 35+ top level industry speakers and learn best practices VISIT the Gulfood exhibition and source from 120+ countries LEARN new ideas and trends that can impact your business more productively BENEFIT from complimentary 5 day access to Gulfood exhibition valued at AED 250 Event Highlights Gulfood Awards Emirates Salon Culinaire Barista Bonanza Export Advice Clinic Gulfood Conferences Major Buyer Lounge The Tea House... Target Visitors Manufacturers, importers, and wholesalers of: Food and drinks Catering technology Retail technology/shop fittings Suppliers of services for the catering sector Food retail trade Trade agencies Supplier of specialities Suppliers of fresh convenience products 17

18 FLOOR PLAN 45447_gulfood_2014_iconic_map_v4.pdf 1 2/13/14 12 GULFOOD 2015 VENUE MAP 8-15 FEBRUARY DUBAI WORLD TRADE CENTRE about dwtc Gulfood is professionally managed and hosted by the Dubai World Trade Centre (DWTC) which provides more than three decades of experience in delivering world-class events in the Middle East, featuring local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. The extensive portfolio of leading trade and consumer brand events include GITEX Technology Week, Dubai International Motor Show, Global Entrepreneurship Summit presented Entreprenreurial Ventures of Arabia (GES-EVA). DWTC works with leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.

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20 FEATURED Have Halal, Will Travel As economies around the world sputter and stagnate, the tourism industry has found an eager and underdeveloped market in the Muslim community, which is expected to spend US$140 billion on international travel this year, according to CrescentRating, a Muslim travel industry consultancy. Until a couple of years ago, Muslim travellers around the world largely spent their travel dollars on other Muslim destinations such as Turkey, United Arab Emirates and Indonesia. Now, as the tourism industry becomes more aware of what Muslim travellers need - catering predominantly to the need for halal food and access to prayer facilities - Muslims are venturing farther into Europe and Asia. Favourite destinations include France, Italy, South Korea and Japan. Due to stable or growing economies and large populations in Muslim countries, Muslim travel expenditure is projected to rise to US$200 billion by Says Fazal Bahardeen, 51, founder and chief executive of CrescentRating, a Singapore-based Muslim hospitality ranking and consulting firm: Muslim countries such as Turkey, Indonesia and Malaysia are fast-growing economies where populations are beginning to have the disposable income they did not have 10 to 15 years ago. There are 1.6 billion Muslims globally, accounting for almost a quarter of the world s population. About half are under the age of 25, making it a young and rapidly growing market. Until two or three years ago, many destinations such as Italy or South Korea were impractical for Muslims. The main barrier was the lack of halal food, the top concern for close to 70 per cent of Muslim travellers, according to a 2012 study by CrescentRating and DinarStandard, a New York-based research and advisory firm. Non-Muslim countries were either unaware or unprepared to meet halal requirements. This meant that Muslim travellers were forced to rely on packaged food such as instant noodles, bread and fruit, or take time-consuming diversions to find halal restaurants, including in destinations such as South Korea and Japan. Korean food is largely pork-based and while Japanese seafood is halal, its typical preparation with soya sauce, which often contains alcohol, or mirin, a Japanese rice wine, makes it haram, or forbidden, by Islamic law. Other meats such as beef and chicken are not halal-certified. The Japan National Tourism Organisation in Singapore started researching the Muslim market in 2011, according to its deputy director, Susan Ong. Since then, Narita International in Tokyo, Kansai 20

21 FEATURED Now, as the tourism industry becomes more aware of what Muslim travellers need - catering predominantly to the need for halal food and access to prayer facilities International in Osaka and Central International Airport in Nagoya have renovated their facilities to include prayer rooms and a number of halal restaurants. Last year, the tourism organisation published a guide to Muslim restaurants and hotels and signed a Memorandum of Understanding with the Malaysian Association of Tour and Travel Agents to help promote Japan as a Muslim tourist destination. An estimated 300,000 Muslim tourists visited Japan. The number is expected to rise to one million by Travel agents and tour organisers are also helping to make it easier for Muslim travellers to venture abroad. Independent traveller Yusof Kassim, 46, a technical consultant, does extensive research on destinations using websites such as HalalTrip, Airbnb and Booking.com. The extra work is worth it as he and his family of four prefer to plan their own itinerary based on Muslim historic and cultural sites. Next month, they will take a train trip around Europe, covering cities such as Munich, Venice and Paris. They will rent apartments with kitchen facilities so that they can cook. In Venice, they hope to visit two Islamic centres, and eat at halal restaurants in Munich, which is home to a substantial Muslim population who are mostly Turkish. Says Yusof: As Muslim Singaporeans, we are a minority and we d like to learn about other Muslim cultures and to see how other Muslims live and deal with daily pressures. He is heartened to meet people willing to cater to Muslims and fondly recalls a family trip to visit the homeground of Manchester United Football Club in England two years ago. At the Premier Inn in Manchester, a manager was able to point the family in the direction of Mecca and make sure their food was halal. Says Yusof: He was a young white boy who had a Muslim best friend. Little gestures like his really go a long way in making us feel comfortable and welcome. It was one of our best travel experiences. Source: The Straits Times 21

22 FEATURED In Dubai the concept of family-friendly hotels is fast catching on and more and more hotels are finding ways to provide hassle-free halal holidays to Muslims. UNITED ARAB EMIRATES: HALAL TRAVEL OPTIONS... According to CrescentRating, a company that works towards developing the halal-friendly travel segment, the market was worth $130 billion (about Dh477 billion) in 2012, or 12.5 per cent of the total global outbound tourism market. It predicts the market will be worth $200 billion by A recent report by the Dubai Chamber of Commerce and Industry says family tourism is rapidly growing and is expected to increase to more than 665 billion within the next four years as more people embark upon so-called halal holidays. The Dubai Chamber reports that GCC states contribute 31 per cent of total spend by travellers in tourism-related activities, despite the sparse population in the region. Khalid Jasim Al Midfa, Director-General, Sharjah Commerce and Tourism Development Authority, believes the UAE can offer various types of holidays. We are well diversified and have seven destinations, he says, referring to the attractions offered by the seven emirates. Al Midfa says 37 per cent of hotel guests are from GCC states and emphasises the fact that Sharjah is dry, with no nightclubs or shisha cafes. We are not a religious destination, he says. We have a busy calendar of events throughout the year. We have a host of museums, Islamic architecture and mosques for visitors to enjoy. Highlights include the Sharjah Festival of Lights, Sharjah International Book Fair and the Water Festival. Al Midfa says Sharjah was awarded the Capital of Islamic Culture this year by the Organisation of Islamic Conference (OIC) member states and the emirate is getting ready for grand celebrations as the Arab Tourism Capital next year. In Dubai the concept of family-friendly hotels is fast catching on and more and more hotels are finding ways to provide hassle-free halal holidays to Muslims. The Taj Palace Hotel was the first five-star property to open in Dubai in 2001 to offer this concept. It has no nightclubs and no alcohol is served. Asser Samy, Director, Sales and Marketing at the Taj Palace, says more UAE hotel chains have adopted the concept and do not serve alcohol. It s not just Arabs and Muslims flocking to such hotels, but also Europeans and Russians who like the quiet atmosphere, unlike at other hotels with nightclubs, he says. Al Jawhara Gardens Hotel in Deira also doesn t sell alcohol, and offers exclusive use of the pool, gym and sauna facilities to families. There is a good demand from families and women who wear the hijab, says Hani Lashin, Group General Manager, Al Jawhara Hotels. He disagrees with the notion that a halal hotel cannot make as much money as hotels that sell alcohol. Freddy Farid, Area General Manager, Gloria Hotels and Resorts, says that despite not being offered alcohol, many of the hotel s guests are from the CIS and Europe. It may affect the food and beverage revenue but not necessarily room revenue, he says. Most alcohol-free hotels depend mainly on the rooms profitability. CrescentRating reports huge growth in the halal food and beverage industry and notes that this extends to lifestyle and leisure activities as well. It says most hotels will eventually embrace halal requirements for Muslims, while also offering services and facilities for other guests. Source: Halalfocus.net 22

23 FEATURED SIX QUESTIONS WHAT DOES HALAL TOURISM ENTAIL? The first-ever Halal Tourism Conference (HTC) is set to take place on September 22 and 23 in Granada, Spain. At the event, hospitality and travel professionals will examine how to better attract Muslim tourists, especially those of the highincome variety. Here is the lowdown on Halal tourism. What is Halal tourism? The phrase was coined to refer to the specific traveling habits and expectations of Muslim tourists. Essentially these clients are looking for services in accordance with their religious principles, such as restaurants serving Halal meat and hotels with dedicated prayer areas. What are the top Hotel amenities that may interest destinations? Muslim tourists include prayer rooms or separate swimming pools According to the for men and women. HTC s Muslim Travel Index Europe, Muslim travelers most often listed France (30 per cent) as their destination of choice on the continent. England and Italy tied close behind in second (28 per cent), followed by Germany and Turkey in third (26 per cent). Naturally, however, there is a higher availability of services catering to Halal travelers in countries where the religion is prevalent, such as Turkey, Dubai and Qatar. Who are Halal tourists? Potentially, anyone of Muslim faith. In terms of nationality, demand for this type of tourism comes primarily from Indonesia (home to the world s largest Muslim population) Malaysia, Saudi Arabia and the United Arab Emirates. North African travelers also represent a considerable clientele. What expectations are specific to them? Notwithstanding the diversity of the global Muslim population, there are certain amenities and services that Muslim tourists everywhere are likely to expect. Generally, Halal tourists may seek out restaurants that serve Halal meat and do not serve alcohol. They might also expect to find dedicated prayer rooms at their hotels, or at least be provided with a prayer mat for use in their room. More conservative Muslims might also look for separate swimming pools or beaches for men and women. Finally, they may also tend to be interested in activities and excursions on the theme of Islamic religion and culture. Are there tour operators specializing in Halal tourism? Travel agencies catering to Muslim clients have proliferated on the web in recent years. There s Halal Booking, Muslim Tripper, Halal Trip and Sun Sea & Halal, just to name a few. All of these companies have one thing in common: they sell vacations guaranteed to be in sync with Islamic religious principles. How big is the industry? Last year, the global Halal tourism market was worth an estimated US$140 billion, again according to HTC organisers. This represents around 13 per cent of total tourist spending worldwide. By 2020, revenues from the sector are expected to reach US$192 billion. Source: The Malay Mail 23

24 INTERVIEWS UNIQUE AND TASTY CHOCOLATES Azaib Holdings Sdn. Bhd through chocolate products brand Malsa, plans to enter the Middle East market by the fourth quarter of Azaib Holdings Sdn. Bhd. is a company that has been thriving in the chocolate-producing industry for five years. Aslinah Aslam, Azaib Holdings Sdn. Bhd. s managing director, started the company by focusing on homemade chocolate, biscuits and other baked goods. After three years of studying business, she met Mr. Hanim Razak Shariff who took the company to the next level with his experience as a marketing director. It didn t take long for Malaysia Airports to show interest in the company. They were so impressed by Aslinah Aslam s products that they chose her chocolates, using Malsa Chocolates as their brand name. This catapulted Azaib Holdings Sdn. Bhd. s business and led to the production of a large factory in Malaysia. The company is passionate about producing authentic treats. It specializes in 100% pure and natural freeze dried fruit chocolates. Their products contain no chemical preservatives, food dyes or artificial flavouring. The fruits used are always local in order to allow internationals to taste the richness of fresh tropical fruits. As for the chocolate itself, premium cocoa butter is always the number one ingredient. Azaib Holdings Sdn. Bhd. is also constantly coming up with unique products in order to keep things exciting 24

25 INTERVIEWS Aslinah Aslam, from homemade products into massive production. Unique chocolates with various fruit flavors is what makes people interested. The company is passionate about producing authentic treats. It specializes in 100% pure and natural freeze dried fruit chocolates. Their products contain no chemical preservatives, food dyes or artificial flavouring. for their customers. Jackfruit Milk Chocolate, Durian Milk, Pineapple Milk Chocolate, Strawberry Milk Chocolate are just a few of the many products this innovative company produces. They especially focus on keeping the packaging just as interesting as the taste of their chocolates. As far as marketing is concerned, the company is at the top of their game. They participate in international or local exhibition or trade fairs on a regular basis. Due to Europe s increased awareness of the company s product, they have worked hard to study overseas marketing in an attempt to reach outside of just local sales. They are also stretching out by focusing more on medium-range supermarkets, like Aeon. Currently, the company is exporting to China, Dubai, Qatar, Oman, Saudi and Singapore but are planning on targeting Japan, Korea, France and the UK next. Eventually, the company even plans on reaching as far as North America. This outgrowth will be achieved especially through educating the consumer on fruit chocolates. This education is quite simple: just give potential customers a taste of the product. Financially, Azaib Holdings Sdn. Bhd. is booming. It is gaining an average turnover of four hundred thousand US dollars per year. The company hopes to one day be recognized internationally. Judging by its huge success, this goal should be easily obtained. 25

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28 INTERVIEWS TEN ACRE OF SNACKS EXPORTING CHIPS ACROSS BORDERS... Yumsh Snacks is one of the newer food companies in the UK market, and they have shown great promise in the initial stages, according to CEO Tony Goodman. They manufacture a good number of assorted products including potato crisps, popcorn and vegetable crisps. These are marketed under the brand name of Ten Acre. The official launch of the company was in March and in the short period itself they have come up with many new product. One of the hallmarks of the company is that their products have been made using procedures to meet the requirements of a number of different standards. All the items are Gluten Free, Dairy Free, MSG Free, Halal Food Authority approved, Vegan Society approved, Vegetarian Society approved and Kosher approved. The Halal certification is especially important as it helps the products to be exported to many other countries. To meet these strict standards it was necessary for the company to create its own unique production line. The business consists of 3 partners who have put in a collective effort into the venture. Quality is of paramount importance and special care is taken in the preparation of all products. This is why it takes almost 15 months to develop these tasty and wholesome food items that conform to all the criteria. There is also a wide variety to choose from with 8 flavours of crisps and 5 flavours of popcorn. All of them are hand cooked for perfect 28 taste. As of now, the company is limited to the European market but has recently signed a memorandum for distribution in North America. Apart from this, talks are also going on to export the product to china, Korea, Japan, Malaysia, Vietnam and Indonesia. B2B marketing and magazines were employed to let people know about the company. The product was inspired due to the number of low quality food products that were prevalent in the market. Especially the US, UK and Northern European market had a good demand for healthy yet tasty food items. Due to the focus on quality, the products are already becoming quite popular in the UK with Gulfood market, Vegan Train, certain airlines and retailers stocking them up. Within a few months, it is believed that the company can go truly international. Some of the factors which make the food products of Yumsh Snacks truly unique: 1. It is one of the few companies in Europe that meets the stringent requirements of so many different standards. The wide range of product is also appealing. 2. Hand cooked crisps and chips have become something of a rarity in the world and Yumsh products are a delightful exception. The smell, texture and feel is such that it immediately reminds one of fresh home-made snacks. 28

29 INTERVIEWS Each of Ten Acre s snacks has it own tales. That s what make their product unique and interesting. 3. Also, the products are not specific to the palate of any particular country or region. These can be enjoyed and relished by people from all over the world. 4. The taste and quality of the snacks is top-notch and this has drawn a number of consumers in the last few months. 5. There is also a unique design feature in place and all their products showcase a little bit of British history and humour instead of just blandly naming the flavours. Yumsh snacks have made a good start into the food sector and can be expected to go international in a few months. The recipient of many awards, including the Best Food Product at the culture show Olympia London, this is definitely one of the new enterprises to look out for. v The Halal certification is especially important as it helps the products to be exported to many other countries. 29

30 INTERVIEWS COOKING OIL FIT FOR KINGS Rice Bran Oil. A cooking oil that offers a lot of health benefits. Good for applies a healthy diet.... Today, Thai Edible Oil is the leading rice bran oil manufacturer and exporter of rice bran oil to many countries worldwide, including European countries, United States, China, Japan, Singapore, South Korea, Malaysia, Australia, and New Zealand. At the centre of the Indochina peninsula in Southeast Asia, there sits a country named Thailand (formerly known as Siam). In that country, the world will find a local company whose never-ending effort in producing excellent cooking oils was so amazing, it has now paid off. Thai Edible Oil Co. Ltd did not simply rise to stardom with their inventions; they started with something of simple values and transformed it into an award-winning breakthrough. In the beginning, Thai Edible Oil Co. Ltd was owned by a Taiwanese merchant. The company was later sold in 1977 and from there it was re-established. Now, this 100% Thai company has 3 factories to its name, located in Ayutthaya, Samutprakarn and Nakhonratchasima. With its Head Office in Bangkok and is currently spearheading the world markets in Australia, New Zealand, the United Kingdom, the United States of America, and countless European Union, Asian and Middle East countries, Thai Edible Oil Co.Ltd has never looked better. But why is the company so successful? The answer probably lies in its flagship product; King Rice Bran Oil. King Rice Bran Oil is refined rice bran oil used for cooking. It contains high Oryzanol which is very beneficial to our health, especially in lowering cholesterol, reducing hypertension and giving an overall anti-diabetic effect to our body. This product led the company to winning the National Innovation Award in In 2010, the company s King Rice Bran Oil Shortening won the 1st place in the Rice Innovation Award, and its King Rice Bran Oil Non-Dairy Creamer won the 2nd place in the same award the next year. They did it again in 2013 with their King Rice Bran Oil Flour. Our unique selling point is obviously the health benefits. Only in our rice bran oil you can find Oryzanol that high. The rice bran that we use is not genetically modified. I can safely say that our rice bran oil is receiving more and more positive reactions and the health awareness among consumers is significantly growing. However, like any other forms of business, simply having a good product is far from enough. Marketing is probably the next important thing that a company must have if they want their product to be heard by the millions from all over the world. Luckily, it is a skill that Thai Edible Oil Co. Ltd has at its disposal. We ve published our products in magazines, aired them on the radio, and marketed them at booths and 30

31 INTERVIEWS stands in both small and big exhibitions. We have also sent our products to be sold in small markets near offices, school canteens and hospitals. Keeping themselves updated with the more-modern technologies, they also do online marketing on the social networking site such as Facebook, for both domestic and international audience, known as King Health Society and King Rice Bran Oil respectively. There are different levels of demands from the customers around the world and several other issues that need to be taken care of. For example, in terms of the packaging, some countries request the products to be packed in cans. We standardise our products and at the moment we don t do Original Equipment Manufacturer (OEM), but we do provide several packaging sizes based on customer s requirements ranging from 500 millilitres to 1,000 litres. Then there are Halal certification issues that could define them as a global food manufacturer. Worry not, though, for they have received various certifications namely; the Good Manufacturing Practice (GMP), Hazard Analysis and Critical Control Practice (HACCP), ISO: 9001:2000, 1N001, NIA, and 3R as well as Halal and Kosher. We ve had many enquiries on the Halal certification. It certainly expands our market size On of their visitiors want to know more about King of the Oil. Also explain Chutamas Rujiravongs presenting their brand new packaging for Rice Bran Oil products. and reaches global Muslim consumers. Despite already producing the world s major cooking oil brand, Thai Edible Oil Co. Ltd. still has to overcome a few lingering obstacles in order to remain at the top of the manufacturing chain. We still have some issues to be dealt with regarding the local FTA food regulation and inconsistent demands in some countries. But with strategic cooperation with the local agents in marketing activities and distributions, I believe we will prevail. Our unique selling point is obviously the health benefits. Only in our rice bran oil you can find Oryzanol that high. 31

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34 INTERVIEWS MADE IN MIDDLE EAST FOR THE WORLD AUTHENTICITY TO SAVOUR... AATCO will constantly strive to excel in delivering products of international quality at an affordable price through continuous innovation of existing resources in technology & human capital. Foods will not taste good without the right flavour, while flavours will not be great without authenticity. These two predicaments have always caused a lot of headaches among foods manufacturers and specialists, but it seems that Ali & Abdul Karim Trading Co. LLC. (AATCO) has managed to overcome this quandry. Unlike the others, AATCO has Delicio; the ultimate definition of authentic wet condiments. Started off as traders in 1992, this fledgling company of the well-diversified Ali & Abdul Karim Group of Companies (AAKGC) has since flown higher and further with their very own ketchup and over 100 types of other products such as dipping sauces, spreads, salad dressing, and ethnic sauces. By letting people taste their products and selling them to various places ranging from nearby stores to hypermarkets, this family business has now become the most successful manufacturer of wet condiments. AATCO products have been exported to more than 43 countries and they will not stop there. The brand originated from the idea of eating at fast food restaurants. It is a well-known fact that they use a lot of sauces and without them the foods might taste too ordinary. However, the problem was not the quantity of the sauces used, but the quality of them. Anyone could provide sauces and other additional substances known to humans to make the food taste more interesting, but not everyone is capable of providing the sense of authenticity in them. With this mission at hand, AATCO developed Delicio in 2003 and they have never looked back since. KFC, Wendy s, Subway, Charley s, Pizza Hut, Americana, Popeye and Burger King are just a few of many fast food restaurants who believe in the brand. What makes AATCO even stronger is that all the products from the company are certified Halal from the South African National Authority (SANHA). This directly open a lot of doors for the company to go beyond geographical limitations. Other than that, the 17-year-old company has also been certified safe by the Food Safety Standards (HACCP) since 2003, the European Standards BRC (Issue VI) A Grade since 2007, and Management System ISO 9001:2008. Halal certification is the selling point nowadays. People are continuously looking for Halal products. It is no longer a mere marketing tool but a basic requirement, if you want to penetrate the global market. AATCO and its brand, Delicio will definitely have to compete with numerous manufacturers out there, and they know it. The segments of the market are getting bigger; more people have come up with variants that don t exist. So in order to compete, we will focus on producing authentic taste in our products. Everything must be centred around that; from packing and labelling, to the actual ingredients used. After all, Delicio takes pride in taste that suits the consumers style. That is the only taste we would love to savour. AATC place its famous branded product on their booth at Gulfood

35 INTERVIEWS The segments of the market are getting bigger; more people have come up with variants that don t exist. So in order to compete, we will focus on producing authentic taste in our products. Geert Buijisman, Chief Executive Officer of AATCCO Preferred Culinary Partner. 35

36 INTERVIEWS LIFE IS GREAT, LACTIMA CHEESE MAKES IT BETTER Piotr Romanowski, always making sure export of high quality & delicious cheese.... Product names speak for themselves - richness and diversity of flavours and attractive graphics. Soon, you ll find them on the shelves in the shops. Choose the perfect statement for yourself! Find your favorite taste. Cheese is essential element in Polish cuisine. History has it that cheesemaking in the country started since 5,500 BC when cheese similar to mozzarella was produced. Poland is now the 6th largest cheese maker in the world and is the 18th highest cheese consuming country. Lactima is one of the leading producer of cheese products in Poland and processes around 100 different types of cheese products, including cheese slices, individually portioned cheeses (in Mix and Mega Mix variants), cheese spreads, cheese bars and long bars, cheese in pouches, cheese sausages (cheese sticks) and individually portioned cheese slices. In terms of quality, Lactima products are certified Halal by the Muslim Religious Union of Poland. They are also ISO 9001, ISO 22000, HACCP and BRC certified. There is a variety of means in which cheese is consumed. In modern and Old Polish cuisine a cow s curd cheese (twaróg Halal certification is an important criteria for the products made by Lactima. The certification is obtained from The Muslim Religious Union of Poland (MRU). 36

37 INTERVIEWS aka white cheese ) is the quintessential dairy product. Its meaning and popularity are comparable to the role that feta cheese plays in Balkans and Near East. On the other hand sheep s dairy products are known very well in Polish mountains (Tatra Mountains), where senior shepherds produce smoked ewe s milk cheese called oscypek and some other kinds of salty, sheep s milk cheeses. Thanks to a unique taste and the traditional background, cheese in Poland has evolved into must haves for most dinner tables in Europe; an experience replicated perfectly by Lactima in their products. This fact is attested by the awards they ve won in the Polish International Food Fair and the Bulgaria Food Fair. Starting as a joint-venture between Polish and Dutch companies, Lactima Ltd. established in 1989 is now a wholly Polish-owned company. According to their export manager, Mr. Piotr Romanowski, Lactima began producing processed cheese in 1992 in a modern ecologically clean production plant in Morag within the region of Warmia and Mazury in northern Poland. Lactima exports its products to many countries including Malaysia, Singapore, Korea, Japan, China and Hong Kong. In the Middle East, Lactima products are available in Amman, Saudi Arabia and Iraq, while in North Africa they can be found in Libya and Algeria. Their current export volume is 10,000 tons annually with a view to even larger growth as more countries accept Lactima irresistable cheese offerings. Confident of their products, Lactima is consistently upgrading their technologies and aims to be in the forefront of traditional and premium cheese products that is not only of excellent quality but also reasonably priced. In this sense, the company is optimistic of their growth prospects. One of the visitors stopped by to check out Lactima cheese. The future does look bright for Lactima Ltd. and there are many operations have been planned to expand its market. Hopefully we will be seeing their products soon in many other countries. Various range of cheese, occupy every ocassion for types of your food. 37

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40 INTERVIEWS CARRYING QUALITY, FRESHNESS AND TASTE FRUITFULLY YOURS... Waheed Ahmed, standing proud behind their succesful products. Fresh fruit is always a business for him. IAC is a reputed name to reckon with in the field of horticulture produce. The core of business is to produce, fresh fruits, vegetables, fruit pulp / puree, paste, fruit concentrates, domestically as well as internationally and their specialties are Mango and Kinnow (Mandarin) apart from a wide range of fruits and vegetables produced in Pakistan. Iftekhar Ahmed & CO was founded in 1960, and it is a familyowned business in Pakistan. Mr. Waheed Ahmed, the Director of Marketing, is the youngest of three sons, and he joined the company business in IAC owns the first largest plant in Pakistan, which processes (Aseptic) Mango, Guava, Banana pulp/concentrate, Tomato paste and Dates & Clear Apple juice concentrates for a domestic and exported market. The philosophy behind IAC is: To generate premium quality products, supply domestically and overseas, provide excellent customer service, offer competitive prices and long-term customer-oriented focus. IAC produces over 78 all-natural products that consist of fresh fruit and ingredients, and promotes products in main trade fairs, such as Anuga, SIAL, Gulfood, FIE, Fruits Logistica and World Juice. The business is also one of the sponsors in Food Congress in Hong Kong. IAC was inspired to produce fruits and natural products, and also use the fruit to create juice, pulp, etc. The most demanded product of IAC is fresh mango and mango pulp, because fresh Pakistan mango is well known across the world, possessing a pure taste and high sweetness. Aseptic Chaunsa Mango Concentrate, Aspetic Sindhri Mango Concentrate, Aseptic Desi mango Concentrate, Aseptic Guava Concentrate, Aseptic- Clarified Apple Juice Concentrate, Aseptic Banana Puree/ Concentrate, Aseptic Tomato Paste, Frozen Mango Pulp (1 Kg HDP Packaging), Fresh Fruit (Mango, Kinnow (Mandarin) and Fresh Vegetable (Onion, Potatoes). As the reach of IAC expands, so does its industry, and they are currently building a second factory in Punjab. While each country in the world has a different profile, IAC is currently studying other cultures in order to produce a product more suitable for everyone. They are currently exporting to over 40 countries, including Europe, EEC countries, Persian Gulf, Africa, 40

41 INTERVIEWS Canada, UK, Netherland, Germany, Hongkong, Asia, Far East, South Asia and the Middle East. IAC is looking to export to America in The company has received a Best Export Award as well as a Quality Award. v IAC has been using a Halal certification from Pakistan, Jamia Markaz-e-Uloom-e-Islamia for about 3-4 years, and perhaps will apply for additional certifications in the future. Some other certifications behind IAC are KOSHER, ISO 22000, ISO 9001, HACCP, FSSC 22000, SEDEX and FDA, and the company is currently targeting the France Market, for SIAL Paris. The crowd seems to like what they have to offer. IAC offers some honest advice to business owners and aspiring entrepreneurs: Do a good and honest job. It is the food industry and we should focus on quality at all times. The Muslim religion has taught that in order to have a successful business, one must be honest in all endeavors. While each country in the world has a different profile, IAC is currently studying other cultures in order to produce a product more suitable for everyone. Healthy mango pulp is the only the ingredients for this deliciously fresh drink. 41

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44 INTERVIEWS FROM PORTUGAL TO THE WORLD 100 years, Sardines Porthos keeping the vintage of traditional food of Portugal, Sardines, now in canned. A TRADITION OF SARDINES... Mr. Claudio Ribeiro, the commercial manager for a leading canned-fish company Conservas Portugal Norte, Lda was interviewed on his views about the success and challenges facing the company. Q: Tell us More About Conservas Portugal Norte, Lda A: The company was established in 1912, is a family-run company concentrating on the export market. Its focus has been on selling to wholesale importers (B2B). We are now beginning to concentrate on the retail market, selling direct to consumers (B2C). Our products include canned sardines, tuna, mackerels and other types of fish that are flavored in various dressings and comes in a few sizes. We have partners and distributors in various countries. Q: What Triggered the Establishment of the Company? A: The oceans around Portugal are famous for their sardine fish. Due to their abundance, there were initially 200 companies specializing in canned sardines in the old days. Nowadays, we are one of the remaining ones because our products have great taste and flavor. Q:How Big is Conservas Portugal Norte, Lda? A: Beginning as a small family run shop, we have grown to about 16 factories. Our processes have been as traditional as when it first started and there are not many changes that were made because we wanted to maintain that home cooked 44

45 INTERVIEWS feel and relish. One of the production plant is located in Matosinhos Portugal, which is nearby a fishing port, which grants a continuous daily supply of very fresh fish. Q: Tell us More about your Production Technology A: Conservas Portugal has successfully managed to combine new production technologies together with the Portuguese tradition of maintaining quality in canned fish. It s very healthy food because there are no added preservatives and fish is rich in omega acid. Of course, there are a lot of competitors but we employ different strategies for different countries. Our products appear in The Philippines, China, United States, South African and England. We have at least 60 products divided into to 3 categories - canned tuna, canned sardine and canned mackerel. Canned Portuguese sardine in olive oil is the most well-known product that we have. This product was inspired by a traditional recipe that we have in Portugal, and that is very important because we are introducing to the world something close to our hearts. Q: Tell us More about your Certification Standards and SIAL deals A: We have Halal certification from the Halal Institute of Portugal. We also have ISO, BRC and HACCP certification. We will apply for other certification if the country we export to needs a specific certification. Our unique selling point of our product is the quality of our sardine. The world knows that the best sardine is from Portugal. The sardine species in Portugal Sea is different from others, which makes it unique. It s an ideal fish to make our products. In the past we export to Lebanon, Now we are starting to export to the Middle East, Macau, Hong Kong, South China, Philippines, Europe, South African and Canada. We have participated in SIAL and now in Dubai because we see the potential for our products to grow. Based on our We will apply the other certification if the country we exported needs a specific certification. Unique selling point of our products is the quality of our sardine. Mr. Claudio Ribeiro, Commercial Manager, of Conservas Portugal Norte. studies, there are big margins to be made in the Middle East and United States. Our concern is the oceans. They are our biggest supplier. We need to care for the stock of fish so that we are ensured of continuous supply of quality fish. As it is, price is not the determinant factor of our sales. Anybody can lower their price but the big question is are they selling quality products like we are? For us, quality is not a problem because we ARE the quality. We ve have received numerous awards to prove this. In fact, for four years in a row, we have received commendation for being an excellent company producing excellent products. The crowd in SIAL Paris is very good this year, our Portuguese pavilion is very good and we have made lots of contacts. This exhibition is like ANUGA and other trade fairs, and we think 2015 will be a very good year. SIAL China is very good for us but SIAL Paris is the best so far. Q: Tell us about your Growth Projections A: We are a medium sized company and we prefer to grow in a sustainable manner. Turnover last year was almost EUR7 million. 85% of it was from international markets as we had concentrated on exports. Volume was 23 million tins consisting primarily of sardines. Q: How do you Rate Portuguese Sardine in Relation to Others? A: We like to let people know that sardine from Portugal is different from others and you should try it and you will know because it s really different, but if you re really need to choose, choose Portugal of course. 45

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48 INTERVIEWS SNACK CROPS POPCORN Mr. Sergio E Casas, President, with 20 years of experience in commercialization of popcorn. MAKES BUSINESS GROW... The naturally favorable agricultural conditions of the country, in addition to the highly technical qualifications of its farmers - who are equal in standards to the best in the world - have put Argentina in its leadership position. From the start, Sergio Casas, president of Snack Crops S.A. was convinced of the potential of specialty crops. He was then a bright 24 years old director of Cerealzaga S.A. which is a subsidiary of the renowed Argentine argriculture company, Alzaga Unzue. Given a free hand by them, Casas made a decision to procure two popping corn hybrids from Crookham of Idaho. Popcorn was one of the specialty crops we decided on because growing it is like growing corn, a crop Argentina has ample experience with but with added value. Additionally, popcorn is a niche market that the world s large grain companies aren t involved in, so we wouldn t have to compete with giants. Our objective back then was to export popcorn to the world s second largest popcorn consumer ie Brazil, he said enthusiastically. At that time, Brazil was importing most of its popcorn needs from the US. Casas having strong business acumen convinced Weaver Popcorn of Indiana to establish operations in Argentina to take opportunity of Mercosur, a regional trading bloc comprising Argentina, Brazil, Paraguay, Uruguay and Venezuela that promotes free movement of goods, people and currency. In 1994, Weaver Popcorn started operations, exporting popcorn out of Argentina. The rest, as they say, is history. Argentina became the world s top exporter of popcorn and Casas even received an exporter s award on behalf of Weaver Popcorn from the President of Argentina himself. In 2004, Casas started Snack Crops with Baibe S.A. relying on his experience with specialty crops. After 10 years in the market, they are now leaders in popcorn (SNACK brand), sunflower seeds (SUNNY brand) and chickpeas (DON GARBANZO brand), and are now introducing a new product chia seeds (CHIA PLUS brand). Chia seeds are known worldwide as a super food because they are the greatest natural vegetal source of Omega 3 and also contain protein, vitamin C and B Complex vitamins, and minerals such as iron, calcium, manganese, potassium, zinc and selenium), as well as 48

49 INTERVIEWS antioxidants, a high fiber volume, carbohydrates and Omega 6. Their chia seeds are the conventional black type of the best quality and are 100% natural, produced in Salta Province in northern Argentina. Located in Pehuajo, 360km west of Buenos Aires in Argentina, Snack Crops S.A. is a 100% Argentinian enterprise that leads the way in the production, processing and export of specialty crops. They are inspired to produce healthy snack products of the highest quality at an attractive market price. Their products are grown with less fertilizer, because in Argentina the soil is very rich. All their products are presented in a variety of packaging depending on the desires of the consumer. Packaging sizes for consumers range from 200g to 1kg. Their products are also available in for bulk purchases, with sizes including 10kg, 20kg and 22.68kg (50lb). Private labels are also available from them. To add to the attraction of their healthy products, Snack Crops S.A. has been certified BRC, ISO and ISO They are also Halal-certified in Argentina and are proud to note that they serve their products to Arab countries. They believe that Halal certification is essential in penetrating Muslim markets as it is proof that their company is sensitive towards the country s culture, beliefs and needs. Snack Crops S.A. currently exports their products to Egypt, Syria, Lebanon, Jordan, Saudi Arabia, Qatar, the UAE, Indonesia, the Philippines, Malaysia and India, among others. They are also targeting to export to China. Catering more for the B2B segment of the market, Snack Crops S.A. supply to large manufacturers, wholesalers and distributors. The volume of export product is 45,000 metric ton per year to more than 70 countries. They believe that there is a trend of continuing growth in their industry, as nowadays people seek a healthy alternative to regular snacks. Popcorn is an excellent alternative as it can be flavoured to be sweet (chocolate and caramel) or savoury (chilli, wasabi, pepper and salt), and it can also be mixed with nuts and other healthy snack options. Chia seeds are rising in popularity due to their versatility. Snack Crops S.A. received the Best Agro Food Industry Business Award in 2013 in Argentina; awarded by the influential newspaper company, La Nación, and the national bank Banco Galicia. They believe that Halal certification is essential in penetrating Muslim markets as it is proof that their company is sensitive towards the country s culture, beliefs and needs. 49

50 INTERVIEWS Wendy Tran and Jack Mo, showcasing their best-selling drink products. 100% NATURAL BEVERAGE FROM VIETNAM HEALTHY AND FRESH JUICE... RITA now has become a reputable brand in Vietnam and on sold at supermarket, With the establishment of RITA deputitive in China, Southeast Asia, Cambodia, Laos, Africa, Europe RITA is ready to expand worldwide. Over a thousand different types of drinks in more than ten categories, Rita Food & Drink Co. Ltd has come a long way since a decade ago. Back then in 2004, the company was servicing the local market, selling directly to consumers in a B2C model. However, potential was quite limited and growth was negligible. Four years later, Rita Food & Drink Co. Ltd shifted their focus on the export market and invested heavily in research and development to refine and enlarge their product range. Despite difficulties in terms of brand recognition, the company maintained an aggressive approach to promotion which eventually yeilded them positive results. Rita Food & Drink Co. Ltd s success is mainly attributed to their proximity to tropical fruits abundant in South East Asia and comprehensive R&D. This had enabled them to produce over a thousand products including OEM beverages. Their drink categories include energy drinks, coconut water, aloe juice, soy milk, fruit juices, soft drinks, coffee, birds nest, non alchoholic beer, diet drink and many others. Their B2C model was minimised while the business to business (B2B) model is given priority. A major consideration to their progress was using internet as a marketing tool and participation in international food fairs such as Gulfood in Dubai, Anuga and SIAL Paris. Exposure to 50

51 INTERVIEWS the international market has made Rita Food & Drink Co Ltd very responsive and flexible to the needs of their customers; being able to cater to different taste palette from all over the world, a fact they pride themselves on. Rita Food and Drink Co. Ltd is ISO and HACCP compliant, as well as FDA approved. They are also certified Halal by the Vietnam Halal Certification Agency and JAKIM. They view Halal status as important in convincing people to accept their product, particularly in Arab countries. The company currently exports to the African continent, Europe, America and Asia, including Malaysia where they sell OEM energy drinks. Their products can be found at Disney, Metro and Walmart as they manufacture beverages for Coco Bonge, Sokey and Amazonia Fruit. In addition, penetration into the various markets highly depend on packaging of which Rita Food and Drinks Co. Ltd has made significant investments. The company gets a rough turnover in sales profit of more than USD5 million per year, and they exports containers monthly. The company has opted for Halal from Jakim that is widely recognized in different countries, Halal from Vietnam, ISO 22000, FDA Approval and HACCP.. Certification of the products is highly critical as it helps in recognition of the branding in various countries. Rita Food, exporter of many different kind of drinks for nearly 10 years. 51

52 HALAL TIPS REASONS TO CARE ABOUT Where Your Food Comes From? In a world of pre-packed, freshly sealed, ready-made pre-cooked, pre-grated convenience, it s sometimes hard to know exactly how your food makes it from its origins, onto your plate. Knowing where your food comes is important but it simply means taking the time to think about the food you eat throughout its whole lifecycle; from how and where it s made, how it is packaged and transported, to where you buy it from, the ingredients it contains, whether or not it s good for you and even how you go about eating it. Taking the time to know what you re eating is important. Here is the list of why should we be particular about this matter. BIG CORPORATIONS DON T HAVE YOU IN THEIR BEST INTEREST Some food corporations put a lot of salt, sugar and fat in our diet because it is cheap, fast and easy. Does this include healthy? Nope- and if you saw what it takes to add salt, fat and sugar into food, you probably wouldn t even want to eat it. YOU MAY END UP SPENDING MORE ON YOUR HEALTH (OR ILLNESS) CARE Spending less of our income on food doesn t necessarily make it good for us. In fact, the less we spend on food, the more we spend on health care. Today, 9.5% of our income goes to food, the cheapest it s ever been for us in the U.S. a proud achievement of government-backed commercial agribusiness, but we re not any healthier from eating cheap, over-processed, packaged foods 52

53 HALAL TIPS KNOWING WHAT S FED TO ANIMALS IS KNOWLEDGE OF WHAT S BEING FED TO YOU Most people make a stink about commercial farmers that give antibiotics to animals because eventually those antibiotics will not work for you. This is just the tip of the iceberg when it concerns what animals are being fed. Need I remind anyone of mad cow disease caused by cows given feed mixed with diseased animal parts? That issue may be in the distant past, but did you know that grass-fed cows don t get sick the way corn-fed animals do? TO DETERMINE WHAT IS ACTUALLY WORTHY OF A FOOD LABEL Much of what you see is not worthy of the term food ; instead, they are edible food-like substances. Almost everything Americans eat contains corn in the form of high fructose corn syrup, corn-fed meat, and corn-based processed foods, the staples of our modern diet. BECAUSE OUR GOVERNMENT DOES NOT SUBSIDIZE HEALTHY FOOD Source: myhalalkitchen.com The American food system is built on the abundance of corn an abundance perpetuated by a subsidy system that pays farmers to maximize production. What this translates to is that you will have to do your own homework expensive television commercials won t be advertising local farmer s markets or healthy organic fruits and vegetables. You have to overcome the outta sight, outta mind concept by taking the first steps towards putting information and resources about food on your radar at all times. 53

54 FEATURED MERCHANTS featured gold merchants HALAL confectionary Total Bun Supplies Sdn. Bhd Dedicated to serve our clients needs; with the vision of being an international supplier of unique bakery and confectionery products high in nutritional value. Our mission is to produce and market high-end bakery products for both local and overseas market at a reasonable price. Hup Seng Perusahaan Makanan (M) Sdn. Bhd. The principal activity of HSPM is the manufacturing and sale of biscuits. The products manufacture by HSPM is to cater for the entire local and as well as international market. With an international market coverage of 51 countries that spans into Asia, Africa, Oceanic, Europe and North America. Products: Cookies, Snacks, Biscuits Country: Malaysia Products: Bread, Bun, Frozen Website: Country: Malaysia Website: HALAL instant coffee Tai Thong Food Manufacturing Sdn. Bhd. Tai Thong Group is famous for its exquisite Hong Kong style Chinese cuisine that s sure to satisfy even the most discerning taste buds.our award-winning master chefs have continuously perfected the ever growing menu of our culinary delights since Products: Yolk paste, Lotus Paste, Red Bean Paste Country: Malaysia Website: sin yoon leong white coffee The company s history can be traced back to 1937 when Kedai Kopi Sin Yoon Loong was founded. With over 70 years of experience in providing high quality coffee beverages using premium selected coffee beans, Sin Yoon Loong is the pioneer and the true symbol of Ipoh White Coffee. Products: My Coffee 3-in-1, My Coffee 2-in-1 Country: Malaysia Website: Yu Ai Food Industries Sdn. Bhd. Yu Ai Food Industries Sdn. Bhd. was established in 1980 from a small food filling company with most popular filling - Coconut Jam (Kaya). In 2004, Yu Ai shifted its operation to Balakong and added high technology machineries, in-comix food industries sdn bhd In-Comix Food Industries Sdn Bhd is the leading instant coffee mix manufacturers in Malaysia. Our main product are the trend setting 3-in-1 coffee mixture and instant cereals. equipments and embarked on product quality improvement. Products: Food fillings, Mooncakes, Cookies Country: Malaysia Products: Cookies, Snacks, Biscuits Country: Malaysia Website: Website: 54

55 FEATURED MERCHANT HALAL beverages & juices deluxe rich sdn bhd DELUXE RICH manufactures energy drink, fruit juices in Aluminium can, Tin Cans and PP Plastic Bottles. gradually expanded its core business and committed in ensuring excellent standard operating procedures of quality and hygiene. Products: Bottled drinks, Canned drinks Country: Malaysia Website: HALAL cooking oil incube edible oil industries The core business of the Company in the initial years was trading Palm Oil products and as time and business progressed the Company moved into the business of import/ export of Palm Oil and chemicals. Products: Cooking Oil, Animal Feeds, Bakery Country: Malaysia Website: universal nutri beverage sdn bhd Universal NutriBeverage Sdn. Bhd. produces a variety of cordials, fruit juice concentrates and ready-to-drink juices that are of premium quality. Utilising the latest technology and strictly adhering to the highest of production quality standards Products: Fruit Drink Base Concentrate Country: Malaysia erapoly sdn bhd ERAPOLY has since built a healthy based and strong bonding with both sister factories, suppliers and customers. With the mission of FAST & FOCUS. It had been our philosophy for taking every enquiry and development with full dedication and courage. Products: Oil & Fats, Milk Powder Dairy Creamer, Country: Malaysia Website: Website: harvest prime corporation Looking for an easy way to increase your intake of fruits and vegetables as well as help the nutrient quality of your diet? Harvest Prime Pte Ltd have come up with homemade recipe of avocado smoothie and avocado ice-cream. Products: Avocado Smoothie, Avocado Ice Cream Country: Singapore Website: books and education perfect food manufacturing sdn bhd PERFECT FOOD is the manufacturer of Julie s biscuits. The brand Julie s has been in the Malaysian market since Through years of aggressive marketing and widespread distribution, Julie s has become a household name in the country today. Products: Premium Biscuits Country: Malaysia Website: 55

56 FEATURED MERCHANT Halal frozen food Sanabil Marketing & Suppliers Sri Ani Premium managed by Sanabil Marketing & Suppliers is established as one of favourite Malaysian authentic ethnic food since in year We are manufacturer, distributor and also specialized in Halal Frozen Food with quality gourmet pastry product. Products: Roti Boom, Frozen Food Country: Malaysia HALAL PREMIX / INSTANT FOOD scc food manufacturing SCC Food Manufacturing Sdn Bhd was established in The company manufactures food premixes & instant beverage premix in PP Nylon bag and aluminum bag. Over the years, the company have been developing more than 15 kinds of premixes in order to meet customers demands. Products Fried Chicken Mix, Fried Chicken Mix Country: Malaysia Website: Website: QL Foods Sdn. Bhd Enjoy this new range of enticing and delicious seafood products from Malaysia s largest and leading seafood manufacturer. Prepared exclusively from selected fresh marine fish source, these products are fresh, nutritious and delicious. Products: Seafood Products Country: Malaysia Website: halal vegetables & ingredients HALAL SNACK FOODS rico food industries sdn bhd Manufacturer & exporter of candy toys, sweets, jelly, pudding, chocolate, cereal, snack and etc. Currently, their products are not only marketed in Malaysia, Sabah and Sarawak but also exported to Australia, UK, Korea, China, UAE, Saudi Arabia and etc. Products: Candy toys, Sweets, Pudding, Jelly Country: Malaysia Website: marine gold marketing Want to be featured here? Register with us and get more privileges! Marine Gold Marketing Sdn Bhd is a company specialist in Hybrid F1 super sweet corn farming and production of quick-frozen vegetables, fresh vegetables and fruits processing. For over 20 years experiences in sweet corn farming and benefit from the natural resources Products: Corn products and Tipco Juices Country: Malaysia Website: Join the Halal Network Expand Your Business Further 56

57 TRADE FAIRS FOOD & BEVERAGE TRADE FAIRS 2015 The world s leading food fair for the retail trade and the food service and catering market JANUARY Penang International Halal Expo & Conference th January st February Subterranean Penang International Conference & Exhibition Centre FEBRUARY Gulfood th 12 th February Dubai World Trade Centre, Dubai LOHAS Expo th 7 th February Hall 5FG, Hong Kong Convention And Exhibition Centre Vegetarian Food Asia th 7th February Hall 5FG, Hong Kong Convention And Exhibition Centre MARCH Foodex Japan rd - 6 th March Makuhari Messe, Chiba city, Japan. APRIL Malaysia International Halal Showcase 2015 (MIHAS) 1 st - 4 th April Kuala Lumpur Convention Centre (KLCC), Malaysia Halal Expo Europe th - 16 th April Beursgebouw Eindhoven, The Netherlands MAY SIAL China th 8 rd May Shanghai New International Expo Centre Thaifex th 24 rd May IMPACT Exhibition and Convention Center, Bangkok WorldFood Azerbaijan th 23 rd May Baku Expo Exhibition and Convention Center, Azerbaijan JUNE Malaysian International Food & Baverages 2015 (MIFB) 11 th 13 th May Kuala Lumpur Convention Centre (KLCC), Malaysia AUGUST Food Ingredient South Africa th 27 th August São Paulo, Brazil SEPTEMBER World Food Istanbul rd 6 th September Istanbul Expo Center CNR Expo, Istanbul Turkey Food and Hospitality Oman th 9 th September Oman International Exhibition Centre Food Hotel Malaysia th Sept 2 nd October Kuala Lumpur Convention Centre (KLCC), Malaysia OCTOBER Anuga th 14 th October` Cologne, Germany 57

58 Harvest Prime Corporation 10 Anson Road #29-05A, Singapore Tel: Fax:

59 To give your business a competitive advantage contact Wong Soo Soon at [email protected]

60 SHOWCASE HALAL SHOWCASE MARINE GOLD SDN BHD Gold Merchant MASCORN FRESH PEEL WHOLE KERNEL MASCORN SUPER SWEET CORN TIPCO SHOGUN TIPCO BROCCOLI TIPCO ALOE VERA SCC FOOD INDUSTRIES SDN BHD Gold Merchant COOK MASTER FRIED CHICKEN ORIGINAL COOK MASTER FRIED CHICKEN SPICY COOK MASTER NASI AYAM COOK MASTER NASI BERIANI COOK MASTER NASI LEMAK ERAPOLY OILS & FATS SDN BHD Gold Merchant BAHARAN GHEE COOKING OIL E.R.A EVAPORATED MILK E.R.A SWEETENED CONDENSED MILK TOP SOAP HARVEST PRIME CORPORATION Gold Merchant AVOCADO ICE CREAM AVOCADO SMOOTHIE 60

61 SHOWCASE HALAL SHOWCASE Gold Merchant PERFECT FOOD MANUFACTURING (M) SDN BHD BISCUIT ASSORTIES LL CHOC 500G AR 14-3D JULIES PEANUT BUTTER 540G LEMOND CHEDDAR CHEESE(180)3D CHIP CHOCO 200G 3D AERIES PURE BIRD NEST (M) SDN BHD BRAHIMS TANDOORI PASTE BRAHIMS PERCIK SAUCE BRAHIMS BRIYANI RICE PASTE BRAHIMS TOMATO CHICKEN WITH CARROTS HYT FOOD INDUSTRIES SDN BHD DIOLET HARMONY SCARLET SNOW EMPRESS MAGIC FIKRISZ (M) SDN BHD EXPRESSO COFFEE WHITE COFFEE 61

62 SHOWCASE HALAL SHOWCASE PASSION HERBS SDN BHD QROYALE QLEAN QLICIOUS QCAFE QDELIGHT NYOLIKE MARKETING SATAY SAUCE KAM HEONG PASTE CURRY CHICKEN PASTE NYONYA SEAFOOD SAUCE MARMITE SAUCE KEN KEE (M) SDN BHD KOW KOW SNACKS SHANTUNG PEANUT KOW KOW SNACKS MIXED NUTS KOW KOW SALTED BROAD BEANS KEN KEE DEEP FRIED SALTED GREEN PEAS NATURE B ORGANIC A.MANGIUM HONEY KARA MARKETING (M) SDN BHD MACKEREL TOMATO SAUCE NACO COCONUT CREAM WIZEFOOD COCONUT PASTE KARTA COCONUT WATER 62

63 SHOWCASE HALAL SHOWCASE SANABIL MARKETING AND SUPPLIES ROTI BOOOM WITH CHEESE ROTI BOOOM ORIGINAL RECIPE WITH CHICKEN FLOSS FILLING ROTI BOOOM ORIGINAL RECIPE WITH ANCHOVIES FLOSS FILLING ROTI BOOOM ORIGINAL FLAVOUR ROTI BOOOM WITH BEEF FLOSS FILLING NATURE REMEDY SDN BHD JOLIE BIRD S NEST WITH ROCK SUGAR EZ BLACK FUNGUS DRINK KUR MAS ROOIBOS LEMON TEA EZ HEARTLEAF & RED DATES HERBAL DRINK KUR MAS KURMA & BAEL FRUIT DRINK 1BIOWORLD SDN BHD 1 BIOWORLD 4 IN 1 SEAWEED COFFEE 1 BIOWORLD AGARWOOD SEAWEED BODY SHAMPOO 1 BIOWORLD SEAWEED CAPSULE LADY LOVE SANITARY NAPKIN FOODS WISE NETWORK SDN BHD VEGETARIAN RENDANG CURRY VEGETARIAN MUTTON CURRY VEGETARIAN ASSAM COD FISH 63

64 SHOWCASE HALAL SHOWCASE COCOSONG FOOD INDUSTRIES SDN BHD KOOL KACTUS NATURAL PINEAPPLE JUICE KOOL KACTUS NATA DE COCO IN MANGO JUICE KOOL KACTUS NATA DE COCO WITH PINEAPPLE MAGIC POT MIXED BERRIES FRUIT DRINK MAGIC POT SOURSOP & MANGOSTEEN FRUIT DRINK LIFESTYLE VENTURES SDN BHD PICKLE RELISH SWEET RELISH PICKLE GREEN CHILI DILL RELISH PICKLE RED CHILI BATEEL ASIA SDN BHD BATEEL CROCO BOX CELINE BOXES BATEEL STELLA BOX BATEEL CAMEO ROUND BOX TAI LOONG FOOD INDUSTRIES (M) SDN BHD STRAWBERRY JAM BUTTER COOKIES RED CHERRY BUTTER COOKIES STRAWBERRY CHOCOLATE BUTTER COOKIES LONDON ALMOND BUTTER COOKIES 64

65 SHOWCASE HALAL SHOWCASE MAMA G FOOD INDUSTRIES PES DAGING BOTTLE SAMBAL GORENG BOTTLE SAMBAL KACANG BOTTLE SAMBAL BERAPI BOTTLE PES IKAN BOTTLE HAJEE ESSA SDN BHD TOOBA SINDHI BIRYANI MASALA SPICE MIX TOOBA GARLIC PASTE TOOBA PLUM CHUTNEY TOOBA MANGO PICKLE TOOBA HOT SAUCE KIRA HAQ GLOBAL MARKETING SDN BHD HONEY PLUS HONEY DRINK PURE HONEY KIRA HAQ MAN CAMPRO HERBAL HONEY 5 IN 1 KIRA HAQ VIGI GRIP HERBAL HONEY 5 IN 1 KIRA HAQ PERMATA ALWAHYU SDN BHD SERIHALWANY 90G OAT CHOCO COOKIES SERIHALWANY 90G CHOCO CHIPS COOKIES SERIHALWANY 90G FULL CHOCO COOKIES CHACKY'S 100G MOIST CHOCOLATE CAKE 65

66 HALAL BODIES FOREIGN HALAL CERTIFICATION BODIES List of the Foreign Halal Certification Bodies which are recognized by Malaysia s JAKIM. AUSTRALIA AUSTRIA ARGENTINA Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail Tel: Fax: Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia. Haji Daftie Hj Abdul Kudus Tel: Fax: Islamic Association of Katanning Inc P.O Box 270, Katanning, Western Australia Alif Mydie Tel: Fax: Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu Tel: Fax: Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien Tel: Fax: The Perth Mosque of Western Australia Incorporated William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia. Mohammad Ayub Khan Tel: Fax: Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia. Muhammad Wasif Mirza Tel: Fax: Al-Iman Islamic Society 173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Ahmed Tel: Fax: Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Vienna 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: The Halal Catering Argentina San Nicolas 1061 (1407) Buenos Aires, Argentina. Gustavo Khalil Tel: BANGLADESH BELGIUM BRAZIL CANADA CHINA Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina. Julio Husain Made / Issam Sibai Tel: Fax: #106 Islamic Foundation Bangladesh Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh. Shamim Md. Afzal Tel: Fax: Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek Tel: / Fax: Federation of Muslims Associations in Brazil Rua Tejupa, 188 CEP , Sao Paulo, Brazil. Muhammad Al-Zoughbi / Nizar Adel El Ghandour Tel: / / Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides Sbc, CEP , Brazil. Ahmad Ali Saifi Tel: Fax: Halal Montreal Certification Authority 1510,Chemin Chambly, Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada. Taibi Baaja Tel: +(514) Fax: +(450) Shandong Islamic Association 5th Floor, San'fa Building No 57, Luoyuan Avenue, Lixia District, Jinan City, Shandong Province, China. Sulaiman Zhang Ruizheng Tel: Fax: China Islamic Association 103 Nan Heng West Street Xuanwu District, Beijing, China. Hj. Abdullah Ma Wen Hua Tel: Fax:

67 HALAL BODIES FOREIGN HALAL CERTIFICATION BODIES List of the Foreign Halal Certification Bodies which are recognized by Malaysia s JAKIM. CHILE FRANCE GERMANY INDIA INDONESIA ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, Zhengzhou City, Henan, China. Abdul Rahim Albert Hsiu Tel: Centro Islamico De Chile Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan Tel: Fax: Ritual Association of Lyon s Great Mosque 146 bd Pinel, Lyon, France. Kamel Kabtane / Azeddine BAHI Tel: Fax: HALAL CONTROL e.k. (EU) Kobaltstr. 2-4, D Ruesselsheim, Germany. DI Mahmoud M. Tatari Tel: Fax: Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai , India. Shahid Nadeem / A. A. Khan Tel: Fax: Jamiat Ulama-l-Hind Halal Trust 1, Bahadur Shah Zafar Marg, New Delhi , India. N.A. Farooqui Tel: / Fax: Halal India PVT LTD Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna Tel: / Fax: The Indonesian Council of Ulama (MUI) Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia. Ir. Lukmanul Hakim, M.Si Tel: Fax: ITALY JAPAN KENYA KOREA Halal International Authority (HIA) Via Bicetti de Buttinoni, N (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini Tel: Fax: Japan Muslim Association , Kohinata, Bunkyo-ku, Tokyo , Japan Prof. Hideomi MUTO (Tayeb MUTO) Tel: Fax: Japan Halal Association (JHA) , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon Tel: Fax: Kenya Bureau of Halal Certification (KBHC) Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box Nairobi, Kenya Mr. Mohammed Ayub Khalid Tel: /1 Fax: Korean Muslim Federation (KMF) No , Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong Tel: Fax: NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands Dr. A. M. Al Chaman Tel: +31 (0) Fax: +31 (0) Total Quality Halal Correct Certification PB AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah Tel: Fax: Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem Tel: 0031-(0) Fax: 0031-(0)

68 HALAL BODIES FOREIGN HALAL CERTIFICATION BODIES List of the Foreign Halal Certification Bodies which are recognized by Malaysia s JAKIM. NEW ZEALAND PAKISTAN PHILIPPINES POLAND SINGAPORE Federation of Islamic Associations of New Zealand Ground Floor, 7-11 Queens Drive, P. O. Box , Kilbirnie, Wellington, New Zealand Dr. Anwar Ghani Tel: Fax: New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand. Dr. Mohamed El Amien Tel: Fax: Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan Mr. Maulana Fateh Mohammad Tel: Fax: Islamic Da wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines Atty. Hj. Abdul Rahman b. T. Linzag Tel: (632) Fax: (632) National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines Dr. Dimapuno A. Datu-Ramos Tel: /91 Fax: /4540 The Muslim Religious Union of Poland (MRU) Piastowska 13F , Bialystok, Poland Mr. Tomasz Miskiewicz Tel: Fax: Islamic Religious Council of Singapore (MUIS) Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty Tel: (65) Fax: (65) SOUTH AFRICA SRI LANKA SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan SWITZERLAND TAIWAN National Independent Halaal Trust Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg Moulana Abdul Wahab Wookay Tel: Fax: South African National Halal Authority 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban. Maulana MS Navlakhi Tel: Fax: Muslim Judicial Council SA 20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa Sheikh Achmat Sedick Tel: Fax: All Ceylon Jamiyyathul Ulama Division For Halal Certification, 6B 1/1, Alfred House Road, Colombo -03, Sri-Lanka Ash-Sheikh Mufthi M.I.M Rizwe Tel: Fax: Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail Tel: Fax: Taiwan Halal Integrity Development Association No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang Tel: Fax: Taichung Mosque No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan Mr Ali Kamal ul Din, Ming Chun Chang Tel: Fax:

69 HALAL BODIES FOREIGN HALAL CERTIFICATION BODIES THAILAND... List of the Foreign Halal Certification Bodies which are recognized by Malaysia s JAKIM. The Central Islamic Committee of Thailand (CICOT) The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon Tel: / Fax: TURKEY THE NEW HALAL INNOVATION KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy Istanbul, Turkey Mr. YUSUF ARPACIOĞLU Tel: Fax: Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer Tel: Fax: UNITED KINGDOM The Muslim Food Board (UK) P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar Tel: Fax: Halal Food Authority Speed up Ha lal certificates c ompilation for the Ha lal ce rtificate applicati on. 109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed Tel: +44 (0) Fax: +44 (0) UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America Download Halal certificates from overseas CBs which are recognised by JAKIM. Platform to source for Halal ingredients from overseas. Recommendation of alternative Halal suppliers. Check latest international CBs which are recognised by JAKIM. Access up-to-date news and announcement from the CBs N. Cicero Ave, Suite 309 Chicago, Illinois USA Dr. Muhammad Munir Chaudry Tel: Fax: Islamic Services of America (ISA) P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab Tel: (319) Fax: (319) VIETNAM Halal Certification Agency, Vietnam Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam Hajj. Mohammed Omar Tel: Fax: BRUNEI View ratings and review of Halal products from the other users. Affordable charges. 69

70 MAKE IT HALAL Halal Consultation Services Stay ahead of the competition. Join the largest emerging market today. Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process. Lack of knowledge in Halal standards and requirements. Unable to use the JAKIM e-halal system properly. Gathering documentation is very time consuming. Verifying and authenticating ingredients is difficult. Not up to date with JAKIM news and changes. Unsure of what to do after submiting the application. 70 "Take action. Put these problems behind you!"

71 We've got the experience to get results that matter High Success Rate Your certification is handled by our experts using proven methods that have already helped multiple clients. Pre-audit Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises. Speed Up The Process Start generating sales sooner. Our experienced consultants can save months off your application. Experienced Halal Auditors Your pre-audit process is being conducted by our auditors with over 20 years combined experience. Effective Training You and your staff can stay up to date with requirements by requesting education and training from our experts. Comprehensive Report You won't miss a thing before the official audit while you are armed with our Non-Comformance Report. We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way. How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don t have to give up on your wish of getting Halal certification. Take the action, we are ready to boost your business. call [email protected] JCP Professional Services Sdn. Bhd. 1-4B, Incubator 3, Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi, Bukit Jalil, Kuala Lumpur, Malaysia. 71

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